Blush and Bloom

Asele

Blush & Bloom is a space for real, open conversations about women’s health. From understanding menstrual cycles and hormonal changes to mental health, fitness, and nutrition, this podcast covers it all. Hosted by Gigi Kenneth, Blush & Bloom brings expert insights and personal stories to help you take care of yourself in a way that works for you. Whether you’re looking for practical advice, science-backed discussions, or just a relatable chat about the things we go through, this podcast is for you. New episodes every month. Tune in & take care of yourself, one conversation at a time.

  1. Sep 20

    Rollercoaster: Cycle Syncing, Seed Cycling and Snacks for Women | Blush and Bloom Podcast | Ep. 51

    Gigi Kenneth speaks with Garima Surana, founder of Roller Coaster, about building women's health snacks that work with your hormones instead of against them. Garima calls it food for hormones: functional snack bars formulated for the follicular and luteal phases of the menstrual cycle, built on the seed cycling protocol and a clean, pronounceable ingredient list. Gigi and Garima get into why the wellness snack aisle has been coded for men for so long, and what it takes to make something genuinely for women. They also dig into why women's health is so under-researched and underfunded, from the years it can take to get an endometriosis diagnosis to the many symptoms of PMS most people never hear named. Garima shares the personal health crisis that led her to found Roller Coaster, how she is keeping the product evidence-based as a bootstrapped, pre-launch founder, and the observational study she is planning with a University of Greenwich advisor. It is also a founder story: a second-time entrepreneur and immigrant founder who built and sold a podcasting marketplace empowering women's voices, now setting out to become the PepsiCo of women's health. Connect with Garima Surana https://www.linkedin.com/in/garima-surana-290331a0/ https://rollercoaster.health/ Connect with Asele https://asele.tech https://asele.health https://instagram.com/asele.tech https://linkedin.com/company/asele Connect with Gigi Kenneth https://linkedin.com/in/gigikenneth Question for listeners: If snacks were actually built for your cycle, what would you want them to help with most? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  2. Sep 20

    Why Founder Wellness Is a Business Strategy, Not a Luxury | Blush and Bloom Podcast | Ep. 50

    In this episode of Blush and Bloom, Gigi Kenneth speaks with Megan Swan, wellness coach and strategist for female entrepreneurs and co-founder of Alta Vita, about founder wellness for women, alcohol-free living, and building companies that do not run on burnout. Megan makes the case that wellness is a business strategy, not a nice-to-have. She and Gigi get into the triple bottom line, the athlete's mindset of strategic rest, and why hustle culture eventually charges you, whether that is your mental health, your body, or your relationships. The conversation moves through why Megan chose alcohol-free living, what holistic health actually means beyond "medicine 2.0", and how self-awareness and nervous system regulation change the way you lead. They also dig into wellness-aligned fundraising, the funding gap women founders face, and the story behind Alta Vita, the medical wellness tourism company Megan co-founded with her husband in Chiapas, Mexico. Connect with Megan Swan LinkedIn: https://www.linkedin.com/in/megan-swan-wellness/ Website: https://www.meganswanwellness.com/ Instagram: https://www.instagram.com/meganswanwellness/ Substack: https://meganswan.substack.com/ Her book, Marinating in Chaos: https://www.amazon.com/dp/B0DSZY6GYR Alta Vita Website: https://www.altavitahealth.ca/ Instagram: https://www.instagram.com/altavita.health/ The Preventative Health Traveller on YouTube: https://www.youtube.com/@ThePreventativeHealthTraveller Connect with Asele Website: https://asele.tech App: https://asele.health Instagram: https://instagram.com/asele.tech LinkedIn: https://linkedin.com/company/asele Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth Question for listeners: What is one small thing you do to protect your energy while you build? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  3. Sep 13

    Investing in Women's Health: Why It Gets Just 2% of Funding | Blush and Bloom Podcast | Ep. 49

    Investing in women's health is still treated as a niche bet, even though it addresses half the population. In this episode of Blush and Bloom, Gigi Kenneth speaks with Ulla Sommerfelt, CEO and Founder of FemTech Studios, about why women's health receives only two percent of funding and what that number gets wrong. Ulla is an exited founder. She co-founded and led EGGS Design, a firm she grew to 130 people across 27 nationalities before selling it, and she is the author of Firesoul Leadership. After a decade as an angel investor, she now backs only women's health, and she is building FemTech Studios as a venture studio to help more founders succeed and exit. Gigi and Ulla get into the real market math behind women's health, why femtech is far more than period trackers, and the taboo around menopause, endometriosis, and pelvic organ prolapse. They talk about what makes a startup investable, why she looks for coachable teams and science-backed proof, how design thinking serves women's health, and how she sold a 130-person company without breaking the trust of the people who built it. She also shares what founders need most from the ecosystem, and one piece of advice: do not go alone. This episode is for founders, investors, and anyone who cares about closing the women's health gap. Connect with Ulla Sommerfelt https://www.linkedin.com/in/ullasommerfelt/ https://www.femtechstudios.com Connect with Asele https://asele.tech https://asele.health https://instagram.com/asele.tech https://linkedin.com/company/asele Connect with Gigi Kenneth https://linkedin.com/in/gigikenneth Question for listeners: What women's health topic do you wish more people talked about? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  4. Sep 13

    How Innitius Is Using AI to Predict Preterm Birth | Blush and Bloom Podcast | Ep. 48

    What if you could predict preterm birth before it becomes an emergency? In this episode of Blush and Bloom, Gigi Kenneth speaks with Rubén Molina, CEO and co-founder of Innitius, about using AI to predict preterm birth by measuring the elasticity of the cervix. Rubén is a civil engineer who started out in structural analysis, checking whether buildings and bridges had hidden internal damage, and ended up applying the same wave-based physics to human tissue. He and Gigi trace the path from a blackboard equation during his PhD to CerviSense, the Innitius device now in clinical validation, which pairs patented wave-based technology with a proprietary AI model. They talk about why he left his PhD to start the company, why the lab manikin taught them almost nothing about real patients, and how you actually get clinicians to adopt something new. It is also a candid conversation about being a man building for women's health and the funding gap he keeps running into. Rubén recommends the book Build by Tony Fadell, the creator of the iPod and founder of Nest, as a practical founder's playbook. Connect with Rubén Molina LinkedIn: https://www.linkedin.com/in/molinaruben/ Innitius: https://innitius.com Connect with Asele Website: https://asele.tech App: https://asele.health Android app: https://play.google.com/store/apps/details?id=com.asele.app Instagram: https://instagram.com/asele.tech LinkedIn: https://linkedin.com/company/asele Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth Question for listeners: Should more men be building in women's health? We would love to hear where you land. This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  5. Aug 29

    The Prevention Economy, AI in Healthcare, and Founder Resilience | Blush and Bloom Podcast | Ep. 47

    The prevention economy sits at the center of this episode of Blush and Bloom, where Gigi Kenneth speaks with Sara Roberts, founder of Well Purposed, about why prevention, not just treatment, is the next frontier of health, and what it takes to build the companies making that shift real. Sara is a four-time founder who has built more than £10M in ARR, a non-executive director, a Queen's Award winner, and an AI-native operator. She is writing a book, The Prevention Economy, and spends her days scaling personalised-health, healthy-ageing, and prevention startups from seed to Series B. She traces resilience as the spine of her whole career, and how the journey from Nairobi to a purpose-driven business shaped the way she works. She also talks about her father's legacy in health tech, and how that inheritance still guides what she chooses to build. She and Gigi go deep on the prevention economy, why personalised health and prevention are becoming central to how we age well, and where AI in healthcare holds real promise alongside real pitfalls. They get into what scaling a health tech startup from seed to Series B actually demands, why founders must protect their equity, and why sustainability belongs in a company from the idea stage rather than bolted on later. The conversation closes on prioritisation, and Sara's candid case that you cannot have everything, so you have to choose what matters most and build around it. This episode is for founders, operators, and anyone interested in the prevention economy, personalised health, healthy ageing, AI in healthcare, and building a health tech startup that lasts. Connect with Sara Roberts Sara Roberts on LinkedIn: https://www.linkedin.com/in/saraeroberts/ Well Purposed: https://www.wellpurposed.com/ Connect with Asele Website: https://asele.tech App: https://asele.health Android app: Download Asele on Google Play Instagram: https://instagram.com/asele.tech LinkedIn: https://linkedin.com/company/asele Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth Question for listeners: If prevention is the next frontier of health, what would it take for you to invest in your health before something goes wrong? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  6. Aug 23

    Why Common Isn’t Normal: Endometriosis and Cycle Syncing | Blush and Bloom Podcast | Ep. 46

    #FemTech #WomensHealth #Endometriosis In this episode of Blush and Bloom, Gigi Kenneth speaks with Katherine Maree Pace, founder of The School of Her and an 11-time award-winning health-tech innovator, about building women's health products with integrity and helping women live in rhythm with their bodies. Diagnosed with endometriosis at 16, Katherine spent years pushing through severe symptoms before a near-fatal wake-up call led her to rebuild her health. She shares how she learned to understand her body, question what she had accepted as normal, and approach healing through lived experience, research, and experimentation. Katherine explains the foundations behind The School of Her, the four phases of the menstrual cycle, and how cycle awareness can help women better understand their energy, health, and daily lives. She and Gigi discuss bioaligning, living in alignment with circadian and infradian rhythms, and why women's physiology deserves approaches designed around women's bodies. They also explore why common does not always mean normal, the importance of women's stories alongside clinical research, and how workplaces can better support women by recognising monthly rhythms rather than expecting the same output every day. Katherine reflects on intuition, the menstrual phase, treating the body as a masterpiece worth listening to, and what is next for The School of Her, including her three-month programme supporting women with endometriosis symptoms and helping women live and work in alignment with their cycles. This episode is for women navigating endometriosis and hormone health, FemTech founders, product leaders, clinicians, and anyone interested in cycle syncing, women's health innovation, and building health products that truly serve women. ⏱️ Timestamps 00:00 Intro00:09 Meet Katherine Maree Pace01:02 Integrity as a driving force02:10 Keynoting to 5,000 at the AWS Summit04:11 Living with endometriosis since 1607:25 What The School of Her is and why she built it10:03 Cycle syncing and bioaligning explained13:29 Common versus normal15:12 Healing symptoms naturally21:01 Balancing science with lived experience27:01 Myths about menstrual health35:19 Designing workplaces around women's rhythms41:15 Your body is a masterpiece42:59 What's next for The School of Her47:06 Where to follow Katherine's work 📌 Links mentioned in the episode The School of Her:https://www.theschoolofher.com/ Katherine Maree Pace on LinkedIn:https://www.linkedin.com/in/katherinemareepace/ 🌸 Connect with Asele Website: https://asele.techApp: https://asele.healthInstagram: https://instagram.com/asele.techLinkedIn: https://linkedin.com/company/asele 🌸 Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth 🎧 Listen Spotify: Blush and Bloom PodcastApple Podcasts: Blush and Bloom Podcast 💬 Question What is one period or hormone symptom you were told was normal that you have since learned to question? Disclaimer: This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  7. Aug 16

    Women's Digital Rights, Deepfakes, and the Divide in Uganda | Blush and Bloom Podcast | Ep. 45

    Online safety for women in Africa sits at the center of this episode of Blush and Bloom, where Gigi Kenneth speaks with Yasmin Ahmed, a lawyer working at the intersection of law, technology, and human rights and the founder of the FemTech Law Initiative, a Uganda-based, pan-African effort focused on inclusion, safety, and equitable access to technology for women and girls. Yasmin shares how justice and equality drew her into law and tech, and how a personal mental-health turning point, a workplace issue that forced a year away, pushed her to turn hard lessons into impact and found the FemTech Law Initiative. As she puts it, "the power to change your life, to change others' lives, lies in yourself." She and Gigi talk about women's digital rights as a health issue, because women's health is holistic across mental, emotional, and social wellbeing. They cover the risks around telemedicine and the privacy of sexual and reproductive health data, including period and pregnancy-tracker data, and Yasmin's view that privacy should be part of the design, not an afterthought. The conversation also digs into the digital divide in Uganda, from device and internet access to digital literacy and language barriers when so much online content is English-first rather than in local languages. They discuss data protection in Uganda, including a real court case in which Google was required to register with the data-protection office, and Yasmin's case for privacy by design. They close on AI harms, from deepfakes and voice cloning used to extort to the algorithmic amplification of harmful content, and how hard it can be for women to prove a piece of content is AI-generated. Yasmin makes the case for shared responsibility across lawyers, policymakers, civil society, and platforms, and leaves listeners with a clear message: trust yourself, fight for yourself and others, and remember that progress comes when women support one another. This episode is for anyone interested in online safety for women in Africa, women's digital rights, femtech, data protection, and building a safer, more equitable internet. Connect with Yasmin Ahmed Yasmin Ahmed on LinkedIn: https://www.linkedin.com/in/yasmin-ahmed-aa1314210/ FemTech Law Initiative: https://femtechlawinitiative.org/ The FemTech Law Initiative is also on X/Twitter, Bluesky, and Instagram. Search "FemTech Law Initiative" to follow along. Connect with Asele Website: https://asele.tech App: https://asele.health Android app: Download Asele on Google Play Instagram: https://instagram.com/asele.tech LinkedIn: https://linkedin.com/company/asele Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth Question for listeners: What would make you trust an app with your health data? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

  8. Aug 16

    What Early Femtech Founders Get Wrong About Funding | Blush and Bloom Podcast | Ep. 44

    In this episode of Blush and Bloom, Gigi Kenneth speaks with Nandhini Gopal, founder of Femovation Advisory and founder of Femcy, a women's health startup that was acquired by Koto, about building a femtech company without a traditional science background and what she learned along the way. Nandhini shares how her own curiosity about her body and hormonal health pulled her from a career in electronics and business into women's health, and how Femcy evolved from a software idea into a services model and, ultimately, a community. She and Gigi talk about why education and trustworthy communities matter so much in this space, and how founders can bring credible, well-sourced information to women at scale. They dig into the realities of building in femtech: the shortage of commercially ready research, the funding gap that follows anything labelled health or wellness tech, and how to build a business that is both values-driven and built to last. Nandhini offers a candid view on protecting your margins and knowing where you are willing to flex. The conversation also covers how funding and support differ across Asia and North America, a grounded take on AI for founders and why it deserves careful oversight in health tech, and the breakthroughs Nandhini hopes to see next, from including menstruating women in research to better care for endometriosis and menopause. She closes with practical advice for young women who want to build something of their own. This episode is for anyone interested in femtech, women's health, startups, and building a meaningful company at the intersection of technology and care. Connect with Nandhini GopalLinkedIn: https://www.linkedin.com/in/nandhinigopal/Femovation Advisory: https://femovation.my.canva.site/home Connect with AseleWebsite: https://asele.techApp: https://asele.healthAndroid app: Download Asele on Google PlayInstagram: https://instagram.com/asele.techLinkedIn: https://linkedin.com/company/asele Connect with Gigi KennethLinkedIn: https://linkedin.com/in/gigikenneth Question for listeners:If you were building in women's health, where would you start? This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.

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About

Blush & Bloom is a space for real, open conversations about women’s health. From understanding menstrual cycles and hormonal changes to mental health, fitness, and nutrition, this podcast covers it all. Hosted by Gigi Kenneth, Blush & Bloom brings expert insights and personal stories to help you take care of yourself in a way that works for you. Whether you’re looking for practical advice, science-backed discussions, or just a relatable chat about the things we go through, this podcast is for you. New episodes every month. Tune in & take care of yourself, one conversation at a time.