The WrapOps Podcast

Andrew & Tanor Banks

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

  1. Aug 27

    The Pivot Behind Vinyl Images Becoming a Million Dollar Wrap Shop | Joe Duever

    Not every customer is worth keeping. Joe Duever from Vinyl Images joins Andrew Banks to talk about the numbers, decisions and hard lessons behind building a serious wrap business over 24 years. Vinyl Images did not become known in the fleet wrap world by doing every $100 job that walked through the door. They got there by looking at the numbers, cutting out the work that caused the most problems and focusing on the customers, services and relationships that actually moved the business forward. In This Episode:• How Vinyl Images started after buying a failing company• Why Joe, John and Destiny had to decide if they were really all in• The early years of doing everything from business cards to lift kits• Why small jobs can create some of the biggest problems• How looking at customer spend changed the direction of the shop• Why fleet work became a major focus for Vinyl Images• The danger of sponsorships that only feed your ego• Why price confidence matters when customers try to negotiate• How to know when a job is not worth the headache• Why working 80 hours a week is usually a time management problem The Biggest Pivot for Wrap Shop Owners: Joe’s advice is simple. Look at your numbers. Find out which customers bring in real money, which jobs create the most stress and which services are pulling your team away from better work. Vinyl Images had to stop being everything to everyone before it could become known for fleet wraps at a higher level. For wrap shop owners, that means being honest about the $100 jobs, the nickel and dime customers, the low margin work and the projects you keep accepting just because you always have. Growth often starts with deciding what you are no longer willing to chase. About Joe Duever: Joe Duever is part of the team behind Vinyl Images, a long running wrap and graphics company known across the industry for fleet work, production, installation and the Duever family name. While his brother John is widely known for install competitions and industry events, Joe works behind the scenes in production, sales, operations and the daily decisions that keep the business moving. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  2. Aug 19

    The Pricing Method Behind a Million Dollar Vehicle Wrap Shop

    Are you actually pricing your wraps with math? Or are you pulling numbers out of the air, copying competitors and hoping there is still profit left at the end? Tanor Banks breaks down the pricing system Performance Wraps uses to quote vehicle wraps, partial wraps, lettering, design, removal and add ons. This is the same approach they used while growing from a shop buried in debt to a million dollar wrap business. In This Episode:• Why your pricing system needs to be teachable• How to stop making the owner the only person who can quote wraps• Why speed matters when sending estimates• How vehicle square footage charts help create consistent pricing• Why different vehicle types need different multipliers• How shop overhead changes your pricing• Why a garage wrapper and a full shop should not charge the same• How to price partial wraps without confusing the customer• Why visuals help customers understand good, better and best options• How to handle design fees, removal, travel and extended prep• Why your pricing guide should be a living document The Biggest Pricing Lesson for Wrap Shop Owners: If your pricing only lives in your head, your shop cannot grow past you. Tanor’s system is built around making pricing simple, repeatable and easy enough for someone else on the team to learn. The goal is not to have every quote come out perfectly. The goal is to stop guessing, protect your margins and send quotes faster without everything waiting on the owner. A strong pricing system gives your team confidence, gives your customers clarity and gives your shop a better chance of making money on every job. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  3. Aug 11

    Our First Million Dollar Year Nearly Broke Our Vehicle Wrap Shop

    More revenue sounds like the answer. But if your wrap shop is already buried in fires, missed expectations, equipment problems and team confusion, more sales might only make the problems bigger. Andrew and Tanor Banks talk through the first year Performance Wraps hit one million dollars in revenue and why it was not the win they expected. They break down the 4 symptoms that show your shop might not be ready for more sales yet, and what needs to be fixed before you open the floodgates. In This Episode:• Why more revenue can expose weak systems instead of fixing them• The question every shop owner should ask before chasing more sales• Why solving today’s fires is not the same as fixing tomorrow’s problems• How customer complaints can reveal gaps in your process• Why your printer breaking should not always become the owner’s problem• How inventory systems prevent last minute material panic• Why routine matters more than another big strategy• The danger of knowing the problem but refusing to become the person who solves it• Why hitting one million dollars felt miserable the first time• How systems, people and expectations helped Performance Wraps grow with less pressure on the owners The Biggest Lesson for Wrap Shop Owners: More sales will not fix a business that is already running on chaos. If every angry customer, printer issue, missing roll of vinyl and team question lands on the owner, doubling sales only doubles the stress. Andrew and Tanor’s first million dollar year proved that revenue is not the real goal. The real goal is building a shop that can handle the work, protect the team and keep the owner from becoming the bottleneck. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  4. Aug 4

    What Happened When We Let Our Wrap Shop Run Without Us

    Most wrap shop owners want the business to grow. But if every sale, install, training question and production issue still runs through you, growth just creates a bigger bottleneck. Andrew and Tanor Banks share what has changed inside Performance Wraps over the past quarter, including hiring a trainer, cross training the team, building a stronger sales department and watching the crew complete 12 wraps in one day. This is a real update from inside a growing wrap shop that is trying to become less dependent on the owners every week. In This Episode:• Why the team completing 12 wraps in one day was such a big milestone• How Performance Wraps hired a dedicated trainer for the install team• Why hiring for culture and training for skill eventually needs more structure• The value of building SOPs that do not depend on the owners• How cross training helped one team member take vacation without production falling apart• Why a wrap shop needs to fix the foundation before chasing more sales• What went into hiring two business development reps• Why a strong job description matters when you want strong candidates• How employee anniversaries became part of the retention strategy• Why the real measure of success is whether the shop can operate without you The Biggest Lesson for Wrap Shop Owners: A wrap shop that depends on the owner for everything will eventually hit a ceiling. Andrew and Tanor are building around that problem by creating training roles, documenting processes, cross training the team and putting the right people in the right seats. The goal is not to disappear from the business overnight. The goal is to stop being the bottleneck at every level. When the team can sell, print, install, train, cover vacations and knock out major jobs without everything landing back on the owner, the shop finally starts to become a real operation. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  5. Jul 28

    The Networking Strategy Behind an 80% Referral Wrap Shop

    Most wrap shops want more referrals. But showing up to a networking event and saying, “I wrap vehicles, send me anyone who needs a wrap,” is not enough. In this episode, Andrew Banks breaks down the networking strategy that helped Performance Wraps build a business where more than 80% of work comes from repeat customers or referrals. This is not about collecting business cards. It is about knowing exactly who you want to meet, why your best customers choose you and who already knows your next customer before you do. In This Episode:• Why “network equals net worth” only works when people actually remember you• Why the biggest networking mistake is walking in with no plan• How to identify your best customers and build a clear target around them• Why wrap shops should think beyond “who needs a wrap”• How to find referral partners who already serve your ideal customers• Why body shops, mechanics, bankers and insurance agents can all become powerful referral sources• How to build a 30 second networking pitch that actually gets introductions• Why asking for a partner referral can be easier than asking for a direct customer• How intentional networking can support sales without relying only on cold calls This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  6. Jul 21

    Building a Successful Wrap Shop Without Chasing Scale | Marcus Rimmer

    Bigger is not always better. A lot of wrap shop owners feel pressure to grow fast, hire more people, buy more equipment and chase bigger revenue numbers. Marcus Rimmer from Creative Instinct Wraps has built a different kind of success. After 30 years in business, Marcus has stayed small, stayed steady and built a shop around commercial wraps, local relationships, smart money choices and a life he actually enjoys. In This Episode:00:00 - Defining Success: Why Bigger Isn't Always Better 02:06 - Skateboards & Signs: The 1996 Origins of Creative Instinct 05:01 - Shop Layout and the Slow, Strategic Phase-Two Expansion 07:07 - The 10-Year Wait to Buy the Neighbor's Property in Cash 09:23 - The Anti-Scale Approach: Why 100 Employees Sounds Like a Nightmare 13:39 - Keeping the Peace: Strictly Separating Business and Personal Finances 15:27 - The Debt-Free Wedding: Bartering Van Wraps for Photography and Catering 17:35 - Reevaluating the "Quarter Million a Month" Shop Owner Dream 26:50 - The Secret Weapon for Shop Culture: Bi-Weekly Employee 1-on-1s 30:03 - Salary vs. Hourly: What Actually Works for Wrap Installers? 34:13 - The Hiring Sweet Spot: Why "Intermediate" Beats Over-Certified 36:45 - The Practical Interview Test That Instantly Exposes Arrogant Installers 41:40 - Unconventional Core Values and the Impact of a Paralyzed Shop Dog  You do not have to build a massive shop to build a successful one. Marcus’s story is about staying in your lane, knowing what kind of business you actually want and not letting the industry highlight reel make your decisions for you. More employees, more space and more revenue can all create more problems if they are not tied to the life you want. For some shop owners, success is not being the biggest. It is owning the building, having money set aside, keeping good people around, serving your local market well and going home happy. About Marcus Rimmer: Marcus Rimmer is the owner of Creative Instinct Signs and Graphics in Pensacola, Florida. He started the business in 1996 after learning the sign trade as a teenager and has grown it into a long running shop focused on commercial wraps, vehicle graphics, signs, design, print and installation. Marcus brings a grounded view of success to the wrap industry: build something solid, stay useful to your community and do not chase growth just because everyone else says you should. Learn more about Creative Instinct Wraps:https://creativeinstinctwraps.com/https://www.instagram.com/creativeinstinctwraps/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  7. Jul 14

    Why IKEA and Mercedes Came Knocking on This Wrap Tool Maker's Door | Michael Althoff (Yellotools)

    Most wrap shops lose time in places they have stopped noticing. Searching for the right tool. Guessing how much vinyl is left on a roll. Fighting awkward storage. Using the same old workaround because “that’s how we’ve always done it.” Michael Althoff from Yellotools joins Tanor Banks to explain how a homemade vinyl roll clip turned into a German tool company serving sign makers, wrap installers and shops around the world. From lean manufacturing to customer led product design, Michael shares why the best shops do not just work harder. They stop, reflect and change the little things that cost time every single day. In This Episode: • How a simple homemade roll clip became millions of products sold• Why Yellotools builds tools for sign makers, wrappers and anyone working with sticky stuff• How lean manufacturing changed Michael’s business culture• Why Mercedes, Lufthansa and IKEA visited Yellotools to see lean in action• The difference between busy work and real added value• Why wrap shops accept too much wasted time in their workflow• How installer complaints can turn into better tools and better systems• Why the future of wrap shops may include apps, AI and smarter material support• Michael’s advice for shop owners who want to stop accepting the same daily frustrations The Biggest Lean Lesson for Wrap Shop Owners: Every wrap shop has waste. Not just vinyl in the bin, but wasted motion, wasted searching, wasted guessing and wasted minutes spent fighting the same annoying process again and again. Michael’s message is simple. Do not accept the part of the job that makes everyone say, “I hate this.” That is where the improvement lives. About Michael Althoff: Michael Althoff started as a sign maker in rural Germany before creating the first Yellotools product for his own shop. What began as a simple clip to stop vinyl rolls from rewinding grew into Yellotools, a tool company known across the sign making and wrap industry for squeegees, cutters, storage systems and practical shop solutions. Today, Michael is the Managing Director of Yellotools and a strong advocate for lean manufacturing. His approach is simple, practical and people first: improve the work, remove waste and build a company where people can do better work without burning out. Learn more about Yellotools:https://www.yellotools.com/en/ Learn more about Michael Althoff:https://www.michael-althoff.com/en/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  8. Jul 7

    Solving One of Wrap Shop Owners’ Biggest Problems | Marcos Schott (The Wrap Institute)

    Hiring installers is hard. Training them without pulling your best people off production is even harder. Marcos Schott from The Wrap Institute shares how wrap shops can build better installers without sacrificing productivity. From structured online training to team learning systems and leadership strategies, Marcos explains why training should be part of your business, not something you squeeze in when you have time. In This Episode• Why most wrap shops struggle to train new installers• How The Wrap Institute helps shops outsource technical training• The hidden cost of relying on senior installers to teach everything• Why training should be treated as an employee benefit• How weekly team learning can improve quality and culture• The future of The Wrap Institute and AI powered installer support• Why great installers don't always become great business owners• Building a shop where people keep learning instead of standing still The Biggest Training Problem Wrap Shops Face: Every wrap shop owner knows the challenge. Your best installer is your most productive installer, but they're also expected to train every new employee. That means production slows down while training happens.Even worse, after years of investing in someone, there's always the chance they'll leave. Marcos believes shop owners shouldn't have to carry that burden alone. Instead, he sees online training as a way to give every installer consistent education without constantly pulling experienced staff away from paying work. About Marcos Schott:Marcos Schott began his career installing wraps alongside his brother in Brazil before building an international career in training, education, and business development. Today he helps lead The Wrap Institute, working with installers, manufacturers, and wrap shops around the world to improve training, education, and long term industry growth. Learn more about the wrap institute:https://www.youtube.com/@WrapInstitutehttps://www.wrapinstitute.com/https://www.instagram.com/wrapinstitute/?hl=en This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

5
out of 5
5 Ratings

About

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

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