The Crowded Market

Luke Barnett
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  • MARKETING

The Crowded Market is the podcast built for B2B marketers who want to grow, lead and stay ahead. Hosted by Luke Barnett, founder of LRB, the show shares real conversations with marketers and business leaders who are navigating the challenges and opportunities of B2B today. Each episode is packed with useful advice, practical tips and honest insight from people doing the work at a high level. From content and campaigns to leadership and career growth, this is where B2B marketers come to hear what actually works. If you're building brands, managing teams or simply looking to sharpen your thinking, this podcast is made for you.

Episodes

  1. Why Your Company LinkedIn Page is Dying (And What to Do)

    5D AGO

    Why Your Company LinkedIn Page is Dying (And What to Do)

    In finance, pharma, and corporate B2B, the classic advice to “fail fast” can get you fired. In this episode of The Crowded Market, Global Social Media Manager Holly Kerr breaks down why experimentation is riskier in strict sectors, how marketers can still innovate without crossing compliance lines, and what happens when things go catastrophically wrong. Holly also shares a genuinely terrifying story about losing 2 million followers in 24 hours, and the career lesson it forced her to learn the hard way. If you’re a B2B marketer stuck between creativity and corporate risk, this episode is your blueprint. In this episode: Why “fail fast” is dangerous advice in regulated industriesWhy LinkedIn company page reach is dying (and what to do instead)The 2 million follower mistake that changed everythingHow to build influence internally when you can’t just “test and learn”Follow The Crowded Market for weekly conversations with the people shaping modern B2B marketing.

    28 min
  2. YouTube strategist reveals 3 B2B YouTube strategies For 2026

    12/01/2025

    YouTube strategist reveals 3 B2B YouTube strategies For 2026

    Most B2B companies still treat YouTube as an afterthought. Long webinars, poor thumbnails, inconsistent branding and no clear strategy. In this episode of The Crowded Market, YouTube strategist Lee Glynn breaks down how business channels can start generating real inbound demand instead of sitting idle with a handful of subscribers. Lee shares the exact process he uses when auditing B2B YouTube channels, including how to fix the homepage “storefront”, how to position content around real business problems, and how to create videos that both get discovered and convert. You’ll learn why YouTube SEO is misunderstood, how chapters can multiply search opportunities, why quality production affects trust, and how B2B brands can use YouTube to build authority and pipeline—not vanity metrics. If you’re a B2B marketer or founder who wants YouTube to become a meaningful part of your marketing strategy, this episode is packed with practical, actionable insight. In This Episode: • Why most B2B YouTube channels fail to get traction  • The overnight fix that improves trust and channel performance  • How to structure thumbnails, titles and descriptions for conversions  • How YouTube SEO actually works for business channels  • Why long webinars rarely perform and how to repurpose them properly  • Why problem-led content outperforms solution-led content  • The two metrics that matter most for B2B YouTube success  • How to build series-based content without confusing your audience  • Why quality of production affects how your business is perceived  • How to optimise YouTube as a lead generation tool, not a dumping ground Work With LRB If you want to build a B2B podcast that drives authority, inbound leads and a bank of repurposable content, LRB can help.  Learn more about our B2B podcast offering:  https://www.lrb-media.co.uk/podcasts-for-b2b/ Connect With Lee Glynn LinkedIn  https://www.linkedin.com/in/leerglynn/ Website  https://quarrylakecontent.com/ Follow Luke Barnett LinkedIn  https://www.linkedin.com/in/luk3barnett/ Follow The Crowded Market YouTube  https://www.youtube.com/@TheCrowdedMarket LinkedIn  https://www.linkedin.com/company/the-crowded-market-podcast

    40 min
  3. George Terry - The #1 LinkedIn Ads Mistake (And How to Fix It)

    09/21/2025

    George Terry - The #1 LinkedIn Ads Mistake (And How to Fix It)

    George Terry, LinkedIn expert and co-founder of Inbox, joins The Crowded Market to expose the #1 mistake businesses make with LinkedIn ads — and how to fix it. We cover wasted budgets, audience targeting, retargeting, and the future of LinkedIn content. Essential listening for B2B marketers in 2025.

    34 min
  • 3 Episodes

About

The Crowded Market is the podcast built for B2B marketers who want to grow, lead and stay ahead. Hosted by Luke Barnett, founder of LRB, the show shares real conversations with marketers and business leaders who are navigating the challenges and opportunities of B2B today. Each episode is packed with useful advice, practical tips and honest insight from people doing the work at a high level. From content and campaigns to leadership and career growth, this is where B2B marketers come to hear what actually works. If you're building brands, managing teams or simply looking to sharpen your thinking, this podcast is made for you.

Information

  • Creator
    Luke Barnett
  • Years Active
    2025 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 The Crowded Market
  • Show Website
    The Crowded Market