Lyon Share Podcast

Ed Lyon

Smart strategies. Real results. Hosted by Ed Lyon, nationally recognized tax strategist, wealth advisor, and author, The Lyon Share Podcast helps entrepreneurs, business owners, and high-net-worth families take control of their financial future. Each episode delivers practical insights on tax reduction, wealth growth, and legacy planning—without the jargon or fluff. From smart tax moves to creative investment strategies, Ed shares proven methods you can apply right away, along with expert conversations that bring clarity to today’s complex financial landscape. Whether you’re building a busi

  1. May 18

    How to Get the Most From Your CPA: Beyond Billable Hours

    Most CPAs are trained to record history, not create strategy. In this episode of The Lyon Share Podcast, Ed Lyon is joined by Aleksey Kaplan, CPA—an entrepreneur-turned-CPA who built and sold businesses before ever sitting for the CPA exam. Together, they dig into why most accountants miss tax planning, why billable hours fail clients, and how entrepreneurs can demand real value from their advisors.If you’ve ever felt your accountant hands you numbers without strategy—or you want to know how to pick the right CPA—this conversation will change how you view the profession.🔑 Key TakeawaysBillable hours ≠ value: Most firms sell time, not results. Real entrepreneurs want outcomes, not clocks.Entrepreneur trapped in a CPA’s body: Aleksey’s business background makes him uniquely able to relate to client struggles—payroll, growth, and cash flow—not just compliance.CPA education gap: Neither accounting school nor the CPA exam teaches tax planning. CPAs are trained for reporting and compliance, not for saving clients money.Proactive vs. reactive: Most accountants are historians. Effective CPAs communicate, project, and plan year-round—not just at tax time.Qualified ≠ initials: CPA or EA after someone’s name doesn’t guarantee planning expertise. Vet them carefully, and interview multiple candidates.Team of professionals: Every entrepreneur needs a qualified circle—CPA, attorney, insurance pro, banker—that works together.⏱️ Timestamps (Approx.)00:00–03:00 — Introducing Aleksey Kaplan: entrepreneur before CPA03:00–07:30 — How life events pushed him into business ownership (and later the CPA path)07:30–10:00 — The leap to accounting school and the challenge of the CPA exam10:00–13:30 — Inside a mid-size firm: overbilling, inefficiency, and why Aleksey left13:30–17:00 — Billable hours vs. results: what clients really value17:00–21:00 — How Aleksey built a firm around planning, not compliance21:00–25:00 — Proactive communication and anticipating client needs25:00–30:00 — Why tax planning isn’t taught in school or exams—and why that matters30:00–36:00 — Education gaps and how business owners can avoid assumptions36:00–43:00 — Building the right team of professionals; choosing the right CPA📌 Memorable Quotes“A lawyer’s time and advice are his stock in trade. But value isn’t measured in hours—it’s measured in results.”“Most CPAs are historians. They record the past. Entrepreneurs need advisors who plan for the future.”“CPA after someone’s name doesn’t mean they know tax planning.”“Don’t settle for effort. Hire for results.”🧰 Concepts & TermsBillable Hours: Charging clients based on time spent rather than outcomes.Value Billing: Charging based on savings or results delivered, not effort.CPA Education Gap: No real tax planning training in school or exams.Proactive Tax Planning: Year-round strategy that reduces liability and aligns with business goals.✅ How to Apply This EpisodeInterview multiple CPAs before choosing. Don’t assume the first is the best fit.Ask about planning: How will they proactively lower your taxes—not just file returns?Demand clarity: Agree on scope, fee, and expected results upfront.Build your team: Surround yourself with qualified professionals across tax, law, insurance, and finance.👤 About the GuestsEd Lyon is a tax strategist, wealth advisor, author, and pioneer in proactive tax planning. He’s trained more than 4,000 CPAs and advisors nationwide.Aleksey Kaplan, CPA is an entrepreneur-turned-tax professional. After building and selling multiple businesses, he became a CPA to help clients from the perspective of someone who’s lived the entrepreneurial journey. He runs a firm focused on planning, results, and value—not billable hours.

    47 min
  2. May 11

    Red Lights & Green Lights: How the Tax Code Really Works

    In this foundational episode, Ed Lyon breaks down the U.S. tax code into a simple, memorable framework: red lights (where you stop and pay tax) and green lights (where you legally go without paying tax). You’ll learn why most advisors focus on the red lights, why Ed hunts for green lights, and how to “turn right on red” with strategies like backdoor Roths.Ed also explains how holistic, goal-driven planning beats random tax hacks, and outlines his diagnose → prescribe → implement process backed by a guaranteed savings model. Whether you’re a business owner, high-income W-2 earner, or a financial professional, this episode gives you the mental model to approach taxes proactively and align every move with your financial goals.Red vs. Green Lights:Red lights: broad rules that say “pay tax” such as gross income, tax brackets, self-employment tax, AMT, NIITGreen lights: specific rules letting you go tax-free or tax-favored such as medical reimbursement plans, business expenses, charitable gifts, life insurance withdrawals or loansMindset Shift: Most CPAs record history by focusing on red lights. Strategic planning finds green lights — and when you can’t, you turn right on red, like with a backdoor RothHolistic over Hacks: “One weird trick” is not a plan. True planning starts with the big picture so entities, retirement, real estate, charitable giving, and exit strategies all support your goalsEd’s Process and Guarantee: Diagnose → Prescribe → Implement, with a guaranteed savings targetPolicy Noise vs. Law: Don’t overreact to headlines. Until it is signed into law, it is just a bill⏱️ Timestamps00:00–01:05 — Why this episode matters01:05–03:20 — Red lights defined03:20–04:20 — Green lights defined04:20–05:30 — Why most CPAs miss green lights05:30–06:10 — Turning right on red: backdoor Roth example06:10–07:40 — Policy chatter versus law07:40–10:05 — Where tax fits in your broader financial plan10:05–12:05 — The doctor analogy: diagnose, prescribe, implement12:05–14:20 — The guaranteed-savings model14:20–16:25 — Strategy waterfall: business-level, 1040-level, below-the-line16:25–17:45 — No magic bullets; bespoke planning wins17:45–20:00 — “Just a bill” refresher📌 Memorable Quotes“The tax code is a series of red lights and green lights. The trick is knowing where you can go.”“Don’t let the tax tail wag the business or investment dog.”“If you can’t find a green light, learn how to turn right on red.”“Holistic planning beats hacks — every financial choice has tax consequences.”🧰 Strategies MentionedMedical reimbursement plans through spouse employmentEntity optimization such as S-Corp, C-Corp layering, and partnershipsRetirement design including qualified versus life-insurance-based optionsReal estate planning with cost segregation studies when appropriateCharitable tools including trusts and structures that retain benefits while givingBackdoor Roth conversionsDisclaimer: This content is for educational purposes only and not tax advice. Implementation requires qualified professionals and proper documentation.👤 About the HostEd Lyon is a tax strategist, wealth advisor, author, and industry pioneer. He has trained more than 4,000 CPAs and financial advisors, served clients from small business owners to billionaires, and helped shift the profession from after-the-fact compliance to proactive planning.📲 Connect & SubscribeSubscribe on Apple Podcasts, Spotify, and YouTubeFollow Ed on LinkedIn and TwitterContact or book a consult at your website

    20 min
  3. May 5

    Why Another Tax Podcast Why The Lyon Share

    Why Another Tax Podcast? Why The Lyon Share?With over 4 million podcasts to choose from, why launch another one? In this very first episode of The Lyon Share Podcast, host Ed Lyon explains exactly why this show stands apart from the crowded tax and finance space.Unlike most podcasts that focus only on what you can do to save taxes or recap the latest tax news, Ed digs into the why behind our tax system — uncovering how it really works, why it’s so complex, and how you can use that knowledge to make smarter decisions for yourself, your business, and your family.From his early days on Capitol Hill during the passage of the Tax Reform Act of 1986, to pioneering tax planning software, to training over 4,000 CPAs and financial advisors, Ed brings decades of experience and storytelling expertise to help you keep more of what you earn and accomplish your goals.This episode lays the foundation for everything to come: practical tax-saving strategies, financial planning insights, and candid discussions about how politics and economics shape the system we all live with.🔑 What You’ll Learn in This EpisodeWhy Ed Lyon started The Lyon Share Podcast despite a crowded tax podcast marketThe difference between podcasts that focus on what vs. Ed’s approach of exploring whyHow understanding the tax system gives you power to plan smarterEd’s background: from Capitol Hill to pioneering Tax Coach Software to training thousands of advisorsThe differences between CPAs, enrolled agents, and attorneys — and how that affects the tax advice you getWhy stories matter more than spreadsheets when it comes to real tax planningWho should listen: business owners, high-income earners, financial professionals, and anyone who wants to be smarter about taxes📌 Memorable Quotes“Most people aren’t interested in building a better system. They’re interested in doing better for themselves within the system we have.”“Don’t let the tax tail wag the business dog.”“My job isn’t just to help you pay less tax. My job is to help you accomplish your financial goals with a minimum of interference from tax.”👤 About Ed LyonEd Lyon is a tax strategist, wealth advisor, author, and industry pioneer who has been teaching financial professionals and business owners how to cut taxes legally and strategically for nearly four decades. He’s trained over 4,000 CPAs and financial advisors, worked with clients ranging from small businesses to billionaires, and continues to lead the way in practical, client-focused planning.👉 Subscribe to The Lyon Share Podcast on Apple Podcasts, Spotify, or wherever you listen — and start taking your share, the smarter way.

    17 min
  4. Apr 20

    Inside the Room: How Advisors Learn Real Tax Strategy (Not Social Media Hacks)

    What Financial Advisors Really Learn About Tax Strategy | Student Session w/ Ed Lyon Alternate options: The Truth About Tax Planning (From Inside the Classroom)Why Most Advisors Get Taxes Wrong—and How to Fix ItFrom Selling Products to Solving Problems: Advisor TransformationWhat actually happens when financial advisors learn real tax strategy? In this special student session episode of The Lyon Share Podcast, Ed Lyon sits down with two advisors—Nvard Gayanyan and Jonathan Loyhayem—live from the Certified Tax & Business Advisor training in Clearwater, Florida. This isn’t theory. It’s what happens when professionals move from:👉 selling products👉 to building real financial strategies Inside this episode: Why most advisors rely on “one trick” tax strategiesThe danger of social media tax advice (Instagram, TikTok, YouTube)What comprehensive tax planning actually looks likeHow to transition from selling insurance to solving bigger problemsThe difference between transactions vs relationshipsWhy trust is the most valuable currency in finance todayHow advisors scale from $200/month policies to six-figure strategiesWhy AI won’t replace real advisors (but bad ones? gone)This is a behind-the-scenes look at how real advisors level up. Comprehensive tax planning vs single strategiesFinancial advisor growth and positioningTrust-based client relationshipsSocial media vs real expertiseAI vs human advisoryClient lifecycle growthReferral-based business scalingTax strategy educationMost advisors are selling products, not solving problemsReal tax planning is holistic, not one strategyClients don’t want another policy—they want answersTrust is more valuable than any strategyAI can give information… but not implementation or judgmentThe real opportunity is growing WITH your clientsHigh-level clients demand long-term planning, not quick winsDifferentiation is everything—don’t be “just another advisor”“Most people aren’t buying strategies—they’re buying trust.” “You’re not selling anymore… you’re solving problems.” “If you’re just selling one thing, you’re a hitman—not an advisor.” “Don’t be Cleveland. Be something people actually remember.” “AI can give information… but it can’t build relationships.” Financial advisorsInsurance agentsCPAsEntrepreneursSales professionalsAnyone building a service-based business📄 Episode Description🧠 Topics Covered💡 Key Takeaways🔥 Memorable Quotes🎯 Who This Episode Is For

    38 min
  5. Apr 13

    Why the Wealthy Use Life Insurance as a Tax Strategy | Ed Lyon & Chris Nissen

    Why would someone buy life insurance… when they don’t need it? In this episode of The Lyon Share Podcast, Ed Lyon sits down with Chris Nissen of Trewick Financial Services to break down one of the most misunderstood financial strategies used by wealthy individuals. Spoiler: it’s not about insurance. It’s about tax-free growth, liquidity, and generational wealth. Inside this episode: The real reason wealthy people use life insuranceHow cash value life insurance works (in plain English)The difference between Whole Life vs IUL (Indexed Universal Life)How to create tax-free income in retirementWhy life insurance can outperform traditional retirement accountsThe concept of “becoming your own bank”How to structure policies for maximum growth and flexibilityUsing life insurance for multi-generational wealth planningHow to borrow against your policy without triggering taxesThis episode flips the script on everything you thought you knew about life insurance. Cash value life insuranceWhole life vs indexed universal life (IUL)Tax-free retirement strategiesSequence of returns riskModified Endowment Contracts (MEC)Policy design and max fundingLong-term care ridersLiquidity strategiesGenerational wealth planningBorrowing from life insuranceWealthy individuals use life insurance as a tax shelter, not just protectionCash value grows tax-free and can be accessed without triggering taxesIUL policies offer market upside with downside protectionProperly structured policies eliminate sequence of returns riskLife insurance can be used as a personal banking systemYou can fund retirement for multiple generations using this strategyPolicy design matters—done wrong, it underperforms badlyDone right, it becomes one of the most powerful financial tools available“They’re not buying insurance… they’re buying a tax shelter.” “Zero is your hero—especially when markets go down.” “You don’t need the death benefit… you need what it allows you to do.” “Life insurance is like a Roth IRA that got bitten by a radioactive spider.” “The wealthy don’t just invest—they structure.” Business ownersHigh-income earnersFinancial advisorsEntrepreneursAnyone interested in tax strategyPeople planning retirement or legacy wealth🧠 Topics Covered💡 Key Takeaways🔥 Memorable Quotes🎯 Who This Episode Is For

    45 min
  6. Apr 6

    AI and Taxes: Will the IRS Use AI to Audit You? | Ed Lyon Q&A

    Is the IRS using AI to audit taxpayers?Will AI replace CPAs and financial professionals? In this Q&A episode of The Lyon Share Podcast, Ed Lyon breaks down the real impact of artificial intelligence on taxes, audits, and the future of professional services. After experimenting with tools like Claude and AI agents, Ed shares firsthand insights into how AI is transforming his business — and what that means for business owners, taxpayers, and advisors. Inside this episode: How the IRS actually selects audit targetsWhether AI will increase your chances of being auditedWhy most taxpayers shouldn’t worry (yet)The truth about AI replacing accountantsHow AI is making professionals more productive, not obsoleteWhy relationships and expertise still matter more than automationThe rise of the “K-shaped economy” and what it means for your futureEd also explains how AI is helping him automate complex processes, generate reports, and dramatically increase efficiency — without replacing the human element clients rely on. If you're wondering how AI will affect your finances, your career, or your business, this is a must-listen. IRS audit selection process explainedDiscriminant Information Function (DIF)AI and tax enforcementAudit risk factors for business ownersSchedule C vs S-Corp audit differencesAI tools like Claude, ChatGPT, and othersAutomation in tax planningThe future of accounting and advisory servicesK-shaped economy explainedAI vs human expertiseAI may improve IRS targeting, but staffing limits auditsMost audits focus on unreported income, not deductionsBusiness owners face higher audit risk than W-2 employeesSwitching to an S-Corp can significantly reduce audit exposureAI is a productivity tool, not a replacement for expertsHigh-net-worth clients still want human advisorsRelationships and experience will always outperform automationProfessionals who ignore AI risk falling behind“AI might find audit targets… but humans still have to run the audits.” “Information is becoming a commodity — relationships are not.” “You don’t need to know how AI works… you need to know how to use it.” “The people who adopt AI will replace the ones who don’t.” “High-net-worth clients don’t want robots — they want a person they trust.” Business ownersEntrepreneursCPAs and financial advisorsAnyone concerned about IRS auditsProfessionals navigating AI disruptionPeople looking to future-proof their careers🧠 Topics Covered💡 Key Takeaways🔥 Memorable Quotes🎯 Who This Episode Is For

    39 min
  7. Mar 30

    Sell Your Business Tax-Free? ESOP Strategy Explained | Bradley Etheridge

    What if you could sell your business…pay little to no tax… AND keep control of the company? In this episode of The Lyon Share Podcast, Ed Lyon sits down with business transition expert Bradley Etheridge to break down one of the most powerful — and least understood — exit strategies available to business owners: the ESOP. An Employee Stock Ownership Plan (ESOP) allows owners to: Sell their business without paying capital gains taxKeep control of operationsReward employees with ownershipCreate long-term wealth beyond the saleBradley explains how ESOPs work in plain English — cutting through the complexity that keeps most advisors and business owners from ever using them. They also cover: Why most business owners hate traditional exitsThe emotional side of selling a companyHow ESOPs protect employees and company cultureThe “second bite of the apple” most owners don’t know aboutWhy ESOP companies don’t pay federal income taxHow owners can continue earning income after the saleIf you’re a business owner thinking about selling — or an advisor working with high-net-worth clients — this episode could completely change how you think about exit planning. What an ESOP actually is (simple explanation)Selling a business vs creating your own buyerCapital gains tax elimination strategiesEmployee ownership benefitsBusiness succession planningOwner control after saleCash flow and seller financingThe “second bite of the apple” wealth strategyESOP vs private equity exitRisks and requirements of ESOPsESOPs allow business owners to sell without traditional buyersCapital gains taxes can be deferred or eliminatedOwners can stay in control and continue earning incomeEmployees become more engaged when they have ownershipESOPs create long-term wealth beyond the initial saleMost advisors avoid ESOPs because they’re seen as too complexThe right structure can significantly increase net proceeds“Most business owners are unemployable — that’s why they own a business.” “You’re not selling to someone else… you’re creating your own buyer.” “The biggest tax bill of your life doesn’t have to happen.” “Why lose 30–40% of your sale to taxes if you don’t have to?” “Employees don’t act like owners… until they become owners.” Bradley Etheridge is a business transition expert with Business Transition Advisors (BTA). With over 35 years in financial services, he specializes in helping business owners exit their companies using ESOP structures that maximize value, reduce taxes, and preserve legacy. Business owners considering sellingEntrepreneurs planning an exit strategyFinancial advisors and CPAsHigh-net-worth individualsAnyone interested in tax-efficient wealth strategies🧠 Topics Covered💡 Key Takeaways🔥 Memorable Quotes👤 About Bradley Etheridge🎯 Who This Episode Is For

    31 min
  8. Mar 23

    How a CPA Escaped the Tax Prep Grind and Built a Strategic Practice | Shelly Johnson

    What if being a CPA didn’t mean working 14-hour days during tax season? In this episode of The Lyon Share Podcast, Ed Lyon sits down with Shelly Johnson, CPA, to talk about breaking free from the traditional tax preparation grind and building a more fulfilling, strategy-focused practice. Based in Carmel, Indiana, Shelly shares her journey from compliance-heavy work to proactive tax planning — and how that shift transformed both her business and her lifestyle. They dive into: Why traditional CPA work becomes a “grind”The shift from tax preparation to tax strategyHow to build deeper, long-term client relationshipsWhy most accountants underdeliver value (without realizing it)The importance of discovery and upfront planningHow to charge for strategy — not just complianceThe role of AI in modern accounting firmsWhy clients still prefer human expertise over automationHow better tax planning can literally change livesThis episode is a must-listen for accountants, business owners, and anyone who wants to understand how real tax strategy works beyond just filing returns. Transitioning from compliance to advisory servicesBuilding a lifestyle-focused CPA practiceClient discovery and onboarding strategiesThe psychology of client relationshipsTax planning vs tax preparationRetirement tax strategies (Roth conversions, bracket optimization)Business exit planningAI’s real impact on accounting firmsPricing strategy for tax professionalsTax preparation records the past — tax planning shapes the futureMost CPAs already know the strategies… they just don’t lead with themCharging for strategy creates better client outcomes and better businessesFewer clients + higher value = better lifestyleRelationships, not transactions, drive long-term successAI enhances efficiency but cannot replace human judgmentThe best firms operate like advisory teams — not data processors“Putting numbers in boxes all day is a grind — strategy is where the real value is.” “We’re looking through the windshield now, not just the rearview mirror.” “Bookkeeping records history. Planning builds the future.” “You can’t build a great practice if you’re stuck in compliance work all day.” “Clients don’t just need numbers — they need direction.” Shelly Johnson is a CPA and partner at Jade Advisors, based in Carmel, Indiana. With over 17 years of experience in proactive tax planning, Shelly helps business owners and individuals reduce tax liability, plan for retirement, and build long-term financial strategies. Her firm focuses on moving beyond traditional tax preparation into advisory-driven relationships that deliver measurable financial impact. 🧠 Key Topics Covered💡 Key Takeaways🔥 Memorable Quotes👤 About Shelly Johnson

    35 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Smart strategies. Real results. Hosted by Ed Lyon, nationally recognized tax strategist, wealth advisor, and author, The Lyon Share Podcast helps entrepreneurs, business owners, and high-net-worth families take control of their financial future. Each episode delivers practical insights on tax reduction, wealth growth, and legacy planning—without the jargon or fluff. From smart tax moves to creative investment strategies, Ed shares proven methods you can apply right away, along with expert conversations that bring clarity to today’s complex financial landscape. Whether you’re building a busi