Scrappy to Scalable: Human centered AI that drives growth!

Felipe Crook
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Small firms aren’t supposed to beat the giants. But they can—if they harness AI the right way. From Scrappy to Scalable, powered by Caldor Dynamics, is the contrarian podcast for consultants and boutique firms who want to grow smarter, not just bigger. We cut through AI hype with practical insights, real-world case studies, and human-centered strategies that build predictable pipelines, turn expertise into authority, and scale operations without bloated headcount. Caldor Dynamics helps consulting firms move beyond word-of-mouth with a proven AI-powered Growth Engine—then bridges into the future of Virtual Operations, building compliance-ready, AI-driven backbones for sustainable growth. Subscribe if you want to compete with giants, level the playing field, and prepare your firm for the era of Virtual Ops.

  1. Stop Guessing, Start Tracking: How a 21-Year-Old Turned Debt Into $75K in 30 Days

    13H AGO

    Stop Guessing, Start Tracking: How a 21-Year-Old Turned Debt Into $75K in 30 Days

    Want to make money online in 2025? This entrepreneur mindset conversation will change how you think about business growth forever. 21-year-old Jaryd Visser shares the exact sales strategy and digital marketing 2025 playbook that took a business from debt to $75K in 30 days. If you're building an online business, struggling with lead generation, or trying to figure out your sales funnel — this is the episode you need. In this episode of the Caldor Dynamics Podcast, we break down how to scale a business using content marketing, social media marketing, and AI for business — without burning money on ads that don't convert. Whether you're a startup, consultant, content creator, or digital marketer, these business tips 2025 will give you a real edge. 🔑 Topics Covered: Sales funnel optimization Digital marketing 2025 strategies AI for business growth Lead generation that actually converts Personal branding & content creation 2025 Social media marketing for entrepreneurs How to make money online with digital products Business growth through data tracking How to scale a business beyond yourself Entrepreneur mindset & startup tips   📩 Work with Jaryd: SedonaStrategy.io 🔗 Connect with Jaryd: https://www.linkedin.com/in/jaryd-visser-39b5b3229/

    47 min
  2. Build a Business That Runs Without You | Scaling, Exit Strategy & Leadership Maturity

    FEB 11

    Build a Business That Runs Without You | Scaling, Exit Strategy & Leadership Maturity

    What if your business stopped depending on you to survive? In this episode, Victoria Peterson, CEO and Co-Founder of Productive Dentist Academy, shares what it really takes to build a business that can scale, create long-term value, and eventually run without the founder. From starting as a dental hygienist to leading a $5–6M fully virtual company recognized on the Inc. 5000 list multiple times, Victoria explains why most founders accidentally build high-paying jobs instead of transferable assets. We dive into leadership maturity, company culture as daily behavior, exit readiness, scarcity vs abundance challenges, revenue per employee, and the costly mistake of scaling systems too early. Victoria also shares a real-world failure involving private equity, what she learned from it, and how founders can protect profit, energy, and legacy. This conversation is not just for dentists. It applies to any founder navigating growth, burnout, transitions, and long-term freedom. ⭐ Guest: Victoria Peterson CEO & Co-Founder, Productive Dentist Academy 🌐 Website: https://productivedentist.com

    52 min
  3. From Software Founder to Buying Businesses: The Fastest Way to Scale

    FEB 4

    From Software Founder to Buying Businesses: The Fastest Way to Scale

    In this episode, Felipe Crook sits down with Jaime Manzanera, founder of Amicus Infinitum, to break down a powerful journey from building and selling a software company to becoming a fractional M&A team helping business owners scale through acquisitions. Jaime shares how NLP (Neuro-Linguistic Programming) shaped his decision-making, why he uses contrast as feedback, and how the Waze/GPS analogy helps founders navigate uncertainty without forcing outcomes. He also explains how Amicus Infinitum supports buyers through the full acquisition process, including deal sourcing, valuation, funding, and post-acquisition growth. If you are a founder, operator, or entrepreneur looking to scale faster, build cash-flow assets, and stay congruent with your values, this episode is for you. Topics include: NLP in business, decision-making, contrast vs conflict, scaling by acquisition, fractional M&A, buying profitable businesses, leadership, culture, and processes. Email: Jaime@amicusinfinitum.com Website: amicusinfinitum.com

    34 min
  4. Selling on Amazon in 2026 Is a Different Game

    JAN 15

    Selling on Amazon in 2026 Is a Different Game

    If you’re thinking about starting — or scaling — an e-commerce business, this episode will save you years of costly mistakes. Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, to break down what it really takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major sales channels. Shawn shares how his entrepreneurial journey began by helping his immigrant father run a business, how he accidentally built his first software company, and why most founders misunderstand sales channels, logistics, and marketing budgets when entering e-commerce.   This conversation dives deep into: • How to choose the right sales channel for your product • Why organic growth is far harder than most founders expect • How shifting platforms, algorithms, and regulations change strategy • Amazon compliance, product flags, and “threading the needle” to stay live • Why logistics and supply chains are the hidden killers of e-commerce businesses • Why founders should think in catalogs, not single products • How lifestyle marketing builds trust and reduces returns • Why customers buy solutions, not products • How AI is reshaping commerce — and how founders can adapt If you’re launching a product, growing a brand, or trying to scale revenue across digital marketplaces, this episode delivers practical, real-world insights from someone who has built and scaled more than a dozen businesses. Guest Shawn Khorrami Founder, ePlaybooks 🌐 https://eplaybooks.com

    44 min
  5. The Operating Model That Guarantees Revenue Scaling

    JAN 5

    The Operating Model That Guarantees Revenue Scaling

    Sales systems are breaking — not because teams aren’t working hard, but because they’re built without alignment, focus, or humanity. In this episode, Dionne Mejer, Founder & CEO of Revenue by Design, joins Felipe Crook to break down how founders and sales leaders can build scalable sales organizations using a people + process + technology approach — without burning out teams or losing trust with buyers. With over 25 years in sales and technology, Dionne shares how frameworks like Sales with Soul and Lead with Soul help organizations: Reduce ramp time Increase close rates Create clarity around KPIs vs metrics Use AI without losing the human element Build sales systems that actually scale This conversation is essential for founders, CROs, and sales leaders navigating growth, complexity, and modern sales transformation.   Guest: Dionne Mejer Founder & CEO, Revenue by Design 🌐 https://www.revenue-bydesign.com

    34 min
  6. Why Only 2.7% of Women-Owned Businesses Hit $1M — And How to Beat It

    12/12/2025

    Why Only 2.7% of Women-Owned Businesses Hit $1M — And How to Beat It

    In this episode of From Scrappy to Scalable, we dive deep into what holds women business owners back from breaking past the $1M revenue mark—and what it really takes to scale a small business into a high-performing, sustainable company. We explore why only 2.7% of women-owned businesses reach seven figures, the hidden cost of underpricing your services, how to identify your ideal client, and the essential systems every business needs to grow. You’ll learn how successful founders step out of the day-to-day grind, build an exit-ready business, and use AI and automation to increase productivity without losing the human touch. If you’re a woman entrepreneur, small business owner, or partnership-led founder looking to scale, this conversation delivers mindset shifts, growth frameworks, pricing clarity, leadership insights, and practical strategies to help you grow like a CEO—not just a service provider. ⭐ Guests: Athena Advisory Collective 🌐 Website: https://athenaac.com 🔗 LinkedIn (Company): https://www.linkedin.com/company/athena-advisory-collective/

    44 min
  7. 6 Non-Negotiables to Grow Your Business & Culture | Randy Pennington

    12/02/2025

    6 Non-Negotiables to Grow Your Business & Culture | Randy Pennington

    If you’re trying to figure out how to scale your business without destroying your culture, this episode is for you. In this conversation, Felipe Crook (co-founder of Caldor Dynamics) sits down with Randy Pennington, a Dallas-based author, speaker, and advisor who has spent decades helping organizations navigate change, build accountability, and create cultures that actually win.   Randy breaks down: --Why you must go from scrappy → sustainable → scalable --The 6 non-negotiables every business needs to grow --Why culture always wins (and why most founders abandon it first) --How to use habits, systems, and metrics to shape your culture --The real reasons people and companies actually change --What “the whole package” leader looks like—and how rare they are --If you’re a founder, CEO, or leader who wants to scale and leave a lasting impact, this episode is basically a playbook.   🎯 What You’ll Learn --How to know if your business is truly sustainable before you try to scale --The difference between activity, results, and perceptions (and what to measure) --Why crisis pushes change and opportunity pulls change --How to get stubborn leaders to care about culture and people --The three traits Randy’s research found in exceptional leaders --How to become the kind of leader who still influences people when you’re not in the room 🌐 Website: https://www.penningtongroup.com/ 🔗 LinkedIn: https://www.linkedin.com/in/randygpennington/ 📄 Download the “Whole Package” leadership research & whitepaper: Visit PenningtonGroup.com and click “Learn more about The Whole Package.”   #BusinessLeadership #CompanyCulture #ScalingBusiness #OrganizationalChange #LeadershipDevelopment #BusinessGrowth #EntrepreneurMindset #TeamPerformance #WorkplaceCulture #HighPerformanceLeadership #ChangeManagement #BusinessStrategy #ExecutiveCoaching #LeadershipSkills #BusinessSuccess #GrowYourBusiness #SustainableGrowth #FounderTips #CultureWins #leadershipmatters

    44 min
  8. The 3Cs Every Nonprofit Needs to Survive and Scale (Compliance, Culture, Consistency)

    11/26/2025

    The 3Cs Every Nonprofit Needs to Survive and Scale (Compliance, Culture, Consistency)

    You started a nonprofit to change lives, not to stay up at night worrying about payroll, the IRS, and HR fires. 😅 In this episode of Scrappy to Scalable, host Felipe Crook sits down with Janneh Wright, Founder & CEO of Primus Business Management, who has spent over 23 years helping nonprofits and community-driven organizations build real businesses that last. Janneh shares how 9/11 unexpectedly pushed him into entrepreneurship, why he chose to serve nonprofits and BIPOC communities, and how his 3C Framework — Compliance, Culture, Consistency — keeps organizations alive well past the typical 3–5 year “curse.” If you’re a nonprofit leader, founder, or community-driven small business owner, this conversation will help you think differently about money, people, structure, and even how to use AI without losing your mission. Janneh Wright is the Founder & CEO of Primus Business Management, a firm that delivers full-service accounting, HR, and operations support to nonprofits and small businesses. For decades, he’s been focused on economic empowerment in Black, Indigenous, and people of color (BIPOC) communities, helping mission-driven organizations survive, stabilize, and scale using his 3C Framework: Compliance, Culture & Consistency. 🌐 Website: primusco.com 📧 Email: jwright@primusco.com

    35 min
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Small firms aren’t supposed to beat the giants. But they can—if they harness AI the right way. From Scrappy to Scalable, powered by Caldor Dynamics, is the contrarian podcast for consultants and boutique firms who want to grow smarter, not just bigger. We cut through AI hype with practical insights, real-world case studies, and human-centered strategies that build predictable pipelines, turn expertise into authority, and scale operations without bloated headcount. Caldor Dynamics helps consulting firms move beyond word-of-mouth with a proven AI-powered Growth Engine—then bridges into the future of Virtual Operations, building compliance-ready, AI-driven backbones for sustainable growth. Subscribe if you want to compete with giants, level the playing field, and prepare your firm for the era of Virtual Ops.

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