Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
  • 5.0 (4)
  • MARKETING

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

  1. 21H AGO

    How Does Local SEO Translate to AI Search Visibility?

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe If you've spent years building your local SEO, you're closer to AI search visibility than you think. But the signals work differently than you might expect. In this episode, Cassie sits down with Tommy Landry, founder of Return On Now in Austin, Texas. Tommy has been in search marketing since 2009 and made a significant pivot toward AI optimization in 2022. He and Cassie dig into how local SEO fundamentals translate directly to AEO and GEO, and where the blind spots are that most businesses don't see coming. The conversation covers NAP consistency, entity signals, the growing weight of review sentiment inside AI engines, why digital PR matters more than ever for LLM visibility, and a Better Business Bureau story that should make every brand audit their online reputation immediately. In This Episode: Why local SEO signals like NAP consistency and location schema already feed AI-generated answersHow AI engines use third-party mentions—even without a link—to validate your brandWhy review sentiment is now being ingested by AI platforms and how negative reviews can tank AI visibilityThe Better Business Bureau example that proves AI engines are surfacing reputation dataEntity consistency: why saying the same thing about your brand, the same way, everywhere is a foundational AI search strategyHow digital PR is making a serious comeback as a driver of LLM visibilityWhy the brands already doing local SEO well have a leg up in AI searchResources: What is the FSA Framework? Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    21 min

  2. 5D AGO

    Google’s Fastest Spam Update Ever, OpenAI Kills Sora & Pivots to Shopping, and What 81K People Want from AI

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments and one fascinating research study that all point to where AI search is heading — and what marketers and founders should be paying attention to right now. Covered in this episode: Why Google's 19.5-hour spam update rollout is historically significant and what it tells us about enforcement speedWhat SpamBrain targets and why clean, structured content doesn't get caught in spam updatesHow the FSA Framework (Freshness, Structure, Authority) maps to spam-proof content strategyWhy OpenAI's Instant Checkout failed and what Walmart's conversion data revealedHow ChatGPT is pivoting from in-app checkout to product discovery — and which major retailers are already integratedWhy Walmart is embedding its own AI chatbot (Sparky) inside ChatGPT instead of using OpenAI's infrastructureWhat Sora's shutdown and the collapsed Disney deal signal about OpenAI's priorities ahead of its IPOWhy conversational product discovery is a visibility and entity play for brandsWhat Anthropic learned from 81,000 qualitative interviews about what people want — and fear — from AIHow all three stories connect to the bigger picture of trust, authority, and AI visibilityResources: Google’s Spam Policies OpenAI: Powering Product Discovery in ChatGPT Anthropic: What 81,000 People Want from AI  Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    15 min

  3. MAR 24

    Do Press Releases Work for AI Search Visibility? I Tested It.

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this follow-up to last week's episode with Jonathan Bentz, Cassie Clark documents what happened when she tested one of Jonathan's top recommendations: using press releases to strengthen entity authority in AI search. On Friday, March 20th, Cassie published a press release through EIN Presswire announcing her ebook, Freshness, Structure, Authority: The Framework for AI Search Visibility. Within two hours, she was appearing in AI-generated answers across ChatGPT, Google AI Overviews, Google AI Mode, and Gemini — listed alongside established names in the AI search space.  This episode breaks down exactly what happened, why it worked through the lens of the FSA Framework, and addresses a recent Search Engine Journal article claiming AI search barely cites syndicated press releases. Cassie also discusses the ethical considerations of using press releases for AI visibility and provides clear guidance on what qualifies as valid press release news. In This Episode: The full timeline of what happened after the press release was distributedWhy PRLog and EIN Presswire produced different levels of impactHow the FSA Framework (Freshness, Structure, Authority) explains the resultsA response to Search Engine Journal's article on AI citations and press releasesWhy the data may look different for smaller brands versus large enterprisesEthical guardrails: what counts as valid press release news and what doesn'tHow to replicate this strategy responsibly for your own brandResources: Case Study: How a Single Press Release Landed My Brand in AI-Generated Answers in Under Two Hours FSA Framework Ebook: Freshness, Structure, Authority: The Framework for AI Search Visibility Search Engine Journal Article: AI Search Barely Cites Syndicated News Or Press Releases EIN Presswire: einpresswire.com Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    22 min

  4. MAR 19

    OpenAI’s Prompt Injection Framework + Google’s Personal Intelligence: What Marketers Need to Know

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now. First, OpenAI published a detailed security framework on how they’re designing AI agents to resist prompt injection. They’ve confirmed this is an ongoing challenge that won’t be fully “solved,” and they’re training their systems to be increasingly skeptical of content that tries to game them. For marketers, this reinforces why genuine authority and clean structure matter more than ever. Then, Google announced the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Search is now pulling from users’ Gmail, Google Photos, and purchase history to deliver hyper-personalized answers. For brands, this means first-party data has just become a critical part of an AI visibility strategy. Both stories point to the same conclusion: AI systems are getting smarter about trust, and the brands that earn it are the ones that stay visible. Covered in this episode: What prompt injection is and why OpenAI says it’s unlikely to ever be fully solvedHow OpenAI is using automated red teaming to find new attack patterns before bad actors doWhy AI agents being trained to resist manipulation is a signal that trustworthy, well-structured content winsWhat Google’s Personal Intelligence feature does and how it’s changing search personalizationWhy first-party data (collected ethically) has just become even more critical for AI visibilityHow entity authority is expanding from the public web into someone’s personal Google ecosystemHow both stories connect back to the FSA Framework and what it means for your content strategyLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    14 min

  5. MAR 17

    What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)

    Send a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem.  If your strategy stops at your own website, you're only giving AI engines one source to work with. Jonathan breaks down the three disciplines that need to work together for AI visibility—SEO, reputation management, and digital PR—and explains why most teams are only doing one of them. Cassie connects his insights back to the FSA Framework and walks through exactly how press releases, review platforms, and unified messaging map to Freshness, Structure, and Authority. In this episode, you'll learn: Why "content is king" no longer applies to AI search — and what Jonathan means when he calls AI visibility a validation problemThe three marketing disciplines that need to come together for AI search success, and why SEO alone isn't enoughHow AI engines use platforms like G2, Capterra, and TrustRadius to build agreement about your brand — and what happens when that agreement isn't in your favorWhy press releases are making a comeback as an authority and freshness strategy, even on a shoestring budgetThe role customer service and customer experience now play in how AI engines perceive your brandHow reputation management has shifted from a defensive play to an offensive AI visibility strategyWhy unified messaging across PR, marketing, social, and customer support is now a structural signal AI engines rely onHow Jonathan's three disciplines map directly to the FSA Framework (Freshness, Structure, Authority) — and what to prioritize first if you only have 90 daysResources: Webinar (March 26, 2026, at 1 pm EST): Boardroom Ready: A CMO's Guide to GEO Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    27 min

  6. MAR 12

    LinkedIn Is Now the #2 Source for AI Answers (and What That Means for Your Strategy)

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Semrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy. In this episode, Cassie breaks down the key findings and what they mean through the lens of the FSA Framework (Freshness, Structure, Authority). What we cover: Why LinkedIn is now the second most cited domain across major AI engines — ahead of Wikipedia, YouTube, and every major news publisherWhat semantic similarity scores reveal about how much influence your LinkedIn content has on AI-generated answersThe content formats, lengths, and intent types that get cited most (and what gets ignored)Why consistency and expertise matter more than follower count or viral reachHow Company Pages and individual creators get treated differently across ChatGPT Search, Perplexity, and Google AI ModeWhat all of this means through the FSA Framework, and how to apply it to your LinkedIn strategy nowResources: Semrush's LinkedIn AI Visibility Study Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    11 min

  7. MAR 10

    Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now. The headline: Reddit isn't disappearing from AI answers. It's narrowing. LLMs are shifting from volume-based sourcing to intent-based citation, and when Reddit does get cited, it's increasingly the only source in the response. Cassie explains what this means for your strategy, why banking on any single tactic is a mistake, and how the FSA Framework ties it all together. In this episode, you'll learn: What Conductor's research actually found about Reddit's AI citation decline—and the second data point most people are missing How LLMs are shifting from volume-based sourcing to intent-based citation, and what that means for your contentWhich prompt types Reddit dominates and where brands have a real opening to win citations backHow Chelsea Castle's team at Close is using Reddit character accounts to build trust in communitiesWhy Reddit, listicles, or any single tactic alone is not an AI visibility strategyHow the FSA Framework (Freshness, Structure, Authority) maps directly to the gaps Conductor's research uncoveredWhat to do this week to start competing with Reddit for AI citations using your owned contentResources: Conductor's full research Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    15 min

  8. MAR 5

    Is Google About to Replace Your Landing Page?

    Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI. The headline: Google filed a patent describing a system that could generate AI-built landing pages tailored to a user's query, potentially replacing the need to click through to your website at all. It's not live, but it's a signal. Cassie explains why content specificity and structure matter more than ever, and how the FSA Framework applies directly. In this episode, you'll learn: What Google's AI-generated landing pages patent actually describes and what it signals about the future of searchWhy brands with vague, generic landing pages are most at risk, and what to do about itHow content specificity and the FSA Framework protect your visibility, whether this patent ships or notWhat Perplexity Computer is, how it orchestrates 19 AI models into a single workflow system, and why it matters for marketersWhy Perplexity dropping ads while ChatGPT adds them tells you something about the evolving AI search landscapeWhat OpenAI changed in GPT-5.3 Instant to fix the overly therapeutic tone that drove users away from ChatGPTWhy staying current on how AI models shift in personality—not just capability—matters for your content strategyLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    12 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

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