Brand Builders Podcast W/ Daron Pacheco

Daron Pacheco
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The Brand Builders Podcast is where entrepreneurs, creators, and kingdom-minded business owners come to grow their personal brand and online influence — through video, storytelling, and strategy. Hosted by Daron Pacheco, founder of Howdy Media, and Katie Pacheco (Co-Founder), this show breaks down what actually works in today’s digital world — from content systems and social media growth to monetization strategies and faith-led leadership. Each episode is a raw and real conversation with top-performing entrepreneurs, creators, and marketers who are doing it their way — with integrity, boldness, and intentionality. Whether you're launching your first piece of content or scaling to 7 figures with a personal brand — this show is your playbook.

  1. 4d ago

    30 Years of Business Lessons in 57 Minutes

    🎙️ Sponsor the Brand Builders Podcast: https://www.howdy-media.com/brand-builders-podcast In September 2012, Damon Albus watched his hat shop burn straight to the ground. His wife's response? "Well get that way in a hurry because we got stuff to do." They rebuilt — and never looked back. On this episode of Brand Builders, host Daron Pacheco sits down with Damon Albus, founder of 5D Custom Hats and Leather. Damon shares his unconventional road to entrepreneurship: a self-described poor student told he was "college material" who lasted one semester at Tarleton before joining the Marine Corps — "probably the best decision I ever made" — where he learned discipline, goal-setting, and how to get up and go to work. After the Corps came a hated warehouse job, five years shoeing horses, and fifteen years building fence — until the 2008 crash dried up the work and his wife said, "You've always wanted to make hats. Why don't you make hats?" Damon talks about learning the craft from scratch, growing the business purely on word of mouth ("we don't do a lot of advertising"), the art of making a hat that fits not just the head but the personality, and why his wife — the business mind behind the operation — deserves as much credit as he does. A story about grit, craftsmanship, family, and doing it right. Guest: Damon Albus — 5D Custom Hats and Leather Thanks to our sponsors: Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  2. Sep 22

    How She Built a 100+ Client Business Using Only Facebook

    Join The Challenge : https://luma.com/dz66gcxe Join Allie's Resale Page: https://www.facebook.com/share/g/19erTJ39dU/ In this episode of the Brand Builders Podcast, Daron sits down with Allie Reed of Reed Resale to talk about how she built a growing resale business using Facebook, community, simple systems, and a whole lot of hustle — without even having a website. Allie shares how she went from teaching and running an online boutique to creating a resale business out of her garage, where local customers could drop off clothes, shop daily Facebook drops, and pick up orders right from her home. What started small quickly grew into a system handling **100+ clients**, dozens of daily pickups, shipping orders across the country, and a growing team helping her keep up with demand. We also talk about the realities of entrepreneurship: learning when to delegate, building a team around your weaknesses, setting boundaries between work and home, using social media to grow a business, adapting when systems break, and creating a business that gives you more freedom instead of simply creating another job. Allie explains why freedom and flexibility matter so much to her, especially as a mom, and how she has intentionally built the business around those priorities. We also get into Facebook selling, resale and consignment, shipping, customer experience, AI in small business, faith in entrepreneurship, and why sometimes the smartest thing you can do is stop overthinking your idea and simply start. If you’ve ever wanted to start a side hustle, build an online business, make money from home, grow a business through Facebook, or turn a simple idea into something bigger, this episode is packed with practical lessons and encouragement. *In this episode:* How Allie started Reed Resale Building a business through Facebook without a website How the resale and consignment model works Growing to 100+ clients Hiring and delegating as the business grows Building systems around your strengths Creating work-life boundaries as an entrepreneur Using social media to grow a local business Shipping and expanding beyond your local market AI and automation in small business Faith and entrepreneurship Advice for anyone afraid to start a business Allie’s advice to aspiring entrepreneurs is simple: get over the pride, give the idea a real shot, work hard, and go all in long enough to see whether it works. Subscribe to the Brand Builders Podcast for more conversations with entrepreneurs, creators, and business owners about branding, marketing, content, leadership, entrepreneurship, and building businesses that create real freedom. #Entrepreneurship #SmallBusiness #FacebookMarketing #OnlineBusiness #Reselling #SideHustle #BusinessGrowth #SocialMediaMarketing #PersonalBranding #BrandBuildersPodcast Thanks to our sponsors: Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  3. Sep 10

    How to Build Wealth Before You Even Have a Credit Score (500k+/Mo)

    Join The Challenge : https://luma.com/dz66gcxe Today's guest is Rivers Rodriguez — a 22-year-old who went from zero to managing nearly 100 rental units in just 14 months through Airbnb and mid-term rental arbitrage. In this episode, we break down exactly how he built trust with landlords who almost kicked him out for being "too young," the outreach system he used to close his first deals, the moment he nearly lost everything from overleveraging, and why he says the "no's" in business are more valuable than the "yeses." If you've ever wanted to start a business with no capital, no connections, and no safety net — this is the blueprint. In this episode, we cover: How Airbnb/mid-term rental arbitrage actually works (and the real math behind it) How to get landlords to trust you when you have zero track record The exact script and outreach order (call, text, email) that gets meetings booked Why he almost lost his business by reinvesting every dollar too fast The $6.51 vs. $25,000 moment that almost broke him How he structures leases to guarantee landlords their rent What happens when a client with 25 houses walks away overnight Real profit margin numbers on subleasing, managing, and owning rental property How faith and community shaped his business and his soccer coaching program How he uses AI to write contracts instead of paying a lawyer $500 a pop ⏱️ Timestamps 00:00 – Intro: $6.51 vs. $25,000 00:20 – Meet Rivers Rodriguez 03:28 – How to actually build landlord trust 08:04 – Getting his first client 09:13 – Building a team as cash flow grows 12:20 – The outreach system: call, text, email 18:04 – Yard signs, billboards, and what actually converts 20:19 – Getting underestimated (and ghosted) for being young 24:19 – Fear of rejection and the numbers game 26:24 – Why he chose this path over a "normal" job 29:49 – Faith, stress, and handing it over to God 31:09 – How a soccer coaching side hustle became a Christian training program 35:51 – Did he expect real estate to work out? 37:38 – The $6.51 birthday and the $25K he didn't have 41:57 – Real profit margins: subleasing vs. managing vs. owning 45:20 – How he uses AI to save on contracts and legal fees 49:33 – Where to find Rivers and final thoughts Connect with Rivers: 📸 Instagram: https://www.instagram.com/rivers_rodriguez9/reels/ This episode is brought to you by: 🤝 Empire Management Group — helping businesses grow through better benefits, insurance, and leadership development. 🏆 Better Business Bureau of the Big Country — helping consumers find businesses they can trust. 🎙️ New episodes of Brand Builders drop weekly. Subscribe so you don't miss the next one. #RealEstateInvesting #AirbnbArbitrage #EntrepreneurStory #BrandBuildersPodcast #SmallBusiness #FaithAndBusiness #Abilene #RealEstate #podcast Thanks to our sponsors: Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  4. Sep 4

    4 Tips For Building A Better Workplace Culture

    Join The Challenge : https://luma.com/dz66gcxe Are you actually building a better workplace culture, or just hoping for one? Learn how to evaluate if your business is truly fruitful. Running a business requires more than just showing up. In this episode, we examine the habits that separate a thriving organization from one that is merely surviving. Drawing on personal observations and real-world experiences, we discuss the essential shifts needed to foster a more productive environment for your team and your bottom line. Whether you are managing a small team or scaling up, the foundation of your success rests on the environment you create. We explore how intentional leadership impacts your daily operations and long-term results. By refining your approach to small business management, you can cultivate a space where both your employees and your business goals can flourish. Thanks for watching... #BrandBuildersPodcast #SmallBusinessMarketing #Entrepreneurship #BusinessGrowth #SocialMediaMarketing #LocalBusiness #BetterBusinessBureau #PersonalBranding #ContentMarketing #businesspodcast Thanks to our sponsors: Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  5. Aug 28

    How to Price Anything So It Feels Like a Steal

    Join The Challenge : https://luma.com/dz66gcxe Your competitor may not have a better product or service—they may simply be more visible. Selling With Conviction: Why You're Not Actually Selling What You Think You Are Most businesses sell the wrong thing. You're not selling a video — you're selling more leads. You're not selling a mattress — you're selling a good night's sleep. In this episode of the Brand Builders Podcast, I break down the exact mindset shift that changed how I price, pitch, and sell inside my own agency — including a real client story: one small business posted just 8 Instagram Reels and landed 8 new jobs (with 3 more leads on the way) from a business that had zero social media presence before. If you've ever wondered why your conversion rates are low, why prospects hesitate, or whether you're pricing your offer correctly, this episode gives you a simple test to run before your next sale: would you buy the thing you're selling? What you'll learn in this episode: ✅ Why people buy results, not products or services ✅ The real Instagram Reels case study that generated 8 new jobs for one small business ✅ How to price an offer so it feels like a steal, not a stretch ✅ The difference between selling with conviction and scamming a client ✅ Why your reputation is your most valuable (and fragile) business asset Timestamps: 0:00 – Selling with conviction over selling a product 0:54 – Why you sell the result, not the thing 1:19 – Real case study: 8 Reels → 8 new jobs 2:58 – Where most businesses go wrong with their offer 4:02 – The Profitable Personal Brand Challenge 5:13 – Selling with conviction, continued 6:04 – Are you helping clients or scamming them? 7:06 – How to price a $10K offer so it feels like $20K of value 8:23 – The mindset shift: it's just a vehicle 9:24 – Your reputation takes years to build, one day to destroy If you're a business owner ready to turn your expertise into a profitable personal brand through content, join the free 3-day Profitable Personal Brand Challenge — link in the description below. #BrandBuildersPodcast #SmallBusinessMarketing #Entrepreneurship #BusinessGrowth #SocialMediaMarketing #LocalBusiness #BetterBusinessBureau #PersonalBranding #ContentMarketing #businesspodcast Thanks to our sponsors: Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  6. Aug 24

    How Social Media Is Destroying You

    Join our free community: https://www.skool.com/brand-builders-community-4614/about Social Media is destroying your life... here are my thoughts on it as a business owner who runs a social media company that relies on content marketing for clients, and for my our services to other businesses. This is what we provide. As contradicting as it sounds, it's destroying us. Make sure to watch to the end to find out how I have wrestled with this whole idea. 📍 Subscribe for new episodes featuring local business owners every week Thanks to our sponsors for making this show possible. Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/

  7. Aug 17

    How to Grow a Business in a Small Town Market (Niche Down?)

    Bryce (owner) and Sean (manager) of Lytle Aviation join the Brand Builders Podcast to break down how they built a flight school in Abilene, Texas — from working out of an airplane with zero office space to training pilots across West Texas. They get real about the risk Sean took accepting a pay cut to come on board, the moments they doubted whether the business would survive, why most people in Abilene don't even know the town has an airport, and how faith shaped every major decision along the way. They also dig into where AI actually fits (and doesn't) in one of the most heavily regulated industries in the country. If you're building a business in a small market, weighing a risky career move, or just want an honest look at what it actually takes to keep a company alive past year one — this episode is for you. In this episode: 00:00 – Is flying actually safe? (The stat that surprises everyone) 02:15 – How Bryce started Lytle Aviation from scratch in Abilene 05:40 – The story of how Sean went from student pilot to company manager 09:20 – Building a team around your weaknesses, not just your strengths 14:00 – Growing pains: starting with a shared notes app as a scheduling system 18:30 – Why most people don't know Abilene even has an airport 23:45 – The moments they doubted the business would survive 27:10 – How faith shapes their approach to risk and failure 30:45 – Where AI fits into aviation — and where it doesn't 35:00 – The one piece of advice they'd give any new business owner 38:00 – Where to connect with Lytle Aviation About Lytle Aviation: Lytle Aviation is a Part 61 flight school based at Abilene Regional Airport (ABI), offering private, commercial, and instrument pilot training, flight simulator sessions, and Discovery Flights for anyone curious about learning to fly. Book a free consultation or Discovery Flight: 🌐 Website: https://www.lytleaviation.com 📘 Facebook: https://www.facebook.com/Lytleaviation 📷 Instagram: https://www.instagram.com/lytle.aviation 📍 Subscribe for new episodes featuring local business owners every week Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/ Graze Craze Abilene -- https://www.grazecraze.com/abilene-tx

  8. Aug 10

    Your Competitor Isn’t Better Than You, They’re Just More Visible

    🎙️ Sponsor the Brand Builders Podcast: https://www.howdy-media.com/brand-builders-podcast Join Our Community: https://www.skool.com/brand-builders-community-4614/about Your competitor may not have a better product or service—they may simply be more visible. In this episode of the Brand Builders Podcast, Daron Pacheco sits down with Britini Casady, President and CEO of the Better Business Bureau of the Big Country, to discuss why great businesses often struggle while more visible competitors continue attracting customers. She shares her journey from teacher and Texas state investigator to photographer, entrepreneur, and CEO. She explains how she built her photography business from a Facebook page, found her first clients, overcame imposter syndrome, and eventually created a business that supported her family. Daron and Britni also break down what business owners need to understand about social media marketing, customer complaints, BBB ratings, trust, delegation, work-life balance, and building a reputable brand. In this episode, you’ll learn: • Why your competitor may be getting more customers than you • How visibility can matter as much as the quality of your product • What could happen if you post two videos every day for 30 days • Why customers forget about businesses that stop showing up • How to start marketing your business before everything is perfect • What the Better Business Bureau actually does • How BBB accreditation works • Why receiving a complaint does not automatically make you a bad business • How your response to a complaint can affect your reputation • How entrepreneurs can delegate work and protect their family time • Why trust is the foundation of every successful business The Better Business Bureau of the Big Country serves 13 counties and helps connect consumers with trustworthy local businesses. It also provides complaint resolution, scam-prevention resources, education, networking opportunities, and greater visibility for accredited businesses. Whether you are starting your first business, struggling to attract customers, trying to improve your online presence, or looking for practical small-business advice, this conversation will help you understand why being great at what you do is no longer enough. People must know that your business exists. Subscribe to the Brand Builders Podcast for conversations about entrepreneurship, branding, content creation, social media strategy, leadership, and building a business that gives you greater freedom. CHAPTERS: 00:00 Why visibility matters for local businesses 02:40 Meet Brittany Cassidy 04:30 Brittany’s career before the BBB 06:30 From teacher to Texas state investigator 08:00 Starting a photography business 10:00 Finding her first clients through Facebook 12:00 Overcoming imposter syndrome 14:00 Balancing business and family 18:00 Returning to the corporate world 22:00 How the BBB helps businesses and consumers 25:00 Protecting customers from scams 27:00 Rebuilding the Better Business Bureau locally 30:00 Why business owners should delegate 33:00 Why great businesses remain invisible 35:00 How consistency creates customers 37:00 Future plans for the BBB 40:00 Networking, workshops, and local business growth 42:00 The best advice for new business owners 43:00 The two-videos-a-day challenge 46:00 Where to connect with the BBB #BrandBuildersPodcast #SmallBusinessMarketing #Entrepreneurship #BusinessGrowth #SocialMediaMarketing #LocalBusiness #BetterBusinessBureau #PersonalBranding #ContentMarketing #BusinessPodcast Empire Management Group — https://www.empire-management-group.com/ Better Business Bureau of Abilene — https://www.bbb.org/ Graze Craze Abilene -- https://www.grazecraze.com/abilene-tx

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The Brand Builders Podcast is where entrepreneurs, creators, and kingdom-minded business owners come to grow their personal brand and online influence — through video, storytelling, and strategy. Hosted by Daron Pacheco, founder of Howdy Media, and Katie Pacheco (Co-Founder), this show breaks down what actually works in today’s digital world — from content systems and social media growth to monetization strategies and faith-led leadership. Each episode is a raw and real conversation with top-performing entrepreneurs, creators, and marketers who are doing it their way — with integrity, boldness, and intentionality. Whether you're launching your first piece of content or scaling to 7 figures with a personal brand — this show is your playbook.

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