The Art & Heart of CX

Georgie Stayches

Dedicated to celebrating leaders shaping Customer Experience (CX) across a variety of dynamic industries, including events, community groups, venues, retail, travel, the arts and sport, The Art & Heart of CX welcomes a special guest each episode to chat all things CX.Consumers and guests are more discerning than ever and we all have the power to enhance (or diminish) the Customer Experience.Whether you’re seeking fresh ideas, a dose of inspiration or a peek into the latest trends, this podcast will be for you. Each episode provides insightful stories, practical tips and a behind-the-scenes look at what’s driving exceptional customer experiences in different sectors.

Episodes

  1. Season Finale with Lucy Keeler

    5D AGO

    Season Finale with Lucy Keeler

    What if the best tech in the room is not the headline, but the quiet partner to story, sound and people? In the finale of Season 1, Georgie is joined by Lucy Keeler, Board Member at the National Art School, former curator of Vivid Sydney Light Festival and until recently the Head of Strategy Experiences at Luna Park Sydney, to discuss this very question. This episode sees them talking about designing feelings first, why audiences tire of spectacle without substance and how the most memorable moments still hinge on human performance.   It is the perfect episode to wrap up the season as they discuss culture, sensory design, storytelling, why rest spaces matter and why handcraft, drawing and live skills are resurging as audiences seek authenticity they can feel, not just see. In fact this episode includes many side quests, each as fun and as interesting as the one before.   Tune into this episode and you’ll leave with practical ways to use sound, pacing and narrative to lift memory and meaning, plus a reminder that the cast, not the console, carries the promise.  Enjoy the episode, share it with a friend who builds experiences, and leave a review to help others find the show. Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    54 min
  2. Australian Events Industry Collective

    DEC 12

    Australian Events Industry Collective

    Ever left a venue thinking, that could have been so much easier? In this episode, Georgie is joined by Derrin Brown as they dig into the small, human decisions that turn chaos into calm and moments into memories. Previsualisation, crowd science, pressure points, pedestrian flow, language, personas, sensory design, toilets, hand gestures, signage and are just some of the topics they cover.  From the first sign you see to the last word you read on your way out and everything in between, that can enhance or diminish the Customer Experience.  They talk queues that flow, wayfinding you can feel and the art of building anticipation so well that the experience starts before the doors even open. They unpack the pressure points everyone encounters: confusing registrations, single-point bottlenecks and signage that accidentally creates anxiety.  They explore how active participation outperforms passive luxury.  They discuss Robbie Williams concerts, Cirque de Soleil, cruise ships, Contiki tours, Bathurst, Disney, Doha and so much more. The throughline is simple: remove friction, respect attention and design for how people actually behave: tired, excited, distracted, hopeful.   This episode will inspire you to soften a queue, rewrite a sign or simply place a guide at the right escalator. Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    1h 24m
  3. Tennis Australia (Australian Open)

    NOV 27

    Tennis Australia (Australian Open)

    Step behind the gates of Tennis HQ and discover how a Grand Slam designs for joy, speed and inclusion at massive scale.  In the latest episode of The Art & Heart of CX, Georgie Stayches sits down with Karen Clydesdale, Head of Customer Experience and Customer Relationship at Tennis Australia, to unpack the Australian Open’s human‑centred blueprint. They talk customer segmentation, service design and data – and how to turn a busy precinct into a place where fans see more tennis and feel less friction.   KC walks us through some of the AO’s core segments, Tennis First, Family Fun, Entertainment Seeker, and how the team maps journeys across physical and digital touchpoints.  KC and Georgie chat all things CX and what makes the AO a leading international event, from the larger strategy to the smaller detail. They explore how:     - Small choices make big differences.    - Biophilic design cools and calms queues with shade and greenery.    - Clear comms and itinerary tools help fans plan their day.    - Brand sound deepens memory across arenas and socials     Crucially, the AO preserves the human touch: opt‑in facial recognition for express entry sits alongside friendly staff and legible signage because choice builds trust.   If you lead CX in any industry, this conversation gives you a practical playbook.   Tune in now to get behind the action of this iconic event. To find out more about the Australian Open, visit https://ausopen.com/ Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    53 min
  4. Melbourne Holocaust Museum

    OCT 30

    Melbourne Holocaust Museum

    Dr Breann Fallon, CEO, Melbourne Holocaust Museum joins Georgie in this episode to unpack how architecture, people and data combine to create a visitor journey that is both compassionate and deeply effective. When people think customer experience, they often think retail or events - but it flows through every sector and is particularly important in a cultural and education setting. In this episode, Georgie and Breann explore the importance of the customer and visitor experience at the Melbourne Holocaust Museum, how visitor behaviours have changed in a post pandemic world, the role volunteers play in the visitor experience and how visitors are responding to the newly re-built Melbourne Holocaust Museum. We know the physical environment has a huge impact on how we experience things and this is front and centre at their stunning new building. From a light‑filled central spine to views of green and natural light on every level, the design supports the museum’s “safely in, safely through, safely out” pedagogy, so guests can engage with difficult history. Throughout, Georgie and Breann keep returning to a clear stance: automation has its place, but human connection is irreplaceable. A warm welcome, a steady guide, a moment of empathy in a quiet foyer: these are the touchpoints that anchor safety, trust and learning.   If you care about customer experience, social impact, or how design shapes emotion, this conversation will reset your benchmarks.  Subscribe, share with a friend who works in CX or education and leave a review to tell us which insight resonated most.  Then plan a visit to mhm.org.au and see how light can sweep out darkness. Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    54 min
  5. The Badminton Horse Trials

    OCT 16

    The Badminton Horse Trials

    Step behind the scenes of one of the world's most prestigious equestrian events as Event Director Jane Tuckwell reveals the remarkable complexity of managing the Badminton Horse Trials. From its humble beginnings in 1949 as a training opportunity following Britain's poor Olympic showing, to today's spectacular gathering of over 100,000 spectators on cross-country day, this conversation unveils the invisible Customer Experience framework supporting this iconic sporting event. What truly distinguishes Badminton is its masterful balance of evolution and tradition. The 1970s marked a transformation from specialist competition to public spectacle, driven by Royal Family involvement, commercial vision and expanded media coverage. Today, managing modern spectator expectations while maintaining the event's essential character requires constant adaptation, from traffic management systems to sustainability initiatives.   Whether you're a dedicated equestrian enthusiast or someone who manages events or Customer Experience of any scale, this conversation offers invaluable wisdom about creating exceptional experiences. As Jane perfectly summarizes: "Just because something worked for 20 years doesn't mean it'll work for 21." Listen now to discover how this philosophy of continuous improvement helps Badminton remain at the pinnacle of international eventing while never losing sight of what truly matters.  https://www.badminton-horse.co.uk/  Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    49 min
  6. Mr B's Emporium

    OCT 1

    Mr B's Emporium

    What happens when two lawyers abandon their careers to follow a bookish dream? Nic Bottomley and his wife Juliet found themselves in Seattle's Elliott Bay Book Company on the first day of their honeymoon in 2004, captivated by a bookshop "full of opinion" and passionate curation. That single visit sparked a revelation that would transform their lives and the bookselling landscape in the UK.   Despite market research suggesting independent bookshops were fighting a losing battle against Amazon's rapid growth, the couple opened Mr B's Emporium in Bath in 2006. Within just two years, they'd claimed the title of Best Independent Bookshop in the UK, not by following conventional retail wisdom, but by prioritising genuine human connection and book enthusiasm above all else.   Georgie Stayches chats with Nic about how they got started, what they have learnt along the way, what sets them apart from other retail, their Customer Experience focus and what it is about them that has seen them named in the Top Ten Book Shops in the world. To find out more about Mr B's Emporium, visit https://mrbsemporium.com/  Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    50 min
  7. Meet Cambridge

    SEP 24

    Meet Cambridge

    What transforms a standard business event into an unforgettable experience? The answer lies not just in content delivery but in creating an environment where learning, wellbeing and memory-making seamlessly intersect.  Cambridge, with its historic colleges and verdant gardens, offers a masterclass in holistic event planning. Meet Cambridge's Anita MacDonald reveals how this compact, walkable city becomes more than a venue, it becomes part of the delegate journey.  The science of Customer Experience design takes centre stage throughout our conversation.  Tune in to this conversation to consider how you can create emotional connections through storytelling. Whether in sunshine or rain, at dawn or twilight, the most powerful experiences emerge when we design environments that understand both human psychology and the unique power of place. https://www.meet-cambridge.com/  Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    28 min
  8. World Experience Organisation

    SEP 17

    World Experience Organisation

    Forget everything you thought you knew about what drives our economy. In this launch episode of The Art & Heart of CX, Georgie is joined by James Wallman, CEO of the World Experience Organisation, for an enlightening conversation on all things experiences and customer experience. They dive deep into the revolutionary shift from materialism to experientialism that's fundamentally changing how we find meaning, status and identity in the 21st century.  "Better moments, better lives" isn't just a catchy tagline, it's the profound promise of the experience economy. Wallman illustrates how we've evolved from agricultural to industrial to service economies, and now stand at the threshold of an experiential revolution that could transform our quality of life as dramatically as the consumer revolution transformed our standard of living. What makes this conversation particularly fascinating is Wallman's exploration of why some experiences succeed while others fail. It's not about spectacle or technology, it's about narrative.   Whether you're a business leader, experience designer or simply someone interested in how our culture is evolving, this conversation offers invaluable insights into what makes experiences and Customer Experience, meaningful.  Ready to join the experiential revolution? Visit worldxo.org to connect with experience creators worldwide and be part of crafting better moments and better lives. Georgie Stayches, host of The Art & Heart of CX, brings a human lens to how businesses design Customer Experience (CX). She explores how every little detail impacts how a customer interprets, experiences and recalls a situation - from our senses to the built and natural environments - and how this can impact brand loyalty, word of mouth marketing and revenue. Each episode she invites a special guess from all works of life and industries to share what they consider the art and hear of CX. Want to hear more from Georgie? Her keynote presentations inspire audiences with real-world strategies to elevate CX, understand human behaviour and build lasting audience loyalty. Find out more at georgiestayches.com

    41 min
  • 8 Episodes

About

Dedicated to celebrating leaders shaping Customer Experience (CX) across a variety of dynamic industries, including events, community groups, venues, retail, travel, the arts and sport, The Art & Heart of CX welcomes a special guest each episode to chat all things CX.Consumers and guests are more discerning than ever and we all have the power to enhance (or diminish) the Customer Experience.Whether you’re seeking fresh ideas, a dose of inspiration or a peek into the latest trends, this podcast will be for you. Each episode provides insightful stories, practical tips and a behind-the-scenes look at what’s driving exceptional customer experiences in different sectors.

Information

  • Creator
    Georgie Stayches
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © 2025 The Art & Heart of CX
  • Show Website
    The Art & Heart of CX