Ecommerce Marketing Chats

Charles Travers & Jimmy Dalgleish
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Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

Episodes

  1. 4D AGO

    EMC #11: CPC Calculator, AI Search Data & The Best Shopify Store to Copy

    Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist). In this episode, we cover three topics that every ecommerce store owner can take action on right now: Jimmy reveals a cost per click calculator he built with AI in 12 minutes. It uses just three metrics, your average order value, conversion rate, and profit margin, to tell you exactly what you can afford to pay per click before you start losing moneyCharles breaks down the new Bing Webmaster Tools AI performance dashboard. For the first time, you can see which pages on your site are being cited by Microsoft Copilot, what "grounding queries" are driving those citations, and what this means for your AI search strategyWe spotlight OBVI (myobvi.com) as the gold standard for Shopify store conversion rate optimization. From their minimalist collection pages to their long-form product pages packed with upsells, cross-sells, and quiz funnels, this is the site every ecommerce brand should studyWhether you're running Google Ads, optimizing for AI search, or trying to improve your website's conversion rate, this episode gives you a clear action plan. 📩 Free Resources Subscribe to Charles's newsletter "In The Search Trenches" for weekly ecommerce SEO and AI search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter 👥 About the Hosts Charles Travers - Shopify SEO & AI Search Consultant helping 7-8 figure DTC brands grow organic visibility, traffic and revenue. Jimmy Dalgleish - Google Ads specialist and ecommerce coach. 🔗 Connect With Us Facebook: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

    31 min

  2. FEB 14

    EMC #10: AI Tools Every Ecommerce Store Owner Should Be Testing in 2026

    Which AI tools are actually worth your time as an ecommerce store owner in 2026? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now. Charles dives into Claude's new browser extension - still in beta but already capable of writing product descriptions, running competitor UX analysis and executing tasks directly inside Shopify. He also introduces SEO Gets, the visual Search Console tool that's quietly replacing GA4 for ecommerce SEO. Jimmy reveals the hidden Shopify marketing report most store owners have never opened, which shows exactly which products are being purchased via ChatGPT and other LLMs. Plus they discuss why 2026 is the year visionaries can finally build without developers - with a real example of a functional app built in five minutes. You'll learn: Claude's browser extension (beta): Write product descriptions, run competitor analysis and execute Shopify tasks autonomouslyThe Claude Cowork workaround if your Mac isn't M4 (use the Chrome extension instead)How to find the hidden Shopify marketing report showing your ChatGPT traffic sourcesHow to see exactly which products are being purchased via ChatGPT (and use it to improve other descriptions)Why GA4 is no longer the gold standard and what to use insteadSEOGets tool: Visual Search Console data with branded vs non-branded click breakdownBranded clicks benchmark: Under 30% is healthy, 85%+ means no SEO has been doneTopic clusters: Identifying which product categories drive the most organic trafficMinimum viable paid setup: Google shopping/brand campaign + Meta remarketingBuilding a functional app in 5 minutes using Google AI StudioChatGPT ads now live in the US - first mover advantage still availableWhy carving out half a morning per week for AI experimentation compounds quicklyAbout the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from 7 & 8 figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    29 min

  3. FEB 5

    EMC #9: Stop Chasing Generic Keywords (Search Intent Strategy Explained)

    Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches. Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done the marketing heavy lifting. Charles addresses the "SEO is dead" narrative with real data showing Google still drives 95%+ of organic traffic. You'll learn: Search intent strategy: Generic = research phase, Specific = ready to buyReal examples: Budget first aid kits vs premium MOLLE hiking kits (different audiences)Jewelry strategy: Generic "ring" vs "5 carat diamond platinum engagement ring"When to use infomercial pages for top-of-funnel educationCollection pages vs product pages based on search intentEasy mode ecommerce: $200K/month with $1-2 CPAs selling established brandsWhy creating new products needs massive market education (and often fails)Product market fit importance: Proven market vs reinventing the wheelGoogle still drives 95%+ organic traffic despite "SEO is dead" narrativeThe LLM traffic growth illusion: 650% increase = 2 clicks to 4 clicksWhen SEO actually dies (hint: when Gemini becomes Google's default)AI improving at search intent grouping - worth retesting this weekWhy founders without SEO fundamentals fail with AI promptingChatGPT ads launching - Jimmy adding as service for first mover advantageSecondary laptop strategy for safely testing AI agents (security concerns)Backlink opportunities: Supplier "find a dealer" pages (90 identified for one client)Why visibility matters more than traffic for LLM success metricsAbout the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    46 min

  4. JAN 21

    EMC #8: ChatGPT Launches Paid Ads! First Mover Advantage for Ecom Brands

    Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks). Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt. They share real client data showing the massive gap between optimized and non-optimized stores - one client gets 5% of traffic from ChatGPT whilst another with generic descriptions gets just 6 visits in 90 days. Charles reveals his complete shift to AI content after data proved it performs equally to human writers, and they introduce the "hero product strategy" that's transforming product visibility. You'll learn: Why ChatGPT ads are a massive first mover opportunity (US-only launch for free users)Real data: ChatGPT as 5th biggest traffic source vs 6 visits in 90 days - the description differenceThe hero product strategy: Make every SKU a hero for one specific condition or benefitWhy dog treat brands should target "runny poo" not "gut health" searchesCharles's complete shift to AI content and the performance data behind itWhy the research phase matters more than the writing for AI contentHow to ask better questions than customers would ask AI directlyBacklink strategy: Leveraging supplier "find a dealer" pages for free linksThe web agency footer link debate and why it benefits no oneWhy the agency model is dying but operators are thrivingWhich marketing roles are most at risk from AI (ad strategists, junior buyers)Why AI makes experienced operators more valuable, not lessProduct description quality checks using Google Shopping search term reportsAbout the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    30 min

  5. JAN 15

    EMC #7: Google's New AI Business Agent Changes Everything for Ecommerce

    Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center. This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product descriptions are optimised correctly. Jimmy shares real data showing AI search now drives 5-10% of revenue for some clients (up from 0.5% at the start of 2025). He breaks down why certain products dominate AI recommendations whilst others get zero visibility, and it all comes down to product description quality. You'll learn: What Google's new AI Business Agent does and why it matters for your storeWhy product descriptions are now more critical than your meta titles for AI visibilityThe targeting mistake most brands make in product descriptions (features vs. benefits)Real example: Why only 5 out of 3,500 products drive ChatGPT sales for one storeHow to write descriptions that tell AI exactly who your product is forWhy copying manufacturer descriptions guarantees zero AI visibilityThe Simprosys Google Shopping Feed tool that syncs Shopify page titles & meta descriptions with Google Merchant CenterHow to get super admin access for the Business Agent (hint: it's not in Merchant Center)Why bulk AI optimization fails and the agent approach that works betterBlog posts still work, but research matters more than the writingGemini vs ChatGPT: The preference shift happening amongst SEO professionalsDirect checkout within Google's AI interface coming soonAbout the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses.Free Resources:Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights from seven-figure Shopify brands: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    32 min

  6. 11/08/2025

    EMC #6: Black Friday Mistakes & Why "It's Not For My Brand" Is Costing You Money

    Can the busiest ecommerce shopping period of the year really not be right for your brand? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand." They break down why this lazy thinking is leaving serious money on the table and share creative strategies that work even for premium, no-discount brands. Jimmy also makes a big announcement about his plans to launch his own ecommerce brand in 2026, sharing his ChatGPT brand naming process and why he's choosing organic social over Google Ads for initial growth. Charles reveals the push notification results that generated over $100K in revenue with just 2 hours of monthly management. You'll learn: Why every ecommerce brand can participate in Black Friday (even premium brands that never discount)The Merry People case study: Free socks instead of discounts still crushes Black FridayCreative Black Friday promotions: competitions, giveaways, refund strategies, and mystery giftsHow one brand saw 136% sales increase from a single Black Friday prep email (no discount required)Push notification results: $100K+ revenue from 21,000 subscribers with minimal managementUp Promote affiliate app results: $1,400 revenue from one affiliate in 3 weeksHow to recruit quality affiliates and why affiliate marketing differs from paid adsLLMrefs review: The simplest tool for tracking your AI search visibilityWhy action-takers succeed while excuse-makers stay stuck in the same placeThe real difference between paid and free business communitiesAbout the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community, Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets You can also watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    1h 4m

  7. 10/15/2025

    EMC #5: Black Friday Preparation 2025: Ad Copy Secrets & SEO Collection Pages

    When was the last time you updated your brand search ad copy? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords. They break down the 57% CTR opportunity hiding in your metadata, why "high quality products" is killing your conversions, and the cross-agency communication mistake that's leaving money on the table during your biggest sales period. You'll learn: How to optimize brand search ads for Black Friday (stop duplicating your organic listings)The meta title research showing 57% CTR improvements from simplicity wordsWhy collection pages and product pages need opposite optimization strategiesEditorial-style collection pages that rank in AI search resultsThe mystery gift upsell strategy that increases AOV without heavy discountingHow to use AI for content creation without sounding roboticPerformance Max bidding concerns and rising cost-per-click trendsWhy your Google Ads, email, and social teams need to coordinate (especially for BFCM)How to write blog posts about influencers in your niche for free trafficThe future of search: AI Overviews, Tesla phones, and Meta smart glassesAbout the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our FREE Facebook community, Shopify Marketing Secrets:https://www.facebook.com/groups/shopifymarketingsecrets Watch the full episode on our YouTube channel: https://www.youtube.com/@EcommerceMarketingChats

    57 min

  8. 10/09/2025

    EMC #4: AI Search Acronyms Chaos, When to Scale & Black Friday Prep

    What's the right name for showing up in AI searches? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?" They unpack the ChatGPT x Shopify partnership, attribution tracking nightmares, and why claiming "Black Friday doesn't work for my business" is costing you money. You'll learn: The ongoing acronym debate: GEO, LLMO, AEO, SEO AI or just "AI Search"?Why Shopify stores have a massive competitive advantage in AI searchWhen to scale based on ROAS vs break-even calculationsAttribution tracking reality: why platforms claim credit for same conversionsServer-side tracking importance for accurate revenue reportingCreative Black Friday approaches beyond sitewide discountsThe $150K revenue month that actually lost $10K in profitWhy weekly client calls are a red flag for both freelancers and clients About the Hosts: Charles Travers specializes in Shopify SEO for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community. Shopify Marketing Secrets: https://www.facebook.com/groups/shopifymarketingsecrets

    1h 2m

  9. 09/25/2025

    EMC #3: Google Disables Rank Tracking Data & Black Friday Marketing Strategies

    What happens when Google breaks every SEO rank tracking tool overnight? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist). In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existing influencers and shares why most ecommerce blog content never drives actual sales. You'll Learn: How Google's technical change affects every major rank tracking platformWhy SEO tools can no longer track rankings beyond the top 10 positionsAffiliate marketing strategies with influencers already recommending your productsContent structure optimized for AI search engines and LLM visibilityBlack Friday preparation priorities that actually move the needleWhy experience commands premium pricing in marketing servicesBlog writing techniques that drive sales instead of vanity metrics About the Hosts: Charles Travers specializes in Ecommerce SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets Subscribe for weekly ecommerce marketing insights from practitioners in the trenches!

    59 min

  10. 09/15/2025

    EMC #2: The 1st Supplement Brand Designed for Outdoor Adventurers ft Hursh Dodhia-Shah, Optiventure

    How do you create the first premium supplement brand specifically designed for outdoor adventurers? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in adventure nutrition. You'll learn: How to leverage complementary partnerships (entrepreneur + content creator)Building a 25% email conversion rate from 500 subscribersPremium positioning strategy competing with Athletic GreensWhy agency skills transfer differently to ecommerce than expectedStrategic partnership approach: finding creators with aligned audiencesCustomer research tactics: emailing every single buyer for insightsInternational expansion challenges and retail partnership opportunitiesConnect with Hursh: Instagram: @optiventure.co Website: optiventure.coAbout the Hosts: Charles Travers specialises in Shopify SEO for high-SKU brands, while Jimmy Dalgleish is a Google Ads expert with 10+ years scaling ecommerce businesses.Connect With Us: Join our Facebook community: Shopify Marketing Secrets FREE SEO Health Check: Running a 7-8 figure Shopify store? Get a FREE SEO Health Check. Note: This is Episode 2 on podcast platforms, but we have 35+ previous episodes live on YouTube! @EcommerceMarketingChats

    1h 1m

  11. 09/04/2025

    EMC #1: From 30K to Nine Figure Ecom Brand - Success Traits & Black Friday Strategies

    What does it take to build a business from 30K to nine-figure revenue in just five years? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth. You'll learn: Five traits of nine-figure ecommerce foundersWhy revenue plateaus for 6+ months signal dangerBlack Friday prep strategies that workEmail automation: 10x improvement case studyPush notifications: $112K additional revenuePaid ads + SEO integration for seasonal campaignsPlus Jimmy's coaching success stories including a client who went from 0.7 to 5.7 ROAS in six weeks. Note: This is Episode 1 on podcast platforms, but we have 30+ previous episodes live on YouTube!

    1h 2m
  • 11 Episodes

About

Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

Information

  • Creator
    Charles Travers & Jimmy Dalgleish
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © 2025 Charles Travers & Jimmy Dalgleish
  • Show Website
    Ecommerce Marketing Chats