What happens when the business you built no longer feels like the business you’re meant to lead? In this episode of OnlyFounders, Anne Gillaspie sits down with Abby Bradetich Nash, a visibility strategist, embodiment mentor, business coach, web designer, and former professional dancer, for an honest conversation about founder identity, business evolution, visibility, and what it means to become the next version of yourself. Abby shares her journey from professional dance and freelance design work to building a six-figure business, growing a team, and eventually making the difficult decision to let go of major services that no longer felt aligned. What looked like a risky business decision became part of a much deeper identity shift—from service provider and technician to business leader, coach, and community builder. The conversation explores the messy middle of entrepreneurship: financial uncertainty, limiting beliefs, perfectionism, self-trust, changing your mind, and learning to sit in discomfort when you don’t yet know what comes next. Anne and Abby also talk about personal branding, showing up authentically online, building community through podcasting, and why the human behind the business cannot be separated from the business itself. Abby opens up about her retreats, embodiment work, movement, and the power of creating spaces where women can feel seen, supported, and safe enough to grow. IN THIS EPISODE The identity shift from service provider to business leaderWhat happens when a successful business no longer feels alignedBuilding a six-figure business and later letting parts of it goKnowing when it’s time to change your offersFounder identity and the evolution of your businessWhy the human behind the business mattersStrategy, mindset, energetics, and embodimentVisibility and showing up authentically onlinePersonal branding and becoming the brandPerfectionism and the fear of getting it wrongGiving yourself permission to change your mindLearning to sit in uncertainty instead of forcing the next stepBuilding community through podcasting and retreatsSelf-trust, movement, and creating transformational spaces for women PULL QUOTES “Sometimes the business you built is no longer the business you’re meant to lead.” “You can’t address the business without addressing the human behind it.” “Give yourself permission to change your mind.” “You don’t know what you don’t know until the next layer is ready to be revealed.” “The business is me.” ABOUT ABBY BRADETICH NASH Abby Bradetich Nash helps female founders close the gap between who they are now and how they show up online. She is a visibility strategist, embodiment mentor, business coach, and web designer with a background in branding, marketing, and creative work. Before entrepreneurship, Abby was a professional modern dancer, earning her BFA in dance from Texas Christian University and performing professionally after college. Her own entrepreneurial journey has taken her from freelance design and marketing work to building a six-figure business, growing a team, changing her offers, and ultimately stepping into a new identity as a leader, coach, and community builder. Today, Abby blends strategy, mindset, energetics, embodiment, visibility, and creative execution to help women build businesses and brands that feel aligned with who they are becoming. She also creates retreats and experiences for women entrepreneurs centered around connection, vulnerability, movement, self-trust, and personal transformation. CONNECT WITH ABBY BRADETICH NASH Website: https://illuminessencecreations.com/ Instagram: https://www.instagram.com/abbybradetich/ LinkedIn: https://www.linkedin.com/in/abby-bradetich/ The Unfiltered CEO Podcast: https://abbybradetich.podbean.com/ The Unfiltered CEO on Instagram: https://www.instagram.com/theunfilteredceopod/ CONNECT WITH ANNE GILLASPIE Website: https://theannegillaspie.com/ Instagram: https://www.instagram.com/annegillaspie/ LinkedIn: https://www.linkedin.com/in/annegillaspie/ OnlyFounders Podcast: https://theannegillaspie.com/podcast LISTEN / WATCH ONLYFOUNDERS YouTube: https://www.youtube.com/@onlyfounders.podcast Spotify: https://open.spotify.com/show/2PuNBpWpZKzCnuwmFQOPI4 Apple Podcasts: https://podcasts.apple.com/us/podcast/onlyfounders-explicitly-human-stories/id1832541527 ABOUT ONLYFOUNDERS OnlyFounders is about the human side of entrepreneurship—the messy, complicated reality behind building businesses, leading teams, raising families, navigating failure, and figuring out who we are along the way. Hosted by Anne Gillaspie, OnlyFounders features honest conversations about entrepreneurship, mental health, identity, relationships, ambition, fear, failure, and reinvention. If this conversation resonated with you, subscribe, leave a review, and share this episode with another founder, entrepreneur, or leader who needs to hear it. #OnlyFounders #Entrepreneurship #FounderIdentity