The Sharon Francisco Show

Sharon Francisco
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  • Entrepreneurship
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 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

  1. 4d ago

    Will Fulton — Confidence Comes After Action, Not Before

    What if the confidence you’re waiting for only arrives after you do the thing? In this episode, Sharon sits down with Will Fulton, founder of the Trusted Advisor Network and a business advisor with more than 20 years of experience helping business owners grow stronger, more profitable businesses. This conversation goes well beyond strategy. Will and Sharon unpack the psychology behind pricing, growth, confrontation, momentum and the uncomfortable decisions that actually move a business forward. Because often, you already know what needs to be done. The real challenge is doing it before you feel ready. In this episode we cover: • Why pricing is one of the most psychological decisions in business • How self-worth quietly affects what you charge • Why confidence usually comes after action, not before • The importance of becoming “bulletproof” about the value you deliver • Why the first 30–90 days with a client are so powerful • How to navigate the highs and lows of business ownership • Why the non-urgent work often creates the biggest business shifts • How fear of confrontation keeps problems sitting under the carpet • Why momentum is hard to build — and easy to lose • Will’s $100K software gamble and what it taught him about backing yourself • The four levers behind profit: sales, marketing, margins and productivity • Why you may already have the clients and opportunities you need Will’s message on confidence is simple: you don’t need to feel fearless first. You build belief by doing the uncomfortable thing, getting through it, and proving to yourself that you can.  Key insights: • Confidence is an outcome, not a prerequisite • The things you avoid are often the things that create momentum • Strategic progress lives in the non-urgent work  • More clients are not always the answer — know what you actually want the money for • Successful businesses are built by people willing to do what others keep avoiding What are you waiting to feel confident enough to do? Maybe it’s time to do it first. 🎧 Listen now https://www.sharonfrancisco.com/podcast Questions? sharon@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  2. Sep 24

    Your Secret Sauce

    What if your secret sauce isn’t your qualifications, your experience, or even how much you care about your clients? What if it’s the relationship you have with yourself? In this episode, Sharon explores how hundreds of small choices quietly build — or weaken — self-trust. The food you eat.  The promises you keep.  The people you spend time with.  The way you speak to yourself.  And whether you’re willing to act before you feel completely ready.  Because confidence isn’t believing you’ll always get it right. It’s knowing that if things go badly, you won’t turn against yourself. In this episode we cover: • Why your relationship with yourself affects how you lead your business • The everyday choices that strengthen self-trust • Why keeping promises to yourself matters • How sleep, movement, food, water and relationships support confidence • The warning signs that you may not be putting yourself first • Why confidence comes from action, not waiting until you feel ready • Sharon’s Aldi story and the moment she had to find her voice • How difficult seasons can uncover a stronger version of you • Why real stories and lived experience become even more valuable in an AI world • What your next level might look like when business already feels comfortable Key insights: • Confidence is built by collecting evidence that you can cope • Self-trust grows through action • You don’t need to wait until life backs you into a corner to become brave • Your next level may require you to become someone new • Mastering one level may simply be an invitation into a bigger arena Mentioned in this episode: Self-Compassion — Kristin Neff The Gifts of Imperfection — Brené Brown The Good Life — Robert Waldinger & Marc Schulz Mindset — Dr Carol Dweck 🎧 Listen now https://www.sharonfrancisco.com/podcast Questions? sharon@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  3. Sep 17

    What a Meth Contaminated House Taught Me About Business

    What looks fine on the outside can still be quietly costing you underneath. In this episode, Sharon shares one of the most confronting experiences of her life as a property owner — discovering that an investment property she believed was protected had been heavily contaminated with methamphetamine. She had a property manager.  She had landlord insurance.  She followed the process. And she still ended up around $40,000 out of pocket.  The lesson for business? Problems rarely begin as $40,000 problems. They start as small warning signs we explain away, tolerate, or fail to investigate.  In this episode we cover: • How the meth contamination was discovered • Why the property looked fine while a serious problem was developing underneath • What landlord insurance did — and didn’t — cover • Why “I thought I was protected” can be a dangerous assumption • How the same pattern shows up in business • Why growing revenue does not automatically mean growing profit • How team growth can increase pressure instead of reducing it • Why busy does not mean profitable • The danger of A-grade clients quietly funding D-grade clients • Why every business owner needs to know their true monthly costs and break-even • The questions to ask before a small issue becomes an expensive one Key insights: • What looks healthy from the outside may not be healthy underneath • Protection on paper does not replace clear information • Small warning signs deserve attention • Revenue, team size and busyness are not measures of profit • Know your numbers, ask better questions, and act when something feels off What you uncover early can be fixed. What you ignore can become very expensive. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions? sharon@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  4. Sep 10

    The Most Important Relationship in Your Business — The One With Yourself

    What if the biggest influence on your business isn’t your qualifications, strategy or experience? What if it’s the relationship you have with yourself? In this episode, Sharon explores the small decisions that either strengthen or weaken self-trust — and why confidence isn’t something you wait to feel. It’s something you build. Through the promises you keep.  The way you speak to yourself.  The people you surround yourself with.  And the uncomfortable things you choose to do anyway. Sharon also shares a very personal story from life after her separation — standing in a crowded Aldi trying to recover a missing iPhone she simply couldn’t afford to replace. She was shaking.  She was embarrassed.  But she found her voice. And that moment became a lesson in what confidence actually looks like. In this episode we cover: • Why self-trust matters in business • The difference between confidence and having all the answers • Why keeping promises to yourself builds belief • How sleep, movement, food and relationships affect how you show up • Why the way you speak to yourself matters • Sharon’s Aldi story and what it taught her about courage • Why confidence is built through action • How uncomfortable experiences become evidence that you can cope • What happens when you’ve reached a comfortable level of success • Why growth and contribution don’t need to stop Key insights: • Confidence is not the absence of fear • Self-trust grows when you prove you can handle hard things • You don’t need to wait until life forces you to be courageous • Your next level may require becoming someone new Mentioned: Self-Compassion — Kristin Neff The Gifts of Imperfection — Brené Brown The Good Life — Robert Waldinger & Mark Schultz Mindset — Dr Carol Dweck 🎧 Listen now https://www.sharonfrancisco.com/podcast Questions? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  5. Sep 3

    Shae Giles Bruton — The Power of Being Seen: Why Authenticity Builds Trust

    What if the thing making you uncomfortable in front of the camera is exactly what your business needs more of? In this episode, Sharon sits down with Shae Giles Bruton, the creative force behind Shae Style Photography. With almost 30 years behind the camera, Shae has an incredible ability to help business owners move past the awkwardness, insecurity and overthinking — and show up as themselves. Because a great brand shoot isn’t simply about looking good. It’s about letting people see who they’re actually doing business with. And in a world increasingly filled with AI-generated content, that human connection may matter more than ever. In this episode we cover: • Why even confident women can freeze in front of a camera • The insecurities almost every woman brings into a photoshoot • Why authenticity matters more than looking perfect • How the right photographer brings your personality and energy to life • Why AI may actually make real photography and human connection more valuable • How professional imagery builds trust before someone ever speaks to you • Why your photoshoot can create clarity around your personal brand • The role of clothing, colour, hair, makeup and styling • Shae’s simple “emu” posing trick for a stronger photo • Why old photos can quietly hold your brand back • How to show your personality even if you’re naturally quieter or more introverted Key insights: • People want to know the human behind the business • Your energy matters more than perfection • Confidence often comes through the experience of being seen • You don’t need to become someone else for the camera • As AI grows, authenticity and trust become even more valuable Your brand doesn’t need a more polished version of you. It needs you. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Guest: Shae Giles Bruton — Shae Style Photography   shaestylephotography.com.au  Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  6. Aug 27

    They’re Not Buying Your Service — They’re Buying You First

    Why can one bookkeeper charge $70 an hour while another confidently charges $120 or more for similar work? It is not always qualifications. It is not always experience. It is not the fanciest website, podcast, or social media page. So what is it? In this episode, Sharon unpacks why clients are not just buying your service. They are buying the experience of being with you. They are buying how safe they feel. How understood they feel. How confident they feel that you will handle things well. And whether they feel comfortable enough to tell you the truth. This is where your personal brand becomes powerful. Not the polished version of you. The clearest version of you. In this episode we cover: • Why people choose one provider over another • Why clients do not always choose the cheapest option • How trust, safety, and connection influence buying decisions • Why over-explaining your value can communicate uncertainty • The link between personal brand and pricing confidence • Sharon’s beauty appointment story and what it revealed about client experience • Why certainty is built through action, not waiting until you feel ready • How Dolly Parton, Oprah, and Taylor Swift show the power of being unmistakably yourself • Why your individuality helps attract the right clients • How Sharon’s early business experience showed her that people buy how you make them feel Key insights: • Clients are buying more than the service • Your pricing tells people what to believe about your value • Connection can create more trust than credentials alone • Your personal brand is not about being polished — it is about being clear • The right clients are looking for someone who sounds like you Mentioned in this episode: • Start With Why by Simon Sinek • Known by Mark Schaefer • The Gifts of Imperfection by Brené Brown 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  7. Aug 20

    Take the Darn Break — Why Getting Away Changes Everything

    What if the thing your business needs most… is for you to step away from it? In this episode, Sharon shakes things up with a very direct reminder: Take the break. Get away from your office. Get away from the familiar. Get away from the same desk, same routine, same thinking. Because rest is not indulgent. It is often where fresh ideas, clearer thinking, creativity, and better decisions finally have room to show up. Sharon shares the story of a recent weekend away to Eumundi — the lovely parts, the funny imperfect parts, the over-attentive Airbnb host, the cold cabin, the markets, the wine, the dog, and the unexpected business idea that came through when she finally had space to think differently. In this episode we cover: • Why so many business owners struggle to take proper breaks • Why self-care is not separate from business growth • How Sharon preloads her year with weekends away and holidays • Why getting away from your normal environment matters • The truth about breaks that do not go perfectly to plan • How imperfect trips can still leave you feeling refreshed • Why new places, new food, and new routines can shift your thinking • How creativity can appear when you stop forcing business planning • Why rest supports problem-solving, focus, and better ideas • Why taking a break before you are forced to is essential Key insights: • You cannot pour from an empty cup • Breaks do not have to be perfect to be powerful • A different environment can create different thinking • Rest is not the opposite of productive work — it supports it • Creativity often arrives when you stop sitting at your desk trying to force it • Your business benefits when you come back refreshed, not depleted So here’s the reminder: Take the darn break. Your business will still be there. But you might come back with the clarity, energy, and ideas you couldn’t access while you were stuck inside the routine. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? sharon@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

  8. Aug 13

    Decide to Make Your Life Easy

    What if life does not need to feel as hard as we make it? In this episode, Sharon talks about one of her favourite practical life shifts: deciding to make things easier. Not perfect. Not impressive. Not “I can do it all.” Easier. From cleaners and mowers to simpler dinners, lower household standards, adult children learning independence, and no longer being everyone’s go-to person, this episode is a direct and refreshing conversation about the mental load so many women carry. Because sometimes freedom does not come from doing more. It comes from asking: Why am I still doing this? Does it actually need to be me? What could I stop carrying? 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿: • Why so many women feel stuck in Groundhog Day routines • How to make practical decisions that free up your time and energy • Why hiring help is not indulgent when you own a business • The real cost of being the go-to person for everything • Why lowering your household standards can create more freedom • How home patterns often spill into business boundaries • Why adult children sometimes need the gift of independence • The link between always being available at home and always being available in business • Why saying no can make you lighter, calmer, and more fun • How to stop keeping all the balls in the air alone 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: • You do not have to be everyone’s go-to person • Making life easier is a decision, not a luxury • Lower standards can sometimes create higher freedom • A cleaner, mower, or simpler food option can buy back energy • The way you run your home often reflects in how you run your business • “No” is a full sentence Mentioned in this episode: • The Lazy Genius Way by Kendra Adachi 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- 👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

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About

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

Information

  • Creator
    Sharon Francisco
  • Years Active
    2025 - 2026
  • Episodes
    62
  • Rating
    Explicit
  • Copyright
    © 2026 The Sharon Francisco Show
  • Show Website
    The Sharon Francisco Show