Mastering Business Basics

Roger Pearson
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Everyone wants to do the flashy things when building their business, but the successful owners know that it is mastering the basics that make the difference.  The boring stuff like legal formats, tax strategies and organizational duties.  We’ll take you on that journey so you don’t crash and burn like those around you.

  1. 19h ago

    Episode 15 - Short-Term Rental Mistakes to Avoid

    Text us your opinion or questions One of the things that people always ask me when they're thinking of buying some property, some rental property, is should they put it in an LLC? And the first thing I tell them is, "Absolutely, you have to put it into an LLC," just for liability reasons, because people are sue-happy nowadays. You've gotta protect yourself and your personal assets.  But what a lot of people don't realize is it takes two LLCs to totally protect yourself. The first LLC is basically a holding LLC. You either have that LLC buy the property, or if you already own the property, you have to transfer it over to the LLC so they actually hold the title or the deed to the real estate.  it doesn't have anything to do with handling the guest communications, bookings or daily operations, or nothing like that. All it does is hold the deed.  You're isolating that part of it. Then you just need a second LLC that is the management part, and it actually operates the rental for you.  It handles, it handles all the heavy lifting. It, it signs the contracts, if you're advertising it with, Airbnb or VRBO or anything like that, newspapers, wherever you advertise it. it holds all your business licenses. It pays for the insurance. It hires the cleaning companies, everything needed to take care of that rental.  Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  2. Jun 23

    The Seven Times To Adjust Your Withholding

    Text us your opinion or questions  Welcome to another edition of Mastering Business Basics. You know, in the last two decades that I've been doing taxes for people, one problem that always comes up once or twice or three times a year is people sit down to do their taxes, and they have this huge tax bill, and they can't figure out why.  So I look at their W-2s and say, "Well, do you realize you didn't have any withholding?" Or, "You only had a hundred dollars withheld for the entire year?" And they totally freak out.  So this is a subject that a lot of people don't understand, especially since 2020 when they redid the tax laws, and that's something I want to address today. More importantly, I want to go through the seven times when things happen in your lives that you need to redo your W-2 withholding to compensate for them. Links in this episode:       https://www.irs.gov/w4      https://www.irs.gov/individuals/tax-withholding-estimator Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  3. Jun 13

    Learning Life's Lessions w/ Lance Cayko

    Text us your opinion or questions Sometimes the best way to go about building a business is to listen to the journeys of those who have been through the process and what they have learned along the way.  Being an entrepreneur is more than just building a business, but even more so about a state of mind. Today's guest, Lance Cayko, guides us through his journey and what it means to do it all while maintaining your perspectives of life.  It was worth listening to more than once. You can reach Lance through his business website at https://f9productions.com or listen to his podcast at https://insidethefirmpodcast.com. Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  4. Jun 7

    To Franchise or Not to Franchise

    Text us your opinion or questions Over the last few months, we've discussed a variety of things. We started out with talking about what the three pillars are to build a solid foundation under any kind of business that you want to run. we've talked about your skill sets, how to examine yourself, how to determine what skill sets you need to learn and which skill sets you need to hire out and bring into your organization.  And we've talked about consumer direct marketing, and that's a way, with no investment, you can actually build a business that can give you residual income for the rest of your life. But today, we're going to look at something that you do have to put money into, and often it's hundreds of thousands of dollars to get started.  And that's the subject of franchising. And I think you'll be amazed at how many different things you have to take into consideration before you jump into this way of doing business.  Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  5. May 30

    Is AI Ruining Your Analytics?

    Text us your opinion or questions Marketing is probably one of the most fluid and confusing parts of running a business.  One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of small business people don't realize is how that is affecting their marketing, and the statistics and analytics they get from marketing are probably going to be skewed because of it.   We have a special guest today, and we're going touch on that subject and a lot more.  Don't let your business get lost in the dust... Website mentioned in this episode: https://uplift360.com.au  Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  6. May 5

    Knowing if Your Marketing is Working

    Text us your opinion or questions Welcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your services, whatever it is that you are into. But at some point, you have to do a little marketing. And marketing can become a tricky business because how do you know if it's working or not?  Well, we have a guest today that would like to talk to you about that subject, and it's called analytics, how to determine if your marketing is working or not. Her name is 📍 Philippa Gamse, and she's clocked over twenty-five years in digital marketing strategy and analytics. She's consulted with nearly five hundred clients and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and marketing executives hire 📍 Philippa to find new insights into their web analytics that will help grow their business and cut wasteful spending because many are missing those hidden gems. Learn what You may be missing.  You will find Philippa's book , Website Wealth, at: https://books2read.com/u/4jjAol  Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  7. Apr 27

    How to Lose Money and Time

    Text us your opinion or questions Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country are looking for a way to make extra money, and most of them are losing money instead. And that's a shame.   There's basically two ways that you can make extra money. You can just work and earn money and then go back and work and earn money. And the other is to create residual income that continues to pay you money long after you've quit the work.  But there are some pitfalls you need to know before you start your journey. Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

  8. Feb 17

    The Elephant in the Room

    Text us your opinion or questions Let’s start off with the elephant in the room: Almost nobody likes to do paperwork. Especially the business person starting out whose sole objective is to get enough clients to pay the bills. And yet, if you truly want to Protect the Profits that your business makes from runaway expenses or getting overly taxed - then we need to talk about bookkeeping, creating reports, and hiring people - and why they are so important to have a general understanding of.  They are  the glue that holds the whole thing together. Support the show To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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About

Everyone wants to do the flashy things when building their business, but the successful owners know that it is mastering the basics that make the difference.  The boring stuff like legal formats, tax strategies and organizational duties.  We’ll take you on that journey so you don’t crash and burn like those around you.

Information

  • Creator
    Roger Pearson
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2026 Seagull Technologies Inc
  • Show Website
    Mastering Business Basics