Path To The Main Stage Podcast

LI Hayes
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*Path to the Mainstage Podcast* is the ultimate podcast for aspiring and professional speakers. Hosted by Li Hayes, a seasoned speaker agent and coach, she and her co-hosts share expert insights, strategies, and real-world advice to help you master your craft, captivate audiences, and land high-profile speaking gigs. If you’re ready to take your speaking career to the next level, this is your roadmap to success!

  1. S3 Ep 02: Why Systems and Branding Matter for Every Speaker

    6D AGO

    S3 Ep 02: Why Systems and Branding Matter for Every Speaker

    What if the secret to skyrocketing your speaking career isn’t just talent or passion—but the systems, strategies, and relentless hustle behind the scenes? In this episode of Path to the Main Stage, Li Hayes sits down with the dynamic Lamar Tyler—the powerhouse CEO of Tyler New Media and mastermind behind the Traffic Sales & Profit conferences, which routinely draw crowds of over 1,000. Lamar reveals the hard truths and powerful tactics that most emerging speakers completely overlook, including why 50% of speakers are secretly sabotaging their careers by never responding to paid opportunities, and how investing $14,000 in a single coaching day radically altered the course of his business. Dive deep as Lamar Tyler shares the game-changing importance of marrying passion and purpose with profit, the non-negotiable systems every speaker needs (hint: automation and a solid CRM are just the start), and why your video presence is absolutely critical—no, posting clips won’t stop clients from booking you. He also explains how creating and owning your own stage—online or in person—can be the fastest route to visibility and opportunity, plus the specific way his events grew from just 47 attendees to over 1,300. Key highlights include: The 3 Ps that every professional speaker must embrace to create lasting impact (and lasting income)Why coaching is always worth the investment, and how “return on experience” can be as valuable as “return on investment”The systems and automations that separate top-tier speakers from overwhelmed amateursShocking stats about response rates—and why failing to respond to email could be killing your speaking businessThe myth that videos ruin your chances at being booked and the real value of having signature stories (think: “your hit song”)The difference between speakers who sell tickets and those who don’t—and why this distinction matters for your fee and careerHow to build, grow, and profit from your own events—even if you start with fewer than 50 people in the roomWhy the best moments and connections happen offstage, and how to maximize every photo, video, and testimonial you getThe single most important advice Lamar would give his younger self (and any emerging speaker): move faster, ditch perfection, and make your presence knownIf you’re ready to leave behind excuses and finally claim your spot on the main stage—this episode is packed with raw insights and actionable strategies that you simply cannot afford to miss. Episode Overview [00:00:00] — Introduction and why Lamar’s journey will inspire you[00:01:16] — Passion, purpose, profit: aligning your speaking business for real success[00:03:12] — The true ROI of coaching and the value of investing in yourself[00:09:15] — Must-have systems for speakers: CRM, automation, and the power of proactive outreach[00:14:54] — Brand, visibility, and why your online identity matters more than ever[00:19:30] — The importance of video presence and busting industry myths[00:23:29] — The “hustle” mindset: creating your own opportunities and building momentum[00:27:30] — How Lamar grew his flagship conference from 47 to 1,300+ attendees[00:35:26] — Using your own stage to fuel outside speaking gigs and gather marketing gold[00:39:38] — Pro tips for leveraging event media and securing referrals[00:40:52] — The #1 advice for emerging speakers: move fast, avoid perfectionism, and focus on impactTune in to discover what most speakers never learn—and how you can truly stand out on your path to the main stage.

    46 min
  2. S3 Ep 01: How To Get Noticed as a Speaker

    FEB 2

    S3 Ep 01: How To Get Noticed as a Speaker

    Imagine losing $24,000 to a PR scam - but then turning that setback into millions of views and national recognition! Christina shares the jaw-dropping story of how a freak accident in Canada sparked her first entrepreneurial journey—prompting her to create a medical boot fashion line from scratch. But when a "PR expert" took her money and disappeared, Christina found herself forced to master PR on her own. The result? A self-taught strategy that propelled her onto over 50 major media stages, including The Steve Harvey Show, Dr. Oz, and monthly TV segments—all without a PR budget. In this episode of Path to the Main Stage, Li Hayes sits down with Christina Daves, award-winning podcast host, author, QVC lifestyle TV host, and self-made PR expert, who unveils the raw truth behind breaking into the spotlight as an emerging speaker. In this must-hear interview, you'll uncover: Why getting on TV or in publications as a speaker is all about your value to the audience—not your title.The exact system Christina used to land high-profile media coverage (starting with a Google search and the library!).Insider secrets for leveraging tools like HelpAReporter.com and PitchDB to get your pitches in front of the right journalists.The art of writing a “wow bio” that makes you irresistible to reporters and meeting planners alike (with real-life, high-credibility examples).How to use timely, relevant stories—and a bit of speed—to become the go-to expert in your field.Why a press release won’t cut it (and what actually works instead!).What to do—and NOT do—when you finally get that last-minute call to step into the TV studio spotlight. Plus, Christina and Li Hayes share candid tales of PR flops, speaker missteps, and the crucial mindsets that help you bounce back, get booked, and shine. Whether you’re an emerging speaker or a seasoned expert looking for a new edge, this episode is filled with actionable gems, honest encouragement, and practical tools to fast-track your path to the main stage. Episode Overview: 00:00:00 – Introduction to Christina Daves and her accolades00:01:17 – Christina’s “accidental entrepreneur” journey & the $24,000 PR scam00:03:33 – Building a PR system from scratch (and testing it on friends)00:06:15 – How Christina got on The Steve Harvey Show & the power of HelpAReporter00:08:11 – The art of a perfect media pitch: short, sweet, and timely00:11:01 – Why speed and relevance matter in both speaking and media00:12:22 – Becoming the sought-after expert vs. “just” a speaker00:16:00 – Why celebrity matters—and how to create it authentically00:17:00 – Getting noticed by top online publications00:19:02 – What to include in a “wow bio” (and what NOT to include)00:25:08 – How to show up for TV/media interviews and not bomb00:29:17 – The real importance of social media in your PR journey00:31:00 – Press releases: myth vs. reality00:34:04 – Christina’s advice to her former self (and all new speakers)00:36:29 – Episode wrap-up and where to learn moreReady to turn your story into national news—and your speaking business into a main stage success? Hit play and get ready to take notes!

    37 min
  3. S3 Ep. 00: Welcome to Season 3

    FEB 1

    S3 Ep. 00: Welcome to Season 3

    Are you tired of being told there’s a shortcut to a thriving speaking career—only to find out it’s really about the hustle and grind? In this energetic kickoff to Season Three of Path to the Main Stage, host Li Hayes pulls back the curtain on what it really takes to make it to bigger and better stages. Discover why you can’t skip the foundational steps—even if you wish someone could just “be your agent” and hand you gigs! Key highlights of the episode include: Li Hayes shares the all-too-common phone call she receives weekly from emerging speakers looking for the easy button—and why the reality is different. A preview of powerhouse guests this season, including Christina Daves (media attention expert), Lamar Tyler (process & branding whiz), and two back-to-back deep dives with AJ Harper on writing and marketing a book. Real talk about the importance of building your foundation as a speaker before chasing the spotlight, plus why social proof and media presence matter. Encouragement for new listeners to go back to Season One—because, asLi Hayes insists, the advice is evergreen! Get ready to embrace the journey, build solid skills, and learn actionable strategies that will propel your speaking career forward—no shortcuts, but a lot more effective hustle. Episode Overview with Timestamps: [00:00:00 Intro Announcer sets the stage: The journey to success as a professional speaker.[00:00:21] Li Hayes welcomes listeners to Season Three and shares the recurring "can you be my agent?" question.[00:01:28] The “real” podcast subtitle: You’ll have to hustle and grind (but learn to do it effectively).[00:01:36] Sneak peek at the season’s expert guests—Christina Daves, Lamar Tyler, and author coach AJ Harper.[00:02:14] Why books matter for speakers, and what “prescriptive nonfiction” is really about.[00:02:43] Building the essential foundational elements to get recognized and booked.[00:03:11] Invitation to listen back to previous evergreen episodes.[00:03:31]Outro Voiceover: Where to connect, how to subscribe, and words of encouragement to keep moving toward your main stage.

    4 min
  4. S2 Ep 10: Freddie Ravel - How Music Inspires Better Speaking And Leadership

    12/29/2025

    S2 Ep 10: Freddie Ravel - How Music Inspires Better Speaking And Leadership

    What if the secret to unforgettable keynote speaking—and deeper audience engagement—comes down to the spaces between your words? In this electrifying episode of Path to the Main Stage, Grammy-nominated musician and keynote maestro Freddie Ravel joins host Li Hayes to reveal the hidden rhythms of communication that elevate ordinary presentations into transformative experiences. You’ll discover why 80% of communication is non-verbal—and how music’s principles of melody, harmony, and rhythm apply directly to business, leadership, and speaking. Freddie Ravel shares captivating stories, like leading nuns to dance in Louisiana, channeling the energy of Beethoven and Lady Gaga in seconds, and turning company values into unforgettable hooks your audience will remember for years. Whether it’s understanding the “pregnant pause,” crafting alliterative hooks, or tuning into the emotional temperature of a room, Freddie Ravel breaks down his creative methodology. He shares actionable tips for speakers of all levels—including why walk-up music matters, the importance of relentless rehearsal, and how true connection happens when you make your keynote about the audience, not yourself. Listen to this episode for powerful insights, practical advice, and a backstage look at how world-class communication works—plus, hear why disco still makes your feet tap and your heart beat in sync. Episode Overview [00:00:01–00:01:35] — Intro: Li Hayes highlights Freddie Ravel’s legendary musical resume and speaking background[00:01:37–00:02:57] — Family lessons, generational insight, and the musical inspiration behind “Life in Tune”[00:03:11–00:04:27] — Audience engagement stories, diversity, and the Louisiana keynote (dancing nuns!)[00:04:39–00:06:32] — The transformational impact of working with Deepak Chopra, and the power of “the gap” in communication and music[00:07:05–00:09:38] — Mastering pacing, pausing, and emotional connections in speaking[00:10:05–00:14:24] — How rhyme, alliteration, and the musical “hook” make keynotes memorable and sticky[00:14:26–00:18:47] — Customizing company messaging, matching audience energy, and acting as an intuitive “radar” before you speak[00:19:39–00:22:02] — Reading the room in real-time, using music as a tool, and channeling energy from your audience[00:22:12–00:25:12] — Walk-up music insights, heartbeats, and music’s universal role in energizing events (hello, disco and CPR!)[00:26:03–00:27:47] — The timing of physical audience engagement and studying comedians for mastery in timing[00:27:52–00:31:02] — Relentless rehearsal, technical preparation, and behind-the-scenes keynote logistics[00:31:06–00:36:20] — Building instant connections with audience members and balancing inclusivity in interaction[00:36:24–end] — The #1 piece of advice for emerging speakers: “It’s not about you. It’s about the audience.” And wrap-up Ready to level up your keynote, boost your influence, and get insiders’ tips from the stage and studio? Hit play and step into the groove.

    38 min
  5. S2 Ep 09: John Bates - How to Unlock the Secrets of The TEDx Stage

    12/22/2025

    S2 Ep 09: John Bates - How to Unlock the Secrets of The TEDx Stage

    What if getting on a TEDx stage could skyrocket your speaking career—but only if you play by the secret rules and avoid the #1 mistake that dooms 80% of applicants before they even get noticed? In this eye-opening episode of Path to the Main Stage, host Li Hayes sits down with John Bates, founder of Executive Speaking Success and TEDx coach to astronauts, top executives, and bestselling authors. Together, they peel back the curtain on the real mechanics, myths, and must-dos to land, crush, and leverage your TEDx talk. From the true differences between TED and TEDx (hint: it's not just brand—it's community, volunteerism, and purpose), to why TEDx is virtually never about selling your book—and what will instantly disqualify you—this episode gives emerging and seasoned speakers alike the blueprint for approaching these high-impact platforms. John reveals his personal story of bombing a TED stage, the painful lessons learned, and why following simple instructions is a make-or-break step. You'll hear how to find your own "idea worth spreading," why the most powerful talks go beyond selling and instead serve the audience, and the single best way to prepare for a TEDx appearance (spoiler: it takes six months or more!). Whether you’re wondering how to get noticed among thousands of TEDx applications, what themes and locations matter, or how to turn your TEDx moment into a marketing win, this interview is packed with practical strategies, fresh insights, and honest advice. Plus, Li and John share real stories from inside the selection process, the secret "TED Commandments," and how to be yourself—without falling into the awkward valley of over-practiced delivery. Episode highlights: Why TEDx talks are rarely about promoting yourself—and what to do insteadThe top reason 80% of applications are ignoredHow to craft a TED-worthy idea that moves people (not sells a product)The difference between TED and TEDx—and why both matter for speakersInside tips to get noticed by organizers (and why humility matters)How to prepare for a TEDx talk—from timeline to rehearsal pitfallsInnovative ways to leverage your TEDx video and experienceCautionary tales about buying your way onto the stage—and what’s truly ethical Timestamped Overview: [00:00:00] Li Hayes introduces John Bates and sets the stage for a discussion about TED and TEDx.[00:02:57] What is TED vs. TEDx? John breaks down the history, brand, and community aspects.[00:07:09] Why speakers should (and shouldn’t) pursue TEDx; John shares his story of "failing" at TED.[00:08:42] What TEDx organizers actually want: serving ideas, not selling from the stage.[00:12:19] How TEDx events work—video, themes, and technical requirements.[00:14:34] How to find events, choose themes, and the role of local vs. broader applications.[00:17:43] The surprising downside of being too professional—and why humility helps.[00:19:25] The application process: common mistakes and why ignoring directions is a dealbreaker.[00:22:07] How to get noticed: tips John learned from working with organizers and events.[00:24:10] What kind of speaker succeeds—unique expertise vs. generic motivational speaking.[00:28:14] Example case stories (Scott Hamilton, local mayor) and the "ooh factor."[00:31:17] How to avoid becoming another awkward, over-practiced TEDx talk.[00:33:06] Preparation secrets: timelines, the Valley of Awkwardness, and digging for gold.[00:38:02] Life after TEDx: promoting your talk, ethical coaching, and maximizing your video.[00:45:23] John’s ultimate advice: for his next TEDx, “make it about them.”[00:46:31] Episode wrap-up and closing thoughts. Ready to learn the TEDx secrets most speakers miss—and how to actually make an impact on one of the world’s most recognized stages? Hit play!

    47 min
  6. S2 Ep 08: How AI and Human Connection Drive Success

    12/15/2025

    S2 Ep 08: How AI and Human Connection Drive Success

    Could an AI-powered booking system really score you 3 to 8 paid speaking gigs every single month—even if you don’t have a massive following? In this kickoff episode of Path to the Main Stage Season 2, host Li Hayes and the dynamic tech expert & speaker Ramon Ray pull back the curtain on the promises (and pitfalls) of AI in the world of professional speaking—and reveal why the secret to getting booked still lies in genuine human connection. From outlandish claims hitting LinkedIn inboxes to behind-the-scenes tactics that event planners actually use, Li and Ramon dissect the hype around AI booking tools. You’ll hear why Ramon believes a handshake still beats any algorithm, how personal follow-ups secure long-term relationships and stages, and why sometimes, it’s showing up in person that seals the deal. Key highlights include: Real talk about using AI for speaking gigs—what it can do, and what it absolutely can’tWhy top-paid speakers with millions of views don’t rely on automation to get bookedRamon’s practical, story-driven strategies to build trust, connect with event planners, and follow up like a proInsights on the “dating game” of nurturing leads, marrying customers, and staying memorable post-eventInside advice on navigating no’s, referrals, testimonials, and the importance of reputation management—even among celebrity speakers If you want actionable, street-smart wisdom for breaking into bigger and better stages (with tech AND heart), this episode is a must-listen! Episode Overview & Timestamps: [00:00:00] – Li Hayes opens with a surprising pitch from an AI-powered speaker booking system[00:04:08] – Ramon Ray joins: Is AI truly a golden ticket for speakers?[00:07:12] – The power and limits of automated systems vs. the human connection[00:09:29] – Event planners’ real decision-making process and why Zoom calls matter[00:12:45] – Ramon shares a personal story about building connections at 30,000 feet[00:16:18] – The “date your leads, marry your customers” approach to follow-up[00:20:47] – Staying top of mind after the contract is signed (gentle follow-up strategies)[00:23:33] – Soft confidence and reinforcing your value without bragging[00:28:37] – How new speakers can break in—local connections & chamber events[00:33:12] – Ramon's secrets for onsite connection and standing out at events[00:37:01] – What to do after the curtain falls—testimonials, follow-ups, and referrals[00:44:42] – Reputation matters: Why agents talk and why good behavior pays off[00:51:51] – Why “no” is not the end—and how to handle rejection gracefully[00:56:47] – The power of showing up in person (Li’s game-changing Atlanta story)[00:58:27] – Wrap-up and final thoughts on the balance between tools and true connection Listen in for practical advice, memorable anecdotes, and the energizing chemistry between Li and Ramon that'll inspire you to level up your speaking career—with a human touch. Subscribe and watch the full episode on YouTube, or learn more at pathtothemainstage.com.

    59 min
  7. S2 Ep 07: How Performance and Craft Can Transform Your Speaking Career

    12/08/2025

    S2 Ep 07: How Performance and Craft Can Transform Your Speaking Career

    What if everything you believe about your worth as a speaker is wrong? Imagine learning that your standing ovations, glowing feedback, and pats on the back may not actually mean your keynote is truly great—or even commercially viable. On this episode of Path to the Main Stage, host Li Hayes sits down with legendary speaker, author, and founder of Heroic Public Speaking, Michael Port, to shatter some of the biggest myths in the speaking industry. Michael pulls back the curtain on what really separates breakout room “experts” from sought-after keynote visionaries, and why mastering the craft—not chasing bureaus or customizing endlessly—leads to stages that keep multiplying. You’ll hear the truth about “stateside leads,” how compound interest applies to booking gigs, and why rehearsal (done right) is the secret sauce top performers swear by—even if you fear sounding stiff. If you’re ready to move out of “Expertville” and into “Visionary Town,” this episode is your roadmap. Discover why 98% of the best speeches never change, how surprise-and-delight speakers win repeat bookings, and exactly what professional meeting planners really want (and fear!) when hiring talent. Key highlights: Li Hayes’ tough love reality check: Why speakers aren’t as good as they think (00:00:37)Michael Port’s insight on business vs. performance—and how most speakers get it backward (00:03:32)The power of stateside leads and speech “compound interest” (00:06:31)Expertville vs. Visionary Town: The changing landscape of professional speaking (00:13:11)What meeting planners really look for in high-budget keynotes vs. breakouts (00:16:11)The myth of speech customization and why reliability trumps novelty (00:20:01)Transforming a speech into a referable, high-demand product—step by step (00:25:06)The truth about rehearsal: Why “looking stiff” means you haven’t practiced enough (00:30:54)How to use movement and staging to transform your presence (00:34:09)Michael Port’s advice to his younger self—and you: Drop the ego, stay curious, deliver what people actually want (00:39:45)Timestamped episode overview: [00:00:01] Path to the Main Stage intro & reality check for speakers[00:02:12] Welcoming Michael Port; why training trumps “business tips”[00:06:31] How speech quality leads to more bookings (the compounding effect)[00:13:11] Edutainers vs. teachers—creating transformational experiences[00:16:11] Decoding the four keynoter types and what planners pay for[00:20:01] Customization myths and the value of a repeatable keynote[00:25:06] Moving from “expert” info dumps to visionary speeches[00:30:54] Performance, rehearsal, and defeating stiffness[00:34:09] Staging, movement, and maintaining honesty[00:39:45] Michael Port’s advice to his past self—and emerging speakers[00:41:37] Closing thoughts and how to connect furtherReady to break out of the breakout room and step into the spotlight? Hit play and find the missing link to your speaking success. Listen to the full episode and subscribe for more insights into building an unforgettable speaking career!

    42 min
  8. S2 Ep 06: Professional Speaking Myth-Busters

    12/01/2025

    S2 Ep 06: Professional Speaking Myth-Busters

    Are you sabotaging your speaking career by believing these common industry myths? In this solo episode of the Path to the Main Stage Podcast, Li Hayes flips the script on everything you thought you knew about becoming a successful professional speaker. From the truth about writing a book to the real impact of bestseller status, from website complexity to immediate email replies—prepare to have your assumptions challenged and your strategies sharpened. Li Hayes draws on a decade of speaker management experience to bust the biggest myths holding speakers back. She reveals why writing a book alone won’t catapult your speaking career, why “Amazon bestseller” isn’t as impressive as it sounds, and why a simple website often beats one jam-packed with SEO tricks. You’ll also hear the honest truth about outreach—why fast responses win gigs, why you should (and how you can safely) post your email and phone on your website, and why more video is always better, not something that undercuts your value. Key episode highlights include: Why you don’t need a book to succeed… but you definitely need “a thing”The real value (or lack thereof) of “bestseller” labelsExactly what your speaker website must include—and what it can (and should) leave outWhy prompt responses get you booked (and don’t make you look desperate)The surprising truth about phone calls from decision makersWhy video content only increases your desirability as a speakerAre traditional one-sheets and LinkedIn still relevant? (Short answer: yes.)Why relentless practice is your ticket to getting rehiredPricing strategies that work in TODAY's marketHow to niche down and get traction—plus, what happens if you try to be “for everyone”Sizzle reels, agents, speaker reels, and more—all demystifiedReady to upgrade your speaker toolkit, ditch outdated advice, and get honest industry insight? This episode is your practical, myth-busting guide straight from someone who books and manages real speakers every single day. Timestamped Episode Overview: 00:00:00 –Li Hayes introduces the Mythbusters episode 00:01:27 – Myth: You need a book to be a successful speaker 00:05:36 – Myth: Bestseller status matters most 00:07:04 – Myth: You need a complex website for SEO 00:11:19 – Myth: Responding quickly to inquiries looks desperate 00:14:28 – Myth: Posting your email/phone means too much spam 00:17:28 – Myth: Posting more videos makes you less needed 00:19:06 – Myth: One sheets and LinkedIn are outdated 00:22:34 – Myth: Practice makes you unnatural on stage 00:24:54 – Myth: You have to change topics for trends 00:27:54 – Pricing myths: Do you need to raise your fee every year? 00:30:16 – Myth: You should itemize your speaking fees 00:32:27 – Myth: Rebranding and headshots will land you more gigs 00:34:13 – Myth: Only a fancy sizzle reel gets you booked 00:35:35 – Myth: An agent will jumpstart your speaking career 00:36:24 – Myth: No one else offers what you offer! 00:37:49 – Myth: You should earn what “less talented” celebs earn 00:39:17 – Myth: You can (and should) speak to any audience 00:40:43 – Episode wrap-up and call for more myths to bust Listen now and discover what’s really holding you back on your Path to the Main Stage!

    42 min
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*Path to the Mainstage Podcast* is the ultimate podcast for aspiring and professional speakers. Hosted by Li Hayes, a seasoned speaker agent and coach, she and her co-hosts share expert insights, strategies, and real-world advice to help you master your craft, captivate audiences, and land high-profile speaking gigs. If you’re ready to take your speaking career to the next level, this is your roadmap to success!

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