Latina Money Diaries

Itzel Flores

Latina Money Diaries is where honest money conversations happen for everyday Latinas. We’re breaking the silence around budgets, debt, saving, and side hustles — no shame, just real stories. Tune in for unfiltered diary entries from women who’ve faced money struggles, made money moves, and are rewriting what financial freedom looks like in our communities. 

Episodes

  1. 10/30/2025

    Episode 6- Diary Entry #6: The cost of darkness

    In this powerful and deeply personal episode, host Itzel Flores opens up about why her family chooses not to celebrate Halloween and how faith, discernment, and financial wisdom all come together during this time of year. Itzel shares her perspective on how Halloween isn’t as innocent as it seems, explaining the spiritual side that many overlook from the darkness it glorifies to how it quietly seeps into our homes, schools, and even churches. She breaks down how the enemy uses distraction and fear to pull us away from peace, purpose, and God’s light. But this isn’t just a spiritual talk it’s a financial one too. 💰  Itzel reminds us how easily Halloween (and other cultural “traditions”) drain our wallets, our focus, and our energy. From costume shopping to candy to over-the-top decorations, the costs add up and so does the distraction. She encourages listeners to be intentional with their money and their mindset, reminding us that not every trend deserves our participation or our paycheck. You’ll hear how her family stands firm in their faith focusing instead on peace, gratitude, prayer, and time together. She opens up about teaching her daughter that not everything fun is good for us and that choosing light over darkness is one of the most empowering financial and spiritual decisions we can make. As the episode closes, Itzel begins to share her next journey buying her family’s home and the lessons she learned about choosing the right realtor, staying patient through the process, and how faith and finances once again came together to guide her.

    28 min
  2. 10/22/2025

    Episode 5- Diary Entry #5: Hidden Costs of a New Business

    In this heartfelt episode of Latina Money Diaries, host Itzel opens up about the leap of faith that changed everything — leaving the safety of corporate life to build a family business from the ground up. After years in banking, learning the ins and outs of credit, lending, and financial growth, Itzel and her husband decided to start their mobile welding and fabrication business in 2019. With no loans, no investors, and no backup plan besides faith, they trusted God and took their first step into entrepreneurship. sharing what those early days were really like — the fear, the excitement, and the powerful moment they realized their first $3,000 job brought in more profit in one day than a week and a half of a 9-to-5 paycheck. From that point on, faith and strategy became their foundation. This episode dives into the real-life lessons that every aspiring entrepreneur needs to hear: 💼 How they ran their business with wisdom — saving, planning, and paying everything in cash. 💖 The power of saying “no” to debt until they were ready to build credit intentionally. 📊 What it really costs to start and maintain a business — from insurance and tools to licenses and taxes. 🙏 How faith guided them through uncertainty, slow seasons, and big breakthroughs. Itzel reminds listeners that success isn’t about how much money you make — it’s about how wisely you manage what you have, and who you trust to guide you through it. Through tears, gratitude, and laughter, she paints a picture of what it means to build not just a business, but a life rooted in purpose and peace.

    24 min
  3. 09/02/2025

    Episode 1- Diary Entry #1: How My Childhood Shaped My Money Mindset

    Hola, baby girls! 💖 Welcome to the very first episode of Latina Money Diaries! I’m your host, Itzel Flores, and today I’m getting real about my own money story — from growing up in Brownsville, Texas, one of the poorest cities in America, to learning firsthand what it takes to survive, stretch every dollar, and build a foundation for financial confidence. I grew up with a single mom and two brothers, in a home where money was always tight, but love and resilience were never in short supply. In this episode, I share the lessons I learned from watching my mom work full-time, go to school, budget every dollar, and make magic happen for our family — sometimes with just a calculator and a whole lot of determination. We’ll dive into:  💡 What money looked like growing up in a low-income household  💡 How my mom taught me about sacrifice, prioritization, and resourcefulness  💡 The clever ways she managed bills and even credit to make ends meet  💡 Early lessons that shaped my mindset about money and inspired me to help other Latinas take control of their finances This episode is all about real stories, real struggles, and real lessons — no shame, no judgment, just honest conversations to help you feel seen, empowered, and ready to start your own money journey. Tune in and join me as we start Latina Money Diaries — porque money doesn’t have to be scary; it’s just another tool to build the life you deserve. 🎙✨

    12 min

About

Latina Money Diaries is where honest money conversations happen for everyday Latinas. We’re breaking the silence around budgets, debt, saving, and side hustles — no shame, just real stories. Tune in for unfiltered diary entries from women who’ve faced money struggles, made money moves, and are rewriting what financial freedom looks like in our communities.