From A to Franchisee: The Podcast for Smarter Franchise Buying

Franchise Business Review

Franchise Business Review is the trusted, independent source for franchise research. Join FBR President and COO Michelle Rowan as she demystifies the franchise buying process. From funding to franchisee satisfaction, she covers everything you need to know about buying and running a successful franchise. Michelle’s not going it alone, either. With 20 years in market research, Franchise Business Review has insights from hundreds of thousands of franchise owners to uncover the highest-rated brands. 

  1. 3d ago

    The Hiring Mistakes That Almost Buried a Franchise Owner

    Send us Fan Mail Dana DeVito went from working in IT to owning Jack in the Box restaurants, and he started with almost 100 employees from day one and no idea how to hire. Turnover eventually reached 300 percent, and one Monday a restaurant that needed 22 people had seven. In this episode of From A to Franchisee, Dana tells host Allison Dudas what those years cost him, how he learned to delegate with an “acceptable level of imperfection,” and why he now treats hiring as a relationship rather than a transaction. He also covers what got him through eight or nine grueling years, the questions to ask a franchisor about turnover and training before you sign, and what new owners should focus on in year one. If you’re weighing a franchise purchase, he’s candid about the people mistakes he’d help you skip. Show notes Guest: Dana DeVito, a longtime Jack in the Box franchisee who now owns two Scooter’s Coffee locations and coaches owners on hiring and retention through Elite Performance Associates. What you’ll learn Why Dana bought into Jack in the Box, and how ownership differed from what he expectedWhat it’s like when the business never closes and every problem lands on youHow he went from zero to almost 100 employees overnight, and what he got wrongWhat 300 percent turnover costs in money, time, and your own sanityWhy skills are a yes-or-no question while character and culture fit drive performanceThe questions to ask a franchisor about turnover and trainingWhat to focus on in your first year as a new ownerHow community, mentors, and scheduled rest helped him through the hardest stretchKey takeaways Franchise ownership can be far less hands-off than buyers expect, especially when locations are open 365 days a year.Dana’s turnover hit 300 percent, and a single location needed 22 people with only seven on staff, which forced him to cut hours.Hiring works better as a two-way relationship than a quick transaction, and it starts in the interview.Decide which skills are mandatory, then hire for character and culture fit.Before you buy, ask the franchisor about system-wide turnover and how their training was built.In year one, learn the franchisor’s systems well enough to teach them to your team.Dana’s advice for anyone about to sign: be prepared to be part of the team.Resources Find Dana DeVito on LinkedIn Listen and read next What You Inherit When You Buy an Existing Franchise: Another From A to Franchisee episode, with a multi-unit owner who bought an existing location and replaced the whole team.Owning a YogaSix Franchise: A Married Couple’s Journey to 7 Studios: Two owners on doing their due diligence and managing people across multiple locations.Inside Year One: A Travelin’ Tom’s Franchisee Tells All: A coffee truck franchisee on what her first year of ownership was really like.A Place At Home Franchisee Talks Culture and Grit: A franchisee on choosing a brand for its people-first culture, plus the questions he asked franchisees and the franchisor before buying.Employee to Entrepreneur: Taxes, Cash Flow, and the Mindset Shift: An earlier episode on the shift from employee to owner.Research tools Top Franchises for Culture: FBR’s list of brands whose owners rate their culture highest across 17 factors.FBR Franchise Academy: A course on how to do your due diligence and what to ask when you’re pursuing a specific brand.Food & Beverage Sector Report: A free report on the biggest challenges for food franchises, based on owner feedback.Connect with Us: Visit FranchiseBusinessReview.com Follow us on Instagram, @franchisebusinessreview Subscribe to our newsletter Check us out on YouTube, @FranchiseBusinessReview Connect with us on LinkedIn

  2. Oct 26

    Franchise Shopping in the Age of ChatGPT

    Send us Fan Mail More franchise candidates now begin their search in a chatbot rather than a search engine, while franchisors are using AI to find, qualify, and market to those same people. Steve Buors, CEO and co-founder of Reshift Media, joins Allison to explain what that shift means if you’re thinking about buying a franchise. He covers where AI helps most (narrowing sectors, summarizing a dense FDD, surfacing franchisee sentiment) and where it misleads, including confident wrong answers and mixed-up brands with similar names. He also lays out the questions to ask a franchisor about its AI plans, why showing up in AI answers matters as much as ranking on Google, and one easy habit to build this month. If you’re researching a franchise, it’s a practical guide to using AI with your eyes open, and to knowing when to put the chatbot down and call a real franchisee. Show notes Guest: Steve Buors, CEO and co-founder of Reshift Media, a digital marketing company that works with franchisors and franchisees. What you’ll learn How candidates are using AI at every stage of the search, often without realizing it (Google’s AI Overviews and Gemini)Why AI answers can be confidently wrong, and how to verify them with a second tool, cited sources, and the franchisor’s websiteHow to use an LLM on an FDD, including turning it into a podcast or a bulleted summaryWhy Steve is wary of franchisors using chatbots to pre-qualify candidatesQuestions to ask a brand about its AI strategy and local search presenceHow to try different AI tools and write better promptsKey takeaways AI is a strong research starting point, but double-check specifics like costs and earnings with another tool or the franchisor’s own materials.Ask the AI to cite its sources, then follow them.Upload the FDD to an LLM to flag anything worth a closer look.An LLM doesn’t replace calling current franchisees.Local and AI search are blurring together, so ask how a brand makes sure it shows up in AI answers. Steve says a franchisor that can’t answer is a red flag.Steve says franchising interest has been higher in 2026 than ever.This month: try a few different AI tools, give them detailed prompts about your budget, background, and goals, or use your voice.Resources Read: The Five Most Important Questions to Ask Before Buying a FranchiseListen: Five Marketing Questions to Ask Before Buying a FranchiseRead: What Do You Need To Do To Start a Franchise? Your Due Diligence Checklist  Connect with Us: Visit FranchiseBusinessReview.com Follow us on Instagram, @franchisebusinessreview Subscribe to our newsletter Check us out on YouTube, @FranchiseBusinessReview Connect with us on LinkedIn

  3. Oct 19

    What You Inherit When You Buy An Existing Franchise

    Send us Fan Mail Taylor Abbott’s family bought an existing San Antonio print shop in 2009 without knowing a thing about printing, and four years later revenue had slid from $1 million to $600,000. Franchising was their last-ditch move, and it turned the business around. In this episode of From A to Franchisee, Taylor talks about converting a respected independent shop, what he inherited when he later bought an existing franchise location, and why he replaced the entire staff within a year. He also explains how documented systems, leaders promoted from within, and a parent-and-son split between sales and operations took the business from one location to three, with a fourth planned for 2027. If you’re weighing a resale, a ground-up location, or going into business with family, he’s candid about what worked and what he’d choose again. Show notes Guest: Taylor Abbott, multi-unit AlphaGraphics franchisee in San Antonio, Texas, who owns and operates three locations with his parents. What you’ll learn Why Taylor’s family chose printing (no weekend work) and how they found the business through a brokerWhat went wrong in the years after the purchase, and why they turned to a franchiseThe trade-offs of joining a system: royalties, monthly reporting, and brand standards, against new products and equipment buying powerWhat you get on day one from an existing business, and what you inherit with it, including the team and cultureHow Taylor grew by acquiring a location, opening one from scratch, and planning a fourthHis advice for first-time owners and for families going into business togetherKey takeaways An existing business brings customers and cash flow, but also the previous owner’s habits and processes.Taylor replaced all eight employees at the acquired location within a year because the culture didn’t match.Scaling came from process: a documented plan from opening the doors to closing, with KPIs.The fourth location’s manager is an employee trained in the company’s system for about three years, not an outside hire.Taylor’s advice: if you can buy something already running, it’s far easier than opening from zero.*While this episode features AlphaGraphics, this is not a sponsored episode. We encourage you to check out this brand and see how their Franchisee Satisfaction Data stacks up! Resources Read: Should You Buy An Existing Franchise?Listen: Pros and Cons of Buying An Existing FranchiseListen: Employee to Entrepreneur: Taxes, Cash Flow, and the Mindset Shift Connect with Us: Visit FranchiseBusinessReview.com Follow us on Instagram, @franchisebusinessreview Subscribe to our newsletter Check us out on YouTube, @FranchiseBusinessReview Connect with us on LinkedIn

  4. Sep 21

    From Employee to Owner: Tax Moves That Set Franchisees Up to Win

    Send us Fan Mail Host: Michelle Rowan, President, Franchise Business Review Guest: Paul Kuskowski, IRS Enrolled Agent and Founder of Cobalt Tax Services Making the leap from employee to franchise owner means more than swapping a paycheck for a P&L — it means rethinking how you find business, manage cash flow, and structure your company from day one. In this episode of From A to Franchisee, host Michelle Rowan sits down with Paul Kluskowski, an IRS enrolled agent and founder of Cobalt Tax Services, who's built his practice around serving Snap-on Tools franchisees and other franchise business owners. Paul shares how he discovered his niche almost by accident, why entity structure decisions can make or break your first year, and why buying into an existing client base often beats starting from zero. He and Michelle dig into the mindset shift every new owner faces, the real cost of getting comfortable with discomfort, and the one question he wishes more prospective franchisees would ask before signing on the dotted line: what does failure actually cost? Whether you're weighing your first franchise purchase or already running one, this conversation offers a clear-eyed look at what it really takes to protect — and grow — what you earn. Resources S1E22: The Pros and Cons of Buying an Existing Franchise Should You Buy An Existing Franchise?Top Considerations for Transferring a Franchise BusinessWhat to Expect in Your First Year As a Franchisee — also covers cash flow/budgeting, ties in well with Paul's checkbook-buffer adviceS1E9: Understanding the Franchise Disclosure Document Local Leader Transforms Wichita Falls Staffing Scene Through Spherion Franchise Ownership Hiring a Franchise Accountant – Is It Worth It? How to Prepare for Franchise Financing Before Making the LeapTrends in Franchise FinancingConnect with Us: Visit FranchiseBusinessReview.com Follow us on Instagram, @franchisebusinessreview Subscribe to our newsletter Check us out on YouTube, @FranchiseBusinessReview Connect with us on LinkedIn

  5. Sep 14

    50 Franchises That Survive Any Economy

    Send us Fan Mail Which Franchises Can Weather a Downturn? FBR's 2026 Recession-Resistant List With economic uncertainty on everyone's mind, Michelle Rowan sits down with Allison Dudas to unpack Franchise Business Review's 2026 list of the Top 50 Recession-Resistant Franchises. Built from survey data on nearly 29,000 franchisees across 330 brands, the list highlights companies positioned to hold steady — or even grow — when consumers start tightening their budgets. Michelle and Allison break down the criteria behind the rankings, share standout examples from senior care to mobile food concepts, and count down this year's top 10. How FBR defines "recession-resistant" (and why it's different from "recession-proof")The five criteria used to build the list, from essential services to investment-to-revenue ratiosStandout categories: senior care, child education, and B2B outsourcingFranchisee satisfaction data comparing this list to FBR's overall benchmarkThe countdown: this year's Top 10 recession-resistant franchisesResources List: Top Recession-Resistant Franchises of 2026Listen: Founder of Kona IceWatch: From Teacher to FASTSIGNS FranchiseeListen: Conversation with a Mathnasium FranchiseeListen: How To Spot a Recession-Resistant FranchiseRead: What's the Best Recession-Resistant Franchise to Invest InRead: Starting a Business In A Recession? 5 Things You Need To Know  Connect with Us: Visit FranchiseBusinessReview.com Follow us on Instagram, @franchisebusinessreview Subscribe to our newsletter Check us out on YouTube, @FranchiseBusinessReview Connect with us on LinkedIn

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About

Franchise Business Review is the trusted, independent source for franchise research. Join FBR President and COO Michelle Rowan as she demystifies the franchise buying process. From funding to franchisee satisfaction, she covers everything you need to know about buying and running a successful franchise. Michelle’s not going it alone, either. With 20 years in market research, Franchise Business Review has insights from hundreds of thousands of franchise owners to uncover the highest-rated brands. 

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