The Sharon Francisco Show

Sharon Francisco
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 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

  1. 6D AGO

    Ron Baker on the Next Era of Bookkeeping and Accounting

    The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks. In this episode we cover: How firms move from compliance into deeper, higher-value workHow subscription pricing removes scope tension and time pressureWhat the “transformation economy” means for professional firmsWhy AI amplifies judgement rather than replacing itKey insights: Pricing should reflect outcomes, not effort.Transformation creates trust, loyalty and pricing power.The future belongs to firms that guide change — not just report it.Mentioned in this episode: Subscription-based advisory modelsThe transformation economyThe shift from services to outcomesThe mindset change required to lead clients forward.--- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    51 min

  2. DEC 11

    Money Beliefs We Never Question — But Should

    Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the business was built on the idea of supporting, not leading. This episode explores the identity shift required to step into financial independence, confidence, and self-trust. In this episode we cover: How the “supported partner” mindset keeps women under-earning without noticingStability transfer — moving from relying on someone else’s income to trusting your ownWhy money isn’t about greed, it’s about autonomy, respect, and optionsHow chronic underpayment becomes self-deprivation and impacts pricing confidenceThe identity work of stepping into leadership — not just being the helperKey shift: Financial empowerment isn’t about wanting more — it’s about becoming the one who can provide stability for yourself. Mentioned in this episode: Identity upgrades: helper → business owner → leaderPaying yourself first and tracking your own finances like you do for clientsBuilding boundaries that reinforce self-worthRegulating your nervous system to hold more wealthSurrounding yourself with women who normalise success--- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    32 min

  3. DEC 4

    When You’re Stuck — How to Stop Ghosting Yourself

    We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by blaming themselves or going into avoidance. But you’re not broken — you’re just at a point where something needs to shift. In this episode, we explore how to move from self-judgement to curiosity, so you can find your next step instead of staying stuck. In this episode we cover: The mindset shift: from “What’s wrong with me?” to “What’s my plan?”Why no one is the first person to face what they’re facing — and how to use that as your way out.Six areas where “stuckness” commonly shows up — business, health, relationships, finances, growth, and lifestyle.How self-avoidance shows up (ghosting your own goals) — and how to interrupt it.Why curiosity leads to momentum, while shame leads to paralysis.Small, doable shifts that create forward movement again.Key insights: You’re not the problem — the system you’re operating in is.Stuck doesn’t mean stop — it means there’s a lesson or a new skill required.Once you stop taking your stuckness personally, solutions appear.Mentioned in this episode: “Energy audits” and why they matter more than to-do listsReverse-engineering people who are living the life you wantThe 10-minute Truth Talk for relationshipsMoney dates + emotional spending awarenessCuriosity as a strategy, not a mood--- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    24 min

  4. NOV 27

    Why People Do What They Do — Understanding DISC

    Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to understand behaviour, communicate with more ease, and reduce friction in your bookkeeping business and life. In this episode we cover: The four DISC styles — Dominance, Influence, Steadiness, and ConscientiousnessHow each style shows up in business, decision-making, and stressWhy many bookkeepers sit in S/C — steady, supportive, detail-focused — and how that affects boundaries and leadershipHow to tailor your communication to meet clients where they areWhy conflict is often just mismatched pace and priorities — not personalityKey insights: D’s want outcomes.I’s want connection.S’s want stability.C’s want accuracy.There’s no right or wrong style — just awareness. When you can recognise differences, communication becomes easier, pricing conversations become calmer, and relationships become simpler to lead. Mentioned in this episode: Spotting DISC styles quickly in meetingsHow to avoid over-explaining to a D and under-explaining to a CA simple shift from reacting to adapting"Once you understand people, you stop taking things personally."--- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    22 min

  5. NOV 20

    When You’re Exhausted, Foggy & Not Getting Answers

    If you’re tired, foggy, overwhelmed and feel like “something’s off” — but every GP visit says you’re fine — this episode will feel like a breath out. Dr Adrian Clegg joins us to unpack why so many women in midlife aren’t getting the answers they need, and what’s actually going on underneath the fatigue, dizziness and brain fog. In this episode we cover: The real reasons midlife women feel exhausted and foggyWhy so many symptoms get labelled as “stress” or “anxiety”How the upper neck (the atlas) can affect dizziness, migraines and energyThe simple tests that finally give clarity:Hormone testing to see what’s really happening with energy and sleepGut testing to uncover what might be draining your systemA nutritional profile to check for common deficiencies causing fogginessKey insights: Feeling awful isn’t something you have to tolerate — it’s a sign your body needs support.Brain fog, overwhelm and fatigue come from real, fixable causes.You’re not stuck — you just need a deeper look than standard bloods provide.Mentioned in this episode: My Meniere’s journey and why upper cervical care changed everythingThe connection between hormones, gut health and energyWhy women in their 40s–60s need a personalised approach, not a prescription pad Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    46 min

  6. NOV 13

    When the Common Denominator Is You — Leading Above the Line

    Some business problems just keep showing up — tricky clients, cashflow issues, team turnover. When that happens, there’s one question worth asking: what’s mine to own? In this solo episode, we explore what it means to lead above the line — with ownership, accountability, and responsibility — and why our business results are often just a mirror of how we show up. I share the story of a high-D leader who drove outcomes but couldn’t bring people with him, and a contrasting moment from my own business that showed how simple, human leadership builds real loyalty. Because growth doesn’t start with fixing others — it starts with taking radical responsibility for ourselves. Mentioned in this episode: What “above-the-line” leadership really looks likeHow High-D personalities can inspire rather than intimidateWhy culture can’t be systemised without genuine connectionThe mirror principle — your business reflects your energyOne question that shifts everything: What part of this is mine to own?--- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    25 min

  7. NOV 6

    The 100-Year Life — The Deeper Truths

    What if midlife isn’t the slowdown everyone talks about — but the decade where your power truly expands? In this solo episode, we explore The 100-Year Life by Professor Lynda Gratton and Andrew Scott — a powerful reframe on ageing, wisdom, and work in a world where we’re living longer than ever before. This conversation is for every woman who’s ever whispered, “Am I still relevant?” — and for anyone who’s ready to turn that question into a declaration: Absolutely YES. I share the personal story of how, during my divorce, I reprogrammed my thinking and rebuilt my energy by telling myself a new truth — that I could “keep up,” stay curious, and design a life that keeps expanding. Because longevity isn’t about time — it’s about depth. It’s about evolving into the wisest, boldest version of yourself — and realising that the middle isn’t the mess, it’s the metamorphosis. This episode is both a pep talk and a perspective shift — a reminder that menopause isn’t the end of fertility, it’s the birth of influence… and that legacy isn’t what you leave behind, it’s what you continue to create. Mentioned in this episode: Why midlife is the power decade of reinvention and contributionThe mindset shift that helps you stay relevant, vibrant, and curiousHow I “tricked” my brain to rebuild confidence and energy after divorceWhat The 100-Year Life teaches us about redefining purposeWhy wisdom — not youth — is the new currencyMenopause as the Mentor Era and the “CEO chapter” of lifeHow to build a legacy that keeps expanding --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    16 min

  8. OCT 30

    Stay Sassy and Stay Curious — Finding Courage Beyond Comfort

    What if the best parts of your life are sitting quietly on the other side of fear? In this solo episode, we dive into what it really means to stay sassy and stay curious — to challenge the predictable path, to question “is this it?”, and to rediscover the spark that makes life feel expansive again. From 92-year-old marathon runner Mathea Allansmith and 102-year-old social media star Ivy Bean, to the women on the land who battle droughts and fires with grit and grace — this episode celebrates the spirit of those who defy the odds and choose adventure over comfort. I share stories from my own life — leaving our small country town for a new start, and Pierre’s leap of faith moving to Australia without speaking a word of English — both reminders that the unknown is where life truly begins. This conversation is a love letter to courage, curiosity, and the women who quietly lead by example. Because staying curious isn’t a personality type — it’s a decision. Every. Single. Day. Mentioned in this episode: • The quiet strength of women who keep showing up, no matter what • Why comfort is often harder than courage • My story of leaving everything familiar to create a new life • Pierre’s journey to Australia and how it shaped our shared values • The truth about fear — and why what scares you most often reveals your purpose • How to reignite your curiosity when life feels flat 🎧 Listen now wherever you get your podcasts. --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    21 min
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About

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

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  • Creator
    Sharon Francisco
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2025 The Sharon Francisco Show
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    The Sharon Francisco Show