Cherie Hager: Building SALT, ending period poverty, and designing work-life integration Cherie Hoeger, founder and CEO of SALT, shares how a personal family need turned into a purpose-driven company creating reusable period care products. This conversation covers the origin story of SALT, the impact of period poverty worldwide, and how Cherie has built a business, family life, and leadership rhythm around intention and service.We discuss product innovation, global distribution, motherhood, entrepreneurship, and the mindset shifts that helped Cherie grow from a technical writer and mother of six into the CEO of an eight-figure company. Key topics Cherie explains how a call with her aunt in Venezuela revealed how inaccessible basic care products had become for women and families there.She shares her first experience with menstrual cups, discs, and period underwear, including why they felt more comfortable, longer lasting, and more dignified than disposable products.The conversation explores period poverty as a global issue affecting over 500 million women and girls, and why reusable products can create a longer term solution than disposable donations alone.Cherie describes SALT’s give back model, including donating over 160,000 products across 60 countries.She talks about designing products for multiple uses, including periods, bladder leaks, postpartum recovery, discharge, and sweat.Cherie explains how SALT positioned itself as a trusted, mainstream brand through packaging, branding, and a retail-ready product strategy.She recounts the pivotal buyer meeting that led to Target taking the brand nationwide in its second year.Cherie reflects on her earlier layers, including Capoeira, e-commerce, real estate, and technical writing, and how each one prepared her for building SALT.She shares how motherhood and entrepreneurship overlap, especially in the need for leadership, planning, emotional resilience, and energy management.Cherie outlines her philosophy of work-life integration, including family councils, quarterly goals, a 90-minute morning routine, and an in-office preschool.