Cervical Cancer Screening Adoption

Centre for Healthcare, IIMU
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In the fight against cervical cancer: the right combination of message and messenger matters when it comes to cervical cancer screening. Despite available screening, uptake remains alarmingly low due to stigma, lack of awareness, and discomfort discussing women’s health with formal authorities. Our findings show that neighbors, peers, and community members can often be more effective than doctors in encouraging screening due to trust, relatability, social proof, and accessibility.

Episodes

  1. From Taboo to Triumph: How Empowering Peers are Revolutionizing Cervical Cancer Screening

    09/09/2025

    From Taboo to Triumph: How Empowering Peers are Revolutionizing Cervical Cancer Screening

    Despite being both preventable and curable, cervical cancer (CC) claimed more than 350,000 lives globally in 2024. A significant contributor to this burden is the low uptake of CCS, especially in low- and middle-income countries such as India. Our study identifies two major barriers to CCS adoption: ·       Limited awareness of screening options, and ·       Deep-rooted sociocultural stigma surrounding women’s health. Our findings highlight the importance of aligning crediblespokespersons with context-specific message framing to overcome sociocultural barriers, hence, increase adoption. For India, such interventions could increase CCS adoption by 36.5%, enabling over 21 million additional women to undergo screening. The podcast provides an accessible summary of these findings, highlighting both their academic significance and their real-world implications for public health.

    15 min
  • 1 Episode

About

In the fight against cervical cancer: the right combination of message and messenger matters when it comes to cervical cancer screening. Despite available screening, uptake remains alarmingly low due to stigma, lack of awareness, and discomfort discussing women’s health with formal authorities. Our findings show that neighbors, peers, and community members can often be more effective than doctors in encouraging screening due to trust, relatability, social proof, and accessibility.

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