In Other Words

Phrase
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In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. Where it says hosted by Phrase, the world's leading Language Intelligence Platform. 🔗 Phrase: https://phrase.com

  1. 4d ago

    What Fortnite taught Fortune 100 CEOs about their global customers

    In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, Global Tech Futurist, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and one of Newsweek's Top 25 AI Visionaries. Known as the Godmother of the Metaverse, Cathy traces her journey from Emmy-nominated journalist and Emmy judge to one of the most influential voices in spatial computing, AI, and immersive technologies. They discuss the AI supercycle and the infrastructure powering the next era of computing. They also explore why a generation of kids already converting dollars to Robux in their heads may be rewriting the rules of commerce, communication, and customer experience.

    32 min

  2. May 28

    Buy or build? The decision you can't afford to get wrong

    Innovation doesn't fail because the technology isn't ready. It fails when the organization isn't. In this episode of In Other Words, host Jason Hemingway sits down with Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, to examine the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. From build vs buy to ecosystem fragmentation to AI adoption, Elaine draws on twenty years inside some of the world's most recognized consumer brands to share what most leadership teams only learn the hard way.

    34 min

  3. May 14

    Bolt-On or Built-In? Rethinking International Growth

    Most SaaS companies plan for global revenue. Few build for it. Kevin O'Donnell has spent more than two decades in product and international growth at Microsoft, Nitro, and Dropbox, watching the same mistake on repeat. Companies treat localization as a bolt-on rather than a strategic imperative and wonder why international growth fails. In this episode, Kevin talks with Jason Hemingway about what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

    38 min

  4. Apr 29

    The 5Bs of modern branding with David Aaker

    Few people have shaped how we think about brands more than David Aaker. He has spent more than three decades building the frameworks that CMOs and marketing students worldwide still reach for today. His latest work revisits those ideas for a world he describes as fundamentally more hostile to brands than ever before. In this episode of In Other Words, host Jason Hemingway sits down with David to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism. They also cover why brand meaning so often breaks down as companies grow across languages and markets. David also introduces his new 5Bs framework and explains why treating branding as a single dimension is one of the most costly mistakes an executive can make.

    37 min

  5. Apr 16

    The leadership gap holding back enterprise AI

    Your competitors aren't just experimenting with AI anymore. They're using it to make faster strategic decisions, enter markets first, and reshape how they compete. In this episode of In Other Words, host Jason Hemingway talks to Raf Postepski, Senior Director at Alvarez & Marsal, about why most AI strategies stall at efficiency gains and never reach the bigger prize of better decisions, faster. Raf lays out his 'Build for Advantage, Buy for Parity' principle, makes the case that the model is the least valuable part of your AI stack, and explains where competitive advantage actually sits for organizations scaling AI. It’s not where most people think.

    36 min

  6. Apr 2

    Aarron Spinley on CX's $10 trillion blind spot

    Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, to challenge some of the most widely accepted ideas in CX, marketing, and growth.

    47 min

  7. Mar 19

    Building a scalable content engine for global growth

    Fourteen years of scaling content at Booking.com revealed an uncomfortable truth: content and localization remain extraordinarily complex, and technology alone won't change that. In this episode of In Other Words, host Jason Hemingway is joined by Chris Dell, who built and ran Booking.com's 400-person global content operation across 45 locations and 46 languages, and now advises enterprises on sustainable growth.

    56 min

  8. Mar 5

    The 10-second customer journey and how to remove friction fast

    Buying decisions don’t happen in neat, linear funnels anymore. They happen in seconds. In this episode of In Other Words, host Jason Hemingway is joined by Todd Unger, Chief Experience Officer at the American Medical Association and best-selling author of The 10-Second Customer Journey. They explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. Todd offers a clear view of what it takes to compete when every second counts.

    39 min
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About

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. Where it says hosted by Phrase, the world's leading Language Intelligence Platform. 🔗 Phrase: https://phrase.com

Information

  • Creator
    Phrase
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    Copyrights © 2025 All Rights Reserved by Phrase
  • Show Website
    In Other Words