Wedding Content Creator - The Build

Darina McCabe
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“Real talk, real strategies, and weekly behind-the-scenes lessons from the wedding world to help you grow a wedding content creation business you’ll love.”

Episodes

  1. 1D AGO

    Ep 10: Stop Getting Ghosted as a Wedding Content Creator

    Are your wedding content creator enquiries going quiet after you reply? If you’re a wedding content creator struggling with enquiries that disappear, ghosting couples, or awkward follow-ups, this episode will change how you handle every enquiry from now on. In this episode, I explain why couples stop replying — and why it’s almost never about your price, your experience, or your talent. After 20 years in the wedding industry and a 70% booking conversion rate, I’ve learned that silence usually comes from overwhelm — not rejection. When couples feel confused, they pause. And when you know how to guide that pause, everything changes. Inside this episode, you’ll learn: • Why wedding enquiries go quiet • The common reply mistakes that make wedding content creators blend into the “sea of sameness” • My CAPE framework for confident first responses • A simple follow-up sequence that feels professional (never pushy) • How to build a repeatable enquiry system that removes panic and builds bookings If you want to turn more wedding content creator enquiries into real bookings — without overthinking every reply — this episode gives you the structure to do exactly that. And if you’d like my full example pack — including a complete first response template and five follow-up emails you can copy, personalise, and use immediately — you can download it for free here: [Download Link] Build your system once. Use it for every enquiry. Start booking with confidence. I’m Darina McCabe, your wedding content creator wingwoman — and I’ll see you in the next episode.

    19 min

  2. FEB 10

    Ep 09: "Where to Start: 5 Steps for Wedding Content Creators Building a Business"

    How to start a wedding content creation business in 2026. Ready to turn your side gig into a real, sustainable business? In this episode, we're breaking down the 5 essential places to start as a wedding content creator who's ready to build something that lasts. If you've been creating wedding content as a weekend project or for extra income, this episode will show you exactly where to focus your energy first. We're covering the foundational steps you need to take to get visible, get connected, and start landing clients. In this episode, you'll learn: Where to start with Google so couples can actually find youHow to begin showing up on Instagram (plus I'm sharing 50 content ideas to get you started)Where to start when connecting with wedding venues and building partnershipsBest first networking moves for wedding content creatorsPackage examples to help you figure out where to start with your offers Free Resource:Grab my free guide: 50 Content Ideas for Wedding Content Creators to keep your feed fresh and engaging as you get started: Click here to download ↓ 50 CONTENT IDEAS FOR WEDDING CONTENT CREATORS If you like this episode, leave a comment or a ⭐️⭐️⭐️⭐️⭐️ review 🩷 Subscribe for weekly episodes with actionable strategies to grow your wedding content creation business. 💕

    12 min

  3. 10/13/2025

    Ep 08: Wedding Content Creation is going to explode in 2026

    The demand for wedding content creators is skyrocketing — and 2026 is set to be the biggest year yet. In this episode, Darina McCabe shares how to prepare for the upcoming boom so you can book more weddings, attract higher-paying couples, and grow your content creation business with confidence. You’ll learn what’s changing in the wedding industry, why every bride will be looking for a wedding content creator, and how to stand out before the market becomes crowded. Whether you’re just starting or ready to go full-time, this episode will help you get noticed, get booked, and get ready for the year every creator’s been waiting for. 🎧 Tune in and learn how to turn 2026 into your breakthrough year as a wedding content creator. Hit follow so you don't miss an episode 💕 Follow me on Instagram for more: @weddingcontentcreatorcoach

    9 min

  4. 09/27/2025

    Ep 07: Why Wedding Content Creators Should Stop Giving Away Freebies (and What to Do Instead)

    Too many wedding content creators think giving away free packages is the only way to get bookings. The problem? Freebies don’t pay the bills, and they don’t teach couples to value your work. In this episode, Darina McCabe shares a simple 4-step plan you can use instead: run short, smart special offers during quiet months. These offers bring money into your bank account right away with booking fees, while also securing dates for the year ahead. You’ll learn: Why free weddings don’t lead to steady bookings How to add bonuses without discounting your packages The exact steps to run a special offer that fills your calendar ✨ Download the 4 Step Promo Framework Guide here: And if you want to chat more, you’ll always find me in my DMs on Instagram @weddingcontentcreatorcoach. Stop working for free. Start booking couples who value your work.

    11 min

  5. 09/09/2025

    Ep6: Why Wedding Content Creators Struggle to Get Found Online

    Does it ever feel like you’re posting and posting… but no one new is noticing? No enquiries, no couples reaching out — just silence. You’re not alone, and in this episode I’m breaking down exactly why this happens — and how to change it. Here’s what you’ll learn: How to actually get your posts found on Google How to train the algorithm so the right couples see your content How to post more often — in less time Why one wedding is all you need to start showing up consistently Plus: Copy & Paste captions (with hashtags!) ✨ Download the free plan here: The Simple Plan to Finally Get Noticed by the Right Couples 📲 And come say hi on Instagram: @weddingcontentcreatorcoach

    12 min

  6. 08/31/2025

    Ep5: The Truth About Pricing No One’s Teaching Wedding Content Creators (Until Now)

    Most Wedding Content Creators were never shown how to set profitable prices — and that’s exactly where we’re starting. Inside this episode, I’ll walk you through: Why pricing is the first thing we’re building together in my new course What most people get wrong when they set their packages How I learned (the hard way) to charge based on cost, time, and actual take-home pay This isn’t about inflating your prices for the sake of it. It’s about building a real business — one that pays you properly and grows with you. 🧭 I’m inviting you to learn with me, step by step, starting with Module One — A pricing foundation built just for Wedding Content Creators, and free to access (for a limited time) You’ll get: ✅ A professional pricing calculator ✅ A step-by-step pricing playbook ✅ A chance to ask questions and shape the course as I build it This is your opportunity to learn the numbers behind your business — and finally feel in control of what you charge and why. 👇 Start here: 📥 Get free access to Module 1 here! 👯‍♀️ Join Our Community — Wedding Content Creator: The Build Room Sign up to join here! 📸 Come find me on Instagram: @weddingcontentcreatorcoach 🎧 If you’ve been waiting for someone to finally explain pricing in a way that makes sense — this is it. Let’s build this. Together.

    10 min

  7. 08/25/2025

    Ep4: The Smartest Way to Grow as a Wedding Content Creator

    In this episode, I’m sharing why creating a local wedding content creator business is the smartest way to grow. Want to learn more - sign up for my weekly emails: Here! Destination weddings and nationwide travel might sound glamorous, but they’re usually one-and-done with no referrals afterwards. Building locally is where the long-term income and steady bookings come from. I’ll walk you through 10 real reasons why focusing on your area pays off: Get known at local venues & attract couples marrying there Less competition (4–5 WCCs vs hundreds nationwide) Build strong relationships with vendors who constantly refer you Easier conversions when you’re 100% relatable to couples Become part of a supportive wedding community Show up in Google searches for your town & venues Constant referrals from couples, siblings, friends, vendors & venues And a whole lot less stress—less travel, fewer overnights, easier childcare, and working with vendors you already know If you’ve been wondering whether to go broad or to double down locally, this episode will show you why local is the fastest path to becoming the most sought-after wedding content creator in your area.

    22 min

  8. 08/17/2025

    Ep 3: 5 Ways to Get Your Name Out There as a Wedding Content Creator

    Getting known in your local wedding industry is the first step to steady bookings — but how do you actually make that happen? In this episode, I’m sharing 5 clever moves you can start using right now to get your name out there as a Wedding Content Creator. These are practical, personal strategies I used myself when starting out, and they’ll help you get noticed by couples and vendors in a way that feels natural and genuine. 👉 Grab the free checklist that goes with this episode so you can take action straight away: 5 Ways to Get Your Name Out There Checklist 👉 Want to help shape my brand-new course? Join the waitlist and co-create it with me: Wedding Content Creator Course Waitlist Whether you’re brand new or ready to level up, these moves will help you start building a name in your local wedding industry — one connection at a time.

    8 min

  9. 08/11/2025

    Ep 2: Your Bio Is Probably Costing You Bookings — Let’s Fix That!

    If your Instagram bio isn’t pulling in enquiries, it’s not doing its job. In this episode, we’re going to fix that — so couples land on your profile and instantly know you’re the one for them. I’ll walk you through what actually makes a bio work, the small tweaks that make a big difference, and how to get more clicks without spending hours rewriting it. By the end, you’ll know exactly how to turn your profile into a little booking machine that works while you’re off creating content. 📁 Grab your free Bio Fix Kit here 💌 Got questions? DM me on Instagram → @weddingcontentcreatorcoach If you enjoyed this episode, follow the podcast so you don’t miss future tips — and share it with a wedding content creator friend who could use this!

    21 min

  10. 07/24/2025

    Ep 1: She's Just a Girl with a Phone

    Ever been dismissed as “just a girl with a phone”? In this very first episode of Wedding Content Creator – The Build, I’m sharing a personal story I’ve never told publicly—how gender bias in the wedding industry changed the course of my own business. Whether you’ve felt underestimated by vendors, ignored by couples, or unsure how to prove your value—this is the conversation we need to have. This isn’t about ranting—it’s about recognising your strengths as a female wedding content creator and learning how to own your role with confidence, strategy, and skill. Because you’re not just filming weddings—you’re capturing the heart of the day in a way only you can. 🔗 Want to keep learning from someone who’s been in this industry for 20+ years? Head to weddingcontentcreatorcoach.com to read the full blog, get weekly tips, and start building the business you actually want.

    7 min
  • 10 Episodes

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“Real talk, real strategies, and weekly behind-the-scenes lessons from the wedding world to help you grow a wedding content creation business you’ll love.”

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