Behind the Counter

Ken Collins
  • 5.0 (2)
  • MANAGEMENT

Behind the Counter - Business Stories from the Four Corners: Real Businesses. Real Conversations. Right Here in Our Community. Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share. This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving. 

  1. She Sold Shoes, Built Quads, And Accidentally Became Famous

    2D AGO

    She Sold Shoes, Built Quads, And Accidentally Became Famous

    Send a text What does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid conversation about risk, resilience, and the long game of showing up when no one else does. Jerry shares how a seventh-grade PE nudge became a lifelong passion, why her husband’s steady support mattered when the tears came, and how a small decision—hosting a twice-weekly trail run—grew from a family jog into a 45+ person crew. We dive into the realities most small business owners recognize: wearing every hat from buyer to bookkeeper, learning the unique tastes of a town like Farmington, and competing with the ease of online shopping. Jeri walks through practical lessons on fitting shoes to prevent injury, keeping runners on the trails safely, and creating an experience the internet can’t match. She also opens up about identity and confidence—how entrepreneurship turned an introvert into a coach who guides first marathons and cheers big life changes, from weight loss to new PRs. There’s momentum ahead, too. Jeri and Southwest Runners are partnering with Tonique Racing to support Hood Mesa trail events with 5, 9, and 15-mile options, plus brand partners like Brooks, Saucony, and Mizuno stepping in to elevate race day. The bigger takeaway: success has shifted from chasing profit to building trust, health, and community—mile by mile. If you’ve ever wondered whether it’s too late to start, or how to anchor a brick-and-mortar shop in a digital world, this story will meet you right where you are. If this resonates, follow the show, share with a friend who needs a push, and leave a quick review—what risk will you take this week? Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    58 min
  2. From Family Pub To Powerhouse

    6D AGO

    From Family Pub To Powerhouse

    Send a text What does it take to turn a family pub into a community anchor that thrives on and off-site? Louie McMullen, co-owner of Clancy’s Pub, opens up about the long game: honoring a legacy that began in 1978 while building a modern operation that wins at events, navigates complex liquor laws, and keeps a small town coming back for more. From the first days serving under his parents to signing the paperwork, Louie explains how ownership sharpened his decision-making, filtered risky ideas, and turned a controversial bet—a 20-foot mobile bar trailer—into a profit engine that paid for itself in a year. We walk through the hidden skill set of hospitality leadership: studying special dispenser permits to outmaneuver confusion, training a team of 57 to stay compliant as rules shift, and designing a customer experience that outshines the menu’s wild range—sushi, tacos, burgers, and steak alongside live music and wildly popular Singo Thursdays. Louie shares why consistency is everything, how “A1 emergencies” start with skipped details, and the routines that keep a high-volume restaurant from tipping into chaos. He also gets candid about fear of back-office logistics and how the right people made it manageable without losing sight of the numbers. The heart of Clancy’s is culture. We talk benefits uncommon for local restaurants, including a 401(k), team trips to food shows, and a genuine safety net when life falls apart. Quiet giving—funeral meals, donations, shelter support—has built deep trust, and partnerships like the Farmington Civic Center liquor contract now function like a second business line. Looking ahead, a mobile kitchen will extend Clancy’s reach to big events and oilfield jobs, while the five-year vision stays grounded: be the place people feel at home across the Four Corners. If you care about small business growth, restaurant realities, and how community-driven brands scale without losing their soul, this story will stick with you. Subscribe, share with a friend who loves hospitality, and leave a review with your favorite takeaway. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    49 min
  3. AI Can Make Output, But Only Humans Build Strategy

    FEB 24

    AI Can Make Output, But Only Humans Build Strategy

    Send a text The conversation starts with a candid pivot: we turned the mic on our own shop to explain why we stepped back from day-to-day marketing, spent two years pressure-testing AI, and then chose to expand with a human-first, full-service model. Not to wage war on technology, but to fix the widening gap between fast output and real strategy. As leaders embraced DIY tools and automation, sameness crept in — copy with the same cadence, visuals with the same gloss, funnels without context. We name the problem, map how it happened, and lay out a better way forward. You’ll hear a quick tour through AI’s long arc — from Turing to transformers — and why mainstream access didn’t suddenly grant machines judgment. We share what our clients actually struggled with during the noisy years: operations, cash flow, hiring, and decision fatigue. That’s the hinge most growth turns on. When the inside is messy, no channel can save it. When the core is clear, every campaign gets lighter and more effective. That’s why we fuse consulting with creative: brand identity with depth, search visibility that compounds, and advertising built from positioning rather than templates. We get specific about how we use AI — and how we don’t. Tools help us research faster, think wider, and evaluate options. Humans do the architecture. Strategy, creative direction, message/market fit, and judgment stays in human hands. The result is marketing that carries identity, operations that can deliver the promise, and campaigns that convert because they’re rooted in reality, not generic patterns. If you’re experimenting with AI, keep going, but ask the hard question: is it building strategy or just producing output? If you’re ready for signal over noise and a partner who rolls up sleeves, explores your constraints, and ships work with a point of view, we’d love to connect. Subscribe for more candid conversations, share this with a fellow owner who’s feeling the AI fatigue, and leave a review to tell us what part hit home. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    24 min
  4. How A Hobby Became A Community Staple And Grew Confidence Along The Way

    FEB 16

    How A Hobby Became A Community Staple And Grew Confidence Along The Way

    Send a text Beauty doesn’t happen by accident; it’s stitched from patience, problem solving, and a little glitter that somehow gets everywhere. We sit with Jamie Goodwin, the heart behind JG Cross Creations, to trace how a single wooden cross turned into a steady stream of custom wreaths, bows, gift baskets, wedding florals, and decor that people can’t stop talking about. Jamie’s story starts at home—learning from her mom, juggling kids’ schedules, then rediscovering craft when the house got quiet—and unfolds into a practice built on reliability, fair pricing, and the pure joy of handing over something that makes a face light up. Pull back the curtain on what handmade really costs. Jamie breaks down the hours inside a mesh wreath, the mountain of “small” supplies that make or break a design, and the reality of price hikes that forced her to rethink sourcing without cutting corners. She shares the systems that now guide her pricing and protect quality, the improvisation skills that turned tablecloths and extension cords into elegant wedding decor, and the discipline of meeting deadlines even when life gets complicated. Along the way, she reveals how each project became a quiet vote of confidence, transforming early doubts into a grounded belief in her craft. We also explore the power of community: makers who refer work to each other, customers who return with fresh ideas, and the unexpected tenderness of creating a funeral keepsake that comforts a family. From Highland cow wreaths that flew off the table to the signature bows that give her pieces away at a glance, Jamie’s work is equal parts artistry and heart. If you care about small business, creativity under pressure, and the kind of local craftsmanship that makes a home feel like yours, this conversation will stick with you long after the glitter settles. Enjoyed the conversation? Follow and subscribe, share this episode with a friend who loves handmade goods, and leave a review to help more people find stories like Jamie’s. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    49 min
  5. How A 23-Year-Old Built Blooming Ember Massage Into A Calming Local Haven

    FEB 9

    How A 23-Year-Old Built Blooming Ember Massage Into A Calming Local Haven

    Send a text A quiet studio, a steady hand, and a young owner who chose peace over perfection—this is the story of Blooming Ember Massage through the eyes of its founder, Callie Frost. She walked away from nursing, learned the craft of touch, and turned a backyard “shed” into a three-room sanctuary that clients now seek out for its calm. What began as a leap of faith became a blueprint for sustainable small business: start, listen, refine, and let word of mouth do the heavy lifting. We get into the decisions that mattered: saying yes before everything was polished, then taming the chaos with better bookkeeping and licensing. Callie shares how authenticity outperformed social media, why she treats feedback as a gift, and how she balances modalities—deep tissue, cupping, and lymphatic drainage—to protect her body while improving outcomes. The conversation opens up around boundaries and energy too. From weekend work to daily routines, she now measures success by consistency, low stress, and a client experience that ends in relief and that floaty “massage drunk” glow. Community plays a starring role. An expo booth with her massage school sparked dozens of loyal clients, and regular trades with seasoned therapists became the best continuing education. We also explore the heart inside the brand: Blooming Ember nods to Callie’s resilience as a burn survivor and her belief that healing can grow from hard heat. If you’re curious about building a service business that lasts—one rooted in presence, clear communication, and smart systems—you’ll find practical takeaways and inspiration in equal measure. Want more stories like this? Follow the show, share this episode with a friend who needs it, and leave a quick review to help others discover the pod. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    53 min
  6. A Cancer Diagnosis Paused Her Career, So She Grew A Flower Farm That Healed Her And Her Community

    FEB 2

    A Cancer Diagnosis Paused Her Career, So She Grew A Flower Farm That Healed Her And Her Community

    Send a text A quiet field can feel like a heartbeat when life gets loud. That’s the energy Heather Martinez brings to Desert Bunny Blooms—a flower farm born from a job loss, tempered by a cancer battle, and sustained by a deep love for soil, seasons, and community. We unpack how a scrappy COVID experiment turned into a steady practice of patience and discovery, where each bed taught new lessons about microclimates, irrigation, and the wildlife that refuses to read the plant tags. Heather shares how chemo shifted her pace but didn’t drown her purpose, and why tending seedlings became a lifeline. We get practical about the gritty parts—deer fences, prairie dog deterrents, weeds that never quit, and irrigation mishaps that teach more than any manual. She explains why collaboration beats competition in a small market, how “cooperation” with other growers fills orders and expands variety, and what it means to deliver flowers yourself and see a room lift as the bouquet arrives. We also explore the art of inclusive florals—palettes that feel bold, textured, and not boxed in by gender stereotypes—and how to guide customers toward seasonal options that fit the story and the climate. If you’ve ever wondered how to balance a demanding day job with dawn harvests, or how to redefine success when a late frost wipes out your best crop, Heather’s mindset will meet you where you are: start with what you have, learn fast, and let the seasons teach you. Ready to rethink growth as resilience and joy? Tap play, then subscribe, share with a friend who needs a nudge to start, and leave a review with the flower that makes you smile most. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    31 min
  7. From Farmers Market To Global Orders

    JAN 26

    From Farmers Market To Global Orders

    Send a text What does it take to turn a weekend candle hobby into a fast-growing brand that ships across the country and overseas? We sit down with Josh Velasquez, founder of Dark Wick Candle Co, to unpack the leap from farmers markets to wholesale orders, the messy middle of supply snafus, and the surprising truth that men might love candles more than you think. Josh shares how he built a masculine, place-driven brand rooted in Farmington’s identity and why scent is the most powerful way to make a place unforgettable. We dig into the craft and the science: how wax type, wick size, vessel shape, dye, and fragrance load interact to create a safe, consistent burn and a strong hot throw. Josh opens up about building a bench-top “lab,” blending base, heart, and top notes, and testing until the melt pool and performance are right. From candles to wax melts, diffuser oils, room sprays, and early perfume work, he shows how product lines can evolve when you listen to real customer data instead of ego. Along the way, we talk about marketing as an introvert’s superpower, balancing inventory with awareness, and the discipline it takes to say no to cheap shortcuts. Community is the backbone of Dark Wick’s momentum, and Josh treats every share, critique, and sourcing tip as support. That mindset helped him weather wrong-size wicks, learn import rules for an Australian order, and set a vision for longevity: a brand that serves people, not just shelves. If you’re building a product company, you’ll hear practical strategies for data-driven decisions, resilient operations, and scaling without losing your soul. If this conversation sparked ideas, follow, subscribe, and leave a review. Share the episode with a friend who loves great scent or great brand-building, and tell us the fragrance you’d design for your hometown. Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    47 min
  8. How Two Friends Turn Stones, Energy, And Curiosity Into A Life Of Service

    JAN 19

    How Two Friends Turn Stones, Energy, And Curiosity Into A Life Of Service

    Send a text What if peace — not profit — became your definition of success? That’s where we land as Deborah and Sandra share how a lifetime of friendship turned into two distinct, purpose-led paths: handmade crystal jewelry with a signature style, and a healing practice that makes meditation and Reiki feel simple and doable for anyone. Deborah walks us through the craft behind The Lost Faery: moving from radio and newsrooms to wire wrapping, learning lapidary, and discovering why materials and engineering matter. She talks candidly about early missteps, the value of good wire, sturdy bales, and stress-testing every piece, and the leap from craft fairs to commissions to a gallery invitation. We explore the power of provenance as Sandra brings back “virgin” Arkansas quartz — stones only two sets of hands have touched — connecting wearers directly to the earth and the maker’s eye. Sandra opens the door to Sacred Spiral Healing with a clear message: meditation doesn’t have to be complicated and Reiki can be taught, practiced, and felt by people of many backgrounds. She describes the joy of attunements, how teaching dissolves competition, and why helping one person deeply can be a greater win than chasing a crowd. Together, we navigate belief and practice — how metaphysical experiences can sit alongside Catholic faith, how folklore can inspire real-world herbal balms, and why curiosity beats fear of the unknown. We also celebrate place. From petrified wood and jasper to dinosaur bone, the Four Corners hold minerals that polish into striking cabochons and meaningful keepsakes. Rockhounding becomes education, local pride, and a way to keep value in the community. If you’re drawn to crystal jewelry with intention, curious about Reiki or sound therapy, or simply looking for a steadier way to move through your week, this conversation offers practical insights, honest stories, and a warm invitation to slow down and create. Enjoyed the conversation? Follow the show, share it with a friend, and leave a review to help others find it. Tell us: what practice helps you feel grounded right now? Be sure to follow or subscribe!  And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing). Support the show

    1h 6m
See All (22)

Ratings & Reviews

5
out of 5
2 Ratings

About

Behind the Counter - Business Stories from the Four Corners: Real Businesses. Real Conversations. Right Here in Our Community. Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share. This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving. 

Information

  • Creator
    Ken Collins
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2026 Behind the Counter
  • Show Website
    Behind the Counter