Innovate & Rehabilitate: The Entrepreneurial PT

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Step into the entrepreneurial side of physical therapy as we explore innovative PT businesses and the inspiring journeys of their founders. Hear their stories, discover their strategies, and gain insights that could spark your own entrepreneurial path. Ready to explore new ventures in PT? Let’s get started!

  1. JAN 29

    Business Kickstart – Social Media Marketing for Physical Therapists

    Physical therapy businesses should utilize social media for marketing purposes since it provides an effective, cost-efficient way to reach a broad audience. Social media platforms enable physical therapists to showcase their expertise, share educational content, and engage with potential patients directly. By posting tips, success stories, and client testimonials, therapists can build trust and credibility within their community.  The best social media channels for physical therapists to use for marketing depend on their target audience, content type, and marketing goals.  Let’s explore the top social media platforms that PTs and PTAs can leverage, along with the pros and cons of each.

    14 min

  2. JAN 8

    PT Practice Owner - Alexis Shoope

    Dr. Alexis Shoope, orthopedic specialist and founder of PIONE3R Physical Therapy & Wellness, shares her journey building a cash-based physical therapy practice.  We dive into the intricacies of building a cash-based practice, bridging the gap between rehab and fitness, and giving patients the tools to truly own their health.  https://www.pione3rpt.com/ Instagram: @dr.alexis.shoope YouTube: @alexisshoope9802 Watch the video version of this episode on YouTube - https://youtu.be/AxdulRWDjmE

    43 min

  3. JAN 3

    Business Kickstart – Marketing Your Business

    Marketing activities vary between businesses because each company operates in unique markets, targets different customer segments, and offers distinct products or services. The industry type, competition, customer preferences, and overall business goals significantly influence marketing strategies. Tailoring marketing activities ensures businesses effectively engage their target audience and differentiate themselves in their respective industries. The goal of this episode is to provide you with selected marketing information that would be most relevant to physical therapists marketing a product or service.

    8 min

  4. 12/11/2025

    Kyle Covington – APTA President

    Dr. Kyle Covington is the current President of the American Physical Therapy Association and associate professor in the Physical Therapy Program at Duke University. In today’s episode, we explore Dr. Covington’s ascension to the APTA Presidency and learn about APTA’s efforts to facilitate and support entrepreneurial activities for its members.   Website: https://www.apta.org Instagram: @official_apta   X: @apta_official YouTube: @APTAvideo Watch the video version of this episode on YouTube - https://youtu.be/pocVvb5Mj4s

    37 min

  5. 12/04/2025

    Business Kickstart – Creating a Business Plan

    A business plan is a detailed document that outlines the goals of a business, the strategy for achieving those goals, and the resources required to do so. It serves as a roadmap for the business’s development and success. The process of business planning helps entrepreneurs think through the viability of their business idea, plan for growth, and address potential challenges. Watch the video version on Youtube: https://youtu.be/FGU2ZrRT5Mc

    9 min

  6. 11/13/2025

    Stacie Barber – The Physio Fix

    Dr. Stacie Barber, founder of The Physio Fix, discusses her innovative, movement-based entrepreneurial journey. With over 20 years in strength and conditioning, Stacie shares insights on injury recovery, online PT, and building a massive social media following—all while balancing family life and a thriving clinical practice.  Website: https://thephysiofix.com  Instagram: @thephysiofix  TikTok: @ThePhysioFix YouTube: @ThePhysioFix  Watch the video version of this episode on YouTube - https://youtu.be/3L897C46d6U

    44 min

  7. 10/24/2025

    Business Kickstart – Business Mentorship

    While physical therapy itself is a rewarding and essential field, building a successful business requires a diverse skill set that extends beyond clinical expertise. Getting quality business mentorship can be a game-changer for an aspiring entrepreneur. Here are just a few of the many benefits of having a mentor.

    10 min

  8. 10/09/2025

    Sorsoap – David Restiano and Dan Staats

    David Restiano teamed up with Dan Staats, and together they invented Sorsoap. This innovative muscle recovery product propelled them to a spot on Shark Tank and a deal with Mark Cuban. Join as we discuss their amazing entrepreneurial journey.  Website: https://www.sorsoap.com Instagram: @sorxsoap X: @sorxsoap Facebook: @sorxsoap Watch the video version of this episode on YouTube - https://youtu.be/d3Cqr8EBlgg

    49 min
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Step into the entrepreneurial side of physical therapy as we explore innovative PT businesses and the inspiring journeys of their founders. Hear their stories, discover their strategies, and gain insights that could spark your own entrepreneurial path. Ready to explore new ventures in PT? Let’s get started!

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