Some SoMe - Weekly social media trends!

Lea Schwegler, Frederik Dreier
  • 5.0 (1)
  • MARKETING

Stay current on social media trends in short weekly episodes: "some SoMe" gives you short updates on what’s trending across Social Media. Hosted by Freddy (a millennial) and Lea (Gen Z), both working in social media every day. No (ok, maybe a little bit) banter and blah—but mainly matters, how it works, and why it’s relevant. New episodes every Tuesday.

  1. Feb 17, 2026 - Chinese New Year, Vague Posting & Tip Stacking

    2D AGO

    Feb 17, 2026 - Chinese New Year, Vague Posting & Tip Stacking

    Neues Jahr, neuer Podcast! Okay: Es ist **Chinesisches Neujahr** – und der Podcast ist basically noch der alte, nur jetzt **auf Deutsch**. In dieser Folge sprechen wir über **Social Media Trends 2026** und drei Themen, die gerade überall sind: **Trend #1: Chinesisches Neujahr / Lunar New Year Content** Der perfekte Zeitpunkt für **Neuanfänge**, inspirierenden Content und um den eigenen **Neujahresvorsätzen** (oder der Content-Strategie) eine zweite Chance zu geben. **Trend #2: Vague Posting** Schon jetzt als einer der nervigsten Trends gehandelt: **Vague Posting** ist die Kunst, **Engagement** zu provozieren, indem man absichtlich Kontext weglässt. Alles bleibt ein bisschen kryptisch – und genau deshalb explodieren die Kommentare. **Trend #3: Tip Stacking** Ein Klassiker mit Performance-Potential: Beim **Tip Stacking** feuerst du viele Tipps in kurzer Zeit ab – für maximalen **Mehrwert**, mehr **Follower** und eine Community, die wirklich dranbleibt. Keywords: Chinesisches Neujahr, Lunar New Year, Social Media Trends, Vague Posting, Tip Stacking, Content Strategie, Engagement, Instagram, TikTok, Creator Economy

    22 min
  2. Feb 10, 2026 - Bad Bunny, Admin Nights & Drag Paths

    FEB 10

    Feb 10, 2026 - Bad Bunny, Admin Nights & Drag Paths

    Bad Bunny is everywhere and his Super Bowl performance is probably already in your feeds. Surprised? You shouldn't be :P. Our first trend is the whole Benito Bowl Topic. How do brands take part in pop-culture? Does it help reach followers and boost sales? And did I just wrote the last sentence for the SEO? The second trend is all about getting your life together: "Admin Nights" as the GenZ's like Lea call it. We like this trend because it opens up a new opportunity to be relevant in the lives of your target group. Just understand your followers bubbles, join and most important: don't let it burst! For the third trend we are getting deep: "Drag path" is all about emotional storytelling, opening up and sharing with your followers. We also talk "what is entertainment" and reach the genius conclusion "Entertainment is the opposite of boring". And last but not least, we end this rather talky episode with a very complicated outro. Well. What can you do?

    23 min
  3. Feb 03, 2026 - Reality TV Edits, Creative CTAs & Living Rent Free In My Brain

    FEB 3

    Feb 03, 2026 - Reality TV Edits, Creative CTAs & Living Rent Free In My Brain

    After admitting, that we didn't predict the lonesome Penguin-Trend we talk about "Reality TV Edits", a creative way to reveal CTAs on TikTok and stuff that lives rent free in our brains. Yes, brains, not heads. The first trend revolves heavily around Storytelling and editing your Content in a Reality TV Style - high effort, higher outcome! This piece of Content could become your lighthouse. Your stand-out edit to reach new followers and let your community peek behind the curtain of your brand. The second trend is a now or never kind of text-reveal on TikTok. Spread your message by jumping around, become trending and tell your community basically everything you want. Our last trend is the return of the Roman Empire: "Living Rent Free In My Brain" makes use of a song that's trending on TikTok right now and you can use it to highlight whatever! As long as it entertains your followers, anything goes.

    24 min
  4. Jan 27, 2026 - Owls, Victoria Beckham & Macron

    JAN 27

    Jan 27, 2026 - Owls, Victoria Beckham & Macron

    This week, we start with some impressions. Owl-impressions to be specific. A trend that's not only easily adaptable but also hilarious! "Whoo" would have thought? Then, we get juicy and spill the tea: Victoria Beckham crashed her sons wedding-dance and since there is no footage of this incident, the socials just started imagining how it might have looked. Not a meme, rather a trending topic for your to get creative with, entertain your community, reach some new followers and maybe even drive your sales? For the last trend we have to thank Macron! "For sure" became an instant classic. Use it. Stitch it. Let the president of France sell your products, gain new followers and all this without having to get political. Great, right?

    19 min
  5. Jan 20, 2026 - Nobody cares what you post?

    JAN 20

    Jan 20, 2026 - Nobody cares what you post?

    You know these doubts? This always lingering question if anybody even cares about what you post? Our first trend this week plays with this exact situation. It's a shout-out to your biggest supporters and/or haters. But as long as it drives engagement we don't really care, do we? ;) Anyways, this is perfect to please your community, strengthen your bond to your followers and even gain some new ones! Our second trend is not as wholesome as it sound: "It's ok, people make mistakes" it's rather a cheeky punchline then a healthy error culture. We think this trend is as funny as it is useful to showcase your products, drive sales and create fast & funny content. Honestly - there is no reason to not make use of this Social Media Trend! Third but not least: "The Trio Trend" - here the goal is to tell three relatable traits to drive engagement. This is one of the more challenging trends, but also a very worthwhile one. Why? You get three chances to drive engagement. Three chances of reaching more followers. And three chances to make your community laugh.

    21 min
  6. Jan 13, 2026 - 2016 Nostalgia, 365 Buttons & Fake Green Screens.

    JAN 13

    Jan 13, 2026 - 2016 Nostalgia, 365 Buttons & Fake Green Screens.

    We're kicking of 2026 by traveling back ten years: 2016 Nostalgia is the first trend and it's so so so engaging! You literally just need to post content in the realm of "remember when?" and wrap your followers in a nice warm cozy blanket of nostalgia. Why this trend works? Well, listen to the episode! But it's safe to say that this is a highly engaging trend that invites your audience to comment, follow and reminisce. The second trend is all about being in on the inside joke and is there a better feeling? The "365 Buttons" are a current trend that is all about not explaining yourself. But more important, it's also about showing your audience that you are in on relevant topics and speak Social Media fluently. New followers guaranteed. For the last trend, we picked up a highly creative & entertaining format idea you can copy and adjust specifically to your / your companies / your clients needs. It's all about entertaining your audience and remember: On Social Media you do not advertise. You entertain. You might be able to push content, but your audience is also able to swipe on it. Oh, getting preachy here... Nobody reads this anyways, right? But you know what? If you did read until here, just DM us on Insta the Code 3434 and I`ll invite you to a bottle of Champagne. First come first serve. ;) Here comes the SEO stuff: TikTok, Instagram, LinkedIn, YouTube, X/Twitter, Threads, BeReal, Snapchat Viral Trends, Viralität, Trending Audio, Trending Topics, Social Media Trends, Content Trends, Platform Updates, Algorithm Updates Reels, Stories, Carousels, Short-Form Content, Long-Form Content, UGC (User Generated Content), Behind-the-Scenes, Tutorials, POV-Content Content Strategy, Social Media Marketing, Performance Marketing, Community Management, Creator Economy, Influencer Marketing, Organic Reach, Engagement Rate Content Ideas, Content Inspiration, Creative Concepts, Storytelling, Brand Voice, Authentic Content, Relatable Content AI Content, ChatGPT, AI Tools, Gen Z Marketing, Micro-Trends, Niche Content, Algorithmus-Hacks, Social Commerce Social Media Manager, Content Creator, Marketing Teams, Agenturen, Brands, CMOs, Creator erklärt, analysiert, decoded, deep dive, Insights, Learnings, Best Practice, Case Studies

    23 min
  7. We'll be back in January!

    12/09/2025

    We'll be back in January!

    We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

    1 min
  8. A Little SomeSoMe Sorry

    12/02/2025

    A Little SomeSoMe Sorry

    Yeah... the reality of working in marketing in December caught up with us and we didn't manage to produce an episode this week. We are sorry, we truly are. But don't worry, we'll be back next week!

    1 min
See All (22)

About

Stay current on social media trends in short weekly episodes: "some SoMe" gives you short updates on what’s trending across Social Media. Hosted by Freddy (a millennial) and Lea (Gen Z), both working in social media every day. No (ok, maybe a little bit) banter and blah—but mainly matters, how it works, and why it’s relevant. New episodes every Tuesday.

Information