Always Lifting

Karen Norheim

Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling. 

  1. It's Time to CEO Your Health | Always Lifting Ep. 12

    MAR 5

    It's Time to CEO Your Health | Always Lifting Ep. 12

    Today’s guest is Krisna Hanks: Director of Employee Wellness at Ovadia Heart Health, co-owner of Square One Wellness, author, international executive coach, and metabolic health expert. We talk about what it means to “CEO your health” and why leaders must make wellness the priority. In this episode, we discuss: • What metabolic health really means and why it matters beyond weight • Krishna’s personal health transformation and paradigm shift • Why leaders often neglect wellness and how to change that before crisis hits • The ripple effect of prioritizing health in workplaces and families • Rethinking workplace wellness through performance and metabolic health Krisna’s expertise is a powerful reminder that health is not separate from leadership. When we prioritize our metabolic health, we elevate our performance, our impact, and the lives of those around us. Investing in your health is one of the most strategic leadership decisions you can make. Krisna Hanks LinkedIn Profile https://www.linkedin.com/in/krisnahanks/ Square 1 Wellness Health Coaching  https://www.square1wellness.com/ Ovadia Heart Health Wellness Programs  https://ovadiahearthealth.com/wellness/ Link to Employee Wellness White Papers  https://ovadiahearthealth.com/whitepaper/ Subscribe for more episodes and remember to always lift.

    41 min
  2. Lifting Others Through Laundry | Always Lifting Ep. 11

    MAR 5

    Lifting Others Through Laundry | Always Lifting Ep. 11

    Today’s guests are Ally and MC, lifelong friends, moms, and co-founders of Lessen the Loads, a service that helps families (and more) offload laundry and clutter so they can get time back for what matters most. Topics Discussed:  - How a real-life “overwhelmed mom” moment sparked the business - Going from lab partners to business partners and why their friendship works - Building a flexible, well-paid work opportunity for moms in the community - How the business expanded beyond families to seniors and local businesses - Early challenges, trial-and-error lessons, and their mantra: “Say yes, figure it out later” - Creating culture with a remote contractor team through appreciation and support - The unexpected things found in laundry (yes, it gets wild) - The bigger message: outsourcing without guilt and choosing services over stuff See links below for more info about Lesson Loads!  Learn more about Lesson Loads and their services https://lessentheloads.com/ Follow them on Instagram https://www.instagram.com/lessen.the.loads/ Follow them on Facebook https://www.facebook.com/lessentheloads Connect with them info@lessentheloads.com

    40 min
  3. The Future of Education | Always Lifting Ep. 10

    MAR 5

    The Future of Education | Always Lifting Ep. 10

    Today’s guest is Dr. Adelle Shade, Chief Innovation Officer at Alvernia University and founder of Total Experience Learning (TExpL), a framework helping educators create innovative, student-centered learning environments. We talk about: - What TExpL is and how it connects student interests to academic standards - Why teachers are essentially project managers - What innovative classrooms look like in real life - Student outcomes, including entrepreneurship and patent-worthy ideas - Scaling a mission, building culture, and the future of education Subscribe for more episodes and remember to always lift. More info: Connect with Adelle https://www.linkedin.com/in/adelle-schade/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BAlVYjmoAS%2FSVGNSzTanT1g%3D%3D Total Experience Learning https://www.alvernia.edu/TExpL About Alvernia University https://www.alvernia.edu/

    53 min
  4. Martin Guitar's Artist CEO | Always Lifting Ep.9

    MAR 5

    Martin Guitar's Artist CEO | Always Lifting Ep.9

    Today’s guest is Thomas Ripsam, CEO of C.F. Martin & Company, the legendary guitar maker founded in 1833 and revered by musicians worldwide. As Martin’s first non-family CEO, Thomas shares what it takes to honor nearly 200 years of history while still pushing the brand forward. In this conversation, we talk about: • Leading through change while protecting what makes a brand special • Craft, creativity, and the role of the artist in leadership • Culture, community, and building teams that stay connected • Curiosity, learning, and staying relevant in a fast-moving world • Sustainability and the future of making Thomas is a reminder that great leadership is not only strategy. It is imagination, intention, and heart. Subscribe for more episodes of Always Lifting. To learn more about Martin Guitars, check out https://www.martinguitar.com/ Check out their playlists on https://open.spotify.com/album/2kLoVVEePr57PFAeulX4f7?si=zPctb95QREyEXsPstkoZAQ Connect with Thomas on https://www.linkedin.com/in/thomas-ripsam/

    54 min
  5. Trust The Pineapple! | Always Lifting Ep. 8

    MAR 5

    Trust The Pineapple! | Always Lifting Ep. 8

    Today’s guest is Erica Deuschle, Managing Partner of KW Main Line and the powerhouse behind the unforgettable brand Trust the Pineapple. From charging groceries on a credit card as a young mom starting in real estate to leading a $250M+ team ranked among the top in Pennsylvania, Erica’s journey is built on grit, faith, and relentless drive. But at the core of her success is something deeper: hospitality, authenticity, and heart. Erica shares openly about family, resilience, motherhood, and what it really takes to build something meaningful without losing yourself in the process. Her message is simple and powerful: Don’t quit. Be kind. Trust your instincts. And trust the pineapple. Subscribe for more conversations about leadership, grit, and lifting others.

    36 min
  6. Murals and Metal | Always Lifting Ep. 7

    MAR 5

    Murals and Metal | Always Lifting Ep. 7

    In this episode, Karen sits down with artist, sculptor, and muralist Greg Dy Young to talk about creativity, grit, and lifting others through art. After a life-changing injury in 2017 left him facing multiple surgeries and a long recovery, Greg made the bold decision to finally put his artwork into the world. What followed were award-winning exhibits, massive community murals, and powerful sculptures made from reclaimed materials. You will hear about: - The story behind the HOPE mural for suicide awareness - Designing the vibrant American Crane mural from blueprint to installation - Creating a custom metal eagle from shop materials - Why community art empowers people who “aren’t artists” - How resilience, rejection, and risk shape creative growth Greg’s work is bold, colorful, and instantly recognizable, but at its core, it is about connection. Whether he is transforming junk into sculpture or leading 175 employees in a community paint day, his mission is simple: use what you have to make something better than you found it. If a door opens, walk through it. Subscribe for more conversations on grit, leadership, and creativity! Learn more about Greg and his work, check out his page  Follow him on socials:  https://www.instagram.com/didyoungart/ https://www.facebook.com/didyoung.art/ Contact him at didyoungart@gmail.com

    30 min
  7. The Virtual Reality Doctor | Always Lifting Ep. 6

    12/23/2025

    The Virtual Reality Doctor | Always Lifting Ep. 6

    Karen sits down with Dr. Kryn McClain—licensed professional counselor, trauma therapist and founder of Paragon Behavioral Health and Catapollo VR—to explore how mental health, leadership and immersive virtual reality can work together to lift people higher. Kryn shares her journey building a people-first therapy practice to creating VR training modules that improve real-world outcomes. She also shares practical insights on regulating yourself as a leader, building healthy culture and expanding access to care. 👉 Don’t forget to subscribe to Always Lifting 👉 Learn more about Paragon Behavioral Health Services https://www.paragonbhs.com/ 👉 Learn more about Catapollo VR https://catapallovr.com/ 👉 Learn more about the Adelyn Rose Foundation https://adalynrose.org/   / kryn-mcclain

    42 min
  8. When Leaders Care About Their People | Always Lifting Ep. 5

    12/23/2025

    When Leaders Care About Their People | Always Lifting Ep. 5

    Karen sits down with friend and fellow second-generation leader Beth Hahn, President of Berkshire Systems Group and SAH, for a conversation on building culture that lasts. Beth shares how she grew from a small startup into leading a multi-location company—and why caring for your people, serving the community and leading with integrity are the real drivers of success. Beth’s story is proof that culture isn’t a slogan, it’s what you walk past, what you reinforce and what you build every day. When leaders truly care, people and communities rise with them. 🔗 Learn more about Berkshire Systems Group at Berkshire Systems Group, Inc. (BSGI) 💼 Connect with Beth (22) Beth Hahn | LinkedIn 🎧 As always, like and subscribe to Always Lifting or stream it on all platforms

    42 min
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Trailer

Ratings & Reviews

5
out of 5
5 Ratings

About

Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling. 

Information

  • Creator
    Karen Norheim
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 Always Lifting
  • Show Website
    Always Lifting