Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs

Tonya
  • 5.0 (1)
  • Entrepreneurship

Plan Like a Boss is your go-to podcast for mastering planning, productivity, and strategy as a solo or small business entrepreneur. Each week, you'll get practical tips and real-life insights to help you set smart goals, manage your time, and grow a business that actually fits your life.

  1. 5d ago

    7 Ways to Make 7 Figures as a Thought Leader with Aurora Winter

    Learn how to build a thought leadership brand that AI can’t replace. 🔴 Get Aurora Winter’s free hardcover book, Turn Words Into Wealth: ➡️ https://turnwordsintowealth.com ⭐️ Learn more about launching as a thought leader with Aurora Winter ➡️ https://samepagepublishing.com  Connect with us! Instagram: ➡︎ @dr.tonyalawson  TikTok: ➡︎ @dr.tonyalawson  Website: ➡︎ https://tonyalawson.com/search/ Chapters:  0:00 - Meet Aurora Winter  1:32 - Million Dollar Message  5:25 - Storytelling Changes Value  9:42 - AI Branding Warning  12:00 - Four Human Superpowers  15:37 - Use AI Without Losing Voice  20:34 - The 3-Step Thought Leader System  25:18 - $250K Book Strategy  31:32 - Branding Lessons From Icons  36:49 - Best Advice For Entrepreneurs  39:08 - Where To Find Aurora  Connect with Aurora Winter: ➡︎ Free book: https://turnwordsintowealth.com ➡︎ Publishing and thought leadership: https://samepagepublishing.com #ThoughtLeadership #PersonalBranding #AIForEntrepreneurs #BookMarketing #Entrepreneurship In this episode of Plan Like a Boss, Tonya Lawson sits down with Aurora Winter, founder of Same Page Publishing and author of Turn Words Into Wealth, to talk about thought leadership, personal branding, storytelling, and how entrepreneurs can use AI without losing their unique voice. Aurora shares how one seven-word message generated $3 million in one week, why stories can dramatically increase perceived value, and how business owners can become the expert AI quotes instead of the one AI replaces. You’ll also hear her four human superpowers for standing out in the age of AI: story, smile, style, and Socrates. In this episode, you’ll learn:  • How to create a million dollar message  • Why storytelling matters in personal branding  • How to use AI as a tool without sounding generic  • Why books, podcasts, YouTube, and newsletters build authority  • How a short book helped Aurora generate $250,000 in 90 days  • What entrepreneurs can learn from Taylor Swift and Alex Hormozi Our mission here at Plan Like a Boss is to help entrepreneurs, creators, and business owners build smarter visibility systems, grow with strategy, and show up with confidence. Disclaimer: Some links may be affiliate or partner links, which means we may receive a small commission if you choose to purchase through them at no additional cost to you. This content is for educational purposes only. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    42 min

  2. Jun 25

    He Managed $8 Million in Ads—Here's What Most Businesses Get Wrong

    Wondering if paid ads for small business are worth it? Jeremy Yang breaks down when to start and what to avoid. 🔴 Try Jeremy’s free ad calculators from Digital Goliath ➡️ https://digitalgoliath.com.au/google-ads-management-services/ ⭐️ Ready to build a business that feels calmer, clearer, and more profitable? ➡️ https://freevisibilitycall.com/ =========================== Connect with us! Website: https://tonyalawson.com/search Instagram: @dr.tonyalawson TikTok: @dr.tonyalawson LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/ Chapters 0:00 - Meet Jeremy Yang 0:56 - From Organic to Ads 2:41 - Are You Ready? 4:58 - Meta vs Google Ads 8:19 - Free Ad Calculators 10:40 - Biggest Ad Mistakes 12:01 - Realistic Ad Budgets 17:43 - Start With Video Ads 18:53 - Free vs Paid Offers 24:35 - Cost Per Conversion 34:15 - Connect With Jeremy #PaidAds #MetaAds #GoogleAds #SmallBusinessMarketing #PlanLikeABoss If you’ve been wondering whether paid ads for small business are worth the investment, this conversation with Jeremy Yang of Digital Goliath will help you understand what actually needs to be in place before you start spending money. Jeremy shares why organic marketing can feel painfully slow, when paid advertising can speed up your growth, and why ads should be treated as one pillar of your marketing strategy — not your entire business. In this episode of Plan Like a Boss, we talk about Meta ads vs Google ads, realistic ad spend for solopreneurs and small teams, how to know whether your offer is ready for ads, and why cost per conversion is one of the most important numbers to understand before launching a campaign. Jeremy also explains why face-to-camera video ads are such a powerful tool for coaches, course creators, artists, and service providers who want to stand out online. In this video, you’ll learn: How to know if your business is ready for paid ads The difference between Meta ads and Google ads Why your offer and sales process matter before ad spend What small business owners should budget for ads The one metric Jeremy says makes the ad world go around Why broad targeting and strong creative now matter more than “secret” audience hacks Our mission here at Plan Like a Boss is to help purpose-driven entrepreneurs build businesses with strategy, clarity, and confidence — without burning themselves out. Disclaimer: This podcast is for educational purposes only and does not guarantee specific business, marketing, or financial results. Please do your own research before investing in paid advertising, software, services, or coaching. Some links may be affiliate links, which means we may receive a small commission if you choose to purchase through them at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    37 min

  3. Jun 18

    Why Social Media Isn't Growing Your Business with Jessica Marie Davis

    Learn how to build business visibility without depending on social media algorithms. 🔴 Get Jessica’s book Decentering Algorithms ➡️ https://amzn.to/4vhhjPH ⭐️ Connect with Jessica and learn more about relationship-based visibility ➡️ https://jessicamariedavis.com #BusinessVisibility #NetworkingForBusiness #SmallBusinessMarketing #Entrepreneurship #PlanLikeABoss What if visibility for your business did not have to depend on social media algorithms? In this episode of Plan Like a Boss, Tonya Lawson sits down with Jessica Marie Davis, author of Decentering Algorithms, to talk about what real business visibility looks like for entrepreneurs, solopreneurs, and small business owners. Jessica shares why posting more on Instagram, TikTok, LinkedIn, or Facebook is not always the answer, and why the visibility that actually moves the needle comes from relationships, referrals, community, and trust. She explains how business owners can start building a visibility ecosystem through networking, coffee chats, local groups, referral partners, and intentional connections with people who can say your name in rooms you are not in. In this video, you’ll learn:  What business visibility really means  Why social media should be a tactic, not your entire strategy  How to start networking even if you are an introvert  Why every entrepreneur needs a relationship ecosystem  How to audit your current network and identify visibility gaps  What Jessica learned after leaving corporate to build her own business Our mission here at Plan Like a Boss is to help entrepreneurs, solopreneurs, and small business owners plan smarter, build sustainable visibility, and grow businesses with strategy, confidence, and purpose. Disclaimer: This episode is for educational and informational purposes only. Any links included may include affiliate, partner, or promotional links.  Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    32 min

  4. Jun 11

    The Real Reason Your Business Still Feels Overwhelming - With Chad Paris

    Avoid entrepreneur burnout by fixing broken business processes before adding more AI tools. ⭐️ Ready to build a business that feels less reactive and more intentional? Start here ➡️ https://tonyalawson.com/search/ 🔴 Connect with Chad Paris and Stonefly Consulting Group ➡️ https://stoneflyconsulting.com Connect with Chad Paris: ➡︎ Website: https://stoneflyconsulting.com ➡︎ Email: chad@stoneflyconsulting.com ➡︎ LinkedIn/Facebook/Instagram: Chad Paris #EntrepreneurBurnout #BusinessProcesses #AIStrategy #SmallBusinessTips #PlayLikeABoss In this episode of Play Like a Boss, Tonya Lawson sits down with Chad Paris, founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure podcast, to talk about why most entrepreneurs do not actually have a sales problem — they have a process problem. Chad shares how his background as an educator, sales leader, and executive shaped the way he helps founders identify the broken systems quietly draining revenue, time, and energy. If you are a solopreneur, founder, or small business owner feeling overwhelmed by AI tools, sales pressure, or day-to-day decision fatigue, this conversation will help you step out of reactive mode and start building a more intentional business. Chad explains why automating a broken process only creates more problems, how to choose AI tools that actually fit your business, and why human connection still matters in an AI-driven world. In this episode, you’ll learn: • Why entrepreneur burnout often starts with reactive decision-making • Why your sales team may not be the real problem • How broken business processes limit growth • The most common AI strategy mistake small business owners make • A simple process exercise you can do this week to create clarity • Why every business needs to answer: Who are we, what do we do, and why? Our mission here at Play Like a Boss is to help entrepreneurs and small business owners build with clarity, confidence, and strategy so they can grow without burning out. Disclaimer: This episode is for educational and informational purposes only. Please use your own judgment before making business, financial, or technology decisions. Some links may be affiliate links, which means we may receive a small commission if you purchase through them at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    27 min

  5. May 28

    From Higher Ed to Entrepreneurship: Starting Before You’re Ready with Julie Marty-Pearson

    Want to start a podcast for your business? Here’s how to begin with confidence, clarity, and realistic expectations. Connect with Dr. Julie Marty-Pearson and explore her podcast workshops, networking, and launch programs.  https://juliemartypearson.com Some product links may be affiliate links, which means if you buy something we may receive a small commission at no extra cost to you. All Products and Gear Mentioned in this video 🎙️ Buzzsprout: https://www.buzzsprout.com/?referrer_id=2467779 🎙️ RSS.com: https://rss.com 🔎 Listen Notes: https://www.listennotes.com 🤝 Podmatch:https://www.joinpodmatch.com/planlikeaboss Connect with us! Instagram: @dr.tonyalawson TikTok: @dr.tonyalawson  Website: tonyalawson.com #PodcastingTips #BusinessPodcast #PodcastLaunch #EntrepreneurTips #PlanLikeABoss If you’ve ever wondered whether you should start a podcast for your business, this conversation with Dr. Julie Marty-Pearson will help you think through the decision with more clarity. Julie shares how she moved from nearly 20 years in higher education into entrepreneurship and podcasting after major health and life changes forced her to rethink what work, creativity, and success could look like. In this episode of Plan Like a Boss, we talk about why podcasting can be such a powerful visibility tool for business owners, why not everyone needs to become a podcast host right away, and why guesting on podcasts first can be one of the smartest ways to test your message, build confidence, and do free market research. Julie also shares practical advice on solo episodes, interviews, video podcasts, audio-only shows, podcast hosting platforms, and how to start messy instead of waiting until everything is perfect. In this video, you’ll learn: * Why business owners should consider podcasting for visibility and connection * How to know if you should host a podcast or start by guesting * Why solo episodes matter when your podcast supports your business * How to choose between video podcasting and audio-only podcasting * Podcast hosting tools Julie recommends for beginners * How to pitch yourself as a podcast guest the right way * Why realistic expectations matter when growing a new podcast Our mission here at Plan Like a Boss is to help entrepreneurs, creators, and business owners plan with purpose, build sustainable visibility, and take action with confidence. Disclaimer: Some links may be affiliate links, which means we may receive a small commission if you purchase through them. This podcast is for educational and informational purposes only. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    34 min

  6. May 14

    Why Success Makes You More Stressed (And What to Do About It)

    Emotional sobriety & nervous system regulation are the real keys to reducing stress and building a successful business. Take the FREE Quiz ➡ https://emotionalsobrietycoaching.typeform.com/to/jA8GSTvp If you’re an entrepreneur feeling overwhelmed, burned out, or stuck chasing success, this conversation will completely shift how you think about stress, alcohol, and performance. In this episode, Colleen Freeland breaks down why emotional sobriety—not willpower—is the key to reducing alcohol consumption, managing stress, and scaling a business sustainably. You’ll learn how nervous system regulation impacts your results, why self-sabotage is actually self-neglect, and how adopting an iterative mindset can transform both your personal life and business growth. In this video, you'll learn: • Why stress is internally created (and how to fix it) • How emotional sobriety impacts business success • The difference between coping vs. regulating your nervous system • Why failure doesn’t exist (and what to do instead) • How to break cycles of burnout, overworking, and self-sabotage Connect with Colleen! • Website: https://www.emotionalsobrietycoaching.com/ • Instagram: @thehangoverwhisperer • TikTok: @hangoverwhisperer • Facebook: Hangover Whisperer • Podcast: https://www.emotionalsobrietycoaching.com/podcast Question - Are you operating from a regulated state… or reacting from stress? #EmotionalSobriety #EntrepreneurMindset #NervousSystemRegulation #BurnoutRecovery #MindsetShift DISCLAIMER: This content is for educational purposes only and is not intended as medical, psychological, or financial advice. Always consult with a qualified professional regarding your specific situation. Any affiliate links included may provide a small commission at no additional cost to you. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    36 min

  7. Apr 30

    Your Revenue Problem Isn't Your Offer (It's This)

    Build consistent monthly revenue with the Repeat Framework for smarter, simpler sales. Join Search to Sales ➡ https://tonyalawson.com/search If your revenue spikes during launches and then disappears for months, this video will show you how to create consistent monthly revenue without constantly creating new offers. I’m breaking down my Repeat Framework, a simple system designed to help coaches, course creators, and online business owners reverse engineer their income goals, evaluate existing offers, adjust pricing, build an offer stack, activate email marketing, and turn leads into conversions. Instead of relying on complicated funnels or exhausting launch cycles, you’ll learn how to use what you already have to create predictable revenue on repeat. In this video, you’ll learn: • How to reverse engineer your income goal • Why inconsistent revenue is usually not an offer problem • How to evaluate your current courses, workshops, consults, and services • Pricing strategies that can increase revenue quickly • How to create a low-ticket, mid-ticket, high-ticket, and recurring offer stack • Why your email list should work as a sales engine • How to build a simple funnel that actually converts Connect with us! • Instagram and TikTok: @dr.tonyalawson Question - What is your current top-of-funnel offer? Drop your freebie, low-ticket offer, or lead magnet in the comments so we can support each other. About: Welcome to Plan Like A Boss! We create content for entrepreneurs, coaches, course creators, and online business owners who want to grow smarter, build sustainable revenue, and turn search visibility into sales. Here you’ll learn practical strategies for SEO, offers, email marketing, funnels, and business growth without overcomplicating the process. DISCLAIMER: This content is for educational purposes only and is based on personal experience, professional insight, and general business strategy. Results are not guaranteed and will vary based on your business model, audience, offer, pricing, execution, and market conditions. This video is not sponsored, and no affiliate products are mentioned. Always make business, financial, and marketing decisions based on your own goals and circumstances. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    18 min

  8. Apr 23

    The Hidden Cost Of Entrepreneurship

    Entrepreneur mental health matters more than hustle, and ignoring it can cost you everything.  Get mental health resources here ➡ https://www.cdc.gov/mental-health/caring/index.html In this video, we’re having an honest conversation about entrepreneur mental health, burnout, anxiety, depression, and the emotional cost of building a business. Tanya shares personal experiences with grief, anxiety, cancer-related depression, and getting help, while also unpacking the silent pressure so many founders, coaches, and creators carry behind the scenes. This episode is a reminder that mental wellness is not separate from business success — it is a core part of sustainable success. If you’ve been feeling overwhelmed, isolated, or like you have to keep pushing through no matter what, this conversation will help you feel seen and supported. In this video, you’ll learn:  • Why entrepreneur mental health struggles are more common than most people admit  • How burnout, anxiety, and depression can show up while running a business  • Why mental health is not a weakness or productivity problem  • 3 practical ways to protect your mind while building your business  • Why asking for help is one of the strongest things you can do Ways to Work with Us  • https://tonyalawson.com/search Connect with us!  • Instagram and TikTok: @dr.tonyalawson.com  • Podcast: Plan Like a Boss - https://planlikeaboss.net/ #EntrepreneurMentalHealth #BurnoutRecovery #FounderWellbeing #AnxietySupport #MentalHealthAwareness About:  Welcome to Plan Like a Boss, where we talk about entrepreneurship, business growth, and building success in a way that actually supports your life. This channel shares honest conversations, practical strategies, and real behind-the-scenes insights for entrepreneurs who want to grow sustainably. DISCLAIMER: This content is for educational and informational purposes only and is not medical, mental health, or legal advice. Always consult a licensed medical professional, therapist, counselor, or other qualified provider regarding your mental health, diagnosis, treatment options, or medications. If this video includes affiliate links, we may earn a commission from qualifying purchases at no additional cost to you. Any resources shared are intended to support, not replace, professional care. If you are in crisis or believe you may harm yourself, contact your local emergency services or a qualified crisis hotline immediately. Let's Connect: ✨ Apply for Search To Sales: https://tonyalawson.com/search ✍️ Sign up for my newsletter: https://api.leadconnectorhq.com/widget/form/WZgVVwhJm3moIYAP6V5i 📸 Follow me on Insta and TikTok @dr.tonyalawson 🔗 LinkedIn: https://www.linkedin.com/in/tonya-lawson-64779739/

    15 min
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Plan Like a Boss is your go-to podcast for mastering planning, productivity, and strategy as a solo or small business entrepreneur. Each week, you'll get practical tips and real-life insights to help you set smart goals, manage your time, and grow a business that actually fits your life.

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