QuadCast: A Digital Marketing Podcast

AlphaQuad
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QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you're a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.

  1. 23H AGO

    Making Sustainability Simple with Lyn Lapworth (Eco For All)

    In this episode, Sara and Lewis are joined by Lyn Lapworth from Eco For All to talk about making sustainability realistic, affordable, and manageable for busy people. Lyn shares how she helps individuals and businesses make simple, everyday changes that reduce overwhelm, save money, and improve both personal well-being and environmental impact. Whether you’re just starting your sustainability journey or looking for easier ways to do more, this episode is packed with practical ideas you can actually stick to. Learn more about Lyn at eco-for-all.co.uk and on LinkedIn.

    27 min

  2. FEB 23

    Modern HR and Workplace Inclusivity with Lauren Gatenby (Renzo Consulting)

    Sara and Lewis joined by Lauren Gatenby, Managing Director of Renzo Consulting, to talk modern HR, workplace inclusivity, and what it really takes to support people at work. From leaving school early and building a career in HR, to launching her own consultancy and navigating an ADHD diagnosis, Lauren shares her journey into self-employment and how it’s shaped her people-first approach to business. They discuss burnout, productivity, and flexible working, why “one-size-fits-all” doesn’t work for employees, and how small changes in communication and culture can make a huge difference. Lauren also explains how employers can better support neurodivergent staff, build psychological safety, and align their internal culture with their external brand. Whether you’re running a growing business, managing a team, or rethinking how your workplace operates, this episode offers practical insight into creating healthier, more inclusive, and more effective working environments. Find Lauren at Renzo Consulting and LinkedIn.

    29 min

  3. FEB 2

    Access Funding for Small Charities with Phoenix Humphreys (Raise to Rise)

    In this episode, Sara and Lewis are joined by Phoenix Humphreys, founder of Raise to Rise, a business dedicated to helping small and new charities access funding in a way that's realistic, ethical, and sustainable. Phoenix shares her journey from corporate facilities management to charity fundraising consultancy, and how, since launching Raise to Rise, she's supported more than 30 charities with securing funding. If you're part of a charity, CIC, or community organisation navigating funding challenges, this episode is packed with practical insight, reassurance, and real-world advice. Find Phoenix at raisetorise.co.uk and LinkedIn.

    33 min

  4. 12/05/2025

    COPY THAT #16 "Cautionary Tales, Insurance/Isnurance/Insunarce & Alien vs Predator" with Anne East

    This week, Lewis is joined by freelance copywriter Anne East to talk career zigzags, long-form writing, and the curious joy of falling down research rabbit holes. From Cosmopolitan work experience to a decade in retail buying, to a local authority web author job and finally 10 years of freelancing, Anne shares how she built a flexible career around writing, parenting and sheer persistence. Anne talks methodical writing, agonising over intros, why cleaning the kitchen is often the best cure for writer’s block, and the power of clear, simple copy over unnecessary complexity. They also talk about the underappreciated gem that is Alien vs Predator, the beauty of listening to Chopin in the rain, and the glory that is Alan Menken's score for Disney's The Hunchback of Notre Dame. Find Anne on LinkedInVisit her website, Black Stag Copy

    1h 2m

  5. 12/01/2025

    Supporting Mental Health at Work with Liz Maughn (Empower Mental Health Training & Consultancy)

    In this episode of QuadCast, Sara is joined by ⁠Liz Maughn⁠ from ⁠Empower Mental Health Training & Consultancy⁠ for an open and practical conversation about mental health at work. Liz shares her journey from decades in social care to becoming a mental health first aid trainer, and why proactive support is essential for every business. They explore how mental health first aid works, the signs leaders and colleagues should look out for, why prevention saves time, money and stress, and how organisations can build policies and cultures that genuinely support people. If you’re a business owner, manager, or employee who wants to make your workplace safer, healthier, and more supportive, this conversation is a great place to start. Find Liz on ⁠LinkedIn⁠ Visit Empower Mental Health Training & Consultancy's ⁠website⁠ 🔗 Explore More from AlphaQuad 🌐 Website: ⁠⁠https://www.alphaquad.co.uk/⁠⁠ Music from ⁠⁠⁠⁠⁠⁠⁠#Uppbeat⁠⁠⁠⁠⁠⁠⁠ (free for Creators!): ⁠⁠⁠⁠⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠⁠⁠⁠⁠ License code: G9SCINP8RPI9FMYA

    26 min

  6. 11/28/2025

    COPY THAT #15 "Poetry, Poldoore & Marco Pierre White" with Mitchell Wood

    This week, Lewis is joined by Mitchell Wood, a poet turned freelance copywriter. From leaving school at 16, discovering poetry, and completing Open University creative writing degrees, to going in-house before finally taking the freelance leap for family and flexibility, Mitchell shares how he built a generalist career spanning cosmetics, construction, sustainability, cooking, pets, accounting...and a whole load of LinkedIn ghostwriting. They get into Spider-Man, the uncanny valley, Poldoore's unique blend of jazz and funk, and that time Marco Pierre White read Mitchell’s script on camera. Find Mitchell on LinkedInVisit his website: contentwithmitch.co.uk

    48 min

  7. 11/21/2025

    COPY THAT #14 "Banks, Botox & Being Your Own Biggest Fan" with Suzanne Frear

    This week, Lewis is joined by freelance copywriter Suzanne Frear to talk career pivots, storytelling, and why good enough is often more than good enough. From 18+ years facilitating and admin-ing in a European bank in Germany, to maternity leave experiments with newsletters, to finally walking away post-Brexit to go all-in on words, Suzanne shares how she rebuilt a career around writing, community and human connection. There’s chat about working with everyone from osteopaths and aesthetics clinics to antique dealers in the Outer Hebrides, and why not niching by industry has actually become her niche. They also dig into ghostwriting so clients “hear themselves” on the page, allyship charities, social-change film festivals, and the importance of being your own biggest fan. ...and once again, Lewis recommends The Exorcist and Barbra Streisand's memoir... Find Suzanne on LinkedIn Visit her website

    59 min

  8. 11/14/2025

    COPY THAT #13 "LinkedIn Situationships, Aaron Sorkin, & the Sweet Smell of Ingenuity" with Sam Whitlock

    This week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.” From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests). They dig into open briefs that start with “what fun could we have?” and lead to brand strategy, employer brand, and culture, finding your own voice vs. finetuning your brand voice, and why content marketing is shifting. Find Sam on LinkedIn Visit samuelwhitlock.com Check out Yes Friends and join their newsletter

    1 hr
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About

QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you're a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.

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