Uncover Your Story

Sarah Oughton
  • 5.0 (1)
  • MARKETING

Uncover Your Story is the podcast for creatives, change makers and big-hearted rebels who want to share stories that matter. Through inspiring conversations and actionable tips, we tackle the biggest communication problems you face when it comes to connecting with your audience and building successful businesses with purpose and passion at their heart.

  1. #13 The Power of Story to Build Community, Purpose & Profit with Lara Shelldrake

    10/21/2025

    #13 The Power of Story to Build Community, Purpose & Profit with Lara Shelldrake

    What does it take to build a thriving, purpose-led business that creates real impact? In this episode, I talk with Lara Shelldrake — speaker, business mentor, community strategist, and founder of Found and Flourish — to explore how purpose and profit can work hand in hand to create meaningful change. Lara shares her inspiring journey of starting a business while raising a newborn, navigating burnout, and evolving her mission to support women and non-binary entrepreneurs. We dive into the mindset shifts needed to value your work, the power of storytelling in building authentic connections, and how even small actions can create a ripple effect in the world. What You’ll Learn in This Episode: ·       Why profit is essential for purpose-driven businesses and how more money in the hands of good people creates systemic change. ·       Lara’s personal journey — from building a community out of her own need for connection to leading a thriving platform of thousands. ·       The mindset shifts that helped her move past self-doubt and start charging what her work is worth. ·       How storytelling can build trust and connection, turning your audience into superfans and advocates. ·       Practical ways to integrate activism and social impact into your business, no matter your industry. Links & Resources: Connect with Lara and explore Found and FlourishFollow Lara on Instagram: @lara_shelldrakeBook recommendation: The Big Leap by Gay HendricksLearn more about the Profit First Method by Mike MichalowiczWork with Sarah:  Visit my website to find out about how I can support you to: gain clarity on your brand vision, values and tone of voicecraft brand narratives so your message resonate with your dream clientsbuild a content marketing strategy to grow your business with confidence and joyAbout me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    45 min
  2. #12 Be the Flamingo: Building a Midlife Business You Love with Lisa Long

    10/14/2025

    #12 Be the Flamingo: Building a Midlife Business You Love with Lisa Long

    In this episode of Uncover Your Story, I’m joined by Lisa Long, a behavioural psychologist, business coach, and strategist who helps midlife women build meaningful businesses they truly love. Lisa shares her incredible journey — from creating a seven-figure business at her kitchen table to selling it when life took her family to Spain, and later retraining in psychology to support women navigating the challenges and opportunities of midlife. We dive deep into: How Lisa grew a brand that captured national media attention through the power of storytellingWhy she pivoted from therapy to combine psychology with business coachingThe importance of being authentic and disruptive in your marketing — and why it’s vital to repel the wrong clients as much as attract the right onesStrategies for creating content that deeply resonates with your ideal audienceHow to bring more humanity into your business in a world increasingly shaped by AILisa’s advice for navigating the messy middle stage of entrepreneurshipWhether you’re starting out or scaling up, Lisa’s wisdom and no-nonsense approach will inspire you to find your unique voice, connect deeply with your audience, and build a business that works for your life — not the other way around. Connect with Lisa: ·       Website: thelisaong.com ·       Instagram: @lisalong_msc Resources and Links: ·       Follow me on Instagram: @sarahoughtonphotography ·       Join my newsletter for storytelling tips and insights: Sign up on my website About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    44 min
  3. #11 Helping children build confidence through storytelling with Shilpa Jamieson

    10/07/2025

    #11 Helping children build confidence through storytelling with Shilpa Jamieson

    What if children grew up with the tools to understand their emotions and trust themselves from the very start? In this episode of Uncover Your Story, I chat with Shilpa Jamieson, founder of Mindset Mimi and Me, about using storytelling and creativity to help children build self-worth and emotional resilience. We talk about Shilpa’s journey from being a shy child to launching a purpose-led business, how stories can transform both kids and parents, and why authenticity in business grows through action—not perfection. Whether you’re a parent or a purpose-driven founder, this episode is full of warmth, inspiration, and practical tools. What you’ll learn: ·       How storytelling helps kids build emotional awareness ·       Ways to weave self-development into everyday parenting ·       Why values and beliefs are the foundation of your brand ·       Shilpa’s honest take on authenticity and imposter syndrome Connect with Shilpa: ·       Mindset Mimi and Me ·       Free download: 5 everyday questions to build your child’s emotional resilience ·       Follow Shilpa on Instagram: @mindsetmimiandme Sarah’s brand stories services:  Uncover Your Story: Your personal branding power hour Create Joyful Content: A 3-month programme to set your brand up for success Soulful Brand Videos: Connect deeply through your video story About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    32 min
  4. #10 The Frame We Choose: How to craft stories with resonance

    09/30/2025

    #10 The Frame We Choose: How to craft stories with resonance

    Your brand story isn’t just information — it’s how people connect with you on an emotional level.  In this episode, I explore how the principles of photography — focus, lens, light, and composition — can help you craft brand stories that truly resonate. Using analogies from behind the camera, I’ll show you how to bring clarity, emotion, and intention to your storytelling. Whether you’re a founder, creative, or change-maker, you’ll learn how to frame your story so it connects deeply with your audience and inspires them to take action. What You’ll Learn in This Episode: Why framing matters in storytelling — and how it shapes audience perception.How to use focus to bring clarity to your message and avoid “blurry” storytelling.The importance of perspective and whose voice you use when sharing stories.How to align your tone of voice with your values so your message always feels authentic.Tips for structuring your story like a well-composed photo.The role of mindset in choosing what to share and how to edit your story with care.Resources and Links Mentioned in This Episode: Free Guide: Download my guide to crafting soulful brand storiesWork With Me: Brand clarity and storytelling supportAbout me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    26 min
  5. #9 The art of storytelling for business transformation with Kelly Pietrangeli

    09/23/2025

    #9 The art of storytelling for business transformation with Kelly Pietrangeli

    In this second part of my conversation with Kelly Pietrangeli, earth soul mentor and creator of the Soul Explorers membership, we dive even deeper into the transformative power of storytelling — for business and life. Kelly shares how she brought her audience along when she made a bold pivot from her previous membership, Project Me, to the soulful, energy-led work she does today. Through the simple act of sharing a deeply personal dream, Kelly invited her clients to come with her on a whole new journey — and 90% of them said yes. We explore how our stories help build trust, connection, and transformation, and why the energy we bring to our business impacts everything from our relationships to our revenue. Kelly also opens up about a challenging chapter in her business where she invested in a coach who didn’t deliver, and how letting go of anger and resentment created space for new opportunities — including a life-changing invitation from her business mentor, Marie Forleo. Plus, Kelly shares one of her most magical and soulful stories: an unforgettable breathwork experience that shifted her understanding of energy forever, and how this awakening has shaped her work and the lives of those she serves. If you’ve ever faced a big change in your business or wondered how to bring your audience with you, this episode will inspire you to embrace storytelling as a tool for growth, healing, and connection. What you’ll hear in this episode: How Kelly used storytelling to successfully pivot her business and retain her communityWhy letting go of negative energy can open the door to new possibilitiesThe role storytelling plays in building “know, like, and trust” with clientsKelly’s powerful breathwork experience and its impact on her life and workWhy being authentic — and even a little bit “pistachio” — helps you stand out in businessA moving retreat story about transformation and self-discoveryConnect with Kelly: Website: kellypietrangeli.comInstagram: @kellyprojectmePodcast: Project Me with Kelly PietrangeliAbout me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    34 min
  6. #8 Soulful stories for business growth and down-to-earth spirituality with Kelly Pietrangeli

    09/16/2025

    #8 Soulful stories for business growth and down-to-earth spirituality with Kelly Pietrangeli

    What happens when you follow the breadcrumbs life lays out for you — and have the courage to trust where they lead? In this two-part episode of Uncover Your Story, I sit down with Kelly Pietrangeli, founder of the global movement Project Me, to explore how storytelling, curiosity, and connection have shaped her journey from blogger and author to down-to-earth soul mentor. In part one, Kelly shares how she went from writing about parenting and productivity to embracing her spiritual side, building a business that now helps women around the world find their flow, follow their intuition, and become the best versions of themselves. We talk about the power of storytelling to grow a personal brand, why sharing vulnerably creates deeper connections with your audience, and how to write to your ideal client so they feel truly seen and understood. Whether you’re a creative, a coach, or a purpose-driven founder, this conversation will inspire you to embrace your own story and follow the breadcrumbs toward your most authentic work. What You’ll Learn in This Episode: Why storytelling is the key to building trust and connection with your audienceHow to write to your ideal client so they feel like you get themKelly’s journey from hiding behind the keyboard to finding her voice as a speaker and podcast hostThe role of spirituality and intuition in business — and why it doesn’t have to feel “woo-woo”How to overcome fear and take bold steps when pivoting your businessThe magic of following life’s breadcrumbs and trusting the synchronicities along the wayConnect with Kelly: Website: kellypietrangeli.comInstagram: @kellyprojectmePodcast: Project Me with Kelly PietrangeliLinks & Resources Mentioned in This Episode: Kelly’s book: Project Me for Busy MothersThe Insight Timer meditation appSarah Oughton’s guide to growing your brand with soulful stories About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    35 min
  7. #7 Building a Workplace Rebellion: Stories that inspire change with Mo Kanjilal

    09/09/2025

    #7 Building a Workplace Rebellion: Stories that inspire change with Mo Kanjilal

    Join me and Mo Kanjilal, the co-creator of Edge of Difference as we discuss how storytelling can be a powerful tool for driving diversity, equity, and inclusion in businesses.  Mo shares her personal experiences in the tech industry, highlighting the challenges she faced as a woman of color and how these shaped her passion for inclusion.  We explore effective ways to integrate diverse narratives into brand storytelling and the importance of organisational culture in supporting diverse voices. Mo also takes us behind the scenes with Edge of Difference’s 'Workplace Rebellion' campaign, which is designed to inspire businesses to adopt inclusive practices.  Connect with Mo: Website Mo’s TEDx talk LinkedIn  Buy The Inclusion Journey book – use code KOGANPAGE20 for 20% off via this link  Get my free guide: Grow Your Brand Through Soulful Storytelling    00:00 Introduction to Uncover Your Story 00:33 Meet Mo Kanjulao: Advocate for Diversity and Inclusion 01:55 Quickfire Questions with Mo 03:12 Mo's Journey and Passion for Diversity 08:09 The Importance of Diverse Representation in Storytelling 11:16 The Workplace Rebellion: A Bold Stand for Inclusion 16:01 Challenges and Strategies for Inclusive Narratives 24:35 Success Stories and Impact of Inclusive Practices 30:36 Final Thoughts and Takeaways About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    33 min
  8. #6 Your Story, Your Strength: Turning Life Experience into a Superpower with Kate Stirling

    09/02/2025

    #6 Your Story, Your Strength: Turning Life Experience into a Superpower with Kate Stirling

    What if the very challenges you’ve faced are the key to your confidence, your business, and your impact? In this episode of Uncover Your Story, I’m joined by Kate Stirling — actor, life coach, NLP Master Practitioner, and founder of Club Thrive. Kate’s story is one of resilience and reinvention, and she shares how our lived experiences, no matter how messy or painful, can become the foundation of our greatest strengths. We talk about: How storytelling helps us feel less alone and build true connection.Why self-trust is the starting point for confidence, creativity, and success.How to reframe limiting beliefs and use your experiences as fuel for growth.The power of using your voice — whether through journaling, video, or conversation — to connect more deeply with others.Kate’s openness and honesty are a reminder that every story has value — including yours. If you’ve ever questioned whether your story is “interesting enough,” this conversation will shift your perspective. See links below to connect with Kate, plus access a free meditation.  Future You Visualisation Meditation   Kate’s website & socials: www.katestirling.com + www.instagram.com/katestirling_  Club Thrive website & socials: www.club-thrive.com + www.instagram.com/clubthrive_ Sarah’s free guide: Grow Your Brand Through Soulful Storytelling 00:00 Introduction to Uncover Your Story 00:34 Meet Kate Stirling: Actor, Life Coach, and NLP Master 02:37 Quickfire Round with Kate 04:19 The Power of Storytelling in Personal Growth 07:57 Using Voice and Video to Tell Your Story 14:21 Tackling Societal Narratives and Personal Blocks 18:53 Harnessing Your Experiences as a Superpower 24:11 The Power of Word-of-Mouth Marketing 25:05 Crafting Your Elevator Pitch 27:36 Overcoming Personal Challenges 28:28 The Value of Every Story 30:12 Balancing Privilege and Pain 35:39 Connecting with Dream Clients 38:22 The Joy of Helping Others 41:43 Advice for Aspiring Entrepreneurs 44:29 Conclusion and Key Takeaways About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all. You can find me on: Instagram LinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

    47 min
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About

Uncover Your Story is the podcast for creatives, change makers and big-hearted rebels who want to share stories that matter. Through inspiring conversations and actionable tips, we tackle the biggest communication problems you face when it comes to connecting with your audience and building successful businesses with purpose and passion at their heart.

Information

  • Creator
    Sarah Oughton
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2025 Uncover Your Story
  • Show Website
    Uncover Your Story