The Sharon Francisco Show

Sharon Francisco
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 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

  1. FEB 19

    The E Myth and Why So Many Smart Business Owners Stay Stuck

    So many smart, capable, hardworking people build businesses…  and still feel exhausted, trapped, and way too dependent on themselves. In this episode, Sharon revisits one of the most influential business books of all time — The E-Myth Revisited by Michael E. Gerber — and unpacks why being good at your craft does not automatically mean you’ll build a business that supports your life. This conversation explains, simply and honestly, why so many business owners end up buying themselves a job — and what needs to shift if you want freedom, sustainability, and growth without burnout. In this episode we cover: • What the “E-Myth” actually is — and why it keeps business owners stuck • The three personalities inside every business owner: – The Technician – The Manager – The Entrepreneur • Why the Technician often runs the whole show • How businesses become exhausting when systems are missing • The difference between working in the business vs working on it • Why systems don’t remove your personality — they protect it • Why so many owners feel guilty letting go of being “the hero” • The identity shift required to grow without burning out • A powerful reflection: what would break if you stepped away for 30 days? • Why feedback isn’t failure — it’s a roadmap for where to build next Key insights: • Being great at the work doesn’t mean you’ll build a great business. • Most business owners don’t fail — they just start from the wrong point. • Freedom comes from design, not doing everything yourself. • You don’t need a big team — you need the right structure. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook  Questions for the podcast? hello@sharonfrancisco.com --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    10 min

  2. FEB 12

    The GROW Model and why clarity changes everything

    Most people aren’t stuck because they lack intelligence, motivation, or capability.  They’re stuck because their thinking is noisy, emotional, and circular. In this episode, Sharon breaks down one of the most widely used coaching frameworks in the world — the GROW Model — and shows why clarity is often the missing piece between good intentions and real follow-through. Introduced by Sir John Whitmore in Coaching for Performance, this deceptively simple framework has shaped Sharon’s work for decades — and it works in business, leadership, health, and everyday life. In this episode we cover: • What the GROW Model is and why it creates momentum fast • Why people procrastinate, avoid, or feel “stuck” without realising it • G is for Goal — how to move beyond vague wishes into real direction • Why “I want less stress” isn’t a goal (and what is) • How curiosity helps you clarify what you actually want • R is for Reality — telling the truth without judgment or drama • Why plans fail when reality is skipped • O is for Options — how choice restores energy and possibility • Why you’re not trapped — you’re choosing • W is for Will — where commitment, belief, and action live • Why clarity without action changes nothing • How confidence is built by follow-through, not thinking • A simple way to apply GROW immediately in your business or life Key insights: • Most people don’t need more motivation — they need clearer thinking. • Direction calms the brain and unlocks momentum. • Options create energy. Commitment creates change. • Leadership starts with choosing to act. 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    15 min

  3. FEB 5

    Why Discomfort is the Gateway to Growth

    𝗪𝗲’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁. To see it as a warning sign. A signal something’s wrong. But the truth is… 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄. In this episode, Sharon unpacks the difference between discomfort and trauma, why your brain clings to the familiar, and how small, deliberate discomforts build confidence, resilience, and momentum — without burnout. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿: • Why comfort feels “safe” to the brain — and why it keeps you stuck • The neuroscience of growth and neuroplasticity • Why efficiency and growth don’t coexist • Why you can’t create a new future while rehearsing the same past • Distress vs eustress (positive growth stress) • How reference points shape confidence and perspective • Why modern life removes discomfort — and why we recreate it • Why comfort stops delivering joy • How confidence is built through evidence, not affirmations • Micro-discomforts that expand you without breaking you • The one question to ask daily if you want real growth in 2026 🎧 Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Connect with me on LinkedIn and Facebook Questions for the podcast? hello@sharonfrancisco.com --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    15 min

  4. JAN 29

    Turn Around and Lift Her Up

    Belonging is a basic human need, yet so many women quietly armour up when they feel out of place. In this episode, Sharon shares personal experiences of not fitting in, what that taught her about self protection, and why the need to belong follows us everywhere, no matter our age, confidence, or success. In this episode we cover: • What really happens when women feel like they do not belong • Why quietness, distance, and independence are often protection • How early experiences shape how we show up in rooms • Why no one actually knows what they are doing anywhere • The neuroscience of belonging and why inclusion creates safety • How scarcity thinking plays out in behaviour and connection • Small moments of inclusion that can change someone’s entire experience Key insights: • Belonging is wired into the nervous system. • Feeling included creates safety, openness, and growth. • Confidence expands when we believe there is space for us. • Inclusion is leadership. Mentioned in this episode: • Nervous system safety and belonging • Scarcity versus abundance thinking • Social learning and modelling what is possible • The work of Dr Joe Dispenza on thoughts and emotional states • Lisa Curry Kenny and the power of seeing what is possible --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    10 min

  5. JAN 22

    Why Birthdays and Ageing Are the Best Thing Ever

    Most people dread birthdays or quietly tolerate them. In this episode, we flip ageing on its head and talk about why getting older is a privilege, how perspective changes with age, and why staying engaged with life is a choice you get to make every year. In this episode we cover: Why birthdays are worth celebrating properly, every single yearThe best part of ageing: caring less what people think and living more authenticallyHow to gamify the boring stuff so life feels more fun and aliveWhy movement, play, and new experiences keep your world expandingHow to stop photocopying the same year over and overKey insights: Ageing is not the problem. Disengaging from life is.Fun is not indulgent. It is preventative.You do not need a dramatic life overhaul. One intentional choice changes the whole year.Mentioned in this episode: Gamifying everyday lifePreloading the year with fun, trips, and things to look forward toTrying new movement each quarterThe Blue Zones idea of staying active through daily lifeBuilding energy through small habits like water, walking, and community🎧 Listen now wherever you get your podcasts. --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    27 min

  6. JAN 15

    Michelle Hume — From “I’m Just a Bookkeeper” to Building a Real Business (and Real Freedom)

    Michelle Hume spent years telling people she was “just a bookkeeper”… even while quietly carrying big responsibility, serving clients she genuinely loves, and running at full capacity. Then something shifted. After 12 months working together, Michelle has hired (and is hiring) team members, is systemising her business, and is stepping into a bigger identity — one where she isn’t the bottleneck, and her business doesn’t rely on her being “on” all the time. This conversation is honest, warm, and refreshingly real — about confidence, growth, and what it looks like when a great bookkeeper starts acting like a business owner. In this episode, we cover: Why so many bookkeepers downplay what they do (and how confidence plays into it)The pivotal “before and after” moments that shape how we work and leadWhat changed for Michelle when she hit capacity and had to choose a new pathThe real combo behind growth: practical action plus mindset catching upHiring, delegating, and building a business that creates freedom (not more pressure)The habit that keeps Michelle grounded: training, stress management, and “time that’s just for me”A powerful approach to boundaries: “If it’s not for me, it goes”The reality of ageing, energy, and why health becomes non-negotiableHow Michelle resets when things feel too much (including her very clear “tantrum time limit”)If you’ve ever felt stuck in the “I’m just a bookkeeper” identity… or you know you’re capable of more but feel unsure how to step into it — this episode will hit home. Michelle’s story is proof that the next level doesn’t come from working harder. It comes from deciding you’re allowed to build something bigger. --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    35 min

  7. JAN 8

    The Formula for Change — Why You Keep Wanting More… But Staying the Same

    We all say we want change. More money. More time. More freedom. Better health. Holidays that actually happen. A business that doesn’t rely on us being “on” all the time. And yet… year after year, nothing really shifts. In this episode, we unpack why — and it has nothing to do with laziness, lack of discipline, or motivation. Instead, we dive into a simple but powerful framework that has shaped change theory for decades: The Formula for Change. Once you understand it, you’ll stop beating yourself up for resisting change — and start working with your nervous system instead of against it. In this episode, we cover: Why wanting change isn’t enough (and never has been)The real reason New Year’s resolutions quietly disappear by FebruaryThe “danger zone” so many bookkeepers and accountants live in: tired but copingWhy burnout often becomes the only trigger for real changeThe Formula for Change explained in human terms:Dissatisfaction (honest, not dramatic)Vision (clear, emotional, specific — not wishy-washy)First Steps (small, safe, doable actions)Why vague hopes always lose to familiar discomfortHow resistance actually works — and why it’s protection, not failureThe sneaky ways resistance shows up: procrastination, busyness, perfectionism, “now’s not the right time”Why momentum comes from evidence, not motivationThe exact questions to ask when you feel stuck instead of asking “What’s wrong with me?”This episode is a reframing moment. If you’ve been looping the same plans, the same frustrations, the same promises to yourself — this will help you see where the breakdown really is, and how to move forward without forcing, pushing, or burning out. Because when dissatisfaction is honest, vision is vivid, and first steps are small enough — change stops being a battle. It becomes the natural next move. 🎧 Listen now and start working with change instead of fighting it. --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    13 min

  8. JAN 1

    Planning for 2026 Without the Eye Roll — How to Actually Follow Through

    Planning can feel like the same yearly ritual: you get excited for five minutes… then life happens… and suddenly 2026 becomes a photocopy of 2025. In this episode, we flip that. This isn’t “set goals and hope for the best.” It’s a practical way to stack the odds in your favour so your planning actually turns into action — and action turns into outcomes, in business and in life. We start with a powerful Steve Jobs idea about living life on purpose — then move straight into the systems that make planning stick. In this episode, we cover: Why planning often feels hit-and-miss (and why it’s not a discipline problem)How to get genuinely excited about what you can create in 2026Why holidays must be planned first — and what a real holiday actually isWhat to plan beyond revenue:days and hours you want to workteam sizewhere you want to workwage, profit, and super (clearly defined)Why “just doing the work” keeps businesses stuckHow to break your business into clear focus areas so nothing gets ignoredThe difference between marketing and sales (and why both must be scheduled)How to turn intention into time-blocked action so goals don’t stay theoreticalThe three-move rule that builds real self-accountability:move it up to three timesthen either do it or delete it (and get honest with yourself)Why follow-through works better when it’s designed — not left to willpowerHow 2026 stops being a repeat year and starts behaving differentlyIf you’ve ever planned with good intentions but watched the year run you instead — this episode will help you design a year that reflects what actually matters to you. Because planning isn’t about more effort. It’s about better structure. 🎧 Listen now and start shaping a 2026 you’ll actually recognise when you’re living it. --- 👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email hello@sharonfrancisco.com

    22 min
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About

 I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

Information

  • Creator
    Sharon Francisco
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © 2026 The Sharon Francisco Show
  • Show Website
    The Sharon Francisco Show