Copy And

Sam Burmeister | Conversion Copywriter @ Nomad Copy
  • 5.0 (37)
  • MARKETING
  • UPDATED WEEKLY

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

  1. 4D AGO

    25. Welcome Email Sequence Copy - Funnels 101

    Samantha writes dozens of welcome sequences each year, either for or with her clients.  In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here.  Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices)Welcome Sequence Template (more emails, a little old-school)Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    21 min

  2. FEB 16

    24. Checkout Page Copy Essentials and Upgrades - Funnels 101

    Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the right decision. She walks through the non-negotiable elements every checkout page needs, including clearly restating what the buyer is purchasing, reinforcing the value and intended transformation, and making pricing and payment options fully transparent. Trust signals, such as secure checkout indicators and testimonials, are also discussed as subtle but powerful confidence builders at this stage. The episode also explores how checkout pages can increase average order value through thoughtful order bumps and VIP upgrades. Samantha explains how to position add-ons that naturally support the buyer’s next step, without disrupting the checkout experience or feeling out of alignment with the original offer. Finally, she emphasizes the importance of mobile optimization and technical ease, noting that a clunky checkout process can signal a messy client experience overall. This episode is a must-listen for service providers and digital product sellers who want to improve conversions without rewriting their entire funnel, simply by optimizing the page where decisions are finalized. Check out the Pricing Episode (Episode 17) here Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    9 min

  3. FEB 9

    23: Thank You Pages & Tripwires - Funnels 101

    Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table.  In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters. I walk through how to turn a simple thank you page into a strategic transition point that builds relationships, keeps energy moving, and makes the next step feel inevitable.  We’ll talk about simple next actions you can guide people toward, how to learn more about your audience while they’re engaged, and why thank you pages are an ideal place for high-converting tripwires. If your thank you page currently says “Thanks, check your inbox,” this episode will show you how to transform it into a quiet but effective sales asset. Next up in the series, we’ll dive into checkout pages and how small tweaks there can dramatically increase your average order value. Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    9 min

  4. FEB 2

    22. Opt-in Page Copy - Funnels 101

    Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job. I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell. Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn enough trust that they’re ready to hear more from you. In this episode, I break down what belongs on an opt-in page, what’s non-negotiable, when to add extra sections, and how to keep the entire experience frictionless. Next week, we’ll talk about thank you pages and why they might be the most overlooked sales asset in your funnel. Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    10 min

  5. JAN 26

    21. How Funnels Work In Small Businesses - Funnels 101

    I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one.  After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including: A fun funnel vocabulary lessonWhat goes into a funnelWhat copy your funnel needsThe goal of a high-performing funnelIn the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along!  Class is in session, you comin'? Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    11 min

  6. JAN 19

    20. Reengaging an Abandoned Email List

    In this episode I talk about what to do when coming back to an abandoned email list.  We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list.  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    10 min

  7. JAN 12

    19. How AI Is Messing With Your Sales

    I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.  In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think.  Key points covered in episode: The stories AI tells & how they are bad for sales psychologyHow to storytell for salesWhen to gut check your sales copy for AI flaw Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    11 min

  8. JAN 5

    18. How To Talk About Money On Your Sales Page

    Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”. Key Points Covered in This Episode: Where to put pricing on your sales pageHow to align with sales psychology when discussing priceWhat to do if you’re selling a service that doesn’t have one distinct priceConnect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    14 min
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About

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

Information

  • Creator
    Sam Burmeister | Conversion Copywriter @ Nomad Copy
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 Copy And
  • Show Website
    Copy And