The Branding Signage and Technology Podcast

Brian Ward

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Business
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Welcome to The Branding Signage and Technology podcast presented by The Howard Company! Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.

Aug 4

The Best Time to Upgrade your Signage

In this episode of The Branding Signage and Technology Podcast, I welcome back Rod Clouser to discuss the critical question: when is the best time to upgrade your signage? We explore how effective signage acts as a silent salesperson, enhancing customer experience and driving sales. Rod shares insights on recognizing the signs that it’s time for an upgrade, whether through digital or printed graphics. We also address the hidden costs of maintaining outdated signage and how modern solutions can streamline operations across multiple locations. If you're evaluating your signage strategy, this conversation will provide valuable guidance on enhancing your brand’s visibility and customer engagement. Tune in for an informative discussion that could transform your approach to signage.
Jul 14

How Drive-Thru Voice AI Works (Featuring VOX AI)

In this episode of The Branding Signage and Technology Podcast, Brian chats with Koen from VOX AI about the revolutionary role of voice AI in drive-thru operations. They dive into a live demonstration, showcasing how voice AI enhances order accuracy and improves customer experience by quickly processing requests. Koen explains the technology's three-layered training approach, which includes integrating with communication and POS systems to create a tailored experience for each brand. They also discuss the significant benefits of utilizing AI, especially amidst labor shortages in the restaurant industry. Join Brian and Koen as they explore the future of drive-thru technology and how VOX AI is setting new standards for efficiency and customer satisfaction.
Jul 14

The Truth About Voice AI In The Restaurant Industry

Does voice AI actually take jobs away or is that the wrong way to look at it? The fear has always been that the moment you add voice AI, someone at the window loses their role. What we keep seeing is the opposite. The teams getting the most out of it are the ones who kept their people and moved them where they add more value, while the technology handles the repetitive part. It only works after you put real time into teaching it, which is the part most of the conversation skips. Brian and Iris get into how you plan for that, what NRA says about where things are heading, and why solving the customer's problem beats selling them anything.
Jul 14

Host Swap: Marketing Lessons From 10+ Trade Shows

Every booth at NRA is fighting for the same eyes. So how do you decide what makes it into yours? Brian Ward shared his rule on part 1 of our one year anniversary podcast. He has more than 6 years worth of planning trade show booths for The Howard Company, with his fourth NRA opening next week.
Jun 9

Designing For Impulse Purchases In C-Stores And Grocery Stores

There is a big difference between getting a c-store shopper to grab something extra versus interrupting a planned grocery trip. The signage strategies behind each are completely different and a lot more intentional than most people think. We just dropped a new podcast episode that gets into all of it. From what actually grabs attention the moment someone walks in, to outdoor techniques that pull people in before they even decide to go inside, to how loyalty programs and drive-thrus fit into the whole picture.
Jun 9

The Art Of Balancing Chain Branding And Local Connections

What is the hardest part of keeping your brand consistent across locations while still feeling local? We asked ourselves the same thing and ended up with a full podcast episode about it. Our design and engineering teams sat down to talk about what brand consistency actually looks like when you're managing signage and equipment across dozens or even hundreds of locations. And not just the big picture stuff. We also get into where local identity fits in and how brands can give individual locations a sense of community connection without losing the consistency customers depend on. A few things we cover that don't always come up in these conversations. How consistency helps your employees just as much as your customers. Where innovation fits in without breaking the experience people rely on. And the difference between a message staying consistent versus how you deliver that message being flexible. Worth a watch if you work with multi-location brands, manage franchise rollouts, or are trying to figure out where local personality ends and brand standards begin.
Jun 9

Technology That Doesn’t Get in the Way

Not every technology trend belongs in your operation. The ones worth investing in solve a real business problem. Speed, ticket size, guest loyalty. That's where the conversation should start. From digital displays and order confirmation systems to voice AI and content management, we cover what it takes to build a digital solution that works for your brand.
Jun 9

Guide To A/B Testing With Digital Displays

Most operators guess what works on their menu boards. But you can test it. The Branding Signage and Technology Podcast tackles A/B testing with digital menu boards. Brian and Kelsey (one of our designers) are talking A/B testing, dayparting, and the neuroscience behind menu design that actually work.

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Creator

Brian Ward
Years Active

2025 - 2026
Episodes

24
Rating

Clean

The Branding Signage and Technology Podcast

Episodes

The Best Time to Upgrade your Signage

How Drive-Thru Voice AI Works (Featuring VOX AI)

The Truth About Voice AI In The Restaurant Industry

Host Swap: Marketing Lessons From 10+ Trade Shows

Designing For Impulse Purchases In C-Stores And Grocery Stores

The Art Of Balancing Chain Branding And Local Connections

Technology That Doesn’t Get in the Way

Guide To A/B Testing With Digital Displays

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