The Third Way

2side Team
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It’s what emerges when we stop choosing between profit and soul, between logic and intuition, between structure and spirit. It’s a way of building businesses — and lives — that honors truth, coherence, and the evolution of consciousness. At 2Side, the Third Way is a practice of remembering: that you don’t need to perform to succeed, manipulate to convert, or shrink to belong. You can build with soul and precision. You can sell with truth and intelligence. You can lead with love and discernment. This is what we call The Third Way.

Episodes

  1. Why Buyers Aren’t Buying Anymore (And How to Change That)

    08/14/2025

    Why Buyers Aren’t Buying Anymore (And How to Change That)

    In this episode of the Third Way podcast, Manuela Martinez and Adam Smith dive into the unseen forces behind the global drop in sales conversions — and why it’s not about broken funnels or weak marketing tactics. From the war in Ukraine to post-COVID societal shifts, today’s buyers are influenced by far more than what happens in the digital marketplace. They bring history, fear, hope, and a deep search for meaning into every purchasing decision. We explore: How societal events directly impact buyer trust and decision-makingWhy the “gold rush” days of online marketing are over — and what’s replacing themThe generational move from safety → status → meaningWhy Gen Z refuses to buy from companies without real societal impactHow to rebuild intrinsic motivation in both your team and your clientsWhy your funnels must become psychological journeys, not conversion machinesThis is a call to founders, leaders, and visionaries to stop chasing quick wins and start building movements that last. The companies that adapt to this shift — and sell with meaning — will not only survive but thrive in the next era of business.

    42 min
  2. The Collapse Of Online Businesses

    08/08/2025

    The Collapse Of Online Businesses

    This is not another funnel strategy or business tip. This is a raw, unedited truth transmission — for those who can no longer lie to themselves about how business is being done. Manuela Martinez (founder of 2Side) speaks to the real collapse underneath the numbers, the burnout beneath the success, and the resurrection that’s available only to those who dare to let the old system fall.

    41 min
  • 2 Episodes

About

It’s what emerges when we stop choosing between profit and soul, between logic and intuition, between structure and spirit. It’s a way of building businesses — and lives — that honors truth, coherence, and the evolution of consciousness. At 2Side, the Third Way is a practice of remembering: that you don’t need to perform to succeed, manipulate to convert, or shrink to belong. You can build with soul and precision. You can sell with truth and intelligence. You can lead with love and discernment. This is what we call The Third Way.

Information

  • Creator
    2side Team
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © @2side2025Podcast
  • Show Website
    The Third Way