Babes Balls Brands

Janet Moreira

Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.

Episodes

  1. Building Financial Confidence: NIL, Money Management & Generational Wealth with Dontay Wilson

    JAN 27

    Building Financial Confidence: NIL, Money Management & Generational Wealth with Dontay Wilson

    NIL has turned student athletes into business owners overnight—but are they ready for what comes with it? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Dontay Wilson, Lead Advisor at Cothrine Financial and founder of Blueprint Money Management, to break down the financial realities every athlete and parent needs to understand before signing that first deal. Dontay knows the athlete journey firsthand. As a former running back at Kutztown University who grew up in the Bronx with dreams of the NFL, he understands the pressure, the identity struggle, and what happens when the game ends. Now, he's dedicated to making sure young athletes don't fumble the bag—helping them build financial literacy, confidence, and generational wealth that lasts beyond their playing careers. What You'll Learn: The three biggest financial shifts athletes face with NIL (taxes, budgeting, and long-term vision) Common mistakes young athletes make with their money (hint: social media pressure is real) Red flags to watch for when vetting financial advisors What credentials and questions matter when building your financial team The 70/30 rule and other practical tools for managing NIL earnings How to read (and question) NIL contracts before signing Why legacy starts NOW, not when you retire How parents can guide without controlling their athlete's financial decisions Tune in, take notes, and remember: your financial future is part of your legacy. SUBSCRIBE for more conversations about NIL, athlete branding, and building success on and off the field. Be part of critical conversations for sports families building athletic brands that sustain beyond playing careers. Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Dontay Wilson: LinkedIn: @Dontay-Wilson | Email: dontay@cotherineassociates.com

  2. JAN 5

    Unbreakable: The Mental Playbook Every Athlete Needs but No One Talks About

    Athletic brands built on shaky mental foundations crumble under pressure, no matter how talented the athlete. In this episode of BABES BALLS & BRANDS™, host Janet Moreira explores this reality with Misty Buck, founder of Purpose Soul Athletics and certified mental performance coach who helps athletes from youth to pros build confidence and emotional resilience through mental conditioning reps. Buck exposes the gap between mental toughness talk and actual neuroplasticity training where athletes rewire thought patterns through her PRIME winning mindset method. Her approach treats mental conditioning like physical training with daily reps, intentional practice, and measurable progress rather than hoping athletes naturally develop resilience. Janet explores breakthrough strategies for sports parents helping teen athletes separate their identity from their sport before retirement forces that crisis. Janet and Misty discuss managing pre-performance anxiety in high school football recruiting pressure, teaching mindfulness without judgment through simple number scales, and why NIL deals require mental preparation for public criticism. Essential insights for athletic scholarships strategy, building purpose-driven authentic brands aligned with personal values, and how mental toughness for young athletes means acknowledging anxiety without letting it control performance. Critical conversation for sports families building athletic brands that sustain beyond playing careers. Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Misty Buck: LinkedIn: @MistyBuck | Instagram: @TheMistyBuck | Website: PurposeSoulAthletics.com | Twitter/X: @TheMistyBuck | Marketing Agency:  Text: 786-505-1797 | Free App: Zenletes.com

  3. 11/26/2025

    ATHLETE.CON: Helping Athletes Build Brands with Practical Tools

    Athletic brands aren't reserved for elite quarterbacks signing million-dollar deals - they're accessible to any athlete willing to do the work first. In this episode of BABES BALLS & BRANDS™, host Janet Moreira exposes this truth with Sam B Green, founder of AthleteCon and NIL strategist who proved non-revenue sport athletes can outperform Division I stars in brand partnerships. Green identifies the critical mistake where athletes wait to become marketable before building brands when the actual sequence works in reverse. Her case study of a female discus thrower running a revival event with thousands of attendees demonstrates how defining your goal before chasing deals creates sustainable opportunities that last beyond athletic careers. This episode explores breakthrough strategies for sports parents helping teen athletes start content creation without burning out. Janet and Sam discuss why ChatGPT serves as a practical first step for overwhelmed families, contract red flags where athletes get trapped in revenue sharing models, and how to convert one-off brand deals into longer-term relationships. Essential insights for athletic scholarships strategy, building boards of directors through relationship trade-offs, and why the future belongs to athletes treating their brands as businesses from day one. Game-changing conversation for sports families building mental toughness for young athletes while monetizing authentic storytelling. Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Sam Green: Website: AthleteCon.io | LinkedIn: @SamBGreen | Instagram: @SamBGreen

  4. 11/05/2025

    Triple Win Partnerships: Athletic Brands Built on Authenticity

    Athletic brands aren't built through checkbox marketing and forced endorsements - they're built through authentic partnerships where everyone wins. In this episode of BABES BALLS & BRANDS, host Janet Moreira reveals this truth with Alex Onaindia, founder of Distinction Agency, who quit his job at 26 to represent 300+ athletes and brands using his triple win philosophy. Onaindia exposes the gap in athlete marketing where agents treat brand deals as contract afterthoughts rather than strategic opportunities. His inventory method helps teen athletes identify authentic partnerships based on products they actually use, creating collaborations that last years instead of ending after one campaign. This episode explores breakthrough strategies for sports parents navigating NIL deals with performance incentives and retention requirements. Janet and Alex discuss high school football recruiting considerations, the Erica Wheeler campaign that pioneered women's sports partnerships, and why athletes need a board of directors including agency representation, legal counsel, and financial advisors. Essential insights for athletic scholarships strategy, structuring NIL deals in the creator economy, and how teen athletes build workforce-ready skills through authentic brand partnerships. Onaindia shares practical examples of matching talent with campaigns based on audience demographics and conversion potential. Critical conversation for sports families building athletic brands that generate income while maintaining credibility.   Follow BABES BALLS & BRANDS and Janet Moreira: Website: BabesBallsBrands.com | Twitter/X: BabeBallBrand | Instagram: Babes.Balls.Brands Follow Janet Moreira: LinkedIn: janetmoreira | Instagram: thenilattorney | Instagram: thejanetmoreira | YouTube: @thenilattorney | Caldera Law: janet-moreira | Book Free NIL Consultation: Janet Moreira Follow Alex Onaindia: LinkedIn: Alexander-Onaindia | Instagram: @AlexOnaindia Company - Distinction Agency: Website: DistinctionAgency.com | LinkedIn: @DistinctionAgency

  5. 10/06/2025

    Building Bosses: Empowering Girls Through Sports

    Athletic brands aren't just about logos and endorsements they're about building future leaders. In this episode of BABES BALLS & BRANDS, host Janet Moreira sits down with Chiene Joy Jones, founder of Grow Our Game, who reveals a powerful truth: 94% of female executives played youth sports. From starting with six girls on the coldest winter day to now serving 275 young athletes, Jones has transformed under-resourced New York communities with basketball programs that build confidence, mental toughness, and leadership skills. Together, Janet and Chiene explore what it takes to raise resilient athletes, the reality of high school recruiting, NIL opportunities for young women, and why investing in youth sports programs creates stronger outcomes than detention facilities. They also discuss financial literacy, workforce readiness, and how young athletes can build authentic brands even before NIL deals come into play. Jones shares real stories of athletes preparing not just for scholarships and athletic success, but for leadership roles in life and business. This is a must-listen for sports families, parents, and athletes who want to build champions in the boardroom as well as on the court. Follow BABES BALLS & BRANDS : Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g Follow Chiene Joy Jones: LinkedIn: https://www.linkedin.com/in/chienejones Instagram: https://www.instagram.com/chienejoy/ Follow Grow Our Game Website: https://www.growourgame.org/ Twitter/X: https://twitter.com/growourgameny

  6. 09/19/2025

    NIL Education Over Deal Chasing: Building Athletes for Life

    The NIL game has everyone scrambling for deals, but former Division I athlete turned consultant Aisha Foy is flipping the script. In this pilot episode of BABES BALLS & BRANDS host Janet Moreira sits down with the founder of Major NIL Success to discuss why education beats deal chasing every single time. Aisha breaks down her journey at Kentucky basketball and building a consulting business that helps teen athletes and sports parents navigate the NIL landscape with strategy, not desperation. She shares real talk about why your performance doesn't determine your personal brand, how to approach NIL as a shy athlete, and why understanding the game matters more than landing your first deal. Whether discussing high school recruiting or transfer portal decisions, Aisha explains how building authentic athletic brands creates opportunities that last beyond college. Janet and Aisha dive into the biggest mistakes families make, why collectives aren't always the answer, and how to treat brand building like you treat your game - with consistency and dedication. For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join BABES BALLS & BRANDS for additional valuable insights and exclusive updates. Follow Babes Balls & Brands: Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g   Follow Aisha Foy: Website: https://MajorNILSuccess.com LinkedIn: https://www.linkedin.com/in/aisha-foy-m-a-60562588/ Instagram: https://www.instagram.com/_inspiredbyish/ Book "Success is My Major": https://successmajor.kartra.com/page/vhk268

  7. 09/15/2025

    Babes Balls & Brands: Protecting Brands. Empowering Athletes. Changing the Game.

    Welcome to BABES BALLS & BRANDS! Host Janet Moreira introduces herself and the mission behind her new podcast dedicated to mental toughness for young athletes and their families navigating the NIL landscape. Janet brings a unique dual perspective as a Board Certified Intellectual Property attorney who protects major global brands AND an unapologetic sports mom living the recruiting journey daily. She's done with the noise surrounding fake NIL experts and is here to give families the real playbook nobody else will share. This trailer episode reveals why Janet decided to launch Babes Balls & Brands after working both sides of athletic brands deals and experiencing every sports parent pain point firsthand. She outlines what listeners can expect: real talk with industry experts, athletes who've built successful athletic brands, sports parents who've cracked high school football recruiting, and marketing professionals who understand teen athletes. Whether you're pursuing athletic scholarships, building authentic athletic brands, or developing mental toughness for young athletes, Janet's no-BS approach cuts through industry confusion to deliver actionable strategies for sports families serious about long-term success. For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join BABES BALLS & BRANDS for additional valuable insights and exclusive updates. Follow Babes Balls & Brands: Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g

About

Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.