In 2015, Susan Payton shared her ‘ordinary’ story with 1,500 women in business and the response blew her away. So many people resonated, connected, and reached out. That moment completely changed her business … and her life. Since then, Susan has worked with entrepreneurs all over the world, written the international bestselling book The Business of Stories, spoken on stages from Brighton to Barcelona, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract their ideal clients and grow their business. Now, she’s bringing that same insight to The Business of Stories podcast, sharing simple tips, real-life examples, and stories that do the selling for you, so you don’t have to. Every Wednesday, you’ll learn how to cut through the noise, become THE expert your dream clients want to work with, and build the business you want … one story at a time. Click, follow and subscribe now to get the first 3 episodes when they drop! About your host Susan Payton: When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. See Susan’s full bio here. And speaker page here Download a free copy of The Business of Stories here Grab The Storyteller’s Starter Pack here Check out Storytelling Mastery here Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Produced by Winter Audio. Mentioned in this episode: Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.
