Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs

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Plan Like a Boss is your go-to podcast for mastering planning, productivity, and strategy as a solo or small business entrepreneur. Each week, you'll get practical tips and real-life insights to help you set smart goals, manage your time, and grow a business that actually fits your life.

  1. 6D AGO

    Your Revenue Problem Isn't Your Offer (It's This)

    Build consistent monthly revenue with the Repeat Framework for smarter, simpler sales. Join Search to Sales ➡ https://tonyalawson.com/search If your revenue spikes during launches and then disappears for months, this video will show you how to create consistent monthly revenue without constantly creating new offers. I’m breaking down my Repeat Framework, a simple system designed to help coaches, course creators, and online business owners reverse engineer their income goals, evaluate existing offers, adjust pricing, build an offer stack, activate email marketing, and turn leads into conversions. Instead of relying on complicated funnels or exhausting launch cycles, you’ll learn how to use what you already have to create predictable revenue on repeat. In this video, you’ll learn: • How to reverse engineer your income goal • Why inconsistent revenue is usually not an offer problem • How to evaluate your current courses, workshops, consults, and services • Pricing strategies that can increase revenue quickly • How to create a low-ticket, mid-ticket, high-ticket, and recurring offer stack • Why your email list should work as a sales engine • How to build a simple funnel that actually converts Connect with us! • Instagram and TikTok: @dr.tonyalawson Question - What is your current top-of-funnel offer? Drop your freebie, low-ticket offer, or lead magnet in the comments so we can support each other. About: Welcome to Plan Like A Boss! We create content for entrepreneurs, coaches, course creators, and online business owners who want to grow smarter, build sustainable revenue, and turn search visibility into sales. Here you’ll learn practical strategies for SEO, offers, email marketing, funnels, and business growth without overcomplicating the process. DISCLAIMER: This content is for educational purposes only and is based on personal experience, professional insight, and general business strategy. Results are not guaranteed and will vary based on your business model, audience, offer, pricing, execution, and market conditions. This video is not sponsored, and no affiliate products are mentioned. Always make business, financial, and marketing decisions based on your own goals and circumstances. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    18 min

  2. APR 23

    The Hidden Cost Of Entrepreneurship

    Entrepreneur mental health matters more than hustle, and ignoring it can cost you everything.  Get mental health resources here ➡ https://www.cdc.gov/mental-health/caring/index.html In this video, we’re having an honest conversation about entrepreneur mental health, burnout, anxiety, depression, and the emotional cost of building a business. Tanya shares personal experiences with grief, anxiety, cancer-related depression, and getting help, while also unpacking the silent pressure so many founders, coaches, and creators carry behind the scenes. This episode is a reminder that mental wellness is not separate from business success — it is a core part of sustainable success. If you’ve been feeling overwhelmed, isolated, or like you have to keep pushing through no matter what, this conversation will help you feel seen and supported. In this video, you’ll learn:  • Why entrepreneur mental health struggles are more common than most people admit  • How burnout, anxiety, and depression can show up while running a business  • Why mental health is not a weakness or productivity problem  • 3 practical ways to protect your mind while building your business  • Why asking for help is one of the strongest things you can do Ways to Work with Us  • https://tonyalawson.com/search Connect with us!  • Instagram and TikTok: @dr.tonyalawson.com  • Podcast: Plan Like a Boss - https://planlikeaboss.net/ #EntrepreneurMentalHealth #BurnoutRecovery #FounderWellbeing #AnxietySupport #MentalHealthAwareness About:  Welcome to Plan Like a Boss, where we talk about entrepreneurship, business growth, and building success in a way that actually supports your life. This channel shares honest conversations, practical strategies, and real behind-the-scenes insights for entrepreneurs who want to grow sustainably. DISCLAIMER: This content is for educational and informational purposes only and is not medical, mental health, or legal advice. Always consult a licensed medical professional, therapist, counselor, or other qualified provider regarding your mental health, diagnosis, treatment options, or medications. If this video includes affiliate links, we may earn a commission from qualifying purchases at no additional cost to you. Any resources shared are intended to support, not replace, professional care. If you are in crisis or believe you may harm yourself, contact your local emergency services or a qualified crisis hotline immediately. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    15 min

  3. APR 9

    How Coaches Build Predictable Income With Recurring Revenue Layers

    Why your coaching income is inconsistent—and how a structured revenue model fixes it Apply to “Search to Sales” Mentorship ➡ https://tonyalawson.com/growth If you're a coach struggling with inconsistent income, this episode breaks down exactly why your revenue feels unpredictable—and how to fix it with a structured revenue model. Instead of relying on referrals, launches, or one-off offers, you'll learn how to build a layered system using lead flow, a strong core offer, high-ticket services, and recurring revenue. This approach helps you create stability, increase client lifetime value, and eliminate the constant pressure to sell. If you’re ready to stop reacting and start building a predictable coaching business, this framework is for you. In this video, you'll learn: • Why inconsistent income isn’t your fault—it’s your structure • The 3-layer revenue model every coach needs • How to build recurring revenue that actually retains clients • Why lead flow reduces sales pressure • How high-ticket offers increase stability and margin Connect with us! • Website: https://tonyalawson.com • Instagram and TikTok: @dr.tonyalawson #CoachingBusiness #RecurringRevenue #OnlineCoaching About: Welcome to The Plan Like A Boss Podcast! We help coaches build sustainable, profitable businesses with smarter systems, better offers, and long-term client relationships. New videos every week! DISCLAIMER: This content is for educational and informational purposes only. Results may vary based on individual effort, experience, and market conditions. Any links provided may be affiliate links, meaning we may earn a commission at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    15 min

  4. APR 2

    Launches work…until they don’t

    Build a business that generates leads every month without launching burnout.  Join Creative Growth Lab ➡ https://www.tonyalawson.com/growth/ If your business relies on launches to make money, you’re building on unstable ground—and most entrepreneurs don’t realize it until it’s too late. In this video, I break down the exact system I wish I had built from the beginning: a sustainable revenue infrastructure that brings in leads every single month without constant hustle. You’ll learn why launches are fragile, what to build instead, and how to create a business that works even when you can’t show up. This is about moving from inconsistent spikes to predictable, repeatable income. You'll learn:  • Why launch-based businesses are fragile  • The 4-part system for consistent monthly leads  • How to turn content into long-term traffic  • How to build trust and conversions on autopilot Ways to Work with Us  • Creative Growth Lab (Mentorship Program) - https://www.tonyalawson.com/growth/ Connect with us!  • Website: https://www.tonyalawson.com • Instagram and Tiktok: @dr.tonyalawson • YouTube: https://youtube.com/@dr.tonyalawson Question - Are you currently relying on launches, or have you started building infrastructure in your business? #OnlineBusiness #Entrepreneurship #PassiveIncome #BusinessStrategy #LeadGeneration About:  Welcome to Plan Like A Boss! We create content to help creative entrepreneurs build sustainable, profitable businesses without burnout. New videos every week! DISCLAIMER: This podcast is for educational purposes only. Results are not guaranteed and will vary based on effort, experience, and implementation. Any business strategies shared should be evaluated based on your individual circumstances. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    10 min

  5. MAR 26

    Money Shame & Why Creative Entrepreneurs Struggle to Sell

    Why selling feels icky (and how to fix money mindset for creatives) Apply for Group Coaching ➡ https://api.leadconnectorhq.com/widget/form/016RC5MtLNSBM5xH1apa If selling feels uncomfortable or “icky,” it’s not because you’re bad at sales—it’s because of your money mindset. In this video, we break down why creative entrepreneurs struggle with selling, how internalized money shame holds you back, and the truth about ethical selling. You’ll learn how to shift from avoidance to confidence so you can make more sales, serve more people, and grow your business without feeling pushy or manipulative. If you’re a coach, creative, or service provider, this will completely reframe how you think about selling. In this video, you'll learn: • Why selling feels “icky” (and what’s really causing it) • The difference between manipulation vs ethical selling • How money mindset affects your income and impact • A powerful reframe to sell with confidence • Journal prompts to overcome money shame Ways to Work with Us • Apply for Group Coaching - https://api.leadconnectorhq.com/widget/form/016RC5MtLNSBM5xH1apa • Book a 90 Minute Intensive - https://api.leadconnectorhq.com/widget/form/SEfLO1vIsbgUaxc6TogN Connect with us! • Website: https://tonyalawson.com • Instagram: @dr.tonyalawson • TikTok: @dr.tonyalawson Question - Have you ever felt like selling makes you “too much” or uncomfortable? Why? Chapters: 0:00 Introduction: Selling Feels Icky 1:48 Why Creatives Struggle with Sales 4:15 The Money Mindset Shift 7:06 Manipulation vs Ethical Selling 8:15 How to Sell with Confidence 11:02 Journal Prompts to Rewire Beliefs #MoneyMindset #SellingWithoutFeelingSalesy #CreativeEntrepreneur About: Welcome to Plan Like a Boss! We help creative entrepreneurs build profitable, aligned businesses with smarter strategies and powerful mindset shifts. New episodes weekly to help you grow with clarity and confidence. DISCLAIMER: This content is for educational and informational purposes only and does not constitute financial, legal, or business advice. Results may vary based on individual effort and circumstances. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    13 min

  6. MAR 19

    Stop Building Passion Projects (Build Painkillers Instead)

    Why your course isn’t selling (and how to fix it with the painkiller vs vitamin framework)  Save your seat in the Revenue on Repeat Workshop (Only $10) ➡ https://drtonyalawson.com/consistent-revenue-workshop If you’ve ever created a course, launched it, and heard… crickets, this video breaks down exactly why that happens. The truth is, most creators build passion projects instead of offers the market is actually willing to pay for.  In this episode, we dive into the powerful “painkiller vs vitamin” framework so you can stop guessing and start creating products that sell consistently. You’ll learn how to identify real problems your audience will pay to solve, and how to position your offer so it becomes a must-have—not a “maybe later.” In this video, you'll learn:  • Why passion projects don’t automatically generate revenue  • The “painkiller vs vitamin” framework explained  • How to find problems people will actually pay to solve  • Where to look for real audience pain points (DMs, Reddit, etc.)  • How to keep your personality while building profitable offers Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    12 min

  7. MAR 12

    Why Your Audience Isn’t Buying From You

    Followers don’t equal revenue — here’s why creative entrepreneurs must build demand instead of chasing followers. Join my FREE Telegram channel where I'm building a new program in public ➡ https://t.me/+D8mHMQ_vJXFiYWRh If you're a creative entrepreneur focused on growing followers but struggling to generate real revenue, this episode will challenge your entire marketing strategy. In this video, Tonya Lawson explains why attraction does not equal revenue and why followers don’t pay you — buyers do. You’ll learn the difference between building an audience and building demand, why vanity metrics can mislead entrepreneurs, and how to create content that actually converts followers into paying clients. If you want to build a real business instead of chasing viral moments, this shift in thinking can change everything. In this episode, you'll learn:  • Why followers don’t equal revenue in your business  • The difference between audience building and demand building  • The vanity metrics that trick entrepreneurs into feeling successful  • The revenue metrics that actually grow your business  • How to turn followers into paying clients Ways to Work with Tonya Lawson  • Book a 1:1 Intensive Strategy Session - https://api.leadconnectorhq.com/widget/form/SEfLO1vIsbgUaxc6TogN • Join the FREE Telegram Channel (Watch me build a program live) - https://t.me/+D8mHMQ_vJXFiYWRh Question - Do you think follower count actually matters for business success, or is demand more important? #CreativeEntrepreneur #OnlineBusiness #FollowersVsBuyers #BusinessStrategy #CreativeBusiness About:  Welcome to Plan Like a Boss! This podcast helps creative entrepreneurs build profitable businesses through smarter strategy, planning, and demand-driven marketing. New episodes every week focused on business growth, marketing, and creative entrepreneurship. DISCLAIMER: This content is for educational and informational purposes only. No guarantees of income or business results are made. Individual results may vary depending on effort, experience, and market conditions. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    14 min

  8. MAR 5

    Stop Planning. Start Building a REAL Strategy

    Are you constantly rebranding, tweaking your offer, or planning your next launch… but still not making consistent sales? In this episode of Plan Like a Boss, Tonya Lawson breaks down why creative entrepreneurs struggle with execution — and why the real problem isn’t your branding, your strategy, or your talent. It’s protection. If you’ve ever: Rewritten your offer multiple timesRedesigned your brand instead of sellingAvoided promoting your launchFelt like selling is “icky”Struggled with separating your identity from your businessThis episode is your wake-up call. You’ll learn: The difference between planning and real business strategyWhy creative entrepreneurs tie their self-worth to launchesThe 2 real reasons offers don’t sell (and how to fix them)Why attraction doesn’t equal revenueHow to stop building passion projects and start solving real problemsWhy money doesn’t compete with creativity — it protects itIf you want to grow a profitable creative business without losing your personality, this episode will challenge you to step into your role as a creative CEO. Stop hiding. Stop procrastiplanning. Start building a real strategy. 🎧 Perfect for:  Creative entrepreneurs, artists, course creators, coaches, designers, musicians, and online business owners who want to increase sales, improve positioning, and build a sustainable creative business. #creativeentrepreneur #businessstrategy #onlinebusiness #creatives #entrepreneurmindset #marketingstrategy #sellwithoutfeelingicky #contentmarketing Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸Follow me on Insta and TikTok @dr.tonyalawson

    8 min
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Plan Like a Boss is your go-to podcast for mastering planning, productivity, and strategy as a solo or small business entrepreneur. Each week, you'll get practical tips and real-life insights to help you set smart goals, manage your time, and grow a business that actually fits your life.

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