The Sharon Francisco Show

Sharon Francisco
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  • Entrepreneurship
  • Updated Weekly

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

  1. 5h ago

    Why Staying Busy Keeps You Stuck

    Why do humans stay so busy instead of facing what’s actually wrong? In this episode of The Human Experiment, Sharon unpacks one of the biggest contradictions of modern life: we have more tools, technology, automation, AI, apps, and systems than ever before… yet so many people feel more exhausted, overstimulated, and overwhelmed than ever.  This episode is about the hidden role busyness plays in our lives and businesses. Because sometimes busyness is not about productivity. Sometimes it is protection. A way to avoid stillness.  A way to avoid hard truths.  A way to avoid asking, am I actually happy? Sharon explores how business owners can hide inside admin, emails, client work, checking, fixing, and overdelivering while the real issues stay untouched: pricing, confidence, boundaries, self-worth, leadership, and difficult conversations.  In this episode we cover: • Why humans stay busy instead of facing what feels uncomfortable • How modern life rewards exhaustion and overcommitment • Why busyness can become part of your identity • The difference between productive action and emotional avoidance • How business owners hide inside admin, emails, and client work • Why knowing the problem intellectually is not the same as facing it emotionally • How pricing, boundaries, confidence, and leadership often sit underneath “busy” • Why stillness can feel confronting when you’re used to proving your worth through doing • The role of alignment and the 20% that actually creates meaning, growth, and energy • Sharon’s practical Human Experiment for noticing what busyness may be helping you avoid  Key insights: • Busyness can look responsible while quietly hiding what needs attention. • Productivity and avoidance can look exactly the same from the outside. • Stillness creates awareness, and awareness can feel confronting. • Your worth is not measured by how exhausted you are. • Sometimes the answer is not doing more — it is getting honest about what actually matters.  Mentioned in this episode: • Vipassana meditation  🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  2. Jul 9

    Marcus Pearce — How to Build an Exceptional Life at Any Age

    What if getting older wasn’t something to fear… but something to design for? In this episode, Sharon sits down with Marcus Pearce — author, speaker, mentor, former journalist, and host of 100 Not Out — for a powerful conversation about longevity, purpose, courage, and creating an exceptional life at every age. Marcus shares why so many people quietly accept the belief that their best years are behind them, and what changes when you start seeing ageing as a privilege rather than a decline. In this episode we cover: • What an exceptional life really means • Why ageing well is about more than living longer • The eight areas that shape a fulfilling life • What the Blue Zones teach us about health, purpose, and connection • Why movement, friendship, family, and meaningful work matter • How your calendar reflects the life you are actually living • Why challenge and discomfort help us grow • The courage required to design life on your own terms • Why people who age well stay physically, socially, and purposefully engaged • Marcus’s longevity experiences in Ikaria, Sardinia, and Okinawa Key insights: • Getting older is a privilege • Longevity without quality of life is not the goal • Your calendar reveals what you truly value • Courage is often the difference between tolerating life and creating it • The lowest-scoring area of your life may need the most attention Links from this episode: 100 Not Out podcast and longevity experiences: 100notout.com Exceptional Life Quiz: marcuspearce.com.au 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  3. Jul 2

    Why Humans Care So Much About Other People’s Opinions

    Why do humans care so much about what other people think? In this episode of The Human Experiment, Sharon unpacks one of the most human patterns of all: the way outside opinions can shape our confidence, choices, visibility, and self-expression. Even when we logically know we should back ourselves, something inside us still reacts to judgment, criticism, silence, or feeling left out. And there’s a reason for that. Humans are wired for belonging. We are wired to notice approval. We are wired to care about social safety. But when that wiring starts running the show, we can begin to dim ourselves, soften our opinions, hide our ambition, and wait for permission to fully be who we are. This episode is a grounded look at belonging, visibility, school conditioning, social media, approval, and the quiet ways we abandon ourselves just to feel accepted. In this episode we cover: • Why humans care so much about other people’s opinions • The deep wiring humans have for belonging and social safety • Why rejection can still hit the nervous system so hard • How social media amplifies comparison and self-doubt • Why humans often dim themselves to stay accepted • The school conditioning many adults still carry unconsciously • Why visibility naturally creates opinions and projection • The difference between approval and actual safety • How people-pleasing quietly shapes identity • Why confidence is not about never caring — it’s about building self-trust • What full self-expression really asks of us • Sharon’s practical Human Experiment for this week Key insights: • Humans are deeply wired for belonging, but that wiring can keep us small • Social media is performance, not reality • External validation is unstable and cannot hold your identity together • Confidence is built through repeated moments of self-expression • The more you trust yourself, the less outside opinions control you • You do not need permission to become more fully expressed 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  4. Jun 25

    Why You Hate Being on Video (And What’s Really Going On)

    Why do humans hate the way they look on camera so much? In this episode of The Human Experiment, Sharon unpacks one of the strangest contradictions of modern life: we want growth, visibility, influence, and connection… but we often want all of it without the discomfort of being seen. This is not really about cameras. It is about identity, self-worth, fear of judgment, belonging, and the strange psychological mismatch between how we see ourselves and how the world sees us. Sharon explores why humans freeze, overanalyse, re-record, and criticise themselves so harshly on camera — and why women, especially over 40, often carry an even deeper discomfort around visibility.  Blending personal insight, psychology, behavioural patterns, and practical encouragement, this episode is a warm, honest reminder that confidence usually comes after action, not before.  In this episode we cover: • Why humans hate the way they look and sound on camera • The psychology behind why video can feel emotionally “wrong” • The mere exposure effect and why unfamiliar versions of ourselves feel uncomfortable • Why women over 40 often carry deeper discontent around visibility • The contradiction between wanting growth and avoiding cringe • How being on camera activates deeper fears around worth, judgment, and belonging • Why humans were never designed to watch themselves this much • The subtle ways women apologise for existing before they even speak • The role of social rejection, tribal wiring, and nervous system fear • Why authenticity matters more than polish • The line between helpful AI polish and losing yourself completely • Why confidence is built through exposure, not perfection • Sharon’s practical experiment to help you feel better on camera  Key insights: • Humans prefer what feels familiar, not necessarily what is true • Camera discomfort is often about identity and self-worth, not appearance • Perfectionism quietly kills growth • People connect more deeply with humanity than polish • Confidence comes from doing the thing enough times to realise you can survive it • You do not need to feel ready before you begin  Mentioned in this episode: • Tribes by Seth Godin  • Faada Freddy - Senegalese singer 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  5. Jun 18

    Why Women Second Guess Themselves Even When They’re Brilliant

    Why Women Second Guess Themselves Even When They’re Brilliant Why do so many capable women still question themselves… even when they’re great at what they do? In this episode, Sharon unpacks something subtle but powerful: the way conditioning, culture, and long-held expectations shape how women show up in business. From meetings where a woman’s idea lands lightly until someone else repeats it, to the deeper patterns that teach women to be helpful instead of powerful, this conversation explores why second-guessing doesn’t come from lack of skill — it comes from what we’ve learned to believe about our place, our voice, and our value. This is not about blame. It’s about noticing what has quietly been shaping us, so we can stop carrying it unconsciously. In this episode we cover: • Why women second guess themselves even when they know what they’re doing • The subtle moments that make women shrink, soften, or hold back • How repeated cultural patterns stop feeling like choices and start feeling “normal” • Why conditioning often teaches women to be helpful, not powerful • The difference between being liked and being respected • How undercharging, overdelivering, and staying invisible are often connected • Why this isn’t about capability — it’s about what has been reinforced over time • The cost of holding back in meetings, conversations, and leadership • Why noticing these patterns is the first step to changing them Key insights: • Second-guessing is often learned, not earned. • What gets repeated enough starts to feel true, even when it isn’t. • Many women have been conditioned to be reliable, but not visible. • Undercharging and overdelivering are often signs of deeper self-doubt, not lack of skill. • Once you see the pattern, you can stop living inside it. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  6. Jun 11

    Jessica Ritchie — The Moment That Changes Everything

    What happens when life gives you a moment so powerful… you can’t go back to who you were before? In this deeply moving episode, Sharon sits down with Jessica Ritchie — award-winning brand strategist, keynote speaker, founder of the Transformational Brand Lab, seven-times internationally awarded author, and creator of the MARK methodology: Mindset, Authenticity, Resilience, and Kindness.  This conversation goes far beyond branding. It’s about identity, intuition, authenticity, courage, and the life-changing moments that force us to stop hiding and start living in alignment with who we really are. Jessica shares the pivotal story that changed everything for her, how it led her to integrate deeper healing work into her business, and why so many women stay stuck trying to look successful on the outside while quietly feeling disconnected on the inside.  In this episode we cover: • What Jessica really does and why her work goes far beyond traditional branding • The gap she saw in women’s business growth that had nothing to do with websites or logos • How she helps women uncover clarity, confidence, and vision from the inside out • The life-changing moment that became a line in the sand for her • How intuition, healing, and identity work became part of her business • Why authenticity can feel scary — and why it changes everything • The connection between energy, alignment, and being truly seen • Why women often wait for a major life event before they change • How the MARK methodology was born • What confidence really starts with • Why living true to yourself matters more than what others expect of you • How to begin if you know something needs to shift in your life or business  Key insights: • Real brand clarity starts with identity, not image. • Big life moments can become catalysts for deep transformation. • Authenticity is not a branding tactic — it is an energetic alignment. • Confidence grows when you know who you are at your core. • You do not need to wait for a boulder when life is already giving you nudges.  Jessica’s details: • Website: www.transformationalbrandlab.com • Book: Clarity to Make Your Mark • Jessica also mentioned that if listeners would like a signed copy, they can reach out to her through the website.  🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  7. Jun 4

    What You Fear Owns You – And Your Results

    Let’s talk about fear. Not the big, obvious kind. The quiet kind. The kind that sounds like “I’ll do it later” “I just need to think about it a bit more” “Now’s probably not the right time” And it feels reasonable. In this episode, we unpack how fear doesn’t stop you in obvious ways. It shows up in small, everyday decisions and over time, those decisions shape your results more than anything else. This is a grounded look at avoidance, growth, and how to start taking back control without trying to become someone else overnight. In this episode we cover: • Why fear rarely shows up in obvious ways • How avoidance disguises itself as logic and timing • The subtle decisions that are actually driven by fear • Why staying where you are can feel like a choice but isn’t • How avoidance behaviour makes things feel bigger over time • The difference between something being unsafe and just uncomfortable • Why growth and fear often sit side by side • How fear starts shaping your identity and decision making • The reason confidence never comes before action • How to start moving without overwhelming yourself Key insights: • What you avoid doesn’t disappear, it grows • Fear often sounds logical, not emotional • Small decisions driven by fear compound over time • You don’t need to go big, you just need to move • Confidence is built after action, not before it 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  8. May 28

    The Real Reason Nothing Is Shifting In Your Business

    I read something recently that didn’t give me a big breakthrough… it made me uncomfortable. And sometimes that’s the stuff that actually changes things. In this episode, we unpack a powerful idea from Napoleon Hill’s Outwitting the Devil and how it shows up in business in a way most people don’t realise. Because the issue usually isn’t that you don’t know what to do. It’s that you’re not doing what you already know. This is a deeper look at why nothing seems to shift… even when you’re capable, experienced, and trying. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿: • The concept of “drifting” and how it shows up in everyday decisions • Why not deciding is still a decision • The hidden cost of delay, avoidance, and staying busy • How small choices quietly shape your business outcomes • Why most people already know what they need to do • The gap between knowing and actually doing • How we justify inaction in ways that sound reasonable • The role of habits, thinking, and reactions in holding you back • Why growth rarely comes from big moments but from consistent small decisions • The question that shifts everything about how you show up 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: • Not deciding is still shaping your results • Most people are not stuck because they lack knowledge • Avoidance often disguises itself as preparation or timing • Small decisions compound into confidence, income, and growth • The real shift happens when you consciously decide how you show up 🎧𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

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About

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

Information

  • Creator
    Sharon Francisco
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © 2026 The Sharon Francisco Show
  • Show Website
    The Sharon Francisco Show

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