The Growth Edit

Holly Formosa Consulting
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Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.

  1. Ep 14: The Business of Bars with Jason Williams

    FEB 8

    Ep 14: The Business of Bars with Jason Williams

    What does it really take to run a successful bar in today’s market? In the first episode of Season Two of The Growth Edit, Holly Formosa sits down with Jason Williams from House Made Hospitality in Sydney to unpack the realities behind the bar. They explore moderation as a structural shift, how Gen Z is reshaping drinking culture, and the tough decisions operators are making as costs and wages continue to rise. Jason also shares practical insight into protecting margins, designing experiences that bring people back, and the thinking behind launching Vitelli’s Upstairs, opening 10 February. If you work in food, drink or hospitality, this one’s worth your time. For more practical growth insight, watch the video interviews and explore the Growth Insights Hub at hollyformosa.com.You can also book a free 30-minute chat via hollyformosa.com.

    31 min
  2. Is Your Winery Ready for Ecommerce with Holly Formosa

    12/21/2025

    Is Your Winery Ready for Ecommerce with Holly Formosa

    🎯 Are you really ready for e-commerce? Book your FREE growth call now → https://www.hollyformosa.com/contact In this end-of-year episode, Holly Formosa answers one of the most common questions winery and drinks brand owners ask: “Are we strategically, operationally, and financially ready to run D2C e-commerce?” This isn't just about having a website. It’s about building a full sales channel, from digital storefronts to fulfillment and retention systems, that works. 🔥 What you’ll learn:• How e-commerce compares to wholesale• Key readiness questions every winery should ask• The real costs, tools, and team needed for success• Benefits of D2C (if you’re truly prepared)• Challenges to plan for (and how to overcome them)• A 5-step checklist to move forward confidently 💡 If you're curious about launching or scaling your e-commerce arm in 2026, this episode is your roadmap. Holly shares practical insights, honest truths, and a clear path forward. 📞 Book your free 1:1 Growth Call for January now → https://www.hollyformosa.com/contact

    19 min
  3. Stop Drifting and Design 2026 with Holly Formosa

    12/07/2025

    Stop Drifting and Design 2026 with Holly Formosa

    In this episode of the Growth Edit, Holly Formosa delves into the often-overlooked six-week window between mid-December and late January. Discover why this period is crucial for businesses in the food, wine, hospitality, and tourism sectors. Holly shares mindset shifts and practical strategies to transform this time into a powerful planning phase for 2026. Don't miss the opportunity to book a free 30-minute call with Holly at hollyformosa.com, or join her Growth Insights Community for more tools and ideas. Embrace this window as a chance to choose your direction for the new year. You've got this!

    21 min
  4. Behind the Good Food Guide with Emma Breheny

    11/16/2025

    Behind the Good Food Guide with Emma Breheny

    How the Good Food Guide is Shaping Australia’s Dining Story with Emma Breheny In this episode, Holly chats with Emma Breheny, Co-Editor of the Good Food Guide, about how the publication continues to shape Australia’s dining scene and what it really takes to be featured. Emma shares how the Guide has evolved post-pandemic, the thinking behind the new Critics’ Pick symbol, and the launch of the Good Food app. She also offers practical advice for venues and explains why value is now such an important part of the dining experience. 🎧 Have questions about managing media, awards or restaurant PR as part of your growth strategy?Holly has eight complimentary discovery chats available between now and Christmas to help you navigate these challenges and elevate your brand.👉 Book your free call now at hollyformosa.com/letstalk

    35 min
  5. Reading the Future of Tourism with Julian Major

    11/09/2025

    Reading the Future of Tourism with Julian Major

    What does the next decade of tourism in Victoria really look like? In this episode of The Growth Edit, I’m joined by Julian, Research and Insights Lead at Visit Victoria, to unpack the data shaping the state’s 2030 Tourism Strategy. We discuss the trends operators need to know now, from the rise of family travel and Asian markets, to opportunities in food, drink and agritourism. Julian also shares how operators can tap into free research to guide marketing and product decisions without drowning in data. If you work in tourism, wine or hospitality, this is an insightful look at what’s next for Victoria’s visitor economy. Resources mentioned in this episode: Visit Victoria Corporate Site – Research & Insights: https://corporate.visitvictoria.com/research-insights Visit Victoria’s 2030 Visitor Economy Strategy: https://corporate.visitvictoria.com/visitor-economy-2030 Tourism Research Australia – Tourism Forecasts: https://www.tra.gov.au/en/economic-analysis/tourism-forecasts.html Tourism Australia – Future of Demand Report: https://www.tourism.australia.com/en/insights/future-of-demand.html Regional Tourism Boards (Victorian Visitor Economy Partnerships):https://corporate.visitvictoria.com/about-us/visitor-economy-partnerships Email Julian's team: research@visitvictoria.com About Holly Formosa Consulting Holly Formosa Consulting helps food, wine and tourism businesses turn marketing plans into real growth. I’m opening 10 complimentary strategy call spots between now and December to help operators unpack their biggest marketing challenges and get clear on next steps. Book your free 30-minute call: hollyformosa.com/letstalk

    30 min
  6. Creativity, Collabs & The Paris Butter Mindset with Zennon Wijlens

    10/26/2025

    Creativity, Collabs & The Paris Butter Mindset with Zennon Wijlens

    Fresh from Milan, where he picked up Two Knives at The Best Chef Awards 2025, Zennon Wijlens — Co-Owner and Executive Chef of Paris Butter, Auckland — joins Holly to talk creativity, ego and collaboration in one of Aotearoa’s most awarded kitchens. In the past two months alone, Zennon’s been named Best Chef by Metro Magazine and led Paris Butter to retain Three Hats in the Cuisine Good Food Guide Awards. But this episode isn’t just about accolades — it’s about what success really means once you’re leading the team. Zennon shares how collaboration keeps chefs grounded, why humility matters as much as skill, and what it takes to evolve creativity year after year. Planning a trip to Auckland? Book a table at Paris Butter and see why it’s one of the most talked-about restaurants in the region. Check them out on Instagram @parisbutter_nz. And if you’re looking to grow your own food, wine or hospitality brand, book a free 30-minute strategy call with Holly at hollyformosa.com/letstalk.

    33 min
  7. The Real Cost of Not Having a Marketing Plan

    10/19/2025

    The Real Cost of Not Having a Marketing Plan

    Most food, wine, and hospitality businesses do not choose to waste time or money on marketing; it happens when you are reacting instead of planning. In this episode, Holly unpacks The Real Cost of Not Having a Marketing Plan from lost revenue and wasted time to missed opportunities and team burnout. You'll learn how to recognise the hidden costs of reactive marketing and what clarity, structure, and a proper plan can do for your business.. What You Will Learn The most common marketing myths keeping business owners stuck What a marketing plan actually is, and what it is NOT Six hidden costs of working without a plan How to create clarity for your team, brand, and budget The confidence that comes from structured marketing Download The Clarity Check—Holly’s free self-assessment inside the Growth Insights Hub. https://www.hollyformosa.com/insightshubIt takes just three minutes and helps you identify where your marketing might be leaking clarity, time, or money across the six cost areas discussed in this episode. If you would prefer a conversation over a template, book a free 30-minute strategy call. Together, you will unpack what is working, what is not, and where to focus next. Book your call: hollyformosa.com/letstalk

    16 min
  8. AI Strategies for Food & Wine

    10/11/2025

    AI Strategies for Food & Wine

    In this conversation, Holly Formosa and AI expert Julie Fenwick explore the transformative impact of artificial intelligence on the food, wine, and hospitality sectors. They discuss practical applications of AI, from operational efficiencies to marketing strategies, while addressing common concerns about data privacy and maintaining a personal brand voice. Julie emphasises the importance of understanding AI's capabilities, starting small, and using it as a collaborative partner to enhance business operations. Takeaways AI is not just a buzzword; it's a transformative tool.Start small with AI by identifying pain points in your business.AI can assist with bookkeeping, analysis, and planning tasks.Use AI as a thought partner to enhance creativity.Data privacy is crucial; avoid uploading sensitive information to free accounts.Train AI to understand your brand's tone and voice.Voice mode in AI can be a powerful tool for busy operators.AI can help analyze customer feedback and reviews effectively.The future of marketing will require a balance between AI and human connection.Embrace AI to focus on high-value tasks and customer interactions.

    23 min
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About

Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.

Information

  • Creator
    Holly Formosa Consulting
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Holly Formosa Consulting
  • Show Website
    The Growth Edit