Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
  • 5.0 (3)
  • MARKETING

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

  1. 3D AGO

    What Do Bing’s AI Performance and ChatGPT Ads Mean for Search?

    Send a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authority, not just track keywords. She also unpacks what ChatGPT’s new ad layer signals about monetization, visibility, and the emerging “AI SERP” environment. Using the Freshness, Structure, Authority (FSA) framework, Cassie explains how brands should approach measurable AI visibility and what changes are now required as AI interfaces include both organic citations and sponsored placements. In this episode, you’ll learn: What Bing’s AI Performance dashboard actually measures (and what it doesn’t)How grounding queries differ from Google Search Console query dataWhy you should use Bing to validate entity authority and GSC to guide keyword targetingHow Freshness, Structure, and Authority show up in Bing’s recommendationsWhat ChatGPT’s ad rollout means for organic AI visibilityWhy AI engines are starting to resemble conversational SERPsHow brands should think about organic and paid visibility in AI interfacesIf you’re a marketer, founder, or content strategist trying to understand how AI visibility is evolving — and what measurement plus monetization means for your strategy — this episode will help you connect the dots between tooling, infrastructure, and opportunity. Let's connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    13 min

  2. 5D AGO

    What is an AI Visibility Audit? (And Do You Need One?)

    Send a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why most brands don’t have a visibility problem, but a diagnosis problem. Using her Freshness, Structure, and Authority (FSA) framework, she walks through what AI systems look for, where brands tend to fall short, and how audits help teams understand what’s really blocking their visibility. In this episode, you’ll learn: What an AI visibility audit is (and what it is not) Why AI visibility isn’t about rankings, keywords, or dashboards How AI engines interpret who your brand is for and when to recommend it Why many visibility issues are actually authority or clarity issues How the Freshness, Structure, and Authority framework applies to AI search What signals matter most across websites, social channels, and third-party mentions What success looks like after an AI visibility audit How audits help teams focus, align, and build visibility intentionally over timeIf you’re a marketer, founder, or content leader trying to understand why competitors are showing up in AI answers — and how to diagnose what’s holding your brand back — this episode will help you rethink visibility before jumping into tactics. Resources: Baseline Audit for AI Search Visibility AI Visibility Audit Case Study: Why Alai Wasn't Showing Up in AI Answers Let's connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    15 min

  3. FEB 5

    What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce?  In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals. Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough. In this episode, you’ll learn: What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discoveryWhy AI optimization is about clarity and consistency, not rankingsThe schema types Microsoft recommends for ecommerce brandsWhich product data fields AI systems rely on mostHow the FSA framework applies to AEO and GEO strategiesWhat ecommerce teams should audit first to improve AI visibilityIf you’re an ecommerce marketer or founder trying to understand how AI engines actually interpret your site — and how to ensure your brand is represented accurately in AI-generated answers — this episode will help you rethink what optimization really means. Resources: Microsoft: From Discovery to Influence: A Guide to AEO and GEO Let's connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    7 min

  4. FEB 3

    How Should Brands Measure Visibility in AI Search?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Do AI search rankings actually matter? In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter. She walks through what the data actually shows about how AI engines like ChatGPT and Google AI generate brand recommendations, why rankings are wildly unstable, and why visibility — not position — is the metric brands should be paying attention to instead. Using both Rand’s research and her own Search Engine Journal displacement case study, Cassie explains how smaller brands can compete with legacy publishers in AI-generated answers by optimizing for visibility, probability, and share of voice. In this episode, you’ll learn: Why AI search engines don’t produce stable rankings — and never willWhat Rand Fishkin’s research reveals about how brands appear in AI answersThe difference between visibility frequency and AI Share of VoiceHow to correctly calculate AI Share of Voice (and what it actually tells you)Why rankings have nothing to do with appearing in AI-generated recommendationsHow a GEO strategy helped a smaller brand displace Search Engine Journal in AI answersWhy AI search rewards consistency and pattern recognition over domain sizeWhat marketers should understand before spending money on AI visibility toolsIf you’re a marketer, content strategist, or founder trying to understand how AI-powered search really works — and how to increase your chances of being included in AI answers without chasing meaningless rankings — this episode will help you rethink what visibility actually means in the age of AI. Resources: SparkToro's latest research Case Study: The Displacement of Legacy Authority: A 125-Hour AI Share of Voice Case Study Let's connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    14 min

  5. JAN 29

    Can You Opt Out of AI Search Without Losing Visibility?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe  Can you opt out of AI search without losing visibility? In this episode of Found in AI, Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility. She unpacks what Google actually means when it says sites may be able to opt out of generative search features, how Google-Extended fits into the picture, and why opting out of AI-powered experiences isn’t a neutral decision if discovery and demand matter to your business. In this episode, you’ll learn: What Google is really signaling about the future of AI Overviews and generative searchHow Google-Extended works — and what it does and doesn’t affectWhy opting out of generative search can reduce visibility, even if rankings stay intactHow conversational follow-ups are reshaping the old SEO mental modelWhy being useful across a conversation now matters more than ranking for a single queryWhat brands should consider before deciding whether to opt out — or lean inIf you’re a marketer, content strategist, or founder trying to understand how AI-powered search impacts visibility, authority, and discovery — and whether opting out is worth the risk — this episode will help you think through the tradeoffs clearly and strategically. Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    9 min

  6. JAN 27

    What Does Entity Authority Actually Look Like in AI Search?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is formed off your website. In this episode, you’ll learn: What entity authority is and how AI engines use it to assemble answers Why AI search prioritizes recognizable sources over perfectly optimized pages How YouTube explanations can influence AI visibility even when blog posts don’t rank Why Reddit provides critical conversational context for AI systems How LinkedIn posts can surface in AI Overviews — even without long-form articles Why consistency across platforms matters more than publishing volumeIf you’re a marketer, content strategist, or founder trying to understand why your content isn’t showing up in AI answers — and what to do about it — this episode breaks down how entity authority really works. Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    13 min

  7. JAN 22

    What Do ChatGPT Ads Actually Change for Brands?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands. In this episode, you’ll learn: What ChatGPT ads are, and what they don’t change about how answers are generatedWho currently sees ads and how opt-out worksWhy ads create adjacency, not authorityThe difference between renting attention and earning influence in AI searchHow brands should think about AI visibility before spending on adsCassie also shares why understanding your AI visibility baseline is critical right now—and how brands can become sources AI models already trust and reuse. If you’re a marketer, content strategist, or founder trying to understand what ChatGPT ads really mean for AI search visibility, this episode breaks down what’s changing. Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    10 min

  8. JAN 20

    What Is Digital PR and How Does It Build Authority in AI Search?

    Send us a text 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers. In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Experience at QWOTED, to break down what digital PR actually looks like in 2026 and how earned media plays a critical role in AI search visibility. Rather than treating PR as a one-off tactic, this episode explores how earned media compounds—building trust signals that benefit search, AI answers, and long-term brand visibility. In this episode, you’ll learn: What “digital PR” really means today—and how it’s changedWhy authority, trust, and consistency matter more than backlinks aloneHow journalists actually decide who to quote (and who to ignore)Whether you need a PR agency—or can do this yourselfWhat makes a source credible enough for earned media mentionsWhy fully built profiles matter for matching and visibilityThe biggest mistakes founders and brands make when pitching journalistsHow AI systems mirror journalistic trust signalsWhy being quotable is more important than being availableHow earned media influences AI citations and recommendationsWhy promoting your mentions matters just as much as earning themHow digital PR compounds over time, even when pitches don’t convert immediatelyIf you’re trying to understand how PR fits into a modern AI visibility strategy—and how to build authority without press releases, spammy outreach, or a massive brand name—this episode offers a clear, practical starting point. ChatGPT ads explained: I posted a short video breaking down what they change—and what they don’t. Watch here.  Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

    23 min
See All (34)

Ratings & Reviews

5
out of 5
3 Ratings

About

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

Information