The Business of Becoming with Steffany

Steffany
  • 5.0 (7)
  • Entrepreneurship

The Business of Becoming is hosted by Steffany — who, before turning 30, became the owner of one of the largest public adjusting firms in Florida, now expanding into multiple states, all while balancing life with two toddlers. This podcast dives into entrepreneurship, leadership, mindset, working parent life, and the art of balancing it all. Through candid conversations and real stories, we explore what it really takes to build a business — and a life — you love.

  1. 4d ago

    Your Business Needs a Reset—Not More Work

    Your business needs a reset—but adding more work, more employees, or another system might not be the answer. If you’re overwhelmed, fixing everyone’s problems, and watching your team drop the same balls, it’s time to get back to basics. In Episode 59 of The Business of Becoming, we explore three resets to make before you pile on more goals: yourself, your business, and your leadership. From entrepreneur burnout to unclear responsibilities, this episode takes an honest look at what happens when growth stretches you and your team beyond the systems that got you here. You’ll learn: • Why being the person who fixes everything can lead to business owner burnout • How to recognize a people problem versus a process problem • Why team accountability starts with clear roles and expectations • How to create better alignment with remote teams and virtual assistants • Where to step back into your business—and where to delegate • How to tell the difference between recurring problems and growing pains Before you hold someone accountable, make sure they know what they’re accountable FOR. Use this business reset to review your people, processes, and leadership before Q4 goals take over. The goal is to become a leader who knows what needs fixing, what needs delegating, and what needs letting go. Which area needs your attention first: yourself, your systems, or your leadership? Share your answer in the comments. Subscribe to The Business of Becoming for more conversations about entrepreneurship, business growth, and becoming a stronger leader. #BusinessOwner #Leadership #Entrepreneurship

  2. Sep 22

    How to Get More Referrals: If They Can’t Explain It, They Can’t Refer It

    Want more business referrals? In Episode 58 of The Business of Becoming, Steffany Velasquez explains how to become easier to refer by improving your message, reputation, and referral strategy. You can be excellent at what you do and still struggle to receive referrals. Sometimes it isn’t because people don’t trust you or don’t want to support you. They simply don’t know how to clearly explain what you do. And if they can’t explain it, they probably won’t refer it. In this episode, Steffany breaks down the three things that make someone easier to confidently recommend: ✨ CLARITY — Can someone explain what you do in one sentence? ✨ CATEGORY — What specific problem do you want people to associate with your name? ✨ CONFIDENCE — Have you created an experience that makes people comfortable putting their reputation next to yours? You’ll learn how to: • Create a simple one-sentence explanation of your business • Make your services easier for people to remember • Build a reputation around one clear problem you solve • Give your network language they can actually use when referring you • Build trust through your client experience • Stay top of mind without constantly selling • Turn networking relationships into stronger referral opportunities One of the biggest lessons from this episode: “People rarely refer the most talented person they know. They refer the person they can confidently explain.” And remember—a referral isn’t just an introduction. When someone recommends you, they’re lending you their reputation. This week, ask yourself: CLARITY: Can someone explain what I do in one sentence?CATEGORY: What specific problem do I want associated with my name?CONFIDENCE: Have I created an experience that makes people proud to recommend me?Then write the referral message you wish other people would send about you. Don’t only become better at what you do. Become easier to understand, easier to remember, and easier to confidently refer. 🎙️ The Business of Becoming with Steffany Velasquez Follow Steffany for more business, leadership, personal growth, and behind-the-scenes content: https://lnk.bio/steffanymvelasquez Subscribe for new episodes of The Business of Becoming and continue becoming the person—and business owner—you’re meant to be. #HowToGetMoreReferrals #BusinessReferrals #BusinessGrowth #NetworkingTips #Entrepreneurship

  3. Sep 16

    3 Ways to Know If You’ve Stopped Challenging Yourself

    Entrepreneur mindset, personal growth, leadership, and reaching your full potential are at the center of this episode of The Business of Becoming. Steffany Velasquez breaks down 3 signs you’re operating below your full potential and how to recognize when it’s time to level up. Being an entrepreneur or business owner means there isn’t always someone above you pushing you, challenging you, or telling you when you’ve become too comfortable. Sometimes, you have to recognize the signs yourself. In this episode, Steffany gets real about what it looks like when high achievers start operating below their capacity—and why being successful doesn’t necessarily mean you’re performing at your highest level. If you’re an entrepreneur, business owner, leader, or high achiever who knows there’s another level in you, this episode is for you. Follow Steffany Velasquez for more: https://lnk.bio/steffanymvelasquez 🎙️ THE BUSINESS OF BECOMING Conversations about entrepreneurship, leadership, personal growth, purpose, and becoming the next version of yourself.

  4. Sep 8

    The Version of You That Got You Here Won’t Give You Peace | Success vs. Fulfillment

    What if the qualities that made you successful are the same qualities keeping you from actually experiencing your success? In this episode of The Business of Becoming, Steffany Velasquez explores the difference between success and fulfillment—and why high-achieving people can check every box, build the business, lead the team, provide for their family, and still feel like something is missing. Success teaches us how to achieve. Fulfillment asks us what we're doing with what we've achieved. For Steffany, competence became armor. Independence, resilience, decisiveness, high standards, problem-solving, and the ability to keep moving helped her survive difficult seasons and become the leader, entrepreneur, and mother she is today. But the strengths that save us in one season can become the strengths we overuse in another. Decisiveness can become control. Independence can become isolation. High standards can become walls. Problem-solving can keep us from simply listening. Productivity can keep us from being present. The goal isn't to become less ambitious, less successful, or less capable. It's learning when a strength needs to be at a 10—and when the people you love might need that same strength at a 6. Steffany introduces The Dial Check, a practical exercise for high achievers: What strength are you running at a level 10? Who is standing on the other side of that 10? And what would turning that dial down look like in one room, with one person, this week? Because success and fulfillment require different muscles. Maybe becoming isn't about building more. Maybe it's about developing the parts of yourself that survival never required. And eventually, every high achiever has to face a deeper question: Who are you when nobody needs you? Follow Steffany for more conversations about personal growth, leadership, purpose, success, fulfillment, business, motherhood, and becoming the next version of yourself: https://lnk.bio/steffanymvelasquez #PersonalGrowth #HighAchiever #SuccessMindset #Fulfillment #Leadership

  5. Jun 16

    You're Lying to Yourself (And It's Keeping You Stuck) | Growth Mindset for Working Parents

    If you're not growing right now, you're building a story to justify why standing still is okay. Today we break that story apart. | Confidence • Self Improvement • Growth Mindset • Working Parents • Entrepreneurs What story are you telling yourself to justify staying stuck? In this episode of The Business of Becoming, I'm breaking down the 5 lies working parents and parent entrepreneurs tell themselves — and giving you 4 real tools you can use TODAY to finally move. Not someday. This week. We talk about: → Where self-deception actually comes from (the psychology behind it) → The 5 most common lies holding working parents back → Why "I'm doing this for my kids" can be the most loving excuse you've ever built → The difference between toxic positivity and growth-anchored self-talk → How to build real confidence — even when you're terrified This episode is for you if you're a working parent, a parent entrepreneur, or anyone who has been "waiting for the right time" for longer than you care to admit. I'm Steffany — owner of Preferred Claim Solutions, Inc., one of the largest public adjusting firms in Florida — and I built it before 30 while raising toddlers. This show exists because nobody talks about the real, messy, beautiful journey of becoming honestly enough. So we do. 🎯 YOUR CHALLENGE THIS WEEK: Write down the one goal you've been postponing. Write the lie next to it. Then take ONE action in the next 24 hours to prove that lie wrong. 📌 SUBSCRIBE for weekly episodes on entrepreneurship, mindset, leadership, and the real art of showing up for your life while you're still building it. 💬 Drop in the comments: How long have you been waiting for "calm" before you start? #confidence #selfimprovement #growthmindset #selfconfidence #selfdevelopment #selflove #buildingconfidence #workingmoms #mompreneur #entrepreneurmindset #businessofbecoming #howtobuildconfidence #becomingthebestversionofyourself #selftalks #impostersyndrome #workingparents #parententrepreneur #mindsetshift #growthmindsetcoach #selfawareness

  6. May 26

    Your Professional Fails Aren't Embarrassing—They're Your Superpower

    Ever noticed that the most successful people you know are also the ones who can laugh at themselves? In this episode of The Business of Becoming, Steffany gets real about the one business skill nobody talks about: learning not to take yourself so seriously. From networking fails to imposter syndrome comedy to the beautiful chaos of being a mom entrepreneur — this one's a breath of fresh air. 💛 🔔 Subscribe for weekly episodes on identity, confidence, mindset, and the real journey of becoming. https://lnk.bio/steffanymvelasquez #Mompreneur #ImposterSyndrome #EntrepreneurMindset #WomenInBusiness #PersonalGrowth #GrowthMindset #LeadershipHumor #WorkingMomLife #SingleMomEntrepreneur

  7. May 19

    The Art of Standing Alone Without Feeling Lonely (Extended) — You’re Not Alone, You’re Just Early

    What if the loneliest season of your life was actually preparing you for your next level? In this extended episode of The Business of Becoming, we dive into the personal growth journey of solitude — what it really means, why it can feel so uncomfortable, and how it may be shaping you into the person you’re becoming. This conversation explores the identity gap, the process of outgrowing old circles, learning how to sit with stillness, and understanding why some seasons require you to stand alone before you step into what’s next. If you’ve been feeling lonely, behind, disconnected, or like you no longer fit in the rooms you once loved, this episode is for you. You are not alone — you may just be early. In this episode, we discuss: The difference between being alone and feeling lonelyThe 3 stages of the identity gapWhy outgrowing certain people or spaces can feel painfulHow solitude can become a season of growthPractical tools for finding yourself during isolated seasonsWhy your “quiet season” may be preparing you for your next chapterSubscribe to The Business of Becoming for new episodes every week. Question for reflection: Are you in the shedding, the stripping, or the emergence? #PersonalGrowth #SelfImprovement #WomenEmpowerment #SelfDiscovery #Mindset #BusinessOfBecoming

  8. Apr 21

    The Art of Rebuilding in Silence | What Confidence Looks Like When No One Is Watching

    Nobody talks about what it actually looks like to rebuild yourself in private. Not the highlight reel. Not the “I came back stronger” moment. The real version—the quiet one. The one where you’re still unsure… still showing up… still putting one foot in front of the other… and nobody sees it. In Part 2 of this 4-part series from The Business of Becoming, we break down what it means to rebuild your confidence in silence—and why the version of you built in private is the most unshakeable one. In this episode, you’ll learn: Why confidence is not a feeling—but a practiceHow “quiet seasons” are actually periods of preparationThe 4-step Quiet Rebuild Framework to rebuild self-trustHow to stop seeking validation and start building real confidenceThe mindset shift that turns isolation into growthThis episode also weaves in a powerful perspective inspired by Psalm 23, reframing what it means when life slows you down—and why that season may be positioning you, not punishing you. If you’ve been feeling stuck, behind, or disconnected from yourself… this conversation will meet you exactly where you are. 👇 Join the conversation: What’s one private win you’ve had recently that nobody knows about? 🎙️ Part 3 drops next week—make sure you’re following so you don’t miss it.

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Ratings & Reviews

5
out of 5
7 Ratings

About

The Business of Becoming is hosted by Steffany — who, before turning 30, became the owner of one of the largest public adjusting firms in Florida, now expanding into multiple states, all while balancing life with two toddlers. This podcast dives into entrepreneurship, leadership, mindset, working parent life, and the art of balancing it all. Through candid conversations and real stories, we explore what it really takes to build a business — and a life — you love.

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