Grow Your Healthcare Practice

Grow Your Healthcare Practice
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Grow Your Healthcare Practice is a podcast for healthcare professionals who are ready to not only serve patients—but also build thriving, sustainable practices. Hosted by Anne Gray and Phumla Motsa, the podcast opens with the origin story of the Grow Your Healthcare Practice initiative, sharing how this space was created to guide, support, and inspire healthcare practitioners. From there, we dive into our flagship interview series, Mastering Private Practice: Stories of Success, where we spotlight real practice owners who have grown their businesses, overcome challenges, and created impact in their communities. Each episode offers candid conversations, practical insights, and proven strategies to help you strengthen your business, master your mindset, and grow with confidence. Whether you’re starting your practice or scaling it, this podcast gives you the clarity, tools, and inspiration you need to succeed.

  1. 1d ago

    Season 3: Episode 11 | Is Your Diary Empty Because You're Losing Patients in the Follow-Up?

    Is your practice diary full one week and frustratingly empty the next? Perhaps you've had enquiries from potential patients, but they never quite turned into bookings. Or maybe you're constantly juggling appointments, admin, reports and personal commitments, without feeling fully in control of your time. Here's something worth considering: What if your problem isn't that you need more patients, but that your diary and your patient pipeline aren't working together? In Season 3, Episode 11 of the Grow Your Healthcare Practice Podcast, Anne Gray is back with the third instalment of her four-part solo series for healthcare practitioners in their first two years of private practice – or those thinking about opening one. After exploring the three essential business systems in Episode 9 and building a repeatable marketing recipe in Episode 10, Anne turns her attention to the second system: TIME. And she's not just talking about time management. She's talking about creating a system that connects your availability, incoming enquiries, confirmed appointments and follow-ups, so you can stop being surprised by an empty diary and start managing your practice more intentionally. 🎧 In this episode, you'll learn:Why your diary and patient pipeline need to work together to keep your practice running smoothly.How to design your ideal working week, balancing patient appointments with marketing, admin, report writing and personal commitments.Why quieter weeks aren't wasted time – they're an opportunity to work on your business.How calendar discipline and simple booking tools can reduce unnecessary back-and-forth and protect your time.Why a weekly pipeline session is one of the most important habits you can build as a new practice owner.How to track enquiries, follow up consistently and spot gaps in your diary before they become a problem.The simple, respectful follow-up message Anne uses to encourage a response from someone who has enquired but hasn't confirmed their booking.Because running a successful practice isn't just about filling your diary. It's about knowing what's coming, managing your capacity and protecting the time you need to run your business well. 💡 Your challenge this week: Make your pipeline non-negotiable!Anne has one practical action for you this week: Choose a day for your weekly pipeline session and block out one hour in your calendar. Make it a recurring appointment and give it a name you'll take seriously – something like "Pipeline: Non-Negotiable". Then open a spreadsheet and list every enquiry you currently have that hasn't yet turned into a confirmed booking. You might be surprised by how many opportunities are already sitting in your inbox, WhatsApp messages or notes. The goal is simple: stop leaving your diary to chance and start building a weekly rhythm that helps you stay one step ahead. 🌱 Starting a private practice? Join our 2027 programme waiting list!Have you opened your healthcare practice in the last two years, or are you thinking about starting one? In February 2027, we're launching a new support programme for new healthcare practice owners. This programme is designed to help you build the three essential systems every new practice needs: Marketing. Time. Money. With practical guidance, accountability and the support of other healthcare practitioners on the same journey, you'll be able to build more structure and confidence into the way you run your practice. Want to be the first to hear more? 👉 Join the February 2027 programme waiting list here: https://thesolutioneersblog.kit.com/b05043f6ed 🎙️ What's coming next?In the final episode of Anne's four-part series, we'll tackle the third essential business system: MONEY. We'll explore how to understand your numbers, work out what your practice needs to earn and start paying yourself more consistently. Make sure you subscribe to the Grow Your Healthcare Practice Podcast so you don't miss it! 🎧 Catch up on the seriesIf you're new here, we recommend starting with the previous two episodes: Season 3, Episode 9: Starting a Private Practice? Stop Trying to Fix Everything at Once.Season 3, Episode 10: Stop Starting Your Marketing from Scratch Every Week.You can find the Grow Your Healthcare Practice Podcast on Spotify and Apple Podcasts, and follow us on Instagram at @growyourhealthcarepractice. Remember: Protect your diary, keep your pipeline day, and give your practice the structure it needs to grow.

    Season 3: Episode 11 | Is Your Diary Empty Because You're Losing Patients in the Follow-Up?

  2. Nov 2

    Season 3: Episode 10 | Stop Starting Your Marketing from Scratch Every Week

    Does marketing your private practice feel like something you only have time for when your diary is empty? You have a quiet week, so you post on social media, reach out to a few contacts and try everything you can think of to attract new patients. Then your diary fills up, life gets busy, and the marketing stops. A few weeks later, the gaps start appearing again… and the whole cycle repeats. Sound familiar? In Season 3, Episode 10 of the Grow Your Healthcare Practice Podcast, Anne Gray is back with the second instalment of her four-part solo series for new healthcare practice owners. Following on from Episode 9, where Anne introduced the three essential business systems every new practice needs – marketing, time and money – this episode takes a closer look at the first system: marketing. And Anne's message is simple: You don't need to reinvent your marketing every week. You need a repeatable recipe that works, even when life gets busy. Drawing on her experience coaching new practice owners, Anne shares practical ways to build a consistent marketing routine that helps the right patients and referrers find your practice, without marketing taking over your life. 🎧 In this episode, you'll learn:Why inconsistent marketing can lead to the frustrating cycle of a full diary one month and an empty one the next.How to build a simple four-thing weekly marketing recipe that you can repeat instead of starting from scratch.Why your existing network of colleagues, friends and professional contacts is one of the best places to start.How to write marketing messages that speak to your patients' needs rather than simply listing your qualifications and services.The importance of creating awareness, interest and need – and including a clear, gentle next step.Why you should consider taking a useful resource instead of a business card when meeting potential referrers.How to turn your referral outreach into a measurable weekly activity rather than an overwhelming marketing task.Anne also shares a practical example of how one new practice owner approached schools with a resource designed to help teachers recognise and respond to children who may be experiencing trauma. It's a reminder that good healthcare marketing isn't about being the loudest. It's about being helpful, relevant and easy to reach. 💡 Your challenge this weekThis week, Anne wants you to start creating your own four-thing marketing recipe. Write down four marketing activities you can realistically commit to doing every week. Then think about the people or organisations who could refer patients to your practice. What useful tool or resource could you offer them that would make their work easier, while keeping your practice top of mind? Start with one small, practical step. The goal isn't to do more marketing – it's to make marketing something you can do consistently. 🌱 Starting a private practice? Something exciting is coming in February 2027!Have you opened your healthcare practice in the last two years, or are you thinking about starting one? In February 2027, we're launching a new support group for new healthcare practice owners. This group is designed to help you build the three essential systems every new practice needs: Marketing. Time. Money. You'll have guidance, structure and the support of other healthcare practitioners who are navigating the same journey. Because starting a practice doesn't mean you have to figure everything out on your own. Want to be the first to hear about it? 👉 Join the February 2027 waiting list here: https://thesolutioneersblog.kit.com/b05043f6ed 🎙️ What's coming next?In the next episode, Anne will be exploring the second essential business system: time. We'll be talking about your diary, your patient pipeline and how to create a weekly rhythm that helps you stay on top of your practice without feeling constantly overwhelmed. Make sure you subscribe to the Grow Your Healthcare Practice Podcast so you don't miss it! 🎧 Enjoyed this episode? If you're new to private practice, go back and listen to Season 3, Episode 9: Starting a private practice? Stop trying to fix everything at once. It's the perfect starting point for this four-part series. You can also explore our previous seasons for more practical conversations about growing and managing your healthcare business. Follow us on Instagram @growyourhealthcarepractice, and find the podcast on Spotify and Apple Podcasts. Remember: Consistency beats starting from scratch every week.

    Season 3: Episode 10 | Stop Starting Your Marketing from Scratch Every Week

  3. Oct 26

    Season 3: Episode 9 | Starting a private practice? Stop trying to fix everything at once.

    You've started your private practice. You're working incredibly hard. But why does it still feel like nothing is quite coming together? Perhaps your diary isn't as full as you'd hoped. Your income changes from month to month. Or you know you need better business systems, but you're not sure where to begin. If this sounds familiar, this episode is for you! In Season 3, Episode 9 of the Grow Your Healthcare Practice Podcast, Anne Gray takes the mic for the first episode in a brand-new four-part solo series designed specifically for healthcare practitioners who have opened their practices within the last two years – or are thinking about taking that leap. Anne shares an important lesson she's learnt from working with new practice owners: when you're just starting out, you don't need to focus on all six business systems. You need to get three essential systems working first. And those three systems are simpler than you might think. In this episode, you'll learn:Why trying to build all six business systems at once can leave new practice owners feeling overwhelmed and stuck.The three essential systems every new healthcare practice needs: marketing, time and money.How these three systems work together to help you attract patients, manage your diary and create more consistent income.Why the problem you think you have in your practice might not be the problem that actually needs fixing.The two important foundations that support your practice: a compliant, workable business set-up and the mindset and support to grow into your role as a business owner.How to create simple weekly routines that bring more structure, consistency and confidence to running your practice.💡 Your challenge this week: The Three-Question TestAnne shares a simple self-assessment to help you identify which of your three business systems needs attention first. Ask yourself: 1. Marketing: Can you name four things you consistently do every week to help the right patients and referrers hear about your practice? 2. Time: Do you know how booked your diary is for the next two weeks, and which enquiries still need following up? 3. Money: Do you know how much your practice needs to earn each month to cover your business and personal expenses – and are you paying yourself a planned amount? Your challenge is to answer these questions honestly and identify one system to focus on first. Because building a successful practice doesn't mean fixing everything at once. It means knowing what matters most right now. 🎙️ What's coming next?This is the first episode in Anne's four-part series for new healthcare practice owners. Over the next three episodes, we'll explore each system in more detail: Marketing: Creating a simple weekly marketing recipe that helps fill your diary.Time: Building your ideal week, managing your calendar and keeping your patient pipeline moving.Money: Understanding your numbers and learning how to pay yourself consistently.Make sure you subscribe so you don't miss the next episode! 🌱 Something exciting is coming for new practice owners!Are you in your first two years of private practice – or thinking about starting one? In February 2027, we're launching a new support group specifically for new healthcare practice owners. This group is designed to help you build the three essential systems – marketing, time and money – with practical guidance and the support of other practitioners navigating the same journey. You don't have to figure everything out on your own. Join the waiting list to be the first to hear about the programme, how it works and how you can get involved. 👉 https://thesolutioneersblog.kit.com/b05043f6ed 🎧 Enjoyed this episode? Explore our previous seasons of the Grow Your Healthcare Practice Podcast for more practical conversations about building and growing a sustainable healthcare business. Follow us on Instagram @growyourhealthcarepractice and subscribe to the podcast on Spotify, Apple Podcasts or your favourite listening platform. Remember: You don't need six systems right now. You need three.

    Season 3: Episode 9 | Starting a private practice? Stop trying to fix everything at once.

  4. Oct 12

    Season 3: Episode 8 | Confidence Is a Business Skill (And You Can Build It!)

    You can be an excellent clinician and still feel completely out of your depth when it comes to running a business. You might have years of clinical experience, yet hesitate when it's time to set your fees, market your services or make an important business decision. Sound familiar? You're certainly not alone. In Season 3, Episode 8 of the Grow Your Healthcare Practice Podcast, Phumla is back with another solo episode exploring something that doesn't always get enough attention in healthcare: business confidence. Drawing on ideas from her Master's studies in Entrepreneurship and New Venture Creation, Phumla introduces the concept of entrepreneurial self-efficacy – essentially, your belief in your ability to successfully carry out the tasks involved in running a business. And here's the interesting part: sometimes the thing holding us back isn't a lack of ability, but a lack of belief in that ability. In this episode, you'll learn:Why being a confident healthcare practitioner doesn't automatically make you a confident business owner.The five key areas of business confidence: managing, marketing, financial control, taking risks and innovating.How to identify which area of business confidence might be holding you back.Four practical ways to develop confidence through small wins, learning from others, encouragement and managing stress.Why business confidence isn't fixed – and how you can intentionally build it over time.Phumla also guides you through a simple self-assessment, inviting you to rate your confidence across five areas of running a practice. Because you don't have to feel completely confident before you start making progress. Sometimes confidence comes from taking that first step. 💬 Your challenge this weekTake a moment to think about the five areas of business confidence discussed in this episode. Which area did you score yourself lowest in? And what is one small action you could take this week to start building your confidence in that area? We'd love to hear from you! Share your answer in the comments and let us know what's helped you become more confident as a healthcare business owner. 📅 Join our next live Practice Operating System Masterclass!Tuesday, 20 October | 7:30 pm (South African time) Does running your healthcare practice sometimes feel like you're constantly chasing your tail between patients, admin, people, finances and marketing? It's easy to become so caught up in the day-to-day demands of running a practice that you lose sight of what's happening in the business as a whole. That's exactly why Anne and Phumla are hosting another live Practice Operating System Masterclass. This practical session is designed to help you take a step back and get a bird's-eye view of your healthcare practice. Together, we'll help you: Identify where the gaps are in your practice's systems.Recognise which areas of your business need attention first.Stop trying to fix everything at once.Start focusing on the improvements that will actually move your practice forward.Come with your own practice in mind and be ready to work alongside us! 👉 Register for the masterclass here: https://thesolutioneersblog.kit.com/856e3afb1f

    Season 3: Episode 8 | Confidence Is a Business Skill (And You Can Build It!)

  5. Oct 5

    Season 3: Episode 7 | Walls or Maps? Growing Your Practice Within the Rules

    Have you ever had a great idea for your practice and immediately thought: “But am I actually allowed to do that?” A new service. A different way of marketing. A partnership with a company or school. For healthcare practitioners, building a business comes with an added layer of complexity: we don’t run ordinary businesses. We run businesses inside a regulated profession. In Episode 7: Walls or Maps? Growing Your Practice Within the Rules, Phumla is back with another solo episode exploring how the rules and expectations surrounding healthcare can influence the way we make business decisions. Drawing on ideas from her Master’s studies, Phumla introduces three different pressures that can shape the way we run our practices: “I have to.” The formal rules, regulations and compliance requirements we’re expected to follow. “Others are doing it this way.” The tendency to look at other practices and practitioners when we’re unsure what to do ourselves. “This is who we are.” The professional values we carry with us – patient welfare, integrity and our own understanding of what good healthcare practice should look like. But the bigger question is this: Do we experience those boundaries as walls… or as maps? Two practitioners can operate under exactly the same rules. One sees everything they can’t do. The other understands the boundaries and starts looking for the routes that are available. In this episode, you’ll hear about:• Why healthcare practitioners face a unique tension between entrepreneurship and professional responsibility. • The three types of pressure that can influence the decisions we make in private practice. • Why it’s important to know the actual rule rather than the rumour. • How changing the question from “Can I?” to “How can I do this ethically?” can open up a very different conversation. • Why looking at what other practices are doing isn’t necessarily a bad thing – provided we’re intentional about what we copy. • Why professional integrity and business growth don’t have to be opposites. 💬 Phumla’s question for you: Which of the three pressures shapes your business decisions most – the rules, watching what others do, or your professional values? And does that pressure feel more like a wall or a map? 📅 Join us for our next live Practice Operating System MasterclassDoes running your practice sometimes feel like you’re constantly chasing your tail between patients, admin, people, finances and marketing? On Tuesday, 20 October at 7:30 pm, Anne and Phumla are hosting another live Practice Operating System Masterclass. This session is designed to help you step back from the day-to-day demands and get a bird’s-eye view of what’s actually happening inside your practice. Together, we’ll help you identify where your systems gaps are, work out which areas need your attention first and start focusing on what will actually move your business forward – rather than trying to fix everything at once. This is a live, practical masterclass, so come with your own practice in mind and be ready to work alongside us. 👉Go save your free seat for the masterclass here: https://thesolutioneersblog.kit.com/856e3afb1f And make sure you subscribe to the Grow Your Healthcare Practice Podcast so you don’t miss the next episode, where Phumla will be exploring another important part of running a practice: Confidence – not as a personality trait, but as a business skill.

    Season 3: Episode 7 | Walls or Maps? Growing Your Practice Within the Rules

  6. Sep 28

    Season 3: Episode 6 | What My Master’s Is Teaching Me About Private Practice

    In Season 3, Episode 6 of the Grow Your Healthcare Practice Podcast, Phumla is back behind the mic for another solo episode – and this time, she's taking us behind the scenes of what life really looks like while running a healthcare practice and completing her Master's in Entrepreneurship and New Venture Creation at Wits Business School. After launching a research survey to healthcare practitioners across South Africa in July – and completely exceeding the response goals she'd set herself – Phumla is now deep in research and analysis. But this episode isn't about the research results. Instead, it's about what the journey has taught her about running a practice, creating boundaries, making space for growth and recognising just how much we're capable of when we work intentionally. Phumla also reflects on something unexpected: how much of the theory she's encountered during her Master's mirrors what she's experienced in her own practice – and the conversations happening every week amongst healthcare practitioners inside the Grow Your Healthcare Practice Mastermind. In this episode, you'll hear about:• The different "hats" Phumla is currently wearing – clinician, practice owner, Master's student, mum and a few others. • How she exceeded her research survey goals by applying marketing principles and leaning on the power of her network. • Why studying while running a healthcare practice doesn't have to mean sacrificing your evenings. • The boundaries and working practices that have helped her make space for both business and study. • What academic theory is making her notice about the realities of growing a healthcare practice. • Why the challenges healthcare practice owners experience aren't always as unique as they might feel. And this conversation is only the beginning. Over the next few episodes, Phumla will take some of the ideas she's encountered through her research journey out of the textbooks and into the realities of private practice – including the rules we operate within as HPCSA-registered practitioners and the confidence it takes to run a business, not just deliver excellent clinical care. 💬 We'd love to hear from you: Where are you in your journey right now? Are you growing your practice, considering further study, just getting started, or figuring out what comes next? Leave us a comment and tell us – Phumla really does read them, and your conversations will help shape where this series goes next. Want to join the Grow Your Healthcare Practice Masterclass? You'll find the details in the show notes. 🎧 Subscribe to the Grow Your Healthcare Practice Podcast so you don't miss the next episode.

    Season 3: Episode 6 | What My Master’s Is Teaching Me About Private Practice

  7. Sep 14

    Season 3: Episode 5 | Hire for the Gap, Not the Person: How Phumla Hired Differently

    Welcome back to Season 3 of the Grow Your Healthcare Practice Podcast! This week’s episode is a little different. Phumla is going solo for a short, practical behind-the-scenes look at a recent hiring decision inside her own practice. Running two businesses, completing her Master’s and raising two teenagers means Phumla has had to become very intentional about one thing: asking for help and building systems that protect her time. So when it came time to replace a virtual assistant she had worked with for three years, she realised that simply replacing the person wasn’t necessarily the right starting point. Before writing the job description, she needed to understand the gap. In this episode, Phumla shares how she approached the hiring process differently, including how she used AI to help organise and filter information, while keeping the important human decisions firmly in her own hands. From more than 60 applications to interviews, practical assessments and reference checks, she takes you behind the scenes of the process and the systems that helped her complete the work efficiently alongside everything else on her plate. The bigger lesson goes beyond hiring: Get clear on what actually requires your judgement, and build systems to support the rest. If you're a healthcare practice owner thinking about hiring, delegating or simply creating more capacity in your working week, this short episode is for you. Also coming upOur FREE Practice Operating System Masterclass takes place on Thursday, 17 September at 7:00 PM SAST. If you want to understand where to start when building stronger systems in your own healthcare practice, join Anne and Phumla for this free live training. 👉 https://thesolutioneersblog.kit.com/2ef31aa4f7 🎙️ Listen to Season 3, Episode 5 of the Grow Your Healthcare Practice Podcast on Apple Podcasts and Spotify.

    Season 3: Episode 5 | Hire for the Gap, Not the Person: How Phumla Hired Differently

  8. Sep 7

    Season 3: Episode 4 — The Money Systems Every Practice Owner Needs with George Diab

    Welcome back to Season 3 of the Grow Your Healthcare Practice Podcast! This episode is a little different because Anne and Phumla are joined by their first guest of the season: George Diab, Chartered Accountant and CEO of GAS Accounting. And we’re talking about something every healthcare practice owner has to deal with, whether numbers are your comfort zone or your biggest blind spot: money. How separate should your personal and business finances really be? How should you think about paying yourself as the owner of your practice? How much should you be putting aside so that tax season doesn’t become a financial emergency? And at what point should you start thinking differently about your business structure? George has spent years working with healthcare practitioners and brings a practical accounting perspective to the financial decisions practice owners often have to navigate as their businesses grow. In this episode, you'll hear about:Why separating your personal and business finances matters.How to think about which expenses are paid through the business.The different ways practice owners can approach owner compensation.Why putting money aside throughout the year can make your obligations to SARS far less disruptive to the practice.When VAT starts becoming an important consideration.The different business structures practice owners may encounter, including sole proprietorships, private companies and incorporated practices.Why your financial systems need to evolve as your practice grows.How better financial planning can help prevent tax obligations from suddenly draining the cash your practice needs to operate.The goal isn’t to turn you into an accountant. It’s to help you ask better questions, understand your numbers and put financial systems in place that support a more sustainable practice. Also mentioned in this episodeOur next FREE Practice Operating System Masterclass takes place on Thursday, 17 September from 7:00 PM – 8:00 PM SAST. Anne and Phumla will unpack the systems that help private healthcare practice owners build practices that can create sustainable income and value without everything depending on the owner. [https://thesolutioneersblog.kit.com/2ef31aa4f7] Want to connect with George?If you’d like professional support with your practice finances or accounting, you can find George and the team at GAS Accounting at gasaccounting.co.za. The discussion in this episode is for general educational purposes. Your appropriate tax, VAT, remuneration and business structure decisions will depend on your individual circumstances, so seek professional advice where needed. If you found this conversation useful, subscribe to the Grow Your Healthcare Practice Podcast, leave us a review and share the episode with another healthcare practice owner. You can also catch up on previous seasons and episodes on Apple Podcasts and Spotify, and follow us on Instagram at @growyourhealthcarepractice.

    Season 3: Episode 4 — The Money Systems Every Practice Owner Needs with George Diab
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About

Grow Your Healthcare Practice is a podcast for healthcare professionals who are ready to not only serve patients—but also build thriving, sustainable practices. Hosted by Anne Gray and Phumla Motsa, the podcast opens with the origin story of the Grow Your Healthcare Practice initiative, sharing how this space was created to guide, support, and inspire healthcare practitioners. From there, we dive into our flagship interview series, Mastering Private Practice: Stories of Success, where we spotlight real practice owners who have grown their businesses, overcome challenges, and created impact in their communities. Each episode offers candid conversations, practical insights, and proven strategies to help you strengthen your business, master your mindset, and grow with confidence. Whether you’re starting your practice or scaling it, this podcast gives you the clarity, tools, and inspiration you need to succeed.

Information

  • Creator
    Grow Your Healthcare Practice
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Grow Your Healthcare Practice