Coach Write

Helen ONeill

Welcome to the Coach Write Podcast, where we turn coaching expertise into published pages. I'm Helen ONeill, portfolio career specialist, author, and book coach for coaches. I'm on a mission to dispel the myths surrounding publishing and inspire more coaches to get their words into the world. Join me as I sit down with the coaching industry's most inspiring authors as we discuss how they went from blank page to finished manuscript. 

  1. Sep 16

    Heidi Dawson & Lorenzo Mugnai – Turning a Coaching Framework into a Book

    Helen is joined by Heidi Dawson and Dr Lorenzo Mugnai, co-founders of Y Root Coaching, to talk about how a chance meeting turned into a coaching practice, and how their framework became a book, The Y Root Method, published just days before this recording. In this episode, you'll discover: How a corridor conversation between an astrophysicist and a leadership programme facilitator led to a coaching business and a shared framework How the Y Root method borrows its "goal, checks, factors, actions" structure from space science, and why asking 'why' is the opposite of a dirty word in coaching Why Lorenzo wrote the book with Heidi in mind as the reader, and how that shaped its structure and tone What it's really like writing a business book in your second language, and the surprising advantage of learning grammar rules as an adult How Heidi and Lorenzo use AI as a sense check without letting it write their voice, and their honest take on independent publishing, cover design and the "when is enough, enough" question of editing Connect with Helen Newsletter: https://www.coachwrite.co.uk/reflections    LinkedIn: https://www.linkedin.com/in/oneillhelen  Instagram: https://www.instagram.com/coach_write Join the no commitment wait list for the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90 Books: https://amzn.to/3MPS2Lq   Connect with Heidi and Lorenzo Website: https://yrootcoaching.com/ Heidi Dawson LinkedIn: https://www.linkedin.com/in/heidi-dawson-36a26820/ Lorenzo Mugnai LinkedIn: https://www.linkedin.com/in/mugnailorenzo/ Book: https://link.amazon/B0eE4wgyz   People and Resources Mentioned Written word media podcast episode on A+ content: https://www.writtenwordmedia.com/how-to-set-up-amazon-a-plus-content-in-30-minutes-or-less/ Bookbub: https://www.bookbub.com/ Preorder Enough: Rethinking Resilience in a World That Never Stops https://link.amazon/B04frvgKn Coaching at work magazine: https://www.coaching-at-work.com/

    Heidi Dawson & Lorenzo Mugnai – Turning a Coaching Framework into a Book
  2. Sep 2

    Becca Syme: Strengths and Creating a Values- Led, Sustainable Author Business

    In this episode, Helen is joined by Becca Syme, Gallup Certified Strengths Coach, USA Today bestselling novelist, and founder of the Better Faster Academy, for a conversation about writing rules, strengths and building a coaching and author business that stays true to your values. In this episode you'll discover: Why "everything works for someone, and nothing works for everyone" became the guiding philosophy behind Becca's most popular course How Becca workshopped Write Better Faster for years before it became her signature programme, rather than rushing an evergreen product to market Why "meet people where they are" beats chasing every shiny new marketing trend The phased approach to testing demand before committing to direct sales, translations or audio editions Why staying anchored to your values matters just as much once your business starts to scale   People and Resources Mentioned Pre-order Enough: Rethinking Resilience in a World That Never Stops: https://link.amazon/B0dnHHX0H ProWriting Aid:  https://prowritingaid.com/?afid=15255 ALCS article https://www.alcs.co.uk/news/ensuring-writers-are-paid-in-the-age-of-ai/?utm_source=Authors%27%20Licensing%20%26%20Collecting%20Society%20Ltd&utm_medium=email&utm_campaign=15601920_ALCS%20News%20-%20August&utm_content=AI%20licences%20blog%20-%20button&dm_i=76,9AEIO,EHT86W,131387,1,0,0,0 Ulysses y James Joyce https://link.amazon/B0gaqlKFj Romance writers of America https://www.rwa.org/ Clifton strengths https://www.gallup.com/cliftonstrengths Margie Lawson https://www.margielawson.com/ Silk and sonder https://www.silkandsonder.com/   Connect with Becca The Better Faster Academy https://betterfasteracademy.com/ Becca’s books https://betterfasteracademy.com/books-by-becca-syme/ YouTube: https://www.youtube.com/@BeccaSyme   Connect with Helen Website: https://coachwrite.co.uk LinkedIn: https://www.linkedin.com/in/oneillhelen/ Instagram: https://www.instagram.com/coach_write   Subscribe to the Coach Write podcast wherever you're listening. If you enjoyed this episode, please leave a review. Your words can make a difference; a review can too.

    Becca Syme: Strengths and Creating a Values- Led, Sustainable Author Business
  3. Aug 26

    Why Newsletters Matter More Than Social Media for Coaches and Authors

    In this solo episode, Helen shares why your email list should be the backbone of your marketing as a coach or author, and exactly how to build, maintain, and use it well. In this episode: Why social media is "rented space" and what happens when platforms change or disappear Why coaches and authors are in the credibility business, and how a consistent newsletter builds trust and connection Choosing an email platform (Wix, Kartra, MailerLite, Kit, and others) based on budget and technical comfort Why Substack isn’t a newsletter, and how to think about it strategically What to actually write about: reflections, behind-the-scenes content, and lessons from client work Helen's content pillars: portfolio careers, writing and publishing, AI and futurist topics, and life sustainability Why Helen steers coaches away from using AI to draft newsletters, at least to start with How to grow your list using tools you already have, including podcast guesting and lead magnets Why engagement matters more than list size, and Helen's own experience running an email cleanse The importance of consistency, and why replying personally to subscribers builds real community   Resources mentioned: Coach Write Reflections newsletter: https://coachwrite.co.uk/reflections MailerLite, Kit (formerly ConvertKit), and Octopus as email platform options Connect with Helen: Website: https://www.coachwrite.co.uk LinkedIn: https://www.linkedin.com/in/oneillhelen Instagram: https://www.instagram.com/coach_write Books: https://amzn.to/3MPS2Lq

    Why Newsletters Matter More Than Social Media for Coaches and Authors
  4. Aug 19

    Claire Fitzsimmons: If Lost, Start Here: Reclaiming Analogue Wellbeing

    In this episode of the Coach Write Podcast, Helen speaks with Claire Fitzsimmons, co-founder of If Lost Start Here, a wellbeing journal for the anxious, disconnected and uncertain, co-created with illustrator and psychologist Amanda Sheeren. Claire is an ICF Associate Certified Coach, a certified Emotions Coach Practitioner, and host of the podcast A Thought I Kept. In this episode, you’ll discover: How a serendipitous dinner conversation with a stranger who turned out to run an independent publishing company led to the journal finding its home with an independent, specialist publisher rather than a conventional route Why Claire and Amanda built the design of the journal around analogue, tactile experience, deliberately pushing back against the digital overwhelm and screen fatigue so many of us are trying to escape How the book’s ‘untethering’ pathway helps readers get curious about what they’re really seeking when they reach for their phone, rather than trying to demonise technology altogether The balance Claire and Amanda struck between offering readers real tools and simply adding to the noise and overwhelm of the wellbeing industry, and why curiosity works better than ‘musts’ and ‘shoulds’ Why Claire and Amanda actively choose to support independent bookshops over one-click buying, and what that decision means for the sense of connection and community behind the book Claire’s advice for aspiring writers: building small, everyday writing habits rather than waiting for the “right” moment or feeling to arrive   Resources and people mentioned: Work with Helen: https://coachwrite.co.uk/services 99 Designs Cover Design: https://99designs.co.uk/ 2027 Planner: Plan Your Portfolio: https://link.amazon/B04B49u9p Coaches Journey Podcast Episode: https://www.thecoachsjourney.com/podcast/125-helen-oneill-how-to-publish-as-a-coach-build-a-portfolio-career-and-make-your-next-step-count Support the Coach Write Podcast: https://patreon.com/coachwrite    Connect with Claire Website: https://www.ifloststarthere.com LinkedIn: https://www.linkedin.com/in/claire-fitzsimmons-4130aa100/ Substack More Good Days: https://moregooddays.substack.com Substack It’s a Lot, Actually https://itsalotactually.substack.com Book: If Lost Start Here: https://www.ifloststarthere.com/book A Thought I Kept (podcast): https://www.buzzsprout.com/2521342   Connect with Helen Website: https://www.coachwrite.co.uk LinkedIn: https://www.linkedin.com/in/oneillhelen Instagram: @coach_write Coach Write Reflections newsletter: https://www.coachwrite.co.uk/reflections   Subscribe to the Coach Write podcast wherever you’re listening. If you enjoyed this episode, please leave a review. Your words can make a difference; a review can too.

    Claire Fitzsimmons: If Lost, Start Here: Reclaiming Analogue Wellbeing

About

Welcome to the Coach Write Podcast, where we turn coaching expertise into published pages. I'm Helen ONeill, portfolio career specialist, author, and book coach for coaches. I'm on a mission to dispel the myths surrounding publishing and inspire more coaches to get their words into the world. Join me as I sit down with the coaching industry's most inspiring authors as we discuss how they went from blank page to finished manuscript. 

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