From Pain Point to On Point: Transforming Sales Challenges into Wins

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'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world stories, and actionable tips to help you turn your sales pain points into on-point victories.

  1. 24. Mindset Shifts That Can Eliminate Scarcity in Sales

    FEB 9

    24. Mindset Shifts That Can Eliminate Scarcity in Sales

    Most sales strategies today focus on pressure and persuasion, but what if true success comes from something much deeper? Placing genuine care at the heart of every deal? Ole-Arvid Liodden, a Norway-based sales coach with over 26 years of experience, reveals how shifting from ego-driven tactics to an authentic 'love-in-action' approach transforms sales into a service-oriented art. Discover why real sales are about empathy, deep curiosity, and physical energy, not scripts or manipulations, and learn how to craft trusting relationships that last. In this electrifying conversation, Ole-Arvid breaks down the common pitfalls that trap salespeople in scarcity and fear of rejection. He shares practical techniques: the power of simple breathing exercises to reconnect with your purpose; how to ask the right questions to truly understand your client’s needs; and why shifting your mindset from 'selling' to 'serving' leads to more authentic, high-ticket wins. You'll discover the importance of pacing your offers, hint: never send an offer without a dedicated walkthrough, and how to use curiosity, not pressure, to nurture long-term client relationships. We explore the flawed reliance on classic frameworks like MEDDPPIC and SPICED, emphasizing instead the necessity of understanding the client’s emotional landscape before jumping into solutions. Ole-Arvid highlights that success hinges on owning your value internally, when you genuinely believe in what you're offering, rejection becomes less frightening, and inspired action becomes effortless. Plus, get insights on how AI can enhance your authentic interactions by helping you remember what truly matters, your client’s real desires and pain points. Whether you're a sales leader, an aspiring sales pro, or just tired of the transactional grind, this episode is your wake-up call to humanize your approach. Ready to ditch the ego, embrace curiosity, and turn sales into a heartfelt service? Perfect for those committed to sustainable success in a rapidly changing, AI-driven world. Tune in and discover how love, energy, and true curiosity can skyrocket your results and your impact. Best Moments:(0:00) Introducing, Ole-Arvid Liodden(3:40) The Philosophy of Real Sales(8:07) Mindset and Energy in Sales(12:41) Balancing Ego and Service(15:07) Curiosity and Discovery in Sales(19:18) Inviting Possibilities, Not Just Booking Meetings(21:27) Handling Pre-Qualified Clients(25:00) The Importance of Patience and Presentation(28:13) Using AI to Enhance Sales Interactions(30:57) Frameworks and Sales Processes(34:31) Overcoming Fear and Implementing Change

    37 min

  2. 12/19/2025

    23. Navigating December: Balancing Work and Holiday Stress For Sales Teams

    In this episode, Britt discusses the unique challenges and opportunities of the holiday season in the workplace. We explore how December differs from other months, emphasizing the importance of maintaining momentum without causing burnout. Britt highlights the significance of cognitive load, customer response, and emotional energy during this time. Let's aim for a balanced approach to motivation, focusing on visibility, recognition, and belonging. The episode also explores the benefits of gamification and multi-round competitions for keeping sales teams engaged and productive. Best Moments:(00:22) December Challenges(02:00) Cognitive Load and Customer Response(02:54) Emotional Energy and Motivation(07:15) The Role of Gamification(10:28) Multi-Round Competitions(13:31) Reflecting on Progress and Closing the Year

    17 min

  3. 12/05/2025

    22. More Than Metrics: Why Your Sales Team Needs Strategy, Not Just Data

    In this episode, Britt discusses the importance of having a clear performance strategy for sales teams, rather than relying solely on data. She explains the pitfalls of data overload and how it can lead to confusion rather than clarity. We outline a five-step process to build a performance strategy that focuses on actionable behaviors and leading indicators, rather than just metrics. The episode emphasizes the need for proactive coaching and the benefits of measuring less but with more value. Best Moments:(00:00) Introduction to Strategy vs. Data(01:19) The Problem with Data Overload(03:00) Building a Performance Strategy (04:59) The Importance of Proactive Coaching (06:39) Five Steps to Success (08:19) Conclusion and Key Takeaways

    9 min

  4. 11/21/2025

    21. Applause for Almost: Why Recognizing Effort Fuels Motivation

    In this episode of "From Pain Point to On Point," host Britt explores the critical role of effort recognition in sales leadership. Discover how acknowledging 'almosts' can boost motivation, enhance sales team culture, and foster resilience. With insights from psychology and neuroscience, learn how to implement strategies that drive sales success and elevate team performance. Join us as we redefine sales success and empower your sales team to thrive. Best Moments:(00:00) Introduction to Effort Recognition: Britt introduces the concept of recognizing effort over outcomes and its importance in sales leadership.(03:00) The Science of Motivation: Explore the psychological and neuroscientific insights that support effort recognition as a motivational strategy.(06:00) Implementing Effort Recognition: Learn practical strategies for integrating effort recognition into your sales leadership approach.(09:00) The Impact on Team Culture: Discover how effort recognition can transform team culture, fostering resilience and engagement.

    10 min

  5. 11/07/2025

    20. Motivation’s Favorite Fuel: The Power of Recognition (and Why Timing Is Everything)

    In this episode of "From Pain Point to On Point," host Britt dives into the world of sales strategy, exploring why data alone isn't enough to drive performance. Discover how to transform your sales team from data-driven to strategy-driven, and learn the five essential steps to build a performance strategy that turns numbers into meaningful action. Join us as we shift from data overload to strategic clarity, ensuring your sales team is not just busy, but effective. Subscribe for more insights and strategies! Best Moments (00:00) Introduction: More Than Metrics(02:15) The Problem with Data Overload(05:30) Differentiating Data-Driven and Strategy-Driven Teams(08:45) Five Steps to Building a Performance Strategy(12:00) The Importance of Leading Indicators(15:30) Visualizing Progress and Automating Insights(18:45) Reviewing and Evolving Your Strategy(22:00) The Benefits of a Strong Performance Strategy(25:30) Conclusion: From Data Overload to Strategy Clarity

    17 min

  6. 10/09/2025

    19. The Future of Insurance: AI's Impact on Sales and Service

    In this engaging conversation, our host, Britt, and Ken Abel of Trailstone Insurance explore the transformative impact of AI on the insurance industry, discussing the challenges faced by sales teams, the importance of maintaining human connections, and the rapid evolution of technology. They emphasize the need for human oversight in AI applications, the potential for AI to enhance training and performance, and the necessity for industry leaders to adapt to change to remain competitive. The discussion highlights the balance between leveraging AI tools and preserving the essential human element in customer interactions. Best Moments (00:00) Introduction to AI in Insurance(02:30) Performance Challenges in Sales Teams(05:10) The Role of AI in Sales and Customer Engagement(07:50) Maintaining Human Connection in an AI-Driven World(10:25) The Evolution of Professionalism with AI(13:26) The Future of AI in the Insurance Industry(16:01) AI's Impact on Job Roles and Human Oversight(18:48) Navigating Errors and Accuracy in AI Implementation(21:25) The Doctor-Patient Analogy in Insurance Sales(25:26) The Role of Education in Sales(32:02) AI as a Tool for Sales Performance(37:34) Embracing Change in the Insurance Industry(45:07) Recommendations for AI Tools

    47 min

  7. 09/25/2025

    18. From Small Wins to Big Results: A Sales Strategy

    In this episode, we explore the significance of small wins in sales performance, emphasizing that recognizing day-to-day progress can lead to long-term success. The conversation highlights the importance of data-driven insights, practical strategies for implementing small wins, and real-world examples of how these practices can enhance team morale and performance. Ultimately, the episode advocates for a culture of recognition that fosters engagement and accountability among sales teams. Best Moments: (00:00) The Importance of Small Wins in Sales(02:54) Data-Driven Insights on Progress and Performance (06:03) Implementing Small Wins in Sales Strategy 08:43 Real-World Examples of Small Wins(11:39) Conclusion: Building a Culture of Recognition

    13 min

  8. 09/19/2025

    17. From Burnout to Buy-In: Motivating Disengaged Sales Teams

    In this conversation, Britt and Ken Abel discuss the importance of motivating disengaged sales teams, particularly in the insurance industry. They explore indicators of disengagement, generational differences in motivation, and the role of gamification in enhancing team engagement. Ken shares strategies for re-engaging team members, balancing productivity with a healthy team culture, and the significance of communication in sales leadership. The discussion also touches on adapting to market changes and the human element in sales, emphasizing the need for creativity in utilizing motivation tools. Best Moments:(00:00) Introduction to Motivating Disengaged Teams(02:57) Understanding Disengagement in Sales Teams(05:55) Generational Differences in Motivation(08:45) The Role of Gamification in Engagement(11:57) Motivation as a Core Sales Strategy(14:51) Re-engaging Disengaged Producers(18:00) Adapting to Market Changes(20:46) Balancing Targets and Team Culture(24:01) Advice for Sales Leaders(26:40) The Human Element in Sales(29:50) Creative Uses of Gamification(32:57) Final Thoughts on Engagement Strategies Guest Bio: Ken Abel is the Sales Director at TrailStone Insurance, where he has been a pivotal figure for over six years. Starting his career as an independent contractor, Ken quickly transitioned into a leadership role, now managing a team of 10 sales producers and 25 independent contractors. With a background in graphic design, Ken made a significant career shift to insurance sales, driven by a passion for helping others grow their business. His innovative approach to sales management, including the use of gamification and personalized motivation strategies, has been instrumental in engaging and inspiring his team. Ken's commitment to fostering a supportive and dynamic work environment is evident in his dedication to continuous improvement and team collaboration.

    44 min
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'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world stories, and actionable tips to help you turn your sales pain points into on-point victories.

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