Couchside Conversations

Modearn®

Modern life for Gen Xers and Millennials is complicated. Some questions you might be asking yourself... How do I take care of my aging parents and children at the same time? How do I change my career and make more money? Can I renovate my house? Should I buy an investment property? Instead of consulting Google and hoping for the best, with Modearn® by Morton Wealth and our video series, Couchside Conversations, you'll always have someone in your corner—a financial advisor who has gone through the same experiences as you. We believe in more than just financial solutions—we focus on building a lasting relationship with you to ensure your success. We prioritize empathy, awareness, and personalized support to help you navigate every decision with confidence.

  1. 15h ago

    Chap GPT Said So - But Does It Apply To You

    Two hundred million people a month turn to AI for financial advice. The answers they get are technically accurate, carefully hedged, and almost completely generic. In this episode of Couchside Conversations, Wealth Advisors Stacey McKinnon and Kevin Rex ran a live experiment: they asked ChatGPT to surface the five most common financial questions people search for, then answered each one themselves without seeing the AI’s responses in advance. What emerged is a study in the difference between information and advice, and a reminder that the most important financial questions are never really just about money. Questions This Episode Answers  These are the questions real people are typing into ChatGPT, Google, and Instagram every month. We’ve addressed them directly below. The full conversation, including how the AI answered each one, is available in the transcript further down the page. Am I saving enough for retirement, and is it too late to catch up? The short answer is: it depends on what you want retirement to look like, and the starting point isn’t a benchmark — it’s a spending number. Stacey uses a straightforward rule of thumb: decide how much you want to spend annually in retirement, multiply by 20 (or equivalently, target a portfolio that lets you withdraw 5% per year), and that’s the number you’re working toward. A $3 million portfolio supports roughly $150,000 in annual spending; $4 million supports $200,000. ChatGPT’s answer cited age-based benchmarks — three times your salary by 40, six times by 50 — that tell you nothing about your actual expenses, your housing situation, whether you have kids, or what you want the money to do. That’s the difference between a benchmark and a plan. How do I take care of my parents and my kids and still build my own wealth? This is the sandwich generation question, and it’s as much about time as it is about money. Kevin’s first instinct is to understand the full picture: what do your parents actually have, what do they need, and what do you want for your kids? Those answers drive the number. But the single most underrated piece of advice in this episode is to have that conversation with your parents before a crisis makes it urgent. Families who talk about finances in their 30s have options. They can plan, save, structure, and prepare. Families who don’t tend to find out the hard way in their 50s. You can’t borrow for retirement, but you also can’t retroactively create a plan you never had. Should I stay in my career or make a change, and can I actually afford to? There are really two questions embedded here: one about fulfillment, one about finances. On the financial side, the basics matter — what are your fixed monthly costs, how much runway do you have, and what does income look like in the new path over a five-year horizon? But Stacey pushes further: people in this situation are usually either unhappy with the work itself or feel like they’re not making enough to live comfortably. Understanding which problem you’re solving changes the answer entirely. A career change that pays less but offers growth and satisfaction may be a better long-term financial decision than staying put, especially if the numbers support it. And knowing your full financial picture, including what a partner contributes, what you actually spend, and what a transition period costs, is how you make that call with confidence rather than anxiety. Should I pay off my debt first or start investing? Kevin uses 7% as a practical threshold: if your debt carries an interest rate above 7%, pay it off before you invest, because you’re unlikely to reliably beat that rate in the market. Below 7%, there’s a case for holding the debt and investing the difference, particularly if your employer offers a 401(k) match, which is an immediate guaranteed return. The nuance both advisors add: this is also an emotional question. Some clients hold a 4% mortgage but can’t stop thinking about it. Paying it off may not be the optimal financial move, but if it eliminates a source of chronic stress, it has real value. Knowing why you have debt in the first place matters too. If overspending is the pattern, eliminating debt without addressing the habit just resets the cycle. Should I buy a home or keep renting, and how do I know if I’m ready? This is the question where Stacey and Kevin pushed back hardest against conventional wisdom. In high-cost markets like Southern California, the math has genuinely shifted: when you account for mortgage payments, property taxes, insurance, and maintenance, all of which have increased significantly, renting and investing the difference can produce more wealth over time than owning. That wasn’t true for most of the past 40 years, when a bull market in both real estate and interest rates made homeownership a powerful wealth-building tool. It may not hold going forward. The other factor: younger generations are more mobile, waiting longer to marry and start families, and less interested in being tied to a location. The price-to-rent ratio is a useful tool, if it’s above 20 in your market, renting often makes more financial sense. But equally important: stop treating homeownership as a proxy for success. It isn’t one. What can AI actually do well when it comes to financial advice? Stacey and Kevin aren’t anti-AI, they use it themselves and expect its capabilities to keep improving. Where it earns its place: surfacing information quickly, explaining concepts clearly, and giving people a starting framework when they have no framework at all. Where it falls short: asking follow-up questions, understanding values, knowing what a person actually wants, and translating general principles into decisions that fit a specific life. The five questions in this episode all got directionally reasonable answers from ChatGPT. None of them got the answer a good advisor would give, because a good advisor knows the person asking.

    28 min
  2. Jun 18

    How Much is Enough?

    For most people, “enough” starts as a number. A salary, a savings target, a net worth figure that feels like the finish line. But as you build a business, raise a family, and move through life’s harder moments, that definition tends to shift in ways that surprise you. In this episode of Couchside Conversations, Chief Operating Officer & Chief Marketing Officer Stacey McKinnon sits down with Scott Gilmore, CEO of Ascend and longtime collaborator at Morton Wealth, to explore how the concept of “enough” evolves and what it actually takes to build a life that feels that way. “Enough” evolves from a financial number into a feeling. When you’re young, enough is defined almost entirely by money. As you grow professionally and personally, the definition expands to include impact, relationships, time, and the kind of work that feels meaningful. Both Scott and Stacey reflect on how their own versions of enough have shifted significantly over the course of their careers. Knowing your financial picture is what creates freedom. Scott describes seeing a full financial roadmap as a game changer—not because it changed his decisions, but because it let him make those same decisions with peace and mental clarity instead of anxiety. Many clients avoid looking at the numbers out of fear, but the act of knowing is precisely what unlocks the ability to make different choices. Your wants and your dreams compete with each other. Lavish vacations and retiring at 60 are not automatically compatible goals. Stacey describes walking clients through an exercise that makes this tension explicit: once the tradeoffs are visible, neither goal is wrong, but the decisions become intentional rather than default. That shift alone changes outcomes. Business ownership is an identity—which makes the sacrifice harder to see. Scott reflects on pouring everything into a business because it becomes part of who you are. The risk is that you keep building past the point where you actually need to, without ever asking whether the end game is still what you want. Resilience is necessary, but so is periodic reflection. Keeping up with the Joneses moves you away from your own goal. Living in communities with visible wealth makes it easy to define enough by what your neighbor has. Scott’s reframe: everyone is after something different. If your goal is freedom of time and choice, spending to keep pace with others actively delays getting there. Clarity about your own target is the only real antidote.

    21 min
  3. May 27

    Top Reasons We Overspend (Even Financial Advisors Do It)

    We expect financial advisors to have it all figured out. Fully optimized budgets, zero impulse purchases, complete immunity to a well-timed discount code. The reality is considerably more human. In this episode of Couchside Conversations, Morton Wealth advisors Beau and Patrice open up about their own spending confessions: late-night Instagram shoes, $500 in mobile game purchases, $2,000-a-month grocery bills, and a DoorDash habit that started with a newborn and never quite stopped. Along the way, they get into the real psychology behind why we overspend and the practical strategies that help. Questions This Episode Answers Why do I keep making impulse purchases even when I know better? Because impulse spending is rarely about the thing you're buying. It's about what the purchase is doing for you emotionally in that moment: comfort, novelty, distraction, a small reward at the end of a long day. The apps and algorithms on our phones are designed by teams of neuroscientists and behavioral researchers who know exactly when you're most likely to spend. They're not catching you at random. They're catching you when your guard is down, your inhibitions are relaxed, and you're looking for a little relief. Knowing this doesn't make the urge go away, but it does change how you respond to it.   What's the difference between impulse spending and emotional spending? Impulse spending tends to be unplanned and reactive: you see something, you buy it, and you may or may not regret it. Emotional spending is broader and includes purchases that are deliberate but driven by emotional pressure rather than practical need. In this episode, Patrice describes buying expensive shoes the night before a major work event, fully intentional and with zero price sensitivity, because she needed the confidence boost. Beau describes spending $500 on mobile game purchases one micro-transaction at a time while sleep-deprived with a newborn, because he needed distraction and stimulation to stay awake. Both are emotional. Only one felt spontaneous.   How does social media make overspending worse? Social media distorts your baseline for what's normal. When you're scrolling through aspirational content about homes, travel, wardrobes, and celebrations, your sense of your own needs quietly shifts. What once felt like a want starts feeling like a reasonable expectation. On top of that, the algorithm learns your preferences and gets increasingly precise about surfacing things you're likely to buy. Patrice explains it plainly: the algorithm is scarily intuitive. It knows what you like, and it keeps showing you more of it, at exactly the right moment.   Is it normal for spending to spike after a major life change? Yes, and it's worth understanding why. Beau describes how a DoorDash habit that started out of genuine necessity after his son was born quietly became a default long after the chaos of early parenthood settled. This is how a lot of overspending patterns form: a habit that makes complete sense in a high-stress period outlasts the stress. The convenience and the comfort of it get baked in before you realize you no longer need it the same way you did. Spending patterns are much easier to establish than to undo.   What works for curbing impulse spending? Two things stand out from this conversation. The first is hacking the anticipation loop: your brain gets most of its reward from anticipating a purchase, not from making it. Adding something to your cart and then closing the app gives you much of the emotional payoff without the spend. If you still want it a day later, you can buy it with intention rather than impulse. The second is using guardrails on your own behavior. Apps like Opal can limit your screen time on shopping or social apps. A quick check-in with your partner before purchases over a certain amount can create a small but effective friction point. None of this is about deprivation. It's about building a short delay between the impulse and the action.   How do discounts and deals drive overspending? Discounts create a sense of urgency and justify purchases that might not otherwise make sense. Patrice is candid about this: she refuses to pay full price, but wave a discount in front of her and the purchase becomes easy to rationalize. This is not a personal failing. It's a feature of how consumer marketing is designed. In the US, roughly 70% of the economy runs on consumer spending, and retailers have built sophisticated systems to keep it moving. A discount isn't a gift. It's usually an invitation to spend money you hadn't planned to spend.   What's the right way to think about spending on things that genuinely matter to you? The goal isn't to stop spending. It's to spend on things that actually reflect your values rather than things you bought in a moment of emotion you'll barely remember. Both Beau and Patrice have categories they're genuinely happy to spend on: quality food and experiences for Beau, quality over quantity for Patrice. A good spending strategy has room for those things. What it tries to eliminate is the spending that doesn't deliver what you thought it would.

    25 min

About

Modern life for Gen Xers and Millennials is complicated. Some questions you might be asking yourself... How do I take care of my aging parents and children at the same time? How do I change my career and make more money? Can I renovate my house? Should I buy an investment property? Instead of consulting Google and hoping for the best, with Modearn® by Morton Wealth and our video series, Couchside Conversations, you'll always have someone in your corner—a financial advisor who has gone through the same experiences as you. We believe in more than just financial solutions—we focus on building a lasting relationship with you to ensure your success. We prioritize empathy, awareness, and personalized support to help you navigate every decision with confidence.