The WrapOps Podcast

Andrew & Tanor Banks
  • 5.0 (5)
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We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

  1. 3D AGO

    4 Easy Upsells That Increase Wrap Shop Profits

    Most wrap shop owners think the only way to increase revenue is to sell more wraps. More installs. More production. More pressure on the team. In this episode Andrew and Tanor break down four practical upsells that increase profits without adding another full wrap to the schedule. The goal is simple. Make more from the jobs you are already selling. The key idea throughout this episode is not just selling more. It is selling smarter. Protect your install team from overload. Lean into departments with available bandwidth. Add revenue without adding chaos. [00:00] Intro, Sponsor update + Become a guest on the Wrap Ops Podcast The Four Upsells That Actually Work [05:20] 1. Protect the InvestmentAfter you sell the wrap, protect it. Ceramic coating, selective paint protection film and wrap specific aftercare products are natural add ons. Ceramic coating in particular has become one of the easiest high value upsells once customers understand it. A simple water bead display in the lobby dramatically increases conversion because customers are visual.The biggest lesson here is timing. Offer ceramic coating before install, not at pickup. Build it into your workflow so it does not create scheduling stress. [10:55] 2. Extend the RelationshipMost wraps fail early because of poor maintenance. Sun and lack of cleaning are the two biggest enemies. Offering a quarterly maintenance or wash program protects your work and keeps your shop top of mind.These touch points create repeat opportunities. Customers forget who wrapped their last vehicle until you remind them. A maintenance check becomes both quality control and future sales follow up. [15:45] 3. Capture Fleet Marketing DollarsFleet customers constantly order yard signs, business cards and door hangers. Most wrap shops ignore this revenue.If you already designed their wrap, turning those assets into marketing materials is simple. The margins may be lower than wraps, but these items require little installer time. They also create more touch points when customers reorder.The key is to treat this as an upsell to existing wrap clients, not as a full print shop pivot. [22:15] 4. Monetize What Already Has DowntimeLook at your shop honestly. What department has slack? Print. Design. A PPF installer with open days. A content creator.Instead of stressing your busiest department, build upsells around the department with availability. Andrew and Tanor share how pushing chrome deletes created stress because it leaned on their scarcest resource, skilled installers. The lesson is simple. Do not create more pressure where you are already constrained. 🧠 Key MindsetProfit does not always come from more installs. It comes from leverage.Sell adjacent services that support the wrap. Strengthen relationships. Protect installer bandwidth. Think creatively about what your shop already has.Wrap shop strategy alone will not save you. Smart execution will. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    30 min

  2. FEB 10

    The Unspoken ‘Make or Break’ Factor for Wrap Shop Owners (It’s Not Sales)

    Most wrap shop owners think their biggest risk is sales drying up, bad hires, or slow seasons. In reality, you can recover from almost every business mistake. There is one decision that quietly compounds every single day and makes running a business either sustainable or unbearable. In this solo episode, Tanor talks about the factor that determines whether a wrap shop owner grows or burns out. It has nothing to do with marketing, pricing, or strategy. It is the person you go home to after the shop closes. This is a deeply honest conversation about relationships, support, communication, and why no amount of business strategy can outwork chaos at home. 💡 What You Will Learn in This Episode • Why you can recover from bad hires, bad installs, and bad decisions but not from constant personal friction• How the wrong partner drains energy during already stressful shop seasons• Why many people misunderstand what results actually look like in the early years of ownership• How support does not mean agreeing with every decision• Why belief before proof matters for entrepreneurs• How Andrew and Tanor learned to course correct instead of giving up on each other 📋 Key Takeaways • Your home environment affects your shop more than you realize• Support looks like belief, steadiness, and honest conversation• Growth creates tension that must be talked through• Results are not always money, sometimes they are time, peace, and stability• You need a partner who expands your life, not shrinks it• Communication is not optional if you want longevity 🧠 Key Mindset You do not need someone to fix your problems. You need someone who helps you survive the hard seasons without making them heavier. A great partner does not remove pressure. They help you carry it. 🌀 No amount of wrap shop strategy will save you if your energy is constantly drained at home. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    39 min

  3. FEB 4

    The Regrets That Cost Us Years in Our Wrap Shop

    This episode is a candid look back at the mistakes Andrew and Tanor made while building their wrap shop. Not surface level mistakes, but the ones that quietly cost them time, energy, and momentum. The kind you only see clearly once you are years into ownership. They talk openly about leadership missteps, wasted effort, poor assumptions, and the lessons they wish they had learned sooner. If you are running a wrap shop and feel like you are always reacting instead of building, this episode will land close to home. 💡 What You Will Learn in This Episode • Why ignoring your internal team while focusing only on customers creates long term problems• How financial pressure clouded leadership decisions and communication• Why expecting employees to care as much as you do leads to frustration• The cost of trying to solve everything yourself instead of asking for help• Why silence from your team is often a warning sign, not reassurance• How canceling meetings and avoiding structure slowed real progress 📋 Key Takeaways • Leadership requires attention, not assumptions• Hard seasons explain stress but do not excuse poor habits• Time is your most limited resource and easy to waste• Problems need diagnosis before solutions• Better questions lead to better outcomes• Progress comes from ownership, not avoidance 🧠 Key Mindset Regret is not about self blame. It is about clarity. Every mistake in this episode points to the same truth. Growth accelerates when you stop guessing, slow down enough to see the real issue, and take responsibility for fixing it. 🌀 You cannot change the past, but you can choose not to repeat it. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    39 min

  4. JAN 27

    Fail + Adjustment: The Formula That Scaled Our Wrap Shop

    Most wrap shop owners feel the urge to improve something long before they know exactly how to do it. A new system. A new hire. A better process. A new direction for the business. The problem is that too many owners stop right there. They research. They wait. They tell themselves they need more information before they move. And in the name of reducing risk, they end up delaying the very progress they want. Andrew and Tanor Banks learned early that waiting does not create clarity. Action does. When they feel the pull to do something new, they move, accept that mistakes will happen, and adjust fast. That simple loop has driven almost every breakthrough at Performance Wraps. 💡 What You Will Learn in This Episode • Why action creates clarity faster than research• How waiting for the right time becomes a form of fear• Why mistakes are part of the process, not a sign you are failing• How Andrew and Tanor used iteration to improve installs, leadership, and systems• Why confidence comes after action, not before it• How feedback accelerates growth when you are willing to listen• Why quitting too early does more damage than failing• How ownership requires decisions, not just technical skill 🧠 Key Mindset The goal is not to avoid mistakes. The goal is to shorten the gap between action and adjustment. The faster you close that loop, the faster your business grows. 🌀 Waiting feels safe, but it is the riskiest move of all. Growth belongs to the people who move first and refine as they go. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    46 min

  5. JAN 20

    The Questions Every Wrap Shop Owner Avoids Asking

    Most wrap shop owners are not struggling because they do not care. They are struggling because they are guessing. Guessing if the team is happy. Guessing if the one to ones are working. Guessing if people feel appreciated. Guessing if silence means everything is fine. In this solo episode Tanor shares a simple leadership move that created an immediate shift at Performance Wraps. She stopped guessing and started asking better questions, then backed it up with a system to actually act on the answers. This is wrap shop leadership in real life. Not theory. Not motivational quotes. Just practical questions that reduce drama, close communication gaps, and help your team perform better because they feel heard. What you will learn in this episode• Why asking beats assuming• The exact survey approach they used• The leadership question that keeps owners up at night• What to do after the survey so it actually matters• A real example from their shop• Cross training as a leadership lever Questions you can copy and paste for your wrap shop • What is currently making your job harder than it needs to be?• What should we start, stop, continue?• Do you feel your feedback is taken seriously?• What could we do to make this a better place to work for you?• What is a question I have not asked you that you wish I would? Wrap shop reality checkA wrap shop is a high pressure production environment. Deadlines, redo risk, material waste, vehicle surprises, customer expectations, install bay time. If your leadership relies on vibes, your team lives on edge.Better questions create calmer production. Better questions create better systems. Better questions create a shop people want to stay in. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    17 min

  6. JAN 13

    Running a Wrap Shop on Data, Not Drama

    If your shop feels chaotic, stressful, or emotionally exhausting, the problem is rarely your team. Most of the time, it is the way decisions are being made. When choices are driven by gut reactions, isolated incidents, or one loud emotion, everything feels urgent and nothing feels clear. In this episode of The WrapOps Podcast, Andrew and Tanor explain how shifting from emotional decision making to data based decision making completely changed the way they run Performance Wraps. This is not about becoming corporate or cold. It is about sharpening your instincts with facts so you can stop firefighting and start planning. This conversation breaks down how any shop, even a one or two person operation, can start using simple metrics to reduce stress, forecast problems, and create clarity across the entire business. 💡 What You Will Learn in This Episode • Why shops that run on emotion always feel dramatic• How data helps you forecast problems instead of reacting to them• Why instinct still matters and how to support it with facts• How to break your business into departments even if you wear every hat• The difference between tracking everything and tracking what matters• Why three to five metrics per department is enough• How data shows you where to look without telling you what to do• Why missed deadlines are usually a systems issue not a people issue• How tracking removes arguments and replaces them with clarity 🧠 Key Mindset Data does not replace leadership. It supports it. When you run your shop on numbers instead of noise, stress drops, clarity improves, and decisions become calmer and more confident. 🌀 The goal is not control. The goal is clarity. When you know what is really happening in your business, the drama fades and progress follows. 📎 Resources Mentioned in This Episode Entrepreneurial Operating System bookhttps://www.eosworldwide.com/traction-book This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    30 min

  7. JAN 6

    The Hard Lessons That Grew Our Wrap Shop in 2025

    Andrew and Tanor break down the hard lessons that quietly but powerfully transformed their wrap shop. These were not quick wins. They were slow intentional changes that reduced stress, strengthened the team, and finally allowed the business to feel stable and scalable. If you have ever walked into your shop and felt like something was off but could not quite name it, this episode will help you find clarity. 💡 What You Will Learn in This Episode Lesson One: Not Every Problem Deserves Your Attention • Why chasing every small fire keeps you stuck • How to identify the one problem that actually moves the needle • The difference between urgent problems and important problems • How focusing on the wrong issues drains progress and energy Lesson Two: Breaking the Wrap Process Changed Everything • Why installers should install and not do everything else • How breaking the workflow into clear roles increased efficiency • Why green teams perform better when systems are clear • How accountability and documentation protect quality and culture Lesson Three: Hiring and Onboarding Cannot Be Rushed • Why rushed hires always cost more in the long run • How a structured hiring timeline improves candidate quality • The importance of clear communication during the hiring process • Why onboarding starts before the first day • How small personal touches build trust and loyalty fast Lesson Four: One to Ones Are Not Optional • Why most team issues are actually communication issues • How regular one to ones prevent burnout and resentment • Why these meetings are for the employee not the manager • How understanding personal challenges improves performance • The balance between empathy and accountability Lesson Five: Collaboration Beats Competition • Why the wrap industry has more allies than enemies • How asking for help accelerated their growth • Why in person events and direct messages matter • How abundance mindset replaces fear and isolation This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    1h 8m

  8. 12/23/2025

    Organic Marketing for Vehicle Wrap Shops: What Works When You Have Zero Budget

    Most wrap shops think marketing means ads, agencies, or spending money they do not have. The truth is that some of the most effective marketing strategies cost nothing at all. They just require intention, consistency, and a clear understanding of who you are actually trying to reach. In this solo episode of The WrapOps Podcast, Tanor Banks breaks down exactly how she built Performance Wraps using organic marketing alone. No paid ads. No marketing degree. Just years of testing what made the phone ring and what did not. This is for any shop owner who wants real leads, not vanity metrics. If you are tired of chasing likes and followers that never turn into sales, this conversation will change how you approach marketing forever  💡 What You Will Learn in This Episode• Why marketing should always be measured by whether the phone rings• How watching ads can train your brain to become a better marketer• What makes an ad memorable and how to apply that thinking to a wrap shop• Why identifying a clear target market makes marketing easier and more effective• How choosing commercial clients creates stability and repeat work• Why Facebook Marketplace attracts bargain hunters and when that matters• Why chasing followers feeds the ego but not the business• How engagement beats follower count every time• The difference between being the face of your business and building a brand that can run without you 🧠 Key MindsetOrganic marketing is not about being perfect or viral. It is about showing up consistently with intention. The shops that win are the ones that keep going long after others quit. Resources mentioned:Metricool FREE Scheduling tool:https://metricool.com/ Previous episode on how Following up wins business:https://youtu.be/PM95j7VpOOo This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    31 min
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About

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

Information

  • Creator
    Andrew & Tanor Banks
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2026 Andrew & Tanor Banks
  • Show Website
    The WrapOps Podcast