Good Enough Isn't

Patrick Patterson & Myles Biggs
  • 5.0 (3)
  • MARKETING

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t. 

Episodes

  1. JAN 28

    The AI Search Revolution: Dan Monaghan on Why Your Marketing Funnel is Broken

    Dan Monaghan, founder, investor, and author of The AI Search Revolution, joins hosts Myles Biggs and Patrick Patterson to sound the alarm on how AI is quietly rewriting the rules of search and fundamentally breaking the traditional business funnel. Drawing on his experience co-founding WSI Digital in 1995, years before Google, Dan shares why the current AI revolution is the most significant technological disruption he has ever witnessed. This episode is a masterclass in strategic thinking, urging listeners to move beyond using AI for simple tasks like writing emails and instead leverage "Einstein in your pocket" for high-level problem-solving and strategic growth. Dan discusses the importance of identifying the number one constraint in your business and applying AI to solve it, a principle he uses to guide his own ventures. The conversation also covers the need for adaptability, the power of curiosity ("think like Sherlock"), and a look at the cutting-edge AI tools Dan uses in his daily life. Key Takeaways The Broken Funnel: Learn why your website traffic may be dropping and how AI-driven search is fundamentally changing the customer journey, making traditional SEO and marketing funnels obsolete.Strategic AI Utilization: Discover the "hierarchy of AI utilization" and why the biggest leverage comes from using AI for strategic decision-making, not just content generation.The Constraint Theory: Dan explains how to apply the Theory of Constraints to your business, using AI to pinpoint and eliminate the biggest obstacle to your growth.Adaptability and Curiosity: Hear why "thinking like Sherlock" and maintaining a high level of curiosity are the keys to thriving in an environment of rapid technological change.AI in Action: Patrick shares a personal, real-world example of using a large language model to create a personalized educational game for his son, illustrating the power of on-demand, personalized software.Resources and Links Learn more: Dan’s Book: The AI Search Revolution: Adaptive SEO for the Age of AIDan’s LinkedIn: Connect with Dan MonaghanConnect with the show: Myles’s LinkedIn: Connect with Myles BiggsPatrick’s LinkedIn: Connect with Patrick PattersonLevel Agency: Learn more about Level AgencySpecial Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    56 min

  2. JAN 7

    Advertising That Feels Like Value, Not Noise

    Advertising That Feels Like Value, Not NoiseWith Lonn Shulkin (President, BAM Strategy) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Lonn Shulkin, founder of BAM Advertising, for a candid conversation about leadership, trust, and what it actually takes to build an agency that lasts. From Lonn’s early career lessons to BAM’s growth and eventual partnership with Level Agency, this episode explores how people-first leadership, emotional intelligence, and long-term thinking outperform short-term tactics. Lonn shares hard-earned insights on managing ego, earning trust with clients and teams, and why retention, not acquisition, is the true indicator of success. Rather than chasing hacks or hype, this conversation focuses on building organizations grounded in values, accountability, and genuine care for people. If you care about leadership, sustainable growth, or creating work environments people don’t want to leave, this episode is for you. What You’ll Learn in This Episode From ego to empathy: How self-awareness and humility shape better leaders and healthier teams.Trust as a growth strategy: Why trust, not tactics, is the foundation of long-term client and employee retention.Retention over acquisition: Why keeping clients and people matters more than chasing constant new wins.Values-driven growth: How aligning principles made the BAM × Level partnership possible.Leadership under pressure: Navigating insecurity, decision-making, and responsibility at scale.Marketing that feels like value: Why the best marketing doesn’t feel like marketing at all.Culture as a competitive advantage: How strong internal culture translates directly to client outcomes.Featured Guest Lonn Shulkin — Founder, BAM Advertising Entrepreneur and agency leader focused on trust-based relationships, long-term growth, and people-first leadership. Learn More Lonn Shulkin on LinkedIn - https://www.linkedin.com/in/lonnshulkin/Level Agency – https://www.level.agencyTakeaways for Operators & Leaders Start with trust, not tactics, internally and externally.Retention is a lagging indicator of leadership quality.Growth without values creates fragility, not scale.Ego is often the hidden constraint in leadership decisions.The best marketing creates value before asking for anything in return.Partnerships work when cultures align, not just balance sheets.Connect With the Show Level Agency – https://www.level.agencyPatrick Patterson – https://www.linkedin.com/in/pattersonwork/Myles Biggs – www.linkedin.com/in/mylesjbiggs/How to Support the Show Subscribe so you never miss an episode.Rate & review if this conversation brought you value.Share the episode with leaders building people-first organizations.

    1h 8m

  3. 12/17/2025

    Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment

    Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed EnrollmentHigher education is operating in a more competitive and consumer-driven environment than ever before, and new data reveals what actually drives enrollment growth. In this episode of the Career Education Report, Patrick Patterson, CEO of Level Agency, and Prithwi Dasgupta, President of LeadSquared North America, join host Dr. Jason Altmire to unpack findings from a national benchmarking study analyzing more than 500,000 student inquiries and $100 million in higher education advertising spend. Together, they discuss how student behavior, marketing channels, and operational execution intersect, and where institutions are falling behind. In this conversation, you’ll learn: Why responding to student inquiries within the first five minutes can increase enrollment conversion rates by nearly 30%How AI and automation enable faster, more personalized student engagementWhy brand building is a critical (and often underestimated) driver of enrollment performanceHow channel mix decisions impact cost per enrollment, not just cost per leadWhere institutions are misallocating marketing dollars—and how to course-correctWhat “great execution” looks like from first inquiry to enrollmentPractical insights for enrollment leaders, marketers, and executives looking to move beyond surface-level metrics and design student-first experiences that convert. Resources & Links Learn more about Level Agency: https://www.level.agencyLearn more about LeadSquared: https://www.leadsquared.comCheck out the Career Education Report Podcast: Linked hereSee the full benchmarking report: Click hereTo learn more about Career Education Colleges & Universities (CECU), visit: https://www.career.org

    27 min

  4. 12/04/2025

    Will AI Replace Universities? ECPI’s Bold Experiment in AI-First Learning

    Will AI Replace Universities? ECPI’s Bold Experiment in AI-First Learningwith Stephen Arthur (Director of AI & Analytics, ECPI University) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Stephen Arthur, Director of AI and Analytics at ECPI University, one of the first institutions boldly pushing toward an AI-first university model. While most universities are still debating whether students should be “allowed” to use ChatGPT, Stephen and his team have already built a proprietary AI learning platform, integrated it into curriculum design, student support, faculty workflows, and the operational backbone of the university. Stephen shares how his unusual journey, from aerospace engineering to marketing analytics, to AI product leadership, shaped the mindset needed to drive change in one of the most tradition-bound industries in America. You’ll hear how ECPI is breaking higher-ed inertia, converting AI skeptics into evangelists, and redefining what it means to prepare students for the workforce of the future. If you’ve wondered whether AI will replace universities, or remake them, this episode is your front-row seat. What You'll Learn in This EpisodeAI’s existential question for higher edHow ECPI became an early AI-first universityChange management: flipping skeptical faculty into AI championsMarketing, analytics, and the engineer’s mindsetThe Three C’s that ensure universities survive AIThe future of work and which careers AI won’t replace soonOperational AI across the institutionFeatured GuestStephen Arthur — Director of AI & Analytics, ECPI University Engineer turned marketer turned AI builder, leading ECPI’s transformation into one of the first AI-first universities. Stephen on LinkedIn – https://www.linkedin.com/in/stephen-arthur/ ECPI University Newsroom – https://www.ecpi.edu/newsroom Takeaways for Operators & Education LeadersAI won’t replace universities, but universities that ignore AI may become irrelevant.Experience beats access: AI enables one-to-one tutoring at scale, something higher ed has dreamed of for centuries.Adoption requires solving faculty pain first, not just student pain.Curriculum must evolve constantly: AI isn’t a topic to teach, but a medium through which all learning happens.Operational AI matters: IT support, financial aid, and student services can all be reimagined with LLMs.Statistical literacy is a superpower in marketing, analytics, and now AI deployment.The human element still wins: Community and accountability remain irreplaceable advantages of real institutions.Connect With the ShowLevel Agency – https://www.level.agency/ Patrick Patterson – https://www.linkedin.com/in/pattersonwork/ Myles Biggs – https://www.linkedin.com/in/mylesjb/ How to Support the ShowSubscribe so you never miss an episode.Rate & review if this conversation brought you value.Share the episode with colleagues exploring AI, higher ed innovation, or organizational transformation.

    1h 10m

  5. 11/13/2025

    From Hustle to Human: Rediscovering Meaning in the Age of AI

    From Hustle to Human: Rediscovering Meaning in the Age of AIwith Brooks Canavesi (Baryons) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Brooks Canavesi, serial entrepreneur, technologist, and co-founder of Baryons, an AI company building personal mentors designed to help people flourish. Brooks shares his journey from competitive athlete and founder to a wilderness rehab turning point, and why “good enough isn’t” only works when it’s paired with well-being. We unpack the science of flourishing (PERMA), how Baryons’ voice-first AI uses memory, intention, and post-call processing, and why the goal isn’t more hustle, it’s human agency. If you’re curious about human-centered AI, personal growth, or building tech that actually helps people live better, this one’s for you. What You’ll Learn in This Episode Why flourishing beats hustling, and how the PERMA model frames daily choices.How a personal AI mentor can surface root causes (not just symptoms) and drive real change.Memory that matters: recency/frequency, decay, and context graphs that feel human.Dialogue as product: designing questions, “be quiet” modes, and proactive nudges.Guardrails & compliance: building safety for students, teams, and B2C users.The power of transitions: why moments of change are the best time to adopt a mentor.Group Baryon: private, on-meeting insight that later guides each person 1:1.What AI can and can’t replace, and how to keep the human in human-centered AI.Featured Guest Brooks Canavesi — Co-Founder, Baryons Serial entrepreneur and technologist focused on human-centered AI. Brooks blends product, engineering, and flourishing science to build voice-first AI mentors that help people and teams grow. On X: @brookscanavesi Sign up: https://baryons.com/ LinkTree (all socials): https://linktr.ee/baryons Learn more Baryons — Personal AI mentors for work and life: https://baryons.com/ Takeaways for Operators & Leaders Start with outcomes for people, not features for models; measure flourishing, not just usage.Treat conversation as a UI: craft prompts, toggles (yes/no), and check-ins with intention.Build proactive systems: memory, decay, and context so AI shows up with an agenda to help.Safety isn’t optional: define escalation paths, compliance checks, and when to stay silent.Focus the roadmap: say “no” to assistant sprawl; be the best at a narrow, high-value job.Design for transitions (new role, school, parenting, retirement) where impact compounds.Connect With The Show Level Agency – https://www.level.agency/Patrick Patterson – https://www.linkedin.com/in/pattersonwork/Myles Biggs – https://www.linkedin.com/in/mylesjbHow to Support the Show Subscribe so you never miss an episode.Rate & review if it brought you value, share it with a friend.

    1h 30m

  6. 10/30/2025

    From Janitor to CEO: Crafting Better Education at Scale

    From Janitor to CEO: Crafting Better Education at Scalewith Bill Nance (StrataTech Education Group) Episode Summary This week, Myles Biggs and Patrick Patterson sat down with Bill Nance, an education operator and change leader, now the CEO of StrataTech Education Group. Bill’s journey spans art & design, IT, operations, finance, and strategy, experiences he’s used to rebuild how schools work from the student's perspective. Bill shares why great leaders do the hard work themselves until they understand it, make the call without perfect data, and protect the brand by owning demand rather than renting it. You’ll hear how he balances quarterly pressure with long-term purpose, why referrals outperform short-term volume, and how AI can widen opportunities, from adaptive learning to securing real funding for real students, without sacrificing human connection. If you care about student experience, sustainable growth, or pragmatic AI in higher education, this one’s for you. What You’ll Learn in This Episode Student-first operations: How structuring programs (pricing, devices, materials) levels the playing field and frees faculty to teach.Own the brand, don’t rent demand: Why overreliance on pay-per-lead hurts referrals, show rates, and long-term unit economics.Referrals as a north star: What Bill learned when cohorts sourced from aggregators didn’t refer, and how that changes the math.Leadership under uncertainty: Making 50/50 calls, communicating pivots, and earning trust by explaining the “why.”AI as a leveler (not a chatbot gimmick): Practical use cases that improve outcomes without degrading the front-door experience.Adaptive learning’s moment: Why true personalization at scale finally looks feasible with modern AI.Funding discovery at scale: Bill’s Monday-morning AI experiment to surface grants, workforce funds, and employer sponsorships for each student.Skilled trades at scale: Why the next five years demand high-ROI programs that meet community and employer needs.Featured Guest Bill Nance – CEO, StrataTech Education Group; former executive at Delta Career Education and Ancora; operator focused on student experience, brand ownership, and technology-enabled transformation. Bill Nance on LinkedIn – https://www.linkedin.com/in/billnance/ Learn more StrataTech Education Group - https://stratatech.com/Takeaways for Operators & Leaders Start with the student, design the service: Treat curriculum as the product and everything around it as the service layer, price, materials, devices, financing, so day one is equitable and predictable.Brand ownership compounds: Leads you generate yourself have higher intent, higher referral rates, and better downstream economics than rented demand.Measure what matters (referrals): Track referral % per source; if a channel suppresses referrals, its “cheap” volume is more expensive than it looks.AI ≠ call-deflection: Avoid front-door chatbot traps that erode trust. Prioritize AI that adds value (adaptive learning, call summaries with human QA, funding discovery).Connect With the Show Level Agency – https://www.level.agency/Patrick Patterson – https://www.linkedin.com/in/pattersonwork/Myles Biggs – https://www.linkedin.com/in/mylesjbHow to Support the Show Subscribe so you never miss an episode.Rate & review if it brought you value,

    1h 13m

  7. 09/18/2025

    Higher Ed in the Age of AI: Rethinking Relevance & Results

    Higher Ed in the Age of AI: Rethinking Relevance & Resultswith Dr. Michael Hageloh & Dr. Bruce Fraser (Indian River State College) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with two innovators who are shaping the future of higher education: Dr. Michael Hageloh and Dr. Bruce Fraser of Indian River State College in Florida. Together, they discuss how AI is disrupting higher ed, not as a technology problem, but as a change management challenge. From Steve Jobs’ lessons at Apple to democratizing knowledge in the classroom, Michael and Bruce share their experiences leading transformation at scale. They make the case that students are customers first, that knowledge is no longer scarce, and that AI, used wisely, can help colleges unlock creativity, adaptability, and epic wins for the next generation of learners. If you care about innovation, the future of education, or how to lead through massive change, this conversation is packed with insights. What You’ll Learn in This Episode How Apple’s product philosophy shaped Michael’s approach to education leadershipWhy “customers don’t know what they want” still applies to students in 2025The death of the click economy and what it means for marketers & schoolsHow IRSC is using AI to move students from curiosity → enrollment → successThe role of fidelity (taste, judgment, human refinement) in an AI-driven worldWhy higher education must shift from “knowledge scarcity” to AI-abundant, collaborative learningPredictions for the future: apprenticeships, stackable credentials, and billion-dollar one-person companiesFeatured Guests Dr. Michael Hageloh – VP of Marketing at Indian River State College, former Apple executive, author, and change leader. Dr. Bruce Fraser – Faculty leader at IRSC with a background in psychology, epistemology, and AI research, specializing in organizational change and faculty development. Learn more: Indian River State College - https://www.irsc.edu/ IRSC AI Thought Leadership Article: The Death of the Click Economy - https://medium.com/@michaelhageloh/the-death-of-the-click-economy-how-ai-is-altering-human-agency-and-commerce-533e9ac6aeb4Takeaways for Operators & Leaders AI adoption is a change management problem, not a tech problem. Leaders need to prepare their organizations for cultural and structural adaptation, not just tool rollouts.Democratization changes the business model. Just as iTunes democratized music, generative AI democratizes knowledge; leaders must rethink what unique value their institutions or companies add.Customers (and students) don’t always know what they want. Leaders must guide people through a journey, painting the vision before delivering the product.Entry-level work is evolving. Education and employers must fill the gap with apprenticeships and practical, AI-augmented learning to prepare talent for higher-value roles faster.Connect With the Show Level Agency - https://www.level.agency/Patrick Patterson’s LinkedIn - https://www.linkedin.com/in/pattersonwork/Myles Biggs’ LinkedIn - https://www.linkedin.com/in/mylesjbiggs/How to Support the Show Subscribe so you never miss an episode.Share this episode with someone wrestling with GenAI adoption.Rate & review if it brings value, helps us reach more listeners!

    1h 22m

  8. 09/04/2025

    Founder & CEO of Forever Human AI, Tracey Cesen

    A wide-ranging, human-first conversation about scaling AI responsibly. Tracey traces her path from nursing to programming to CEO, explains why “good enough isn’t,” and lays out a practical playbook: pick the right problem, bring people along, then layer AI on strong workflows and platforms to unlock real innovation—not just busywork. Our Guest Tracey Cesen — Founder & CEO, Forever Human AI. Former President/CEO in professional services; earlier roles across healthcare, finance, and ed-tech. Advocate for human-centered tech, product thinking, and pragmatic change management. What we cover Origin story: from nursing labs to coding and product leadership“Good Enough Isn’t” as a leadership lens (and why a little healthy pushback makes teams better)Human-first tech: what AI should automate, and what must stay humanPlatforms > one-off pilots: how workflow/data foundations enable GenAI valueWhy 95% of pilots stall (and how to be in the 5% that ship and stick)The “AI as a utility” model (quality–speed–cost) & what that means for builders and buyersMarketing implications: YouTube’s rising importance, AI disclosure, and audience trustTracey’s “why”: help people be more than they think they can be, and make new mistakes Resources & Links Mentioned Connect with Tracey Tracey Cesen’s LinkedIn (DM her here):  https://www.linkedin.com/in/traceymzimmerman/Platforms & Tools ServiceNow – Now Assist (Generative AI on Now Platform): https://www.servicenow.com/now-platform.htmlxAI — Grok (Elon Musk’s AI model):  https://x.ai/grokGoogle “Doppl” (body-double virtual try-on experiments): https://labs.google/doppl95% of GenAI Pilots fail article: https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdfImpaxs - https://impaxs.com Email: asheridan@impaxs.comHosts Level Agency - https://www.level.agency/Patrick Patterson’s LinkedIn - https://www.linkedin.com/in/pattersonwork/Myles Biggs’ LinkedIn - https://www.linkedin.com/in/mylesjbiggs/ Takeaways for Operators & Leaders Start with the right problem. Strong pilots solve meaningful problems, not just novel ones.People > tools. Adoption comes through excitement, not enforcement.Focus on platforms. Platforms like ServiceNow unify workflows and data, making GenAI possible.Think like a utility. Models are like electricity: optimize across quality, speed, and cost.Avoid vanity pilots. Ship useful tools, iterate quickly, and make new mistakes to learn and improve.How to Support the Show Subscribe so you never miss an episode.Share this episode with someone wrestling with GenAI adoption.Rate & review if it brings value, helps us reach more listeners!

    1h 26m

  9. 08/29/2025

    Meet our CRO, Howard Diamond

    “Good enough isn’t.” In this episode, host Myles Biggs and Patrick sit down with Level Agency’s newest executive, Chief Revenue Officer, Howard Diamond, to talk about growth, leadership, and why strategy (not hype) should lead your AI adoption. Howard shares lessons from 16+ years helping build a high‑growth agency, the poker‑player mindset he brings to decision making, and how Level’s no‑markup, fully transparent approach to media sets clients up for epic wins. You’ll hear why Level doesn’t have “an AI strategy”, we have a strategy enabled by AI, and what that means for marketers who don’t want to hand their competitive edge to the ad platforms. In this episode, you’ll learn: How to turn AI into an advantage through orchestration (not inventing LLMs)Why transparency in media buying beats short‑term “cheaper” modelsThe culture behind “good enough isn’t” and aiming for epic winsA CRO’s real job: amplify innovation for new and existing clients“Briefs on steroids”: using AI to show up radically prepared for pitchesGuardrails for growth: data, creativity, and your own optimization leversSales philosophy: lead with curiosity, problem‑solve, and serve the truthEarly‑career advice: patience over virality, own your learning, and ship workLeadership that scales: mentorship, feedback, and one conversation at a timeGuest Howard Diamond — Chief Revenue Officer, Level Agency Hosts Myles Biggs with Patrick If this was useful, follow the show so you don’t miss upcoming episodes, and share it with a colleague who’s navigating the same AI‑driven marketing landscape.

    45 min

  10. 08/21/2025

    ChatGPT-5 & Monetizing LLMs

    Episode 1 – ChatGPT-5 and Monetizing LLMs   AI is moving fast, and not always in the way we expect. In this episode of Good Enough Isn’t, host Patrick Patterson (CEO) and co-host Myles Biggs sit down with Howard Diamond (CRO) of Level Agency about the launch of ChatGPT-5 and what it means for both power users and everyday professionals. They dig into: Why ChatGPT-5 underwhelmed some heavy usersOpenAI's agent mode potential (and its limits)The rise of competitors like Gemini, Claude, and GrokHow Grok is testing ads inside AI responsesPerplexity’s $34.5B bid for Google ChromeMeta’s AI ad suite that can build campaigns automaticallyThe conversation also looks at the bigger picture, trust, privacy, creative disruption, and why old-school tactics like direct mail might resurface in an AI-driven world. If you want a candid, no-ego look at where large language models are headed, and how they’ll reshape marketing and innovation, this episode delivers insights you can’t miss.

    40 min
  • 10 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t. 

Information

  • Creator
    Patrick Patterson & Myles Biggs
  • Years Active
    2025 - 2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2026 Good Enough Isn't
  • Show Website
    Good Enough Isn't