Ecommerce Marketing Chats

Charles Travers & Jimmy Dalgleish
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Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

  1. Sep 4

    EMC #28: If You Don't Know Your Numbers, You're Probably Losing Money. Here's What to Fix First

    If you can't tell your Google Ads manager what return on ad spend you need to be profitable, you're probably already losing money. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a pattern he's seeing on new client calls. ecommerce store owners who can't define their margin targets or profitability thresholds, even when their ad account looks healthy on the surface. It's become a red flag he screens for before taking on new clients. Charles then shares the Claude Code workflows he's built to automate weekly site audits, monitor redirects across large stores, manage blog content schedules via Google Sheets and Slack, and pull everything into a single SEO command centre. They also cover Black Friday preparation as a preview of dedicated episodes coming soon, including Charles's three-stage Black Friday SEO collection page strategy, Jimmy's coupon code vs automatic discount insight, push notification list building, and a couple of apps worth adding to your Black Friday stack. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/8qr7cih157o?si=gHNyOhBX2oIHVa2w #ecommerce #shopify #blackfriday #shopifyseo #googleads #ecommercemarketing #claudecode

  2. Aug 13

    EMC #27: Why Going After Broad Niches Is Killing Your Ecommerce Store Before It Starts

    Going after broad competitive niches too early is one of the most common ways ecommerce stores struggle to get traction. here's a better approach... Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a practical win from a student who used the Google Merchant Center price benchmark report to spot a pricing gap, adjusted a $2,000 product, and made a sale within 5 minutes of the call ending. Charles then shares an audit finding from a large store where expired sale collection pages were still live, indexed, and ranking on Google long after the discounts had ended. The bulk of the episode is a deep dive into niche targeting strategy. why going after broad categories too early puts you up against brands with massive audiences and budgets, how targeting specific demographics with the same product dramatically improves conversion rates, and how to use niche content and landing pages to build authority before attacking the broader category. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/rBNuuSyvszY

  3. Aug 7

    EMC #26: Why Relying on One Traffic Channel Is a Risky Way to Run an Ecommerce Business

    Three out of four students who used AI inside their Google Ads accounts tanked their tracking. here's what happened. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a cautionary story about students in his coaching community who followed AI recommendations inside their Google Ads accounts without the knowledge to push back, with three out of four seeing significant damage to their tracking and results. The core lesson: Google's goal is to sell you clicks. your goal is to buy profit. Those two things don't always align. Charles then covers a new Google Search Console feature that lets you add social media profiles as properties and see exactly which search queries are driving traffic to your YouTube, TikTok, Instagram, and X content. They also dig into why most ecommerce stores are dangerously over-reliant on Meta and Google as their only traffic levers, covering the full range of channels worth exploring including Reddit ads, Bing shopping listings, push notifications, email marketing, digital PR, and why brand consistency across platforms is becoming critical for AI search visibility. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats #ecommerce #shopify #shopifyseo #googleads #ecommercemarketing #trafficsources #aisearch

  4. Jul 30

    EMC #25: From 30K to 150K a Month. What One Ecommerce Founder Did Differently

    One student. 30K to 150K a month. since February. what made the difference? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy shares the story of a student in his coaching community who has gone from 30K to 150K a month since joining in February, and what separates that level of execution from everyone else. They get into the concept of level 10 skills on a level 2 opportunity, why AI is widening the gap between fast and slow executors, and what happens when a founder with exceptional execution finally finds the right product. Charles also shares how he automated 35 Instagram reels from the podcast archive using Claude Code, with the system now running weekly without any manual input. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/p6aXVbf3xpk #ecommerce #shopify #ecommercemarketing #claudecode #ecommercegrowth #shopifyseo #aitools

  5. Jul 16

    EMC #24: AI Is Making Everyone Busier. Here's Why That's a Problem...

    AI was supposed to give you your time back. so why is everyone busier than ever? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with something a lot of people aren't saying out loud: AI hasn't freed up anyone's time. it's just made everyone do more. Charles adds a cautionary note on quality, from guest pitch emails that are word for word identical to blog content uploaded without any formatting check. The lesson: AI gets you 80% there fast. the last 20% is where most brands are cutting corners. They also dig into why large SKU store owners shouldn't envy dropshippers, how one supplement brand doubled revenue by lifting conversion rate from 3% to 6.5% without touching the ad budget, and why organic social might be the most underused growth channel for ecommerce right now. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/GZPNN4osVNc #ecommerce #shopify #conversionrate #shopifyseo #organicsocial #ecommercemarketing

  6. Jul 3

    EMC #23: If You Turned Off Your Ads Tomorrow, Would You Still Have a Business?

    If you turned off your ads tomorrow, would you still have a business? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy returns from an ecommerce retreat where a co-founder shared how low-volume collection pages and blog content built their organic traffic from scratch. Charles breaks down how that strategy still works today, including the four-product minimum rule, when to merge collections versus split them, and why internal links should flow from blog to collection to product. They also cover why blog design is now the real differentiator, a new agentic browsing score inside Google Page Speed Insights worth checking on your own store, and the latest ChatGPT ads data after Jimmy lowers bids to $1. Tools & Resources Mentioned: - Google Page Speed Insights: https://pagespeed.web.dev - Now includes an agentic browsing score for your store - SE Rankings: https://seranking.com - Charles's current SEO and AI search tracking tool - Reddit: https://www.reddit.com - One of the most cited platforms in AI search results right now About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Find this episode and all previous episodes on our new Riverside website: https://ecommercemarketingchats.riverside.com #ecommerce #shopify #shopifyseo #collectionpages #chatgptads #ecommercemarketing #agenticsearch #blogstrategy

  7. Jun 19

    EMC #22: Claude Design, ChatGPT Ads, and Why SEMrush Just Lost a Customer

    Charles is ditching SEMrush. here's what he's switching to and why. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles announces he's moving from SEMrush to SE Rankings, breaking down the key differences including 2000 keyword tracking, 100 AI search prompts as standard and an annual price roughly half that of SEMrush. Jimmy shares an update on his ChatGPT ads testing after spending a few hundred dollars across multiple accounts, and both hosts discuss how Claude Design is transforming their workflow for proposals, slide decks, and client-facing documents. They also cover why AI is replacing the Fiverr market rather than agencies, and why Bing and DuckDuckGo are quietly becoming more relevant for certain ecommerce audiences. Tools & Resources Mentioned: - SE Rankings: https://seranking.com - SEO and AI search tracking tool with 2000 keywords and 100 AI prompts included - SEMrush: https://www.semrush.com - Referenced as the tool Charles is moving away from - Claude Design: https://claude.ai - Used for proposals, slide decks, and blog UX redesigns - Claude Cowork: https://claude.ai - Used to build a blog generation skill for ecommerce stores - ChatGPT: https://chat.openai.com - Preferred for image generation. also being tested for ads - DuckDuckGo: https://duckduckgo.com - Privacy browser seeing a resurgence among users opting out of AI search About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/BK6tUJ6Q0YE?si=yjCRo2otBJyx9-w4 #ecommerce #shopify #semrush #seranking #claudedesign #chatgptads #shopifyseo #ecommercemarketing #aitools

  8. Jun 11

    EMC #21: We're Testing ChatGPT Ads. Here's What We've Found So Far

    ChatGPT ads just launched and Jimmy is already in the testing phase. here's what ecommerce stores need to know before jumping in. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy shares his early experience with ChatGPT ads, currently live in Australia, UK, New Zealand, Canada, and the US. The approval process takes around two weeks, the recommended CPC sits between $3-5, and the ads manager is about as basic as it gets. He breaks down three campaign structures worth testing, why UTM tracking is essential from day one, and why high-ticket products are likely to see the best returns given the cost per click. Charles covers Google's announcement that AI search impression data is coming to Google Search Console, rolling out in the UK first. They also get into what a properly built blog system looks like and why refreshing old blog posts can be a quicker win than writing new ones. Tools & Resources Mentioned: - ChatGPT Ads: https://ads.openai.com - Now live in Australia, UK, New Zealand, Canada, and the US Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/jdUwVOzl2qc #ecommerce #shopify #chatgptads #openaiads #shopifyseo #blogstrategy #ecommercemarketing #aisearch

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About

Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

Information

  • Creator
    Charles Travers & Jimmy Dalgleish
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2025 Charles Travers & Jimmy Dalgleish
  • Show Website
    Ecommerce Marketing Chats