The Heart-Filled Brand Podcast

Heather Palenscar
  • 5.0 (1)
  • Marketing
  • Updated Biweekly

The Heart-Filled Brand Podcast is all about branding for creatives who are here to make an impact + feel fulfilled with their business. Hosted by Heather Palenscar, brand coach, photographer, and visual strategist who guides creatives through authentically refining + aligning their business brand. Here we discuss how to reclaim your value and express your essence w/ intention + a full heart. Branding isn’t just about having the perfect fonts, colors, or pretty brand photos — it’s about defining + owning who you uniquely are, what you stand for, and being brave enough to show up as that person.

Episodes

  1. Jun 7

    Ep 03: Uncover Your Most Magnetic Essence with my UNICORN Factors

    What if the reason you’re not showing up in your brand isn’t fear of being seen… but confusion about who you’re being seen as? In this episode of The Heart-Filled Brand Podcast, Heather introduces her UNICORN Factors — a framework for cutting through identity fog and uncovering your most magnetic essence. If you’re wondering, “which parts of me should I lead with in my brand?” or you feel like you're performing instead of authentically connecting, this episode will help you see yourself more clearly and finally embody a brand that feels aligned, joyful, and unmistakably YOU. CHAPTERS [00:00] – Welcome + Episode Intro [02:24] – The Overthinking Loop & identity fog explained [03:53] – The brand archetypes, uses and pitfalls [05:28] – Why I came up with the UNICORN Factors [06:22] - The UNICORN Factors explanation [12:13 ] – Becoming your own archetype & magnetic brand [13:31] – Closing reflections + Activation Guide invitation LINKS: 🦄 The UNICORN Factors Activation Guide launches August 28, 2025 → Join the Waitlist: https://brandcoachheather.com/unicorn  → Book a 1:1 Power Hour Strategy Session with Heather: https://brandcoachheather.com/product/brand-strategy-power-hour/

  • 1 Episode

About

The Heart-Filled Brand Podcast is all about branding for creatives who are here to make an impact + feel fulfilled with their business. Hosted by Heather Palenscar, brand coach, photographer, and visual strategist who guides creatives through authentically refining + aligning their business brand. Here we discuss how to reclaim your value and express your essence w/ intention + a full heart. Branding isn’t just about having the perfect fonts, colors, or pretty brand photos — it’s about defining + owning who you uniquely are, what you stand for, and being brave enough to show up as that person.

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