The F**k It Shift

Adam Ross
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  • Self-Improvement

Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The F**k It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

  1. 6d ago

    The self-doubt that keeps you from becoming the 1%

    In this episode of The F**k It Shift, Adam Ross breaks down the kind of self-doubt that keeps people from taking the risk, chasing the next level, and becoming part of the 1%. Adam talks openly about rebuilding after failure, the fear of trying again, and how old losses can create a belief system that quietly convinces you it can’t be you. He explains why self-doubt is rarely about skill. More often, it’s about the stories you keep telling yourself, the roadblocks you create in your own mind, and the fear of becoming someone you don’t yet believe you are. This episode also introduces a practical exercise for getting past self-doubt: writing down the negative thoughts, writing the opposite truth beside them, and crossing out the lies your brain keeps repeating. Adam shares why failure doesn’t have to be the thing that stops you. Sometimes, once you learn from it, failure becomes the thing that builds you. Because faith doesn’t make it happen. It makes it possible. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    10 min

  2. Jun 20

    The chess analogy that changes everything about life.

    In this episode of The F**k It Shift, Adam Ross breaks down a simple chess analogy for anyone dealing with betrayal, loss, change, or a relationship that didn’t work out the way they thought it would. Adam explains that in chess, the game only ends when the king falls. Pieces can be lost. Pawns can be sacrificed. The board can change completely. But if the king is still on the board, there are still moves left. He connects that idea to real life: business partners leaving, relationships ending, people betraying you, or certain seasons coming to a close. Those moments can hurt, but they don’t always mean the game is over. Sometimes the hardest part is accepting that not every person is meant to stay on the board forever. Some people are only in your life for a season, and losing them may be part of the move that allows you to keep going. This episode is a reminder to panic less about the piece that fell off the board and focus more on the moves you still have left. If the king is still standing, you’re still in the game. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    3 min

  3. Jun 16

    The real threat of AI isn’t what you think.

    In this episode of The F**k It Shift, Adam Ross dives into one of the biggest conversations happening right now: AI, the future of work, and what actually makes humans valuable. Adam breaks down why the real threat of AI may not be the technology itself—but what happens when people rely on it without developing emotional intelligence, communication, empathy, and the ability to think for themselves. The conversation explores why emotional IQ could become one of the biggest separators in the job market, especially as AI starts taking over more technical tasks. Adam explains why being smart with AI is only part of the equation. The real advantage comes from being able to connect human to human, understand pressure, lead through failure, and bring something to the table that a machine can’t. He also talks about the power being handed to AI companies, why society should be paying closer attention, and how AI—like social media—can either become a tool that makes people better or something that makes people more passive, distracted, and dependent. For students and young professionals, Adam gives a direct warning: your degree alone may not be enough anymore. Whether you’re studying law, accounting, bookkeeping, or any field that could be disrupted by automation, the opportunity is in learning how to pair your knowledge with AI and becoming the kind of person a company still wants in the room. This episode is a wake-up call about the future of work, the importance of emotional intelligence, and why the people who win with AI will be the ones who learn how to use it without losing what makes them human. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    9 min

  4. May 16

    How to Stop Letting Other People’s Opinions Control You

    In this episode of The F**k It Shift, Adam Ross breaks down why so many people feel controlled by the opinions of others—and how to finally take that power back. Whether it’s negative comments online, expectations from friends and family, or the pressure to constantly please others, Adam explains how easy it is to lose yourself trying to live up to what everyone else wants. He challenges the idea that every opinion deserves your attention, pointing out that most criticism has very little to do with you—and everything to do with the person giving it. At the same time, he also highlights the importance of being honest with yourself when feedback is actually valid, and using it as a tool for growth instead of something to take personally. The conversation dives into the trap of people-pleasing, why you can never truly satisfy everyone, and how constantly putting others first will eventually leave you drained and disconnected from what actually matters. Adam also shares the importance of shrinking your circle—focusing on the people who truly matter, whose opinions align with your values, and who actually play a role in your life. This episode is a reminder that you don’t need approval to move forward—and that learning to choose yourself is one of the most powerful shifts you can make. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    6 min

  5. May 13

    The Truth About Luck That Nobody Wants to Hear

    In this episode of The F**k It Shift, Adam Ross breaks down the idea of luck—and why most people completely misunderstand it. We often credit success to being “lucky” and failure to being “unlucky,” but Adam challenges that belief, explaining that what we call luck is usually the result of preparation, habits, and intentional actions repeated over time. He shares how small daily rituals—whether it’s how you think, how you act, or how you prepare—quietly position you to recognize and act on opportunities when they show up. What looks like luck from the outside is often just consistency and readiness behind the scenes. The conversation also explores how labeling yourself as “unlucky” can become a way to avoid accountability. Adam explains why it’s easier to blame circumstances than to take ownership of the decisions and patterns that led you there—and how that mindset keeps people stuck. He also reflects on one of the hardest lessons he’s learned: nobody is coming to save you. Real change only begins when you stop waiting and take responsibility for your life, your choices, and the direction you want to go. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    8 min

  6. May 8

    3 Things I Wish I Started in My 20s (I Learned the Hard Way)

    In this episode of The F**k It Shift, Adam Ross shares three things he wishes he started in his 20s—and why learning them later in life came at a cost. From investing and health to what you feed your mind, Adam breaks down how small, consistent decisions made early can completely change the trajectory of your life. He challenges the belief that you need a high income to build wealth, explaining instead why understanding how to invest—even with less—is what actually creates long-term freedom. The conversation also dives into the importance of treating your body like an asset, not an afterthought. Adam explains why the habits you build around food, energy, and discipline in your 20s show up later in ways you can’t undo—no matter how much money you make. He also highlights something most people overlook: what you’re feeding your brain every single day. From social media to conversations, Adam explains how being intentional with your mental input can shape your beliefs, your standards, and ultimately your results. This episode is a reminder that success isn’t built through short bursts of effort or “grinding”—it’s built through long-term, intentional decisions repeated over time. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    13 min

  7. May 2

    Why Affirmations Don’t Work… For You

    In this episode of The F**k It Shift, Adam Ross breaks down why so many people believe affirmations don’t work—and why that belief might be the exact thing holding them back. Most people dismiss positive self-talk because they don’t see immediate results. But Adam challenges that thinking, explaining that the real issue isn’t affirmations themselves—it’s the years of negative self-talk that have been running in the background, shaping your beliefs, identity, and decisions. He shares how your inner voice is often built over decades, starting in childhood, influenced by parents, environments, and experiences that slowly condition you to play it safe, think small, and doubt yourself. The conversation explores how negative thinking becomes comfortable, why your brain is wired to protect you (even if it holds you back), and how most people unknowingly reinforce the very mindset they say they want to change. Adam also explains that affirmations aren’t a quick fix—they’re a long-term process of reprogramming the way you speak to yourself. And before you can even begin to think positively, you have to get honest about the negative patterns that are already there. He shares a simple but powerful exercise to expose your inner dialogue, and why identifying those thoughts is the first real step toward changing them. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    18 min

  8. Apr 27

    Why 3 Out of 10 Makes You Elite (In Life Too)

    In this episode of The F**k It Shift, Adam Ross breaks down a simple idea that goes against everything we’ve been taught: you don’t need to win all the time to be successful—you just need to win enough. Using the concept of “3 out of 10,” Adam explains how some of the best performers in the world are considered elite while only succeeding a fraction of the time. From sports to business to everyday life, he challenges the belief that success is about perfection—and shows why it’s actually built on repeated failure. After losing everything at one point in his life, Adam shares how his relationship with failure completely changed. What once felt like the end became something he now sees as feedback—data that helps refine the next move instead of something that defines the outcome. The conversation also explores why so many people stay stuck chasing comfort, avoiding risk, and tying their self-worth to outcomes like grades, results, or external validation. Adam unpacks the idea that people aren’t truly afraid of failing—they’re often afraid of what happens if they succeed and have to live up to it. He also offers a clear definition of what it means to lose, and why in his view, the only real failure is breaking the commitments you make to yourself. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    7 min
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About

Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The F**k It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

Information

  • Creator
    Adam Ross
  • Years Active
    2025 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © 2026 The Fuck It Shift
  • Show Website
    The F**k It Shift