The Sharon Francisco Show

Sharon Francisco
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 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

  1. 3D AGO

    What Makes a Sales Conversation Feel Awkward and How to Fix It

    Sales is happening all day, every day… whether you like it or not. Getting your partner on board. Getting your kids to listen. Asking for your money back on something you forgot to cancel. And then… you go to talk about your own services and suddenly it feels awkward. In this episode, we unpack why sales conversations can feel uncomfortable even when you know you’re good at what you do and how that awkwardness has very little to do with your ability and everything to do with what’s happening underneath. Using a real life story, grounded insights from behavioural psychology, and ideas from Thinking, Fast and Slow by Daniel Kahneman, this is a powerful reframe of what’s really going on in those moments and how to shift it.  In this episode we cover: • Why sales conversations feel awkward even for capable professionals • The moment your energy shifts and what’s actually happening there • Why over explaining, rushing, or softening your price isn’t random • The real role of emotion in decision making • Why connection matters more than information in sales • How self protection shows up in conversations without you realising • The link between visibility, rejection, and discomfort • Why silence in a conversation can feel so hard to hold • The difference between performing and leading in sales • How confidence in sales is built over time, not overnight Key insights: • People make emotional decisions first and justify them logically • Awkwardness often comes from self protection, not lack of skill • Connection creates safety and safety drives decisions • Over talking and under pricing are often signs of discomfort • Sales becomes easier when you see it as leadership, not pressure 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    16 min

  2. APR 30

    Life Between The To Do Lists

    We spend so much of our lives trying to do things properly. Build the business. Stay organised. Be responsible. Keep everything moving. And somewhere in the middle of all of that… we forget to actually enjoy being alive. This episode was sparked by a book that stopped Sharon in her tracks and brought her back to something we don’t talk about enough: life is finite. Not in a heavy way. In a way that sharpens what actually matters. Because when you really sit with that idea, a lot of the noise starts to drop away. The overthinking. The pressure. The waiting for the perfect time. In this episode we cover: • Why we’ve become disconnected from the reality of life and death • How modern life keeps us busy but not always fulfilled • The subtle ways we delay the things that actually matter • Why discipline and enjoyment both need to exist together • How your environment, habits, and the people around you shape how alive you feel • The cost of holding onto emotional weight and resentment • Why constant exposure to negativity drains more than you realise • The small, ordinary moments that actually make up a meaningful life 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: • Life is not waiting at the end of your to-do list • Most people act like they have unlimited time without realising it • Energy, people, and environment shape your experience more than success does • You don’t need a full life overhaul, just small intentional shifts Because life isn’t something you get to later. It’s happening in the middle of everything. Between the emails. Between the meetings. Between the plans you keep postponing. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    14 min

  3. APR 23

    The Pygmalion Effect — Your Expectations Are Shaping Your Business

    There is something quietly shaping your business right now… and it’s not your pricing, your systems, or your team. It’s what you expect. Not what you say out loud. What you actually believe. In this episode, we unpack the 𝗣𝘆𝗴𝗺𝗮𝗹𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁… a powerful concept backed by decades of research that shows how people rise or fall to the level of expectation placed on them. Using two powerful studies — one with rats and the other the well-known Rosenthal and Jacobson classroom study — Sharon shows how belief changes behaviour, and how behaviour shapes outcomes. She then brings it straight back to business: your team, your clients, and the story you may still be carrying about yourself. And once you see it… you can’t unsee it. Because it’s showing up everywhere. In your team. In your clients. And most importantly… in you. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿: • What the Pygmalion Effect is and how it works in real life • The famous experiments that prove expectations shape outcomes • How your behaviour subtly changes based on what you believe • Why teams don’t step up when trust isn’t fully there • How expectations impact pricing conversations and client behaviour • The hidden ways you may be holding yourself back • How you’re training people how to show up around you without realising it 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: • People respond more to belief than instructions • Expectations shape behaviour… and behaviour shapes results • What you assume about others often becomes true • You are not just reacting to your business… you are creating it 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    10 min

  4. APR 16

    Natasha Stadnikoff— The Shift from Chaos to Confidence.

    What happens when a bookkeeper stops tolerating chaos… and starts backing herself? In this episode, Sharon sits down with Natasha Stadnikoff for a real conversation about growth, systems, confidence, client boundaries, and the mindset shift that changes everything. Natasha shares what was happening in her business before things started to shift, how reactive work was keeping her stuck, and what changed when she decided she needed a better way — not just for her clients, but for herself.  This conversation is honest, practical, and deeply relatable for any bookkeeper who knows something needs to change, but isn’t quite sure how to move from overwhelm into structure, confidence, and leadership. In this episode we cover: • What was happening in Natasha’s business before things started to shift • The move from reactive work to more pre-emptive, strategic support • Why tolerating non-payment and poor client behaviour takes a bigger toll than we realise • How automation, workflow, and systems helped create more control • The mindset shift from doubting yourself to backing yourself • The impact of winning ICB Professional Bookkeeper of the Year • Why belief borrowed from others can help build belief in yourself • How coaching, growth, and confidence ripple into parenting, training, and personal life • Why pricing confidence changes more than just your bank account • The importance of understanding clients more deeply, not just doing the bookkeeping • Why some clients need to be educated — and some need to be let go • Natasha’s advice for bookkeepers: build strong systems from the start  Key insights: • Confidence grows when you stop abandoning yourself. • Better systems create better business decisions. • The clients you tolerate affect more than your workload. • Pricing confidence is never just about pricing. • When you back yourself, everything starts to shift.  🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    36 min

  5. APR 9

    It’s Just Not Working

    Have you ever hit that moment where you think, why isn’t this working? You’ve done the work. You’ve followed the process. You’ve put in the effort. And still… nothing. In this episode, Sharon unpacks why silence is not failure, why quiet results don’t mean you’re not good enough, and why business often asks for more refinement, more consistency, and more courage before momentum kicks in. Using a real-life story, this is a grounded reminder that when something isn’t working yet, it doesn’t mean stop. It means adjust.  In this episode we cover: • Why “it’s not working” is often the wrong conclusion • The difference between silence and real feedback • Why we make slow results mean something personal • How self-doubt gets louder when results are quiet • Why one post, one conversation, or one attempt is not a strategy • The power of follow-up, refinement, and staying in motion • Why outcomes come from iteration, not perfection • The practical question to ask instead of turning on yourself • What it really means to be so good they can’t ignore you • Why passionate people don’t stop at silence — they adjust  Key insights: • Silence is information, not rejection. • Quiet results do not mean you’re not capable. • Momentum is built through consistency, not one-off effort. • The goal does not need to change just because the first approach didn’t land. • If someone else can do it, the path already exists.  🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    8 min

  6. APR 2

    A Bad Economy Doesn't Create Financial Problems. It Just Reveals Them

    This one might hit a little deeper. Because when things tighten… when clients slow down… when pressure builds… It’s easy to point to the economy. But what if the economy isn’t the problem? What if it’s simply showing you what was already there? In this episode, Sharon unpacks a powerful insight from The Road Less Stupid — and why pressure doesn’t break your business… it exposes it. Structure.  Money.  Leadership.  Time.  Confidence. The cracks don’t suddenly appear. They were always there. Pressure just turns the light on. In this episode we cover: • Why pressure is a spotlight, not the cause • The hidden cracks in your business structure • What cash pressure reveals about your pricing and decisions • How leadership shows up under stress • Why time pressure exposes poor planning (not lack of time) • The truth about confidence when things feel uncertain • How to prepare in the good times so you’re not scrambling in the hard ones This isn’t about fear. It’s about clarity. Because once you can see it…  you can actually fix it. 🎧𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀. https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn, Facebook Have a question for the podcast? Email hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    10 min

  7. MAR 26

    The Warning Always Comes Before the Wake-Up Call

    Change rarely arrives suddenly. It usually starts quietly — a whisper, a nudge, a small signal that something isn’t quite right. Most of us ignore it. In this episode, Sharon shares the powerful idea of “The Road of Life” — how every warning shows up in stages: first the tap, then the four-by-two, and eventually the MACK truck if we keep ignoring what life is trying to tell us. Whether it’s in business, health, relationships or money… the pattern is always the same. The question is: are you listening while the message is still quiet? In this episode we cover: • Why life always gives warning signals before major change • The “Tap → Four-by-Two → MACK Truck” pattern • How burnout, health issues and business struggles build slowly • Why most people wait until change is forced • How to recognise the early signs before things escalate The warning always comes first. The real power is learning to listen before life has to shout. 🎧 Episode 34 of The Sharon Francisco Show is now available wherever you get your podcasts. --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    8 min

  8. MAR 19

    The Person who Cares Least Holds the Power

    Nearly 30 years ago I read a book that I still think about today:  Too Soon Old, Too Late Smart by Dr Gordon Livingston. One truth from that book has stayed with me ever since: “The person who cares least in a relationship holds the power.” At first that can sound cold… but it isn’t about not caring. It’s about needing. Because the moment you need an outcome too badly — in sales, business, or relationships — something shifts. You start explaining instead of stating. You justify the price. You talk too much. You discount before anyone even asks. Not because you're bad at business — but because you're emotionally invested in the outcome. And quietly… the power moves away from you. This episode is about reclaiming that balance — not by becoming detached, but by becoming grounded. The real power comes when you know you’ll be okay either way. In this episode we cover: • The idea behind “the person who cares least holds the power” • Why needing the sale changes the energy of a conversation • How emotional investment shows up in business decisions • The hidden ways we give our power away with clients • Why confidence improves sales, marketing and leadership • How to stay grounded without becoming detached Because the moment you stop needing the outcome… you start leading. 🎧 Listen now wherever you get your podcasts  https://www.sharonfrancisco.com/podcast --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    6 min
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About

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

Information

  • Creator
    Sharon Francisco
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Explicit
  • Copyright
    © 2026 The Sharon Francisco Show
  • Show Website
    The Sharon Francisco Show

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