Becoming a CEO

Elliott Stimler

What does it really take to be a CEO? In ‘Becoming a CEO,’ host Elliott Stimler, founder of CEO Branding, sits down with high-profile CEOs and founders for honest, unscripted conversations about leadership - the decisions that shaped them, the tradeoffs they accepted, and the personal cost of carrying the weight at the top.

Episodes

  1. Matt Blumberg on Storytelling, Crisis Leadership, and the Many Faces of a CEO

    MAR 17

    Matt Blumberg on Storytelling, Crisis Leadership, and the Many Faces of a CEO

    What does it really mean to become a CEO? For Matt Blumberg, multi-time CEO, founder, author, and board member, the answer isn’t about titles or authority, it’s about responsibility.  Matt explains that the CEO carries the weight of the entire company, navigating the highest highs and lowest lows, often at the same time. Drawing on decades of experience scaling companies, leading through crises, and mentoring founders, he shares candid lessons on what the CEO role really demands. You’ll hear: Why great CEOs act as the company’s chief storyteller and ambassadorWhat Matt learned leading through the dot-com crash, 9/11, and the financial crisisWhy hiring for values is just as important as hiring for competenceHow successful companies stay ahead by constantly reinventing themselvesWhy writing and publishing content can clarify a leader’s thinkingToday, Matt is the CEO of Markup AI, the global leader in AI-powered content governance for enterprises. He also serves as Chairman of Bolster and hosts ‘The Daily Bolster’, a podcast for CEOs and senior leaders. 🌐 Learn more about Matt‘s work: https://startupceo.com/ 📘 Order Matt’s book Startup CEO: https://www.amazon.com/Startup-CEO-Scaling-Business-Techstars/dp/1119723663/ 🎙️ Listen to The Daily Bolster: https://podcast.bolster.com/public/142/The-Daily-Bolster-29d59cf2 🔗 Connect with Matt on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Follow Becoming a CEO for more conversations with founders and CEOs about what it really takes to lead.

    36 min
  2. David Siegel on Culture, Kindness, and the Cost of Leadership

    10/28/2025

    David Siegel on Culture, Kindness, and the Cost of Leadership

    What does it really mean to lead at the highest level? For David Siegel, former CEO of Investopedia and Meetup, leadership isn’t about titles or power. It’s about culture, kindness, and carrying the weight of decisions no one else wants to make. In his time leading companies like Meetup and Investopedia, David learned that leadership is less about strategy and more about people. His philosophy - built on culture, kindness, and communication - challenges the idea that CEOs need to be ruthless to succeed. You’ll hear: Why culture always starts, and ends, with the CEOThe surprising truth about kindness and firingWhy authentic relationships are so rare at the topHow to think about life after the CEO roleWhy he regrets not investing more in personal brandingDavid now coaches CEOs and founders, and serves as Chairman of the Israel Tech Mission. He is also the author of Decide and Conquer: 44 Decisions That Will Make or Break All Leaders. 📖 Read David’s article on 'Life Without a Title' in Inc.: https://www.inc.com/david-siegel/life-without-a-title/91192739 📘 Order David’s book 'Decide and Conquer' here: https://www.amazon.com/Decide-Conquer-Decisions-Break-Leaders/dp/140023087X 💻 Book time with David: https://intro.co/DavidSiegel?source=intro 🔗 Connect with David on LinkedIn: https://www.linkedin.com/in/davidmsiegel/ Follow Becoming a CEO for more conversations with founders and CEOs about what it really takes to lead.

    57 min

About

What does it really take to be a CEO? In ‘Becoming a CEO,’ host Elliott Stimler, founder of CEO Branding, sits down with high-profile CEOs and founders for honest, unscripted conversations about leadership - the decisions that shaped them, the tradeoffs they accepted, and the personal cost of carrying the weight at the top.