The Rewrite

Jamie Vanderknokke

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.

  1. 4d ago

    EP 51: The Messaging Strategist Who Moved to Sweden for Love and Built a Business to Prove a Point

    What happens when you move across the world for love, find yourself in a country where you don't speak the language, and decide that starting over at the bottom is simply not an option? In this episode, Jamie sits down with Colleen Florendo (messaging and thought leadership strategist, founder of Selfishly Expressed, part-time vegan, senior Swiftie, and chair dance enthusiast) for a conversation about identity, voice, and what it really means to build a business and a life that is unapologetically yours. Colleen moved from the Philippines to Stockholm, Sweden in the middle of a pandemic for love. And instead of restarting a corporate career in a language she didn't speak, she did something that turned out to be the most aligned decision she's ever made: she built something entirely her own. Her reason? Partly passion. Partly, as she'll tell you herself, pure selfishness, and she's not sorry about it. In this episode, we talk about: ✨ Why Colleen left a corporate marketing career behind to start a business from scratch in a country she'd never visited, and the two very specific reasons she did it that she calls her "selfish reasons" ✨ The moment a human design reading reframed everything she'd been told about being "too selfish", and how it became the foundation of her entire brand ✨ Why she stopped asking clients "who is your ideal client?" and started asking "what do you actually want to talk about?", and the dramatic difference it makes ✨ How she helped a fat loss coach escape the endless race to the bottom of competing on pounds, and land on a message that actually lit her up ✨ The identity she quietly left behind when she moved abroad, and why nobody talks about what it costs you when you can no longer be the version of yourself that the people who love you have always known ✨ Why she's been holding back on her Substack, and the conversation that might have just changed that ✨ What "selfishly expressed" actually means, and why choosing yourself first is one of the most selfless things you can do This one is for every woman who has been building a business based on what the market wants instead of what she actually wants to say. 🔗 Find Colleen on TikTok: @selfishlycolleen📩 Read her Substack: Selfishly Expressed🎁 Grab her free three-week email series: The Messaging Artist Is You — find the link at selfishlyexpressed.com Connect with me on Instagram: @vandercreativeco and @itsjamievander

  2. Aug 26

    EP 50: She Interviews Your Favourite Celebrities for a Living | Here's What She's Actually Learned

    What does it look like to build a career you didn't even know you were dreaming of — one red carpet, one business card printed at 2am, and one brave decision at a time? In this episode, Jamie sits down with Hillary Bautch (journalist, host, video producer, and podcast host of I'm Not Crazy, Right?) for a conversation that is equal parts career journey, honest self-reflection, and genuinely one of the most fun episodes The Rewrite has recorded yet. Hillary has spent years interviewing some of the biggest names in entertainment, from Christopher Nolan to Anne Hathaway to Tom Holland, and what she has learned along the way about showing up, putting yourself in the room, and giving yourself permission to take up space is something every woman needs to hear. In this episode, we talk about: ✨ How Hillary went from a small town in Wisconsin to the red carpets of LA, and why none of it would have happened without one impulsive decision to fly to New York City alone, to a conference she found on Twitter, in a city she had never been to before ✨ The midnight business cards she printed on Avery perforated paper at a stranger's apartment, and how that one move led directly to her Cosmo internship and a printed byline in the magazine ✨ What it's actually like to interview 75 celebrities in a single afternoon at an award show, and the chaos, the nerves, and the moments that make it all worth it ✨ The day she interviewed the entire cast of The Odyssey, stood next to Tom Holland looking at a 3,000-year-old page of the original poem, and realised her job is genuinely insane in the best possible way ✨ The epiphany she had while walking her dog that completely reframed a relationship, changed how she shows up at work, and eventually led to her launching her own podcast ✨ Why "it has nothing to do with you" can be one of the most liberating realisations a woman can have, and what happens when you stop making yourself smaller to make everyone else more comfortable ✨ The Schitt's Creek quote that sums it all up: nobody is thinking about you as much as you're thinking about you, and why that is the most freeing thing you'll ever realise This episode is a reminder that the life you're living right now (the one that feels normal and ordinary to you) might be exactly the thing that someone else would find completely extraordinary. Don't forget to notice it. 🎙️ Listen to Hillary's podcast: I'm Not Crazy, Right? - available wherever you listen to podcasts📲 Find Hillary on Instagram: @hillarybautch📲 Follow the podcast: @notcrazyrightpod Connect with me on Instagram: @vandercreativeco and @itsjamievander

  3. Aug 19

    EP 49: When Strategy Meets Science Meets Spirit | A New Way to Think About Longevity

    What if the reason your wellness plan keeps failing has nothing to do with the plan, and everything to do with your identity? In this episode, Jamie sits down with Lynnette Astaire (longevity advisor, coach, and someone who has been quietly working with some of the most high-performing founders, creatives, and leaders on the planet) for a conversation that connects dots most people have never thought to connect. Lynnette's approach sits at the intersection of strategy, science, and spirit, and the result is one of the most grounded, thought-provoking conversations The Rewrite has had yet. From starting her first food business at age 11, to building a startup she eventually turned into a nonprofit, to coaching leaders on the edge of burnout, Lynnette has seen what happens when high-achievers optimise everything except the one thing that determines whether any of it actually sticks: their identity. In this episode, we talk about: ✨ Why your wellness plan, your fitness routine, and your financial goals keep failing and why it has nothing to do with discipline and everything to do with your internal thermostat ✨ The concept of minimum viable protocols and how Lynnette builds the smallest possible sustainable baseline for each client so that life's inevitable disruptions don't derail everything ✨ Why she spends the first session doing what she calls "psychic friends" work and why the mindset piece has to come before any protocol ✨ What the two levers of life actually are (budget and bandwidth) and how understanding them changes the way you approach every single day ✨ The gym story that stopped Jamie in her tracks: what Lynnette witnessed on a treadmill that perfectly illustrates how women quietly compromise their health, their goals, and their sovereignty in relationships ✨ Why affirmations alone don't work and the difference between affirmations and affirmative action ✨ The future journal practice Lynnette has been using to rest in the identity of who she is becoming and why writing from a year or two ahead changes everything This one is for the woman who has tried every plan, every protocol, and every 21-day challenge and still finds herself back where she started. The missing piece might not be more information. It might be a thermostat reset. 🔗 Connect with Lynnette on Instagram: @lynnette.astaire🌐 Visit: lynnetteastaire.com📅 Book a 15-minute discovery call at lynnetteastaire.com📬 Sign up for her newsletter and join the monthly Leadership Longevity Hour - free, every month Connect with me on Instagram: @vandercreativeco and @itsjamievander

  4. Aug 12

    EP 48: Why You Can't Stop Working Even When There's Nothing Left to Do

    I finally had a free afternoon. Nothing was on fire. My team had everything covered. So naturally, I opened my laptop and started looking for work. In this solo episode, Jamie gets honest about a pattern she caught herself in - the uncomfortable realisation that she had become so used to busyness that her brain had started manufacturing reasons to stay busy. Not because anything needed her. Just because stillness had started to feel wrong. If you've ever found a quiet moment and immediately filled it with something you didn't actually need to do, this one is for you. In this episode, we talk about: ✨ Why so many of us aren't actually addicted to productivity (we're addicted to feeling useful) and why those are two very different things ✨ The neuroscience behind why your nervous system clings to busyness even when it's hurting you, and why familiar isn't always the same as healthy ✨ Why some of Jamie's best ideas have never happened while she was working, and the real science behind why slowing down is sometimes the most productive thing you can do ✨ How we've started using "busy" as a badge of honour, and the question Jamie now asks herself instead ✨ The rewrite Jamie is actively working on: separating her worth from her productivity, and what that actually looks like in practice on an ordinary Tuesday ✨ The simple awareness exercise to try the next time you find yourself with an hour of unexpected free time, and what your brain's response tells you about the patterns running quietly in the background Once you see a pattern, you get to decide whether you want to keep repeating it. That's what rewriting your life is actually about. Connect with me on Instagram: @vandercreativeco and @itsjamievander

  5. Aug 5

    EP 47: She Left Her Medical License Behind And Found the Work She Was Always Meant to Do

    What does it mean to walk away from 11 years of credentials, a title that everyone respected, and a career path that looked like success from the outside — because your body was quietly screaming that it wasn't right anymore? In this episode, Jamie sits down with Lesley Turner (former naturopathic doctor, founder of the SEER Method, host of The Emotional Truth Podcast, and creator of the Intuitive Circle) for one of the most honest, layered conversations The Rewrite has had yet. Lesley's path took her from forensic biology to banking to naturopathic medicine to somatics, and every pivot was led not by a plan, but by something far harder to ignore: what her body was telling her. Including the shoulder pain that disappeared within two weeks of dropping her license. After more than a decade. In this episode, we talk about: ✨ Why Lesley walked away from her naturopathic license in 2023, and the identity unravelling that came with no longer being Dr. Turner ✨ The moment she realised she had spent her entire career (and possibly her whole life) making decisions based on other people's expectations rather than her own truth ✨ What the SEER Method actually is (somatic, energetic, and emotional release), and how the body holds onto emotions, patterns, and stories that talk therapy alone often can't reach ✨ Why entrepreneurship is one of the fastest tracks to personal development there is, and why visibility wounds show up every single day when you're building something of your own ✨ The chronic shoulder pain that disappeared within two weeks of dropping her license, and what that taught her about how the body speaks before the mind catches up ✨ Why she now works predominantly with mom entrepreneurs, and the patterns she sees being built into businesses that were never supposed to be at the wheel ✨ Her membership, the Intuitive Circle, and how it gives women access to this work in real time, without waiting a month to see a practitioner This one will make you think about your body differently. About your decisions differently. And maybe about what yours has been trying to tell you for a while now. 🔗 Connect with Lesley on Instagram: @thelesleyturner🎙️ Listen to The Emotional Truth Podcast wherever you listen to podcasts🌐 Visit: lesleyturner.ca💫 Join the Intuitive Circle membership: $33/month Connect with me on Instagram: @vandercreativeco and @itsjamievander

  6. Jul 29

    EP 46: You Don't Know You're in the Good Old Days Until They're Already Gone

    My son just graduated grade eight. My daughter is almost an adult. And I caught myself standing there thinking — how did we get here so fast? In this solo episode, Jamie gets personal about one of those moments where time just stops for a second, and what it made her realise about the life we're building while we're too busy looking ahead to notice it. This one isn't just about parenting. It's about every season we rush through on the way to somewhere else, and the quiet, ordinary moments that become the ones we miss the most. In this episode, we talk about: ✨ The "lasts" that happen without any announcement, and why nobody tells you when you've had your final bedtime story, your last hand-hold in the parking lot, or the last time your child asks you to watch them on the playground ✨ Why our brains are literally wired to always look ahead, and why appreciating the present moment takes deliberate, intentional effort, not just good intentions ✨ Why gratitude is so much more than a journalling exercise - it's actually training your brain to notice what it would otherwise skip right past ✨ How this applies far beyond parenting - whether you're building a business, in your first home, starting over, or somewhere in the middle of a chapter you haven't appreciated yet ✨ The small, specific shifts that might be today's real rewrite - not a new goal, not a new plan, just a different quality of attention You don't know you're in the good old days when you're living them. You only realise it later. So maybe the goal is just to notice a few more of them while they're still happening. Connect with me on Instagram: @vandercreativeco and @itsjamievander

  7. Jul 22

    EP 45: She Spent 20 Years Watching People Find Their Next Chapter - Here's What She Learned

    Most people think finding their next career move starts with a job posting. Rosalie Salamone is here to tell you it starts long before that. In this episode, Jamie sits down with Rosalie Salamone (founder of Dedita Recruitment Consultant and a 20-year veteran of the recruitment world) for a conversation about pivots, purpose, and what it really means to take ownership of your career. Rosalie has spent two decades sitting across from people at some of the biggest crossroads of their lives, and what she's learned about how people find work, build careers, and define success will genuinely shift how you think about yours. From losing her mother with two small children at home, to launching her business days before the world shut down in March 2020, Rosalie's own story is as much a rewrite as the ones she helps her clients navigate every day. In this episode, we talk about: ✨ Why applying for jobs is one of the least effective ways to find work, and what Rosalie actually recommends instead ✨ The question she asks every client that stops them in their tracks: not "what job do you want?" but "how do you want to feel?" ✨ How Rosalie turned her full-time employer into her first client when she launched Dedita, and why more people should think this way ✨ The moment she walked into a construction site boardroom and knew she had finally found her people ✨ Why the version of success you're chasing might actually be someone else's, and how to figure out what yours really looks like ✨ The human-first philosophy behind Dedita's two-pillar model: serving both organisations and candidates, and being the bridge between them ✨ What 21 years in recruitment has taught Rosalie about patterns, people, and why the best career moves rarely come from a job board This one is for anyone who has ever felt like their career path doesn't look the way it was supposed to, and needed someone with 20 years of front-row seats to the human side of work to remind them that that's exactly how it's supposed to go. 🔗 Connect with Rosalie on LinkedIn: Rosalie Salamone🌐 Visit: dedita.ca📩 Instagram DMs: @dedita (or search Dedita on Instagram) Connect with me on Instagram: @vandercreativeco and @itsjamievander

  8. Jul 15

    EP 44: Stop Being the Bottleneck in Your Own Business

    If your business would stop the moment you stepped away - that's not success. That's a trap. In this solo episode, Jamie is getting honest about one of the biggest rewrites she ever made in her own business: realising that being needed for everything wasn't a badge of honour - it was the fastest path to burnout. And that the business she was so proud of building was actually built entirely around her, which meant it could never truly grow without her. This one is for every entrepreneur who is quietly exhausted, wearing every hat, and telling themselves they'll hire help after the next client, the next launch, the next milestone. In this episode, we talk about: ✨ Why so many entrepreneurs confuse being needed for everything with building a successful business, and the moment Jamie realised those are two very different things ✨ The question that changed everything: not "how can I get more done today?" but "why am I the one doing this?", and why that shift is the difference between busyness and freedom ✨ How Jamie's revenue doubled when she stopped doing everything herself - not by working harder, but by finally staying in her zone of genius and letting other talented people operate in theirs ✨ The neuroscience behind why it's so hard to let go, and why the strategy that got you here isn't automatically the strategy that gets you to the next level ✨ Why the coaching and the agency aren't two separate things, and how building the right business infrastructure is what actually supports the next version of you ✨ The mistake most entrepreneurs make when it comes to building a team, and why waiting until you're "big enough" might be the very thing keeping you from getting there You don't need to build a different business. You might just need to become a different business owner. Connect with me on Instagram: @vandercreativeco and @itsjamievander

5
out of 5
2 Ratings

About

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.