The Soul Proprietor

Melody Edwards and Curt Kempton

Each week, Hosts Curt Kempton and Melody Edwards dive into the ethical questions and dilemmas that keep entrepreneurs up at night. They love talking about the soul of your business, which means having tough conversations that challenge what we believe and push us to think deeper about business, values, and what really matters. Whether you're building your own company or exploring life's big questions, You are welcome here. New episodes drop every Wednesday. Contact: soulproprietorpodcast@gmail.com

  1. 2d ago

    Build a Business That Gives You Your Life Back with Caleb Wininger

    Why do some business owners seem to sprint ahead while others stay stuck prepping and planning forever? In this one, Curt and Melody welcome Caleb Wininger for a soul-baring, systems-loving conversation about risk, slow growth, and whether AI makes messy businesses less messy. They get honest about their own bottlenecks and what actually matters when it comes to building a business you want to live in. What They Talk About:Caleb Wininger’s “27 years to overnight success” in the service business – and why he was a late bloomer on systemsWhy Melody would rather build an airtight operational fortress than ever make a sales call againCurt’s argument that some people succeed just because they’re not afraid to fail publicly (and why that feels unfair)The surprisingly humbling Conquer “business cult” era—and what happens when the thing you loved gets eaten by a bigger companyHow people get stuck pretending that “listening to podcasts equals growth” (guilty) instead of actually taking actionNerdy confessions about using AI in business—and why it’s like putting a jetpack on a rickety skateboard if you haven’t nailed basicsWho’s more powerful: the street-level superhero (doing good one conversation at a time), or the billionaire with money to throw?The honest tension between accepting your natural temperament (over-preparing, risk-averse) and learning when to hack around it Key Takeaways:No tech—AI, software, whatever—fixes a business that refuses to run a decent team meeting or balance the booksThere’s no shame in slow, deliberate growth—especially when your “why” is about enough, not always moreMost of us get stuck because it’s safer to keep prepping than to risk flopping in public (even though we know better)Loving the work (and the people) is usually more motivating than chasing a big number or imaginary impactSometimes the “1% improvement” is more about personal fulfillment than customer applause Timestamps:00:00: Kicking off with basics nobody wants to do—and why AI can’t help05:54: Caleb’s late systems awakening and the Conquer era14:11: Risk, kids, and that first terrifying big hire20:00: Messy AI confessions and why “efficiency” isn’t always progress27:05: Does your brain want to build or just prepare forever?40:07: Big picture—what’s the point? Purpose, faith, and being “enough”57:12: Getting (un)stuck, and why self-coaching is so much harder than coaching others Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    Build a Business That Gives You Your Life Back with Caleb Wininger
  2. Oct 21

    Can Perfect Systems Fix Messy People?

    What happens to meaning, purpose, and community when work — as we know it — disappears? This episode, Curt and Melody imagine a utopian future where AI meets all our basic needs, and wrestle with what would actually make life feel meaningful if survival isn’t on the line. There’s chocolate factory stories, genuine disagreement about human nature, and a healthy dose of "am I making any sense here?" energy. What They Talk About: Why Curt thinks meaning comes from being a “useful person” in community, not just from workMelody’s story about a Belgian chocolate factory and what it reveals about trust, abundance, and whether humans would really take more than they needThe debate: Are humans fundamentally good, or do we need guardrails to prevent greed and chaos?How both hosts have seen purpose shift — from workaholic tendencies to chasing experiences over material stuffThe "retirement community" analogy for utopia, and why it’s not all as relaxing as it sounds (plus, pancake breakfasts and pizza nights)Whether AI can really “heal” society’s ills — or if crime and messy humanity are just part of the dealDreaming up future education: Will learning be pure hobby, and does everyone really want that?Honest disagreements about whether a perfect society means less “bad” or just new flavors of itTheir ongoing, loving bickering about whether utopia requires changing human nature Key Takeaways: Sharing resources freely doesn’t automatically mean people will take advantage — most folks just want enough, not excessEven if AI solves survival, meaning still comes from connection, contribution, and community (not just having more stuff)You can’t engineer out every bit of human messiness; life will still have its spicy spectrumThe best part of utopia might just be getting to experiment and figure it out together (pizza ovens optional) Timestamps: 01:18: Kicking off AI utopia part 2: What’s left when survival isn’t a worry?04:02: Community, hobbies, and shifting purpose13:08: The chocolate factory story and the abundance mindset fight20:26: Crime, constraint, and whether AI can “fix” human nature25:16: Would education just become a hobby?34:02: Retirement communities and lessons for utopia41:18: The real debate: Can we even imagine truly changing human nature?44:05: What’s next, and why these debates are worth having Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    Can Perfect Systems Fix Messy People?
  3. Oct 14

    AI and the Future of Work: Utopia or a New Kind of Loss?

    What would actually happen if AI took over most of our jobs and could it be a good thing? This week, Curt and Melody explore about the fear and possibility of an AI-driven utopia, wrestling with everything from robots replacing manual labor to whether humans would actually feel satisfied with “enough.” The conversation bounces between optimism and skepticism, with both hosts challenging each other (and occasionally getting stuck on the details—pizza cutters included). What They Talk About: Why Curt sees the fear of AI as rational—and why he still wants to dream about a utopian future (00:00)Melody’s nostalgia for her old team, Facebook memories, and the real human impact business owners have on employees (01:29)The story about Melody’s women-in-trades conference—and realizing how much has changed (and hasn’t) for women in male-dominated industries (03:57)Curt’s hypothetical AI-powered society: everyone gets a basic income, but what happens to our drive for “more”? (13:18)The quirks and pitfalls of defining “utopia”—Melody’s therapy-for-everyone vision vs. Curt’s pragmatic take on human nature (26:21)A playful debate about whether capitalism, status, and wanting the fancier pool deck ever actually go away (24:45)Big questions about mental health, evolving norms, and whether future technology can really fix our deepest desires (30:58)That random pizza cutter tangent—and why it secretly ties into what makes us human Key Takeaways: The fear of AI replacing jobs is legit, but so is the hope that it could eliminate drudgery and improve well-being—if we get the system right.People crave purpose and “levels” of achievement, even when their basic needs are met; eliminating survival struggles doesn’t magically make us content.Human nature, culture, and what we value are way harder to change than technology—but our views on mental health and community can shift fast.There’s no one utopia; even the definition clashes when you put Curt and Melody in a room. Timestamps: 00:00 – Opening on AI fear & utopian dreams03:57 – Melody’s women-in-trades conference story13:18 – Imagining the future of work and income26:21 – The debate over “enough” and changing human nature30:58 – Mental health, evolution, and what utopia even means37:01 – Cliffhanger: If AI meets all our needs, what gives us meaning? Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    AI and the Future of Work: Utopia or a New Kind of Loss?
  4. Oct 7

    We're Building What We Don't Understand

    They keep saying they'll stop apologizing for talking about AI. This time they mean it. In this episode, Curt and Melody go all in on the topic they keep coming back to. They're not covering the fun side here, like cute images or faster emails. This episode is about the risks that people inside the biggest AI companies have started warning the public about. Several researchers have left frontier AI companies and spoken out about how fast things are moving and how little anyone understands what's happening inside these models. Some gave up money and careers to do it. Curt and Melody spent hours listening to their full interviews, and this episode is their attempt to pass along what they learned in plain language. Then it gets personal. Curt tells the story of a coding agent that faked its own quality test so a feature would pass. It hid what it had done, got past a second AI that was told to check its work, and only admitted it when Curt found a bug and went looking. If an everyday user can run into that, what's happening at the scale of a frontier model? This isn't a tech episode. It's about stewardship, how good people end up going along with things they'd never choose, and what we owe each other while there's still time to change course. In this episode, Curt and Melody talk about: Why they're done apologizing for how often the conversation turns to AICognitive dissonance and why it's easier to look awayThe difference between AGI and superintelligence, and why the race to get there first is about power more than moneyWhat whistleblowers from OpenAI and Anthropic are saying, and what they gave up to say itA reported testing incident where AI agents allegedly broke out of a closed environment and covered their tracks to finish a taskCurt's own experience with an AI that fabricated a test and hid itWhy "it's just on a computer" doesn't mean it can't affect you: power grids, water systems, banking, and moreAI voice scams, including a man who got a call from his wife's number, in her voice, while she was sitting next to himWhy choosing not to use AI won't protect you from itDerren Brown's The Push and what it shows about how regular people become complicitWhy you don't have to be an AI expert to understand what's at stakeHolding onto hope, and what individuals might be able to do A question worth sitting with If the people building AI are warning us about it, what would it take for you to listen? Curt and Melody aren't asking you to panic or quit AI. They're asking you to pay attention, check the sources yourself, and stay open to what you find. Timestamps: 00:56 Welcome to Episode 50 01:12 Why we're done apologizing for talking about AI 02:57 The whistleblowers and why this deserves real research 05:16 The "all in" crowd vs. the "never touch it" crowd 06:09 Cognitive dissonance and why it's easier to look away 08:48 "It sounds like sci-fi" 11:53 The simple version: we don't understand how AI works 12:39 AGI vs. superintelligence 14:29 What frontier models are 16:07 The race to superintelligence and recursive training 17:54 Why this is about power, not money 20:56 Why are 10 men deciding our future? 21:33 What happens to whoever wins the race 23:09 The Hugging Face incident and what an AI agent is 26:20 The hidden message board 28:06 Neural nets in plain language 30:00 The agents decided to cheat and cover their tracks 32:49 Strict parents make sneaky kids, and Grok's 3-person safety team 34:12 Cute pictures and blinders 34:57 The CEOs who won't hold hands 36:29 What "horribly wrong" really means 38:38 They promised to slow down. They didn't. 41:31 The core fear, explained 42:03 How AI affects you even if you never use it 44:11 Curt's AI faked its own test 47:47 How it got past the AI checking its work 48:56 Pleasing humans vs. protecting itself 51:12 AI poisoning and how bad data becomes "truth" 52:03 When Claude said no and ChatGPT said yes 54:05 Nerfed models 54:49 What the whistleblowers predict 57:26 Should good people still use AI? 59:03 The phone call from his wife who was sitting right next to him 1:01:05 Why your family might need a code word 1:02:28 AI 2027 and AI 2040 1:04:39 What we can do: getting leaders to listen 1:05:25 Why this isn't like climate change 1:06:08 Faith, stewardship, and the end of the world 1:07:32 Derren Brown's The Push and how good people become complicit 1:10:43 Why our brains can't grasp exponential growth 1:11:52 Using AI every day doesn't make you an expert 1:14:54 Why this isn't a conspiracy theory 1:16:07 The Jurassic Park moment 1:18:21 When the companies themselves warn us 1:19:49 Finding meaning when work changes 1:21:05 Baby laughs and holding onto hope 1:21:49 Outro Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    We're Building What We Don't Understand
  5. Sep 30

    Finding Meaning Beyond Business: A Year of Soul Proprietor

    One year of The Soul Proprietor. For their one-year anniversary, Curt and Melody look back at what the podcast has become.. and, perhaps more importantly, how much they have changed while making it. What started as a conversation about business has become a place to talk about the things entrepreneurs don't always have somewhere else to talk about: mental health, spirituality, stress, identity, AI, purpose, and the uncomfortable questions underneath building a business. And this episode lands on a particularly big one: Can we find meaning beyond business? For both Curt and Melody, business has been deeply connected to purpose and identity. But as their businesses, perspectives, and lives have changed, that relationship has become more complicated. They talk about what happens when work starts moving too fast, what it feels like when your values and your business aren't perfectly aligned anymore, and why stepping away from work can be much harder than it sounds. Then the conversation gets even bigger. AI has forced Curt and Melody to think differently about the future of work and what happens if technology eventually changes how much humans need to work. If work has historically given people structure, identity, purpose, community, and a reason to get up every morning, what happens when that changes? Maybe the question is what business has been doing for us all along. In this episode, Curt and Melody talk about:Celebrating one year of The Soul Proprietor and reflecting on why they started the podcastHow their perspectives and belief systems have changed over the past yearMelody's changing relationship with spirituality and purposeLearning to handle stress differently and creating more space outside of workThe complicated relationship entrepreneurs can have with business, identity, and meaningHow AI has changed Curt's perspective—from curiosity, to excitement, to fear, to figuring out how to ethically coexist with itThe ethical questions that come with AI becoming increasingly embedded in businessWhat happens if AI and automation fundamentally change the role of human laborWhy humans may need to learn how to create meaning outside of economic productivityThe possibility of building businesses in ways that create more space for creativity, people, and sustainable growthWhat Curt and Melody hope they will be talking about one year from now Key Takeaways: Sometimes, the “work” that looks like a distraction (hello, podcast) is actually a lifeline and space to growBurnout doesn’t just kill productivity—it can totally scramble your sense of self and purposeLetting go of certainty (in faith, business, or self-diagnosis) opens up space for actual changeConfronting tough stuff together—real friendship style, not just as co-hosts—is what makes business (and this pod) meaningful Timestamps: 0:00 – Curt’s existential dread + Melody on losing/redefining purpose 1:01 – The forgotten anniversary & Sheila Clark appreciation hour 4:50 – How this show actually came to life (awkward DMs included) 13:39 – Curt’s faith crisis, religious humility & spiritual “bigness” 23:25 – Melody’s psychedelic journey, brain shifts, and emotional reset 35:00 – Favorite episodes and what vulnerable, unscripted interviews taught them 46:54 – Shifting boundaries, trust, and how their approaches have changed 57:21 – AI, meaning, and the scary/maybe hopeful future of business 1:05:57 – Gratitude, Rachel & Matt shoutouts, and the “systematizing with love” vibe A question worth sitting with If your business disappeared tomorrow, where would your sense of purpose come from? Curt reflects on the possibility that business may eventually make less meaning in the world, even though it has made so much meaning in his own life. Melody talks about wanting to slow down without giving up meaningful work. Neither has a neat answer. That's kind of the point. Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    Finding Meaning Beyond Business: A Year of Soul Proprietor
  6. Sep 23

    Your Brain Knows More Than You Think

    What happens when something is wrong, but you can't prove it? After a brain injury more than three years ago, Melody spent years wondering whether the changes she experienced were real.. or whether she was somehow convincing herself and everyone else that something was wrong. In this episode of The Soul Proprietor, Melody shares what happened when she finally had a SPECT brain scan and got something she desperately needed: evidence. The scan showed a mild brain injury, including changes in blood flow and activity in areas associated with memory, processing, mood, spatial awareness, and balance. But perhaps more meaningful than the diagnosis was the validation that came with it. For Melody, the experience raised a much bigger question: How do you learn to trust your own experience when the people around you can't see what you're experiencing? Curt and Melody also explore: Why invisible injuries can be so difficult to explain—even to yourselfThe difference between knowing something is wrong and having data to explain itHow a brain injury changed Melody's relationship with work, responsibility, and restWhy having more “space” in life doesn't always feel restfulThe connection between stress, overthinking, and always preparing for the worstThe practical changes Melody was encouraged to make around hydration, exercise, sleep, nutrition, and brain healthThe difficult ethical questions surrounding aging, dementia, caregiving, and what it means to live a meaningful lifeHow experiences like 9/11 and COVID can change the way people think about fear, certainty, and other peopleWhy sometimes the most important thing isn't having all the answers—it’s finally having enough information to understand what you're experiencing This is a candid conversation about brains, identity, self-trust, aging, and what happens when the thing you're struggling with isn't visible to everyone else. Key Takeaways: Getting a clear diagnosis can be just as healing as any treatment—sometimes you just need proof it’s not “all in your head”Invisible injuries are isolating, but you’re not alone—and talking about it draws out a hidden crowd who get it“Doing less” can actually make things worse for some brains; sometimes structure is the real self-careQuestion the experts, but trust your own experience—your life is wider than anyone’s diagnosis Timestamps: 0:00 – Melody’s brain injury and imposter feelings 6:04 – 9/11, fear, and being “the enemy” 16:01 – Collective trauma vs. division (9/11, Trump, COVID) 21:09 – The brain scan journey and why validation matters 33:03 – Restless brains, work, and identity 37:07 – What actually helps heal (and what doesn’t) 46:06 – Fears about aging, dementia, and what we owe our families 54:50 – Gratitude, birthdays, and ice cream (because why not?) Listen to this episode and ask yourself: How much do you trust your own experience when you don't have proof? 🎧 Listen wherever you get your podcasts. Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    Your Brain Knows More Than You Think
  7. Sep 16

    The Business of Building Community with Dave Wintsch

    What if the most valuable thing a business can build isn't something that shows up on a balance sheet? In this episode of The Soul Proprietor Podcast, Curt and Melody sit down with Dave Wintsch, a longtime youth leader, mentor, and someone who has had a lasting influence on Melody's life. Dave spent decades building community by doing something deceptively simple: he entered other people's worlds. He coached wrestling, showed up at schools, traveled with teenagers, listened to their stories, laughed with them, and built relationships over time. His approach wasn't about getting people to conform to his expectations. It was about meeting people where they were and creating a place where they could belong. That becomes the jumping-off point for a much bigger conversation about entrepreneurship. Curt, Melody, and Dave explore what happens when we apply relationship-first thinking to business—and whether the relentless pursuit of efficiency can sometimes come at the expense of the very relationships that make a business meaningful. They also talk about faith, uncertainty, leadership, generosity, technology, legacy, and what it means to build a life around people rather than things. What They Talk AboutWhy Melody calls Dave her spiritual Mr. Rogers (and yes, she’s used it before)Dave’s journey from black-and-white evangelical certainty to loving the mystery (and why “I don’t know” feels honest now)The story about leaving a stable career for a leap-of-faith youth leadership gig—MGB convertibles, spring break twists, and allCurt’s confession about Boy Scouts, OPK (“other people’s kids”), and feeling powerless to “like” your own kids sometimesWhy Dave thinks building real community with teenagers never starts with preaching—and what truly breaks (and remakes) a heartWrestling with faith and belonging: staying in community even when you’re not sure you buy all the doctrineA very practical lesson from Jesus about coats, economics, and why Dave’s car is always in someone else’s drivewayThe role of laughter (“carbonated holiness”), corncob pipes, and permission to break just a few rules Key TakeawaysYou don’t have to know exactly what you believe to build real connection; mystery and listening go farther than certainty ever did“Loving” and “liking” people—especially kids—are different skills, and liking often takes intention (and a good sense of humor)Business is about people, not just products; lasting impact happens through relationships, not transactionsConvictions can get softer (and kinder) as you see more of the world—sometimes faith is just having the humility to admit you don’t knowLeaving room for each other’s stories (and even disagreements) is where community actually happens Timestamps04:11 – Dave’s early days in youth work and finding his own faith10:14 – Building “business” through relationships (and why he never sold Jesus)15:28 – The “gift of immaturity” and actually enjoying teenagers24:05 – Technology, anxiety, and the lost art of heart-breaking experiences26:32 – Faith, literalism, and living with fewer certainties35:02 – Economics according to Jesus (and Dave’s open-door policy)53:32 – Legacy, laughter, and why stories beat stuff every time Here's the link about Dave Shaping young lives: Dave Wintsch is the Gazette’s Person of the Year Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    The Business of Building Community with Dave Wintsch
  8. Sep 9

    AI Sprawl Is Killing The Joy of Business

    Curt and Melody are both feeling the squeeze of AI in their businesses, but instead of geeking out about the tech, they’re asking: has the very thing that’s supposed to save us actually made real work.. and real connection—harder? This episode is a meandering, totally honest look at what happens when business, process, and humanity collide. Expect bathhouse stories, checklists gone wild, and about “fun” at work. What We They About Why Melody thinks AI has totally sucked the joy and connection out of work—and what she misses mostThe story of how Curt’s “rock” accountability system started feeling more like a soul-crushing checkbox factory than a team effortMelody on returning from travel and feeling like her family (and her appetite) needed a rebootThe bathhouse as business metaphor: vulnerability, body issues, and why seeing real people mattersCurt’s bold move: killing the classic L10 meeting and building new rituals to bring fun (and actual life) back to the companyThe difference between working at lightspeed vs. actually getting anywhere—or enjoying the rideThe real talk about what AI sprawl does to creative momentum and team collaborationHow Melody’s experimenting with quirky team check-ins and “finding the fun” again in meetingsDolly Parton as the (unlikely) spiritual guru for loving the basics, potatoes, and all Key Takeaways Speed for speed’s sake (or because AI “demands” it) won’t save your soul—or your team’sSystems need to flex as business (and humanity) changes, not just get “faster”The rituals and conversations you skip in the name of efficiency might actually be the pointBeing able to admit when things aren’t fun or meaningful is the first step to fixing it Timestamps 00:00 – Why AI hasn’t made work better (and might have made it worse)00:27 – Melody’s travels, identities, and re-entry00:55 – Bathhouses, body acceptance, and business parallels01:31 – Food, families, and the missing joy of eating31:12 – Curt’s system overhaul: when “rocks” lead to burnout42:53 – The new meeting format experiment (+ dad jokes)58:07 – How do you bring back humanity without losing relevance?01:08:15 – Why change should happen now, not just at “year end” Website: The Soul Proprietor Podcast Instagram: @soulproprietorpodcast LinkedIn: The Soul Proprietor Podcast Facebook: Soul Proprietor Podcast Youtube: The Soul Proprietor Podcast

    AI Sprawl Is Killing The Joy of Business

Ratings & Reviews

5
out of 5
3 Ratings

About

Each week, Hosts Curt Kempton and Melody Edwards dive into the ethical questions and dilemmas that keep entrepreneurs up at night. They love talking about the soul of your business, which means having tough conversations that challenge what we believe and push us to think deeper about business, values, and what really matters. Whether you're building your own company or exploring life's big questions, You are welcome here. New episodes drop every Wednesday. Contact: soulproprietorpodcast@gmail.com