Making HERstory: Bold. Brave. Feral AF Stories from Female CEOs

Ashley Crabb

This is Making HERstory—where bold, brave, feral women share the stories that flip the table, rewrite the rules, and remind us that we’re not here to fit in—we’re here to take up space.

  1. 5D AGO

    Mothers of Wealth: Story, Space, and the Power of Community | Episode 19

    Every woman has a story. And so many of us have quietly wondered if ours is even worthy of being told. This episode is an invitation to stop questioning the value of what you’ve lived—and to start recognizing that your story, your motherhood, your everyday experiences are not side notes. They are the foundation of your leadership, your wealth, and the legacy you are building right now. What This Episode Holds • The truth about why so many women doubt the worth of their own story  • How motherhood reshapes identity—and why that does not disqualify us from leadership  • A redefinition of wealth that includes time, energy, community, and support  • Why community does not require sameness—it requires respect and room to be  • The power of women creating intentional spaces without judgment  • How ordinary, everyday moments become life-changing when we recognize their meaning Who This Episode Is For • Mothers questioning whether their story matters  • Women redefining wealth beyond money alone  • Mothers building businesses, communities, or creative work alongside family life  • Women craving connection without comparison  • Anyone longing for rooms where judgment is replaced with support “Motherhood doesn’t disqualify us from wealth. It qualifies us for leadership.” We don’t need more pressure. We need more space. Space for different stories. Different ways of mothering. Different ways of building and belonging. This is what wealth looks like when women create rooms together. And we are just getting started. RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    14 min
  2. JAN 26

    {Flashback Episode} Gratitude Isn’t the Opposite of Wanting More | Episode 11

    Women are so often taught that gratitude and desire can’t coexist. That if you want more, you must not appreciate what you have. That ambition is a threat. That desire is dangerous. That wanting more makes you ungrateful. But the truth is this: Gratitude isn’t the opposite of wanting more. Gratitude is what prepares you to receive more. In today’s episode, Ashley breaks down the difference between survival gratitude (the kind women inherit to stay small) and embodied gratitude (the kind that expands you). She shares her own story of how motherhood, identity, spirituality, and desire collided — and how women can reclaim the truth about wanting more. Inside this episode, you’ll explore: • Why women are conditioned to treat desire as a threat  • The difference between survival gratitude and embodied gratitude  • How gratitude can ground you instead of shrink you  • Why desire is a sign of alignment, not selfishness  • How abundance begins with noticing the pull toward what’s next • The role of spirituality, intuition, and identity in desire • How daily gratitude rituals shift your capacity to receive • Why wanting more isn’t discontent — it’s becoming If you’ve ever felt guilty for wanting more — more space, more purpose, more fulfillment, more abundance — this episode will meet you right where you are. RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    20 min
  3. JAN 19

    The Journey Into Style After Motherhood with Erica from The Wardrobe Staple | Episode 18

    Motherhood changes everything — including the way you see yourself when you catch your reflection on a random Tuesday and don’t recognize the woman staring back. If you’ve ever felt lost in the “sweats and survival” season, this one is a reminder that finding your style isn’t about vanity. It’s about coming home to yourself. About redefining your normal. About being seen — by you first. What This Episode Holds • The identity shift that happens after kids and why it can feel like whiplash • Why getting dressed can be a form of self-care, not performance or pressure • How “influencer culture” can turn into overbuying, overwhelm, and a closet full of clothes you don’t even like • What it looks like to rebuild style with intention, sustainability, and self-trust • Erica’s journey from CPA to full-time stylist — and what it takes to choose the path you actually want • The truth about style after motherhood: it’s not about trends, it’s about how you want to feel in your own life Who This Episode Is For • Moms who feel like they lost themselves somewhere between diapers, deadlines, and survival mode • Women who want to feel confident in what they wear without chasing trends or buying more random shit online • Women craving a “new normal” that feels like them — not who they were before kids • Women who want to feel seen in their clothes again, without pressure to be a “fashion girl” • Women ready to choose themselves in small, tangible ways that actually change everything Resources & Next Steps If Erica’s story hit home and you’re ready to start reconnecting with your style: Follow Erica on Instagram: The Wardrobe Staple — https://www.instagram.com/the.wardrobe.staple/ Take the free Iconic Mom Style Quiz — https://www.thewardrobestaple.com/quizIf you enjoyed this episode, follow Making Her Story, leave a five-star review, and stay close. More feral stories from female CEOs are coming. You don’t have to become someone new to feel good in your skin again. You get to rebuild from where you are — in this season, in this body, in this life. And if style is part of how you find yourself again, you deserve that too. RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    50 min
  4. JAN 12

    It Doesn’t Have to Be Cinematic to Be Significant | Episode 17

    If you’ve ever thought, “My life isn’t dramatic enough to matter,” this conversation is for you. Because you’ve been taught to measure worth by spectacle instead of truth. This episode is a reclamation of the ordinary. Of the quiet pivots. Of the chapters that didn’t explode but still changed everything. It’s an invitation to stop waiting for your story to feel impressive and start seeing it as valuable now. What This Episode Holds • Why so many women don’t struggle to tell their story — they struggle to believe it’s worth hearing • The truth about trauma and why it is not the entry fee for storytelling • How authority has been wrongly tied to suffering instead of lived experience • Why ordinary moments and subtle identity shifts are often the most connective stories • How perfection and polish quietly disconnect us from real resonance • What changes when you stop hoarding your life and let it matter in real time Who This Episode Is For • Women who feel like their story isn’t “enough” yet • Women tired of believing they need trauma, polish, or expertise to be worthy • Women craving deeper connection without performance • Women navigating visibility, identity, and self-trust • Women ready to stop shrinking and start owning the life they’re actually living If this episode stirred something in you, you’re invited to take the next step in a way that feels grounded and supportive. Download the Tell Your Story Firestarter, a free resource to help you pull the threads of your story in a way that feels true. You can also book a 30-minute vibe check — a no-pressure conversation to talk through what you’re building, what’s asking to be said, and what’s next. Book it here: https://calendly.com/itsashleycrabb/30min  Be sure to follow and subscribe to Making Her Story so you don’t miss future conversations rooted in truth, identity, and becoming.  Your story doesn’t need to be louder, darker, or more impressive to matter. It matters because it’s yours. Let this be an ordinary moment where you stop playing small and start recognizing your life, exactly as it is, as leadership, identity, and legacy. RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    18 min
  5. JAN 5

    Stop Telling the Polished Version of Your Story | Episode 16

    Most women aren’t afraid to tell their story. They’re afraid to tell the version that would change how people see them. In the first episode of 2026, Ashley Crabb opens Making HERstory by calling out the real reason women keep editing, softening, and swallowing their truth. This is not an episode about content tips or marketing hacks. This is a conversation about story as identity, leadership, authority, and legacy. Ashley breaks down why polished stories don’t create connection, why perfection kills resonance, and why your story doesn’t need to be fixed or validated before it’s worthy of being heard. This episode is a reminder to stop telling the safe version of your story and start telling the one that actually creates transformation. This Episode Is For You If: You’re tired of showing up as a polished, palatable version of yourself.You feel called to share your story but are afraid of being misunderstood.You’ve been told your story needs to be cleaner, clearer, or more impressive to matter.You want to build trust, authority, and connection without betraying who you are.You’re ready to stop shrinking and start owning your lived experience.Inside This Episode, We Talk About: Why stories aren’t the longest way to a point, but the shortest way to memory and transformation Why no one connects to perfection, only recognition How editing your story kills your authority and magnetism Why you don’t need more credentials, a bigger platform, or outside validation How telling your story with rooted audacity and feral realness builds trust, leadership, and movementYour story doesn’t need to be more. It doesn’t need to be less. It doesn’t need to be fixed. You need to f*****g own it Available now on Apple, Spotify, and YouTube! If you’re ready to stay feral, hit subscribe so you don’t miss an episode, drop a 5-star review, and share this podcast with the women who need it most. Tag @itsashleycrabb so Ashley can hype you up and keep this fire going. RESOURCES + LINKS Website Book a 30-Minute Vibe Check with Ashley Download Ashley's The Tell Your Story Firestarter Download Ashley's The Entrepreneur’s Story-Driven Experience Method Follow Ashley on Instagram RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    15 min
  6. 12/29/2025

    Done Showing Up Half-Assed: Embodiment, Storytelling, and Becoming Episode 15

    The woman I started becoming this year is done showing up half-assed. And if you’re here, I have a feeling you are too. In the final episode of Making HERstory for 2025, Ashley Crabb reflects on a year that was heavy, demanding, clarifying, and deeply transformative. This episode is about embodiment. It’s about choosing your hard. It’s about staying instead of burning it all down. And it’s about reclaiming your story as the foundation of everything you’re building. Ashley shares the behind-the-scenes moments that shaped her this year, including nearly quitting the podcast, replacing hustle with refinement, investing in support, navigating late-diagnosed ADHD, leaning on her village, and stepping fully into the woman she’s becoming. She reflects on how storytelling shifted when she shifted, and why the future belongs to women who are rooted enough to tell the truth without flinching. This Episode Is For You If: • You’re done performing success and ready to embody it  • You worked hard in 2025 and feel changed by it  • You’re craving alignment instead of burnout  • You know your story matters but don’t want to turn it into pick-me energy  • You’re stepping into 2026 ready to build from truth, not exhaustion About This Episode: This episode is a closing ritual for 2025 and an opening invitation into what’s next. Ashley explores the difference between hustle and embodiment, why storytelling is not a trend but a human need, and how women are reclaiming their voices, boundaries, and leadership by coming home to themselves. Inside this episode, you’ll hear: • Why hustle and performance burned Ashley out and how embodiment changed everything  • What happened when she almost quit the podcast and chose to stay instead  • How refinement replaced panic and hustle in her work  • Why investing in support, therapy, and community shifted her leadership  • How storytelling evolves when you stop abandoning yourself  • Why the women leading in 2026 are grounded, honest, and embodied  • What it means to stop chasing rooms and start building them If you’re standing in the in-between space of the year, feeling the pull to live, lead, and tell your story differently, this episode is your reminder: you are not late. You are right on time. Available now on Apple, Spotify, and YouTube!! If you’re ready to stay feral, hit subscribe so you don’t miss an episode, drop a 5-star review for the one that hits you hardest, and share this podcast with the women who need it most. Tag @itsashleycrabb so Ashley can hype you up and keep this fire going. RESOURCES + LINKS Book a 30-Minute Vibe Check with Ashley Download Ashley's The Tell Your Story Firestarter Download Ashley's The Entrepreneur’s Story-Driven Experience Method Follow Ashley on Instagram RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    27 min
  7. 12/26/2025

    The Journey into Wellness, Identity, and Community with Aliyah Part 2 Episode 14

    What if “going feral” isn’t a trend… but the moment you finally start thinking for yourself? In Part 2 of this two-part interview, Ashley Crabb and Aliyah of BoTree Life & Home go deeper — into identity, boundaries, and the systems women are expected to follow without question. Aliyah breaks down what “feral” actually means to her (and it’s not performative). It’s honesty. It’s discernment. It’s choosing your own path — even when it makes people uncomfortable. This Episode is For You If: You’re done shrinking, people-pleasing, or living by rules that don’t fit your life. You want to build a healthier mindset and a stronger inner compass — without the guru fluff. You’re navigating family dynamics, motherhood, or hard seasons and need a new way forward. About This Episode: In this second half, Ashley and Aliyah talk about what it looks like to unlearn scripts, question what you’ve been fed, and build a life rooted in truth, wellness, and self-trust. This is a conversation about critical thinking, healing, and protecting your peace — while still staying human and connected. Inside this episode, we talk about: • What “feral” really means: boundaries, truth, and living unapologetically • Why women are pressured to follow norms that don’t serve their health or identity • The danger of performative positivity — and what real wellness actually requires • How community and healing intersect (especially for mothers) • Why your resilience, not your circumstances, shapes your story Available now on Apple, Spotify, and YouTube!! If you’re ready to stay feral, hit subscribe so you don’t miss an episode, drop a 5-star review for the one that hits you hardest, and share this podcast with the women who need it most. Follow and tag @itsashleycrabb so Ashley can hype you up and keep this fire going. RESOURCES + LINKS Book a 30-Minute Vibe Check with Ashley Download Ashley's The Tell Your Story Firestarter Download Ashley's The Entrepreneur’s Story-Driven Experience Method Follow Ashley on Instagram Listen & Subscribe on Your Favorite Podcast Platform! RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    25 min
  8. 12/23/2025

    The Journey into Wellness, Identity, and Community with Aliyah Part 1 Episode 14

    What if the “village” you’ve been craving isn’t something you find… it’s something you build? In Part 1 of this two-part interview, Ashley Crabb sits down with Aliyah, the owner of BoTree Life & Home, to talk about wellness, identity, and the kind of community women actually need in real life. This conversation starts with Aliyah’s evolution from “life and home” into a deeper mind-body-soul approach to wellness — and why your environment will never feel aligned if you’re disconnected from yourself. This Episode is For You If: You’re craving real community and deeper friendships as a woman, mother, or entrepreneur.  You’re tired of “networking” that feels forced, sterile, or performative.  You’re trying to care for everyone else but feel like you’ve been disappearing in the process. About This Episode: In this first half, Ashley and Aliyah unpack Aliyah’s journey into wellness, mindset, and community building — and the reason she started creating themed events designed to help women connect without pretending. Inside this episode, we talk about: • What BoTree Life & Home is and how Aliyah’s wellness work has evolved • Why women crave community (and why so many of us feel like we don’t have one) • The difference between surface-level networking and real village-building • How themed events can create connection without the awkward “salesy” energy • Why wellness isn’t just about the home — it’s mind, body, soul, and identity Available now on Apple, Spotify, and YouTube!! If you’re ready to stay feral, hit subscribe so you don’t miss Part 2, drop a 5-star review for the episode that hits you hardest, and share this podcast with the women who need it most. Follow and tag @itsashleycrabb so Ashley can hype you up and keep this fire going. Connect with Aliyah on Instagram RESOURCES + LINKS Book a 30-Minute Vibe Check with Ashley Download Ashley's The Tell Your Story Firestarter Download Ashley's The Entrepreneur’s Story-Driven Experience Method Follow Ashley on Instagram Listen & Subscribe on Your Favorite Podcast Platform! RESOURCES + CONNECTION: Find Ashley on Instagram: https://www.instagram.com/itsashleycrabb/ Download the Tell My Story Firestarter: https://ashley-crabb.mykajabi.com/opt-in Book a Vibe Check Call with Me: https://calendly.com/itsashleycrabb/30min

    34 min

About

This is Making HERstory—where bold, brave, feral women share the stories that flip the table, rewrite the rules, and remind us that we’re not here to fit in—we’re here to take up space.