Less You, More Profit | work smarter, increase productivity, passive ownership, delegate tasks, organize my business

Shana Nussbaum - Business Strategist, Process, Systems and Management Coach
  • 5.0 (6)
  • Entrepreneurship
  • Updated Daily

I help small business owners create simple solutions to work less through clear strategy, organized systems & core values. Are you passionate about your craft but close to burnout from the pace? Does trying to work ON your business seem to just cost you billable time and frustration? Have you tried to hire help but no one meets your expectations? Did you start your business for freedom but feel like you have less time and energy for the important things in life? In this podcast, you will find advice and strategies to transition from doing all the work IN your business so you can focus on what matters most. In this podcast, you will find simple solutions to transition from doing ALL the work in your business so you can focus on what matters most. My mission is to equip you to work less through clear strategy, organized systems & core values. If you’re ready to learn how to make small changes with big rewards, and spend more of your time, money, and energy where you choose, this is the place for you. Hey, I’m Shana, I tried to do everything myself for over 20-years. I thought I was being humble and frugal. I wasted hundreds of hours learning skills with low value, and it left me exhausted and cranky with my family when they didn’t appreciate it. I finally realized that even if I could learn how to do anything, it didn’t mean I should. I created a strategy to eliminate, consolidate, automate or delegate work so I could adopt a minimalist approach to business ownership and refocus my energy on what I value most: God, health, family, and community. If you are ready to find solutions you can come back to throughout the life your business... systems that take work off your plate without sacrificing profit, this podcast is for you! Tighten up your toolbelt and pop in your earbuds; it’s time to take the dirty out of your job.

  1. Aug 4

    Ep19 - The Finishing Habit Pattern: Define What Done Looks Like Before You Start

    Almost done isn't done — and it's costing you more time, energy, and money than you think. In this first episode of a short series on the habits that quietly run your business, I get into finishing jobs completely. The whole idea comes down to one line: you have to define what "done" looks like before you start. I tell the story of the receipt scanner I gave my dad (and the desk drawer still stuffed with receipts), why "I did the dishes" isn't the same as a clean kitchen, and how to spot the natural finish line on everything from a client meeting to a networking event to your morning coffee. Miss that finish line and the task doesn't disappear — it just sits in your head as an open loop, draining energy you need elsewhere. Your challenge this week: pick one task you'd normally leave half-done, decide what completely finished looks like before you touch it, and actually get there. Next week: "Do It Now."   Track your day in one place with Gatherd https://gatherd.me Find me on Instagram @gatherdmom or Facebook under Gatherd: Facebook

  2. Jul 27

    Ep 18 - Supplement Overload: When your bathroom counter looks like a health food store

    You started with magnesium. Then vitamin D. Then someone mentioned ashwagandha. Now you have 15 supplements and no idea if any of them are actually working. In this episode, Shana shares how she ended up here, what she discovered when she finally logged all her supplements in Gatherd, and the system she's building to figure out what's worth keeping — and what's just an expensive habit.   *Not medical advice. Just a small business owner trying to have enough energy to run her life.* WHAT YOU'LL LEARN IN THIS EPISODE - Why most of us accumulate supplements in silos — and why that's a problem - How scanning supplement labels into Gatherd revealed she was taking several at the wrong time of day (vitamin D in the morning before fat? Not great.) - Why iron and calcium compete, and why your multivitamin might be working against itself - How Function Health's baseline lab panel helped her actually know what she was low on before adding anything - Her framework for auditing what's working — and whether to stop everything at once or pull one at a time EPISODE HIGHLIGHTS **[00:00]** Intro — Why Shana is talking about supplements on a business podcast **[02:00]** The supplement accumulation problem: podcasts, friends, and a counter full of bottles **[05:00]** Using Gatherd to photo-scan labels instead of typing everything in — and what she discovered about overlapping ingredients **[09:30]** The timing revelation: fat-soluble vitamins, iron vs. calcium competition, and why she was basically wasting her morning stack **[14:00]** Function Health — getting baseline lab work before adding anything new (omega 3 and vitamin D were very low) **[18:00]** The "silo problem" — why every podcast gives you one tip but nobody knows what else you're already taking **[22:00]** Her current full stack (she shows them all) **[26:00]** The plan: audit, define a metric for each one, track daily in Gatherd, and decide one-at-a-time vs. full reset RESOURCES MENTIONED - **Gatherd** — Shana's whole-life logging app. Voice log, photo log, or type — it parses everything. Free beta at [gatherd.me](https://gatherd.me) - **Function Health** — Lab testing service, self-directed, no doctor visit required. Shana used it to baseline her omega 3 and vitamin D before starting supplements. [https://my.functionhealth.com/signup?code=SNUSSBAUM10&_saasquatch=SNUSSBAUM10&d=FHREF25) - **Dr. Josh Axe — "11 Supplements Every 40+ Adult Should Consider"** — Walks through the nutritional deficiencies most common in midlife and the supplements functional medicine experts recommend. On Apple Podcasts + Spotify: *The Dr. Josh Axe Show* (Feb 9, 2026) - **Dr. Josh Axe — Creatine episode** — Why creatine isn't just for bodybuilders: the research on cognition, energy, menopause, and bone density. Directly relevant if creatine is one you're already feeling results from. On Apple Podcasts + Spotify: *The Dr. Josh Axe Show* *(Links above are for informational purposes. Not affiliate links. Not endorsements. Always consult your doctor before changing your supplement protocol.)* es will include links to supplement episodes from other podcasters Shana mentioned — not affiliate links, not endorsements) CONNECT + SHARE 💬 What's your supplement situation? Comment on Spotify, Apple Podcasts, or YouTube — Shana actually reads them. Follow Less You More Profit on Instagram, Facebook, Pinterest, and YouTube Try Gatherd free: https://gatherd.me PRAISED course (streamlining for small business owners) — launching soon at lessyoumoreprofit.com SHANA'S CURRENT STACK (for reference — not a recommendation) Vitamin D serum · Selenium · Omega 3 (2x/day) · Quercetin combo · Organ meats · Berberine · Creatine · Hormone patch · Turmeric · Menopause combo · Multivitamin · Probiotics · Magnesium (night) · Psyllium husk · Collagen peptides · Organic gut powder *Not medical advice. Consult your doctor before changing any supplement protocol.*

  3. Jul 18

    Ep 17 - From Desperation to One System: Building Gatherd with AI to Track Everything in One Place

    In January, I lost the consulting income I'd been counting on. I had two choices: walk away from a year of hard-won learning, or build something with it. This is the honest origin story of Gatherd — the daily operating system I built with AI to put everything I was trying to track in one place. Not because I had it all figured out (I was figuring it out as I go), but because I was desperate enough to stop juggling a dozen apps, notebooks, and open tabs and finally build the one thing I actually needed. I'll walk you through what pushed me to start, what Gatherd actually does, and the moment a friend — who quietly lost 20 pounds using an early version — made me realize this wasn't just for me. If you've ever felt like you're running your business and your life in fragments, this one's for you. Curious what I built? Come see it at gatherd.me.   🎧 Follow the show so you never miss an episode. ⭐ Loved it? A quick rating or review helps another small business owner find us. 📥 Free resources & past episodes: https://lessyoumoreprofit.com 👋 Know a small business owner who needs this? Please share it. Gatherd Life tracking App: https://gatherd.me @gatherd_mom on instagram, @gatherdmom on tiktok, Gatherd on Facebook Join the Waiting List for a PRAISED simplify your business cohort  https://www.lessyoumoreprofit.com/praised Request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Join me as a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26

    Ep 17 - From Desperation to One System: Building Gatherd with AI to Track Everything in One Place

  4. Jun 30

    Ep16 - Do you Need to start Using AI in your Small Business - are you getting left behind?

    Small business owners often feel pressured to adopt AI, but the key is to be strategic rather than overwhelmed. In this episode, I break down how you can actually use AI to save time and streamline your daily operations without losing the human touch that makes your business special. Join me to learn how to stop chasing the "magic button" and start implementing incremental, practical changes that give you more clarity and control. Watch as a video on YouTube  Follow the show so you never miss an episode. ⭐ Loved it? A quick rating or review helps another small business owner find us. 📥 Free resources & past episodes: https://lessyoumoreprofit.com 👋 Know a small business owner who needs this? Please share it. Gatherd Life tracking App: https://gatherd.me  @gatherd_mom on instagram, @gatherdmom on tiktok, Gatherd on Facebook Request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Join me as a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26

  5. Jun 24

    Ep15 - I'm back and Feeling Unapologetically Multi-passionate

    I’m back! After a break, I’m excited to return to the podcast with a fresh perspective. I’ve decided to embrace a more authentic approach by adding video to our episodes. Moving forward, you can expect to see me in my natural element—whether that’s in the garden or geeking out over computer projects. I’m dropping the pretense and recording just as I am, and I hope you’ll join me for this new, unfiltered chapter. Watch as a video on YouTube: https://www.youtube.com/channel/UC7EOvEObytNCgeQEltmzmdAYouTube 🎧 Follow the show so you never miss an episode. ⭐ Loved it? A quick rating or review helps another small business owner find us. 📥 Free resources & past episodes: https://lessyoumoreprofit.com 👋 Know a small business owner who needs this? Please share it. Gatherd Life tracking App: https://gatherd.me  @gatherd_mom on instagram, @gatherdmom on tiktok, Gatherd on Facebook   Request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Join me as a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26

  6. Jan 22

    Ep14_Multitasking is a Productivity Killer - How Single Tasking can Save your Sanity

    Are you constantly trying to do five things at once? Stop sabotaging your own success! In this episode, we're diving into why multi-tasking is actually destroying your productivity and how you can reclaim your focus. Is multi-tasking a myth? We dive into why "Multi-tasking is a Productivity Killer." Learn about context switching, the refractory period, and how rapidly switching between tasks can lead to a 40% drop in productivity and kill your focus and flow. Stop trying to do everything at once and start getting more done!  Use this form to request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Are you a small business owner or do you advise small business owners?  Use this form to be a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26

  7. 12/19/2025

    Ep 13 - Small Business Owner Spotlight - How Emily's Homestead built a successful business focused on helping people feel better in their own skin

    Tired of itchy skin and harsh chemicals? Learn how Emily's Homestead grew a hobby to help her own skin into a successful business while balancing homeschool and several moves.  Through smart systems and having the courage to scale she is proof we can do amazing things with enough tenacity.  She also shares some unique insights about how small batch bath and body products can be much different and better than commercial.  Discover Emily's journey and the secrets behind creating soothing, effective products.  Use this form to request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Are you a small business owner or do you advise small business owners?  Use this form to be a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26 Stuff I’m loving or other mentions (some may be affiliate links)! https://emilyshomestead.com/  Use our code for 15% off your entire order!  LESSYOU15 Check out a book on Scaling your Business: https://amzn.to/3Y0g08O

  8. 12/01/2025

    Ep12 - Every small business owner has a team, how to recognize who's on yours and show your gratitude for their support

    Do you only think you have a "team" if you have employees? In this episode, I explore the idea that every small business owner has a support network, a "team," even if it's not a formal staff. I will share insights on how to identify these key people—mentors, family, friends, or even supportive customers—and offer practical, heartfelt ways to express appreciation for their contributions. My goal is to help small business owners feel less alone and strengthen those crucial relationships, ultimately boosting morale and sustaining their success.   Use this form to request access to my entire library of downloadable .pdfs! https://forms.gle/s7GxzyVv4TypB5k26 Are you a small business owner or do you advise small business owners?  Use this form to be a guest on the podcast: https://forms.gle/s7GxzyVv4TypB5k26

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About

I help small business owners create simple solutions to work less through clear strategy, organized systems & core values. Are you passionate about your craft but close to burnout from the pace? Does trying to work ON your business seem to just cost you billable time and frustration? Have you tried to hire help but no one meets your expectations? Did you start your business for freedom but feel like you have less time and energy for the important things in life? In this podcast, you will find advice and strategies to transition from doing all the work IN your business so you can focus on what matters most. In this podcast, you will find simple solutions to transition from doing ALL the work in your business so you can focus on what matters most. My mission is to equip you to work less through clear strategy, organized systems & core values. If you’re ready to learn how to make small changes with big rewards, and spend more of your time, money, and energy where you choose, this is the place for you. Hey, I’m Shana, I tried to do everything myself for over 20-years. I thought I was being humble and frugal. I wasted hundreds of hours learning skills with low value, and it left me exhausted and cranky with my family when they didn’t appreciate it. I finally realized that even if I could learn how to do anything, it didn’t mean I should. I created a strategy to eliminate, consolidate, automate or delegate work so I could adopt a minimalist approach to business ownership and refocus my energy on what I value most: God, health, family, and community. If you are ready to find solutions you can come back to throughout the life your business... systems that take work off your plate without sacrificing profit, this podcast is for you! Tighten up your toolbelt and pop in your earbuds; it’s time to take the dirty out of your job.

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