Good Enough Isn't

Patrick Patterson & Myles Biggs
  • 5.0 (3)
  • MARKETING

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t. 

  1. 4D AGO

    Why Distribution Wins: Lessons from 4 Exits and the AI Era

    Why Distribution Wins: Lessons from 4 Exits and the AI Era with Raj Singh (VP of New Products, Mozilla) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Raj Singh, a serial entrepreneur who's built and exited four companies across the dot-com crash, the 2008 financial crisis, COVID-19, and now the AI wave. He's currently VP of New Products at Mozilla, where he's building an AI-powered small business suite for the ownership economy. Together, they break down what it actually takes to build something that wins: how to find insertion points before the market does, why distribution is still the hardest problem in tech, what the "95% rule" means for AI product design, and why the team, not the technology, is almost always why startups fail. Whether you're a founder, a product leader, or just trying to understand where AI is actually taking us, this conversation is packed with hard-won perspective from someone who's been in the arena through every major disruption of the last 25 years. What You'll Learn in This Episode Why distribution is still the hardest problem to solve, no matter how good your product isThe "95% rule" for evaluating which problems AI is actually suited to solveHow Mozilla is building a Shopify-equivalent for solopreneurs and service providersWhy Raj believes it's always the right time to start something and what that really meansThe "explore, expand, extract" framework for knowing which PM archetype your product needsWhy teams burn out and how that's often what actually kills startupsWhat the next 12 months of AI adoption look like inside enterprisesHow the web itself is being rebuilt for an agent-first worldFeatured Guest Raj Singh — VP of New Products at Mozilla, four-time founder with exits spanning the dot-com era through the AI wave. Builder of AI calendars, remote work tools, food communities, and now an AI small business suite (Solo, Trunk, Pencil, Post Full) inside Mozilla. Connect With Raj LinkedIn: linkedin.com/in/rajansingh/Twitter/X: @mobiletrajConnect With the Show Level Agency — https://www.level.agency/Patrick Patterson's LinkedIn — linkedin.com/in/pattersonwork/Myles Biggs' LinkedIn — linkedin.com/in/mylesjbiggs/How to Support the Show Subscribe so you never miss an episode.Share this episode with someone navigating the AI wave.Rate & review if it brings value — it helps us reach more listeners!

    1h 12m

  2. MAR 25

    From Behaviors to Exits: The Business Psychology Behind Every Great Transition

    In this episode, hosts Myles Biggs and Patrick Patterson sit down with Laurie Barkman, succession and exit strategist and founder of Business Transition Sherpa. Laurie has lived a remarkable arc: one of the first professional digital marketers at American Eagle Outfitters, CEO of a 125-year-old logistics firm, and a private equity veteran who now helps founders build businesses that do not collapse without them. What holds it all together is a conviction she has carried since the start: business is psychology. Whether you are selling jeans for a hundred dollars or guiding a founder through a hundred-million-dollar exit, how people decide and trust has not changed. The tools have. Tune in to learn why hope is not a strategy, how to build a business that thrives without you, and what the early digital marketing pioneers can teach us about navigating AI disruption today. Key Takeaways Business Is Always Psychology: The fundamentals of how people decide, connect, and trust have not changed. The tools are different. The psychology is not.Build a Business That Thrives Without You: Owner dependency is one of the biggest risks to enterprise value. Laurie breaks down the three dimensions of exit readiness: personal, financial, and business transition, and why starting earlier is always the right answer.Hope Is Not a Strategy: Most founders do not know what their business is actually worth. Laurie explains how to think about multiples, what buyers really look for, and why working on value drivers every day is just good business.Anti-Fragility Is a Competitive Moat: Fragile systems break under stress. Anti-fragile ones get stronger. Laurie unpacks why the human ability to unlock clarity for clients is something AI cannot replicate.The Entrepreneurial Gene: Patrick argues for unending curiosity and ego-free humility. Laurie adds risk tolerance. Together they map out what separates founders who scale from those who stall.Write Down Your Processes. Now: The businesses that win are the ones with documented decision-making frameworks. If the knowledge walks out the door with one person, you do not have a transferable business.The Interviewing Framework That Works: Strengths, motivations, and fit. Laurie shares the framework she used to land her CEO role. The reframe: every hiring manager is trying to hire the least risky person.Resources and Links Guest: Laurie's website: lauriebarkman.me Laurie's book: The Business Transition Handbook Laurie's podcast: Succession Stories Laurie's LinkedIn: Connect with Laurie Barkman Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency Special Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    1h 23m

  3. MAR 11

    Poetry, Private Equity, and the Marketing Principles That Outlast Everything

    In this episode, hosts Myles Biggs and Patrick Patterson sit down with Cody Lee, Principal on the Peak Performance Group at Summit Partners, to trace a career that spans pharmaceutical advertising, poetry, copywriting, growth marketing, and private equity. Cody leads the Marketing Center of Excellence, supporting more than 120 portfolio companies in technology, healthcare, financial services, consumer, and more. His path is anything but linear, and that is exactly the point. What holds it all together? A conviction that the fundamentals of marketing do not change. How people think, what motivates them, how markets work. Cody introduces one of the most useful mental models in the episode: separating what is valid from what is relevant. It is a framework he learned from his father at 16 in a client meeting, and it is now more critical than ever as AI floods every organization with valid content that lacks relevance. Tune in to learn how to connect marketing to a financial investment thesis, why the four Ps still win, what generative search is actually doing to your funnel, and how expanding your surface area of opportunity is the best career advice for anyone starting out, especially right now. Key Takeaways Valid vs. Relevant: Learn the mental model Cody inherited from his father and has applied across every stage of his career, from client meetings to AI prompting. Many things are valid. Only a few are relevant. The best leaders know the difference.The Liberal Arts Foundation of Great Marketing: Cody never took a single marketing class in college. Instead, he studied psychology, economics, and creative writing, the disciplines that explain how people think, what motivates them, and how words connect to commercial outcomes.Marketing Inside Private Equity: Understand how to connect your marketing programs to the investment thesis of your business. Learn to speak the language of value creation levers, lead with what is relevant to the board, and translate marketing impact into financial outcomes.AI Amplifies the Fundamentals, It Does Not Replace Them: The leaders getting the most from AI are the ones investing heavily in context-setting upfront. AI is extraordinarily good at producing valid output. The human operator defines what is relevant.The Four Ps Still Win: No promotion strategy can save a broken product, misaligned pricing, or poor distribution. Cody makes the case, with a Fyre Festival reference, that the most durable framework in marketing is still the one from the textbook.Increase Your Surface Area of Opportunity: Stop treating each career step as final or fatal. Every move expands your access to people, worlds, and opportunities you cannot yet imagine. It is a grounding message for anyone navigating an AI-disrupted job market.Resources and Links Guest: Cody's LinkedIn: Connect with Cody Lee Marketing Order of Operations article: Read the framework Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency Special Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    1h 9m

  4. FEB 25

    The Unconventional Journey From Tie-Dye to Term Sheets with Thomas Cooperrider

    In this episode, hosts Myles Biggs and Patrick Patterson sit down with Thomas Cooperrider, Principal at Dynamic Core Capital Partners (formerly Dubin Clark), to explore his remarkable journey from a self-proclaimed "hippie" middle schooler to a leader in high finance. With a unique background in engineering and economics, Thomas offers a masterclass in leveraging a diverse skillset for success. Are you prepared for a future where AI is an accessible virtual assistant for everyone? Thomas unpacks his prediction for 2026 and what it means for personal and professional productivity. But what about the journey to success? This conversation confronts the challenges of personal growth, from embracing awkward phases to the importance of mentorship and stepping out of your comfort zone. Tune in to learn how to embrace your own unconventional path, why "good enough isn't," and how to cultivate a mindset of continuous improvement. Key Takeaways Embrace the Unconventional Path: Learn how Thomas's journey from a "hippie" phase to high finance was shaped by unique experiences and a willingness to diverge from the expected.The Power of Mentorship: Discover the crucial role that influential teachers and mentors played in shaping Thomas's career trajectory and personal growth.Leverage a Diverse Skillset: Understand how the combination of engineering and economics provides a unique foundation for problem-solving and business acumen.The Future of AI as a Virtual Assistant: Get insights into Thomas's prediction that AI will become a much more accessible virtual assistant for the average person by 2026.Good Enough Isn't Good Enough: Explore the mindset of continuous improvement and the importance of pushing beyond your comfort zone to achieve excellence.Resources and Links Guest: Thomas Cooperrider's Substack: Subscribe to Thomas Thomas Cooperrider's LinkedIn: Connect with Thomas Connect with the show: Myles's LinkedIn: Connect with Myles Biggs Patrick's LinkedIn: Connect with Patrick Patterson Level Agency: Learn more about Level Agency Special Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    1h 13m

  5. FEB 11

    How to Scale AI with Empathy and Rebuild Trust in a Digital World

    In this episode, hosts Myles Biggs and Patrick Patterson sit down with Krish Sailam, Level Agency's new SVP of Artificial Intelligence, to explore the real-world application of AI beyond the hype. With two decades of experience driving innovation for brands like Amazon, Cisco, and BMW, Krish offers a masterclass in navigating technological disruption. Are you prepared for a future where every customer interaction is personalized and instantaneous? Krish unpacks the immense opportunity AI presents for revolutionizing customer service and creating unparalleled experiences. But what about the risks? This conversation confronts the dark side of AI, from the erosion of trust caused by deepfakes to the broken hiring market flooded with AI-generated resumes. Krish provides a framework for how to think about these challenges and what it takes to lead with empathy and authenticity in an increasingly digital world. Tune in to learn how to be a "market maker" in the age of AI, why empathy is your most critical tool for innovation, and how to build and maintain trust when you can no longer believe what you see online. Key Takeaways Become a Market Maker: Learn the principles of translating complex technological shifts into actionable business strategies that put you ahead of the curve.Leverage Empathy for Innovation: Discover why understanding the human experience is the most crucial element in designing breakthrough products and services.Navigate the AI Trust Crisis: Get actionable insights on how to foster authenticity and build meaningful connections in a world saturated with AI-generated content and deepfakes.Rethink Your Hiring Process: Understand why the traditional resume is dead and how to find top talent in a market overwhelmed by AI-driven applications.Prepare for the Future of Customer Experience: Explore the tangible ways AI will reshape customer service and what you need to do to prepare your business for this seismic shiftResources and Links Guest: Krish Sailam’s LinkedIn: Connect with KrishConnect with the show: Myles’s LinkedIn: Connect with Myles BiggsPatrick’s LinkedIn: Connect with Patrick PattersonLevel Agency: Learn more about Level AgencySpecial Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    56 min

  6. JAN 28

    The AI Search Revolution: Dan Monaghan on Why Your Marketing Funnel is Broken

    Dan Monaghan, founder, investor, and author of The AI Search Revolution, joins hosts Myles Biggs and Patrick Patterson to sound the alarm on how AI is quietly rewriting the rules of search and fundamentally breaking the traditional business funnel. Drawing on his experience co-founding WSI Digital in 1995, years before Google, Dan shares why the current AI revolution is the most significant technological disruption he has ever witnessed. This episode is a masterclass in strategic thinking, urging listeners to move beyond using AI for simple tasks like writing emails and instead leverage "Einstein in your pocket" for high-level problem-solving and strategic growth. Dan discusses the importance of identifying the number one constraint in your business and applying AI to solve it, a principle he uses to guide his own ventures. The conversation also covers the need for adaptability, the power of curiosity ("think like Sherlock"), and a look at the cutting-edge AI tools Dan uses in his daily life. Key Takeaways The Broken Funnel: Learn why your website traffic may be dropping and how AI-driven search is fundamentally changing the customer journey, making traditional SEO and marketing funnels obsolete.Strategic AI Utilization: Discover the "hierarchy of AI utilization" and why the biggest leverage comes from using AI for strategic decision-making, not just content generation.The Constraint Theory: Dan explains how to apply the Theory of Constraints to your business, using AI to pinpoint and eliminate the biggest obstacle to your growth.Adaptability and Curiosity: Hear why "thinking like Sherlock" and maintaining a high level of curiosity are the keys to thriving in an environment of rapid technological change.AI in Action: Patrick shares a personal, real-world example of using a large language model to create a personalized educational game for his son, illustrating the power of on-demand, personalized software.Resources and Links Learn more: Dan’s Book: The AI Search Revolution: Adaptive SEO for the Age of AIDan’s LinkedIn: Connect with Dan MonaghanConnect with the show: Myles’s LinkedIn: Connect with Myles BiggsPatrick’s LinkedIn: Connect with Patrick PattersonLevel Agency: Learn more about Level AgencySpecial Offer: AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

    56 min

  7. JAN 7

    Advertising That Feels Like Value, Not Noise

    Advertising That Feels Like Value, Not NoiseWith Lonn Shulkin (President, BAM Strategy) Episode Summary This week, Myles Biggs and Patrick Patterson sit down with Lonn Shulkin, founder of BAM Advertising, for a candid conversation about leadership, trust, and what it actually takes to build an agency that lasts. From Lonn’s early career lessons to BAM’s growth and eventual partnership with Level Agency, this episode explores how people-first leadership, emotional intelligence, and long-term thinking outperform short-term tactics. Lonn shares hard-earned insights on managing ego, earning trust with clients and teams, and why retention, not acquisition, is the true indicator of success. Rather than chasing hacks or hype, this conversation focuses on building organizations grounded in values, accountability, and genuine care for people. If you care about leadership, sustainable growth, or creating work environments people don’t want to leave, this episode is for you. What You’ll Learn in This Episode From ego to empathy: How self-awareness and humility shape better leaders and healthier teams.Trust as a growth strategy: Why trust, not tactics, is the foundation of long-term client and employee retention.Retention over acquisition: Why keeping clients and people matters more than chasing constant new wins.Values-driven growth: How aligning principles made the BAM × Level partnership possible.Leadership under pressure: Navigating insecurity, decision-making, and responsibility at scale.Marketing that feels like value: Why the best marketing doesn’t feel like marketing at all.Culture as a competitive advantage: How strong internal culture translates directly to client outcomes.Featured Guest Lonn Shulkin — Founder, BAM Advertising Entrepreneur and agency leader focused on trust-based relationships, long-term growth, and people-first leadership. Learn More Lonn Shulkin on LinkedIn - https://www.linkedin.com/in/lonnshulkin/Level Agency – https://www.level.agencyTakeaways for Operators & Leaders Start with trust, not tactics, internally and externally.Retention is a lagging indicator of leadership quality.Growth without values creates fragility, not scale.Ego is often the hidden constraint in leadership decisions.The best marketing creates value before asking for anything in return.Partnerships work when cultures align, not just balance sheets.Connect With the Show Level Agency – https://www.level.agencyPatrick Patterson – https://www.linkedin.com/in/pattersonwork/Myles Biggs – www.linkedin.com/in/mylesjbiggs/How to Support the Show Subscribe so you never miss an episode.Rate & review if this conversation brought you value.Share the episode with leaders building people-first organizations.

    1h 8m

  8. 12/17/2025

    Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment

    Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed EnrollmentHigher education is operating in a more competitive and consumer-driven environment than ever before, and new data reveals what actually drives enrollment growth. In this episode of the Career Education Report, Patrick Patterson, CEO of Level Agency, and Prithwi Dasgupta, President of LeadSquared North America, join host Dr. Jason Altmire to unpack findings from a national benchmarking study analyzing more than 500,000 student inquiries and $100 million in higher education advertising spend. Together, they discuss how student behavior, marketing channels, and operational execution intersect, and where institutions are falling behind. In this conversation, you’ll learn: Why responding to student inquiries within the first five minutes can increase enrollment conversion rates by nearly 30%How AI and automation enable faster, more personalized student engagementWhy brand building is a critical (and often underestimated) driver of enrollment performanceHow channel mix decisions impact cost per enrollment, not just cost per leadWhere institutions are misallocating marketing dollars—and how to course-correctWhat “great execution” looks like from first inquiry to enrollmentPractical insights for enrollment leaders, marketers, and executives looking to move beyond surface-level metrics and design student-first experiences that convert. Resources & Links Learn more about Level Agency: https://www.level.agencyLearn more about LeadSquared: https://www.leadsquared.comCheck out the Career Education Report Podcast: Linked hereSee the full benchmarking report: Click hereTo learn more about Career Education Colleges & Universities (CECU), visit: https://www.career.org

    27 min
See All (15)

Ratings & Reviews

5
out of 5
3 Ratings

About

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t. 

Information

  • Creator
    Patrick Patterson & Myles Biggs
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 Good Enough Isn't
  • Show Website
    Good Enough Isn't

You Might Also Like