Product Growth Stories

Jean-Michel Moreau
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Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it. Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth. Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships. Subscribe for actionable insights on: 🚀 Breaking through revenue plateaus 🔬 Scientific approach to user acquisition ⚡ Growth engineering systems 📈 Market optimization strategies 💡 Founder scaling stories Book a call with us http://freegrowthsession.com to implement these strategies in your business.

  1. A $60K Project to a $25.5M SaaS Exit — The Pricing Model That Won 90% Market Share

    FEB 10

    A $60K Project to a $25.5M SaaS Exit — The Pricing Model That Won 90% Market Share

    He turned a $60K custom project into a $25.5M exit with 90% market share. Here's how. Featuring Kevin Price, Founder of Acucode — who built a B2B SaaS company from his basement in 1995 to the Inc 5,000 list. Kevin breaks down how he landed 60 enterprise airline customers with one salesperson, why metric-based pricing beats per-seat models for SaaS adoption, and how his operational software scaled a warehouse from one shift to three in four weeks with zero errors — using temp workers with no technical experience. 🎯 Pick compliance problems where buyers must spend money 💰 Price per unit of value, not per seat — watch adoption soar 🤝 Channel partners already have your buyer's trust 🔧 Build on open source stacks that scale without downtime 📸 Real-time visibility kills the need for expert-only labor ⏱️ Timestamps: 00:00 Quitting on Friday, first order by Monday 02:00 From barcode scanners to SaaS in 2003 03:45 How a $60K project became Velocity Mail 07:00 Landing enterprise accounts with one sales rep 09:30 How to pick problems worth solving at scale 12:30 Why ERPs fail at operational visibility 15:00 Selling services through software, not software alone 18:00 Managing quality with 10,000 field sites per year 21:00 Scaling from 1 shift to 3 shifts in four weeks 24:00 Pricing, channels, and tech stack advice for SaaS founders 🔥 Want enterprise pipeline without a 10-person sales team? Start here👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BSales #SaaSGrowth #TechFounders #RapidProductGrowth

    29 min
  2. How Signal-Based Sequencing Drove 5.7x Pipeline Growth in One Year

    FEB 10

    How Signal-Based Sequencing Drove 5.7x Pipeline Growth in One Year

    Buyers do 85% of their research before talking to sales. Your sequence order might be costing you pipeline.  Featuring Heath Barnett, VP of Revenue at Mixmax — previously at Uber, Notch, AirWallet, and Wallet X. Heath breaks down why sales engagement is ripe for disruption, how AI should augment reps instead of replacing them, and the specific GTM strategies that drove 5.7x pipeline growth year over year. If you're running a B2B SaaS revenue team and rethinking your sales engagement stack, this conversation gets tactical fast. 🎯 Sequence priority should follow buyer signals, not task order 🤖 AI as co-pilot, not spam cannon — the Mixmax approach 🎯 Know your ICP beyond firmographics or nothing else works 📊 Retention and expansion will outweigh new business in 2025 🏗️ Culture separates good revenue orgs from great ones ⏱️ Timestamps: 00:00 Why Heath joined Mixmax as VP of Revenue 01:00 The gap between prospecting tools and deal management 02:45 The Jimmy Neutron of GTM — first principles in sales leadership 03:45 How signal-based sequencing drove 5.7x pipeline growth 05:00 AI meeting assistant built for reps, not just managers 06:45 Turning your inbox into a sales cockpit 07:45 Science plus art: data-driven GTM with a human edge 09:00 Sales is no longer linear — the buyer journey is a maze 14:00 Why ICP depth matters more than TAM breadth 17:00 High-performing revenue orgs vs. average ones 19:30 AI-first companies hitting $3M ARR 12 months faster 20:30 The future of Mixmax and sales engagement in 2025 🔥 Build qualified pipeline with executives who actually want to talk to you 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BSales #SalesEngagement #PodcastOutbound #RapidProductGrowth

    23 min
  3. Your B2B Pipeline Is 20-40% Chaos — How to Fix Cross-Silo Revenue Leaks Fast

    FEB 10

    Your B2B Pipeline Is 20-40% Chaos — How to Fix Cross-Silo Revenue Leaks Fast

    Your B2B company is losing 20-40% of top-line revenue to chaos. Most leaders don't even see it. Featuring Rick Partlin, CEO of The Revenue Game. Rick breaks down why most B2B SaaS companies bleed profit through cross-silo conflict, undefined selling processes, and a fundamental misalignment of purpose — and what to do instead. You'll hear why salespeople in major enterprises sell less than one hour per week, why you should ban the word "demo" from your org, and how to replace funnel-stuffing with a precision pipeline built on the diffusion of innovation curve. 🎯 Ask: do you make money WITH or FROM your customer? 💸 Cross-silo KPI battles destroy corporate profit 🚫 Stop filling funnels with people you plan to throw away 🔄 Replace "demos" with buyer-focused previews 🧭 Define your purpose before the demand bubble bursts ⏱️ Timestamps: 00:00 What is the revenue game and how do you win it? 01:00 Big purpose companies vs. mercenaries 02:45 When hiring mercenaries actually makes sense 04:00 Entrepreneurs who don't realize they're in a bubble 06:00 Making money WITH vs. FROM your customer 07:00 How Rick's auto industry roots shaped his approach 08:00 Cross-silo conflict and undefined selling rules 09:30 Why enterprise reps sell less than one hour per week 10:30 Why funnels and demos are costing you deals 12:00 Fighting complexity and chaos in 2025 13:45 Buyers need partners, not vendors 15:00 Using diffusion of innovation to build precision pipeline 🔥 Want to build qualified B2B pipeline without the chaos? Start here 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #B2BSales #SaaS #RevenueGrowth #SalesPipeline #RapidProductGrowth

    18 min
  4. Why Most Founders Can't Let Go — The Leadership Transition Playbook That Saves Growth

    FEB 10

    Why Most Founders Can't Let Go — The Leadership Transition Playbook That Saves Growth

    Your business skills got you here. They won't get you through a leadership transition. Featuring Josh Shapiro, executive coach and partner at Fortune Management. Jean-Michel and Josh break down why small business owners — especially those inheriting or handing off family businesses — hit the same leadership walls over and over. Josh shares what 30 years in corporate leadership taught him about coaching vs. consulting, why founders can't let go, and the exact benchmarks both sides of a generational transition need to hit before handing over the keys. 🧠 Why "I must have all the answers" kills growth 👨‍👦 How family business transitions destroy relationships 🎯 Hire for culture and coachability, not just résumés 🛑 The ego trap waiting for both founders and successors 🗣️ Ask for help before the car crash, not after ⏱️ Timestamps: 00:00 Josh's path from corporate leader to executive coach 01:00 Why leadership is coaching, not commanding 02:00 The biggest gap holding small business owners back 04:00 Coaching vs. consulting — and why the difference matters 06:30 The "I need all the answers" trap 08:00 Ego and fear in corporate and small business leadership 10:00 How to hire smart when cash flow is tight 11:45 Legacy transitions and family business friction 15:00 What founders must do before handing over the reins 16:30 Advice for the next generation taking over 🔥 Want to build pipeline with conversations, not cold outreach? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #ExecutiveCoaching #SmallBusiness #LeadershipDevelopment #FamilyBusiness #RapidProductGrowth

    19 min
  5. CEOs Ranked Growth Dead Last in AI Priorities — Why That's a Costly Mistake

    FEB 10

    CEOs Ranked Growth Dead Last in AI Priorities — Why That's a Costly Mistake

    CEOs ranked growth dead last in AI priorities. That's the real problem. Featuring Kendra Cooke and Anthony Quigley from SY Partners, a transformation consultancy with 30 years of experience helping companies navigate disruption. Jean-Michel sits down with two leaders who've spent the past several years advising Fortune 500 executives on AI adoption strategy. They break down why traditional change management playbooks fail with generative AI, what's actually keeping C-suite leaders stuck in survival mode, and why the companies ignoring culture and literacy right now will pay for it later. If you're leading a SaaS company through AI transformation, this conversation maps the blind spots most executives aren't talking about. 🤖 Why "deploy and pray" AI rollouts stall adoption 😰 The emotional resistance factor no playbook accounts for 💎 The diamond-shaped org: what happens when AI replaces entry roles 🧠 C-suite AI literacy is lagging — and it's dragging growth 🛡️ Responsible speed: moving fast without damaging trust or brand ⏱️ Timestamps: 00:00 Meet Kendra and Anthony from SY Partners 02:00 Why leaders are stuck in survival mode with AI 03:00 Old change playbooks don't work here 05:00 The emotional undercurrent slowing AI adoption 08:00 Ethical weight and the fear of machines lying 10:00 Shifting experimentation skills across the org 13:00 Will AI replace teams or augment them? 14:45 The diamond-shaped workforce problem 17:00 Where leaders should actually focus right now 19:00 Don't defer AI literacy to one group 🔥 Build pipeline with executives who are navigating these exact challenges 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com  🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/  #SaaS #AIAdoption #B2BLeadership #GrowthStory #RapidProductGrowth

    23 min
  6. Stop Billing Hourly — The Pricing Fix That Scaled Her Services Business From Burnout to Profit

    FEB 10

    Stop Billing Hourly — The Pricing Fix That Scaled Her Services Business From Burnout to Profit

    She undercharged, burned out, and almost repeated the same mistake outside corporate. Here's how she fixed pricing. Featuring Linda Hunt, Founder of SumSolutions. Jean-Michel and Linda unpack how service-based entrepreneurs — especially those leaving corporate — sabotage their own growth through people-pleasing pricing. Linda shares the exact method she built to move from hourly billing to value-based packages, and why understanding your minimum aligned price is the difference between surviving and scaling. 💲 How hourly billing penalizes your best performers 🎯 The "baseline audit" trick that builds trust and sells itself 🧮 Calculate your minimum aligned price in three steps 📦 Why value-based packages outperform hourly every time 📖 Linda's upcoming book: The Money Conversation ⏱️ Timestamps: 00:00 Linda's corporate burnout and the limo driver story 02:00 The real cost of 95% travel 03:00 What corporate didn't teach about entrepreneurship 04:30 Undervaluing yourself and people-pleasing pricing 06:00 From hourly billing to value-based packages 07:45 Why the baseline audit changes the sales conversation 09:30 Competing on price vs. competing on transformation 11:00 How Linda gets clients today through relational capital 13:00 The Money Conversation — Linda's upcoming book on pricing 🔥 Want to turn conversations into qualified pipeline for your SaaS company? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #B2BSales #PricingStrategy #GrowthStories #RapidProductGrowth

    15 min
  7. One GitHub Comment to First Paying Customer: A Bootstrapped SaaS Growth Playbook

    FEB 10

    One GitHub Comment to First Paying Customer: A Bootstrapped SaaS Growth Playbook

    Joel built a $0-to-profitable SaaS by commenting on one GitHub issue. Here's the full bootstrapped growth playbook. Featuring Joel Griffith, CEO and Founder of Browserless. Jean-Michel and Joel break down how a bootstrapped developer tool went from a side project to a thriving SaaS business — without a dollar of VC funding. Joel shares exactly how he found his first paying customer through GitHub issues, why blogging still drives most of Browserless's growth, and what every bootstrap SaaS founder needs to hear about AI, buy-vs-build objections, and staying convicted when shiny distractions pile up. 🔍 How to find high-intent users in GitHub and Stack Overflow ✍️ Why long-form content is still the #1 channel for dev tools 🤖 Where AI actually helps engineering — and where it fails 💡 Selling to developers who think they can build it themselves 🧭 How conviction (and some ignorance) keeps founders going ⏱️ Timestamps: 00:00 The origin story behind Browserless 02:00 Scraping single-page apps and the browser problem 03:45 Finding the first paying users on GitHub issues 06:15 Scaling from hustle to content-driven growth 07:30 Why selling developer tools is brutally hard 10:45 AI's real impact on engineering teams 14:00 Using support tickets to generate content 17:30 How to prioritize as a bootstrapped founder 19:30 Advice for SaaS founders starting from zero 🔥 Want to build qualified pipeline for your SaaS without cold outreach? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com  🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/   #DeveloperTools #GrowthStories #RapidProductGrowth

    22 min
  8. $40K/Month in Hidden Late Fees: How AI Invoice Coding Fixes Enterprise AP Blind Spots

    FEB 10

    $40K/Month in Hidden Late Fees: How AI Invoice Coding Fixes Enterprise AP Blind Spots

    A $60B real estate company couldn't pay a bill because one employee retired. That's a tribal knowledge problem. Featuring David Stifter, CEO of PredictAP — built from a real accounts payable crisis at Colony Capital. David breaks down how AI-powered invoice coding is solving the massive, hidden problem of AP allocation in commercial real estate. From miscoded utility bills hiding $40K/month in late fees to staff getting promoted out of data entry, this conversation covers what happens when you give back-office teams the right tools — and why the ROI goes far beyond headcount reduction. 🏢 Why 80% of AP staff time goes to researching how to code 💸 Hidden late fees and misallocated expenses drain millions 🤖 AI as a tool, not a replacement — the augmentation argument 📊 Data insights that expose budget compromises before they compound 🧠 How to sell your first customers using existing relationships ⏱️ Timestamps: 00:00 Why Colony Capital couldn't pay a bill 01:30 The complexity of real estate invoice coding 03:00 Economic impact of miscoding and manual AP 05:15 What you actually want your on-site staff doing 06:30 First customers: relationship-driven sales 08:30 Building a repeatable go-to-market engine 09:45 Enterprise vs. mid-market — architecture that scales both ways 12:00 AI is not a person — positioning augmentation over replacement 14:30 2025 roadmap: data insights and pattern detection 16:15 Finding hidden compromises before they become revenue problems 🔥 Want to build qualified pipeline with decision-makers like David? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/  #SaaS #B2BMarketing #AIinFinance #ProductGrowthStory #RapidProductGrowth

    19 min
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About

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it. Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth. Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships. Subscribe for actionable insights on: 🚀 Breaking through revenue plateaus 🔬 Scientific approach to user acquisition ⚡ Growth engineering systems 📈 Market optimization strategies 💡 Founder scaling stories Book a call with us http://freegrowthsession.com to implement these strategies in your business.

Information

  • Creator
    Jean-Michel Moreau
  • Years Active
    2025 - 2026
  • Episodes
    59
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    Product Growth Stories