The Truth About Radio podcast with Dave Sturgeon

DAVE STURGEON
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Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

  1. 1D AGO

    WORLD RADIO DAY - 2026

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    2 min

  2. FEB 10

    Myth #20: Radio Has Optimized it's Influencer Capabilities

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    2 min

  3. FEB 2

    Myth #19: Live Radio Endorsements Hurt Programming

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    2 min

  4. JAN 23

    Myth #18: Loyalty is Dead with Modern Audiences

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    2 min

  5. JAN 14

    Myth #17: Influencer Marketing is Only Available on Social Media

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    3 min

  6. JAN 6

    Myth #16: A Lead is a Lead

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    2 min

  7. 12/18/2025

    Myth #15: Radio Can't Compete With Digital

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    2 min

  8. 12/11/2025

    Myth #14: Part 2 of It's Either Radio OR Digital

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    2 min
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About

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

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