Stop the Slop with Peter and Vanessa

Vanessa Hodges | Barking Mad Creative
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  • MARKETING

🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.

  1. 12/22/2025

    Episode 8 - Reflecting on 2025

    In Episode 8 of "Stop the Slop," hosts Vanessa and Peter reflect on the past year and discuss the evolving landscape of AI in the workplace. We delve into a recent Gallup poll revealing trends in AI usage among employees, highlighting that 23% use AI two to three times a week, while 10% are frequent users. This episode also explores the concept of "taste" in content creation, emphasising the importance of personal and cultural uniqueness in standing out. And finally, we take a look back at 2025 and review some of Peter's best and worst predictions! Contact Peter: Email peterspringett@brightcontent.co.uk LinkedIn https://www.linkedin.com/in/peterspringett1/ Contact Vanessa: Email vanessa@barkingmadcreative.co.uk LinkedIn https://www.linkedin.com/in/vanessahodges/

    37 min

  2. 12/11/2025

    Episode 7 - What do we mean by Slop?

    In this episode of "Stop the Slop," hosts Peter Springett and Vanessa Hodges delve into the evolving landscape of AI in content creation. We discuss the importance of embracing AI as a tool for enhancing creativity while avoiding the pitfalls of "slop" content. We share our 5 top tips to stop you creating slop to ensure you are not just producing mediocre, 'it will do', type of content. The main message being, don't be average.... We also look at the production values of our favourite subject - the cat video. Here is the link to the video we reference during this episode:https://vm.tiktok.com/ZNRNaK2VR/ And, we talk about the power brand that is Coca-Cola and how they consistingly lean into new marketing strategies and tactics to produce the latest Christmas advert. #AItransformation #StoptheSlop #Catvideos #5toptipsforAIcontent #CocaCola #Xmas

    25 min

  3. 11/26/2025

    Episode 6 - Let's talk about GEO, Atlas and everything else inbetween

    In this episode, Vanessa and Peter delve into the evolving landscape of digital and AI integration, focusing on Generative Experience Optimization (GEO) as the next step beyond traditional SEO. They discuss the importance of making websites compatible with AI models like ChatGPT and the implications of tools like ChatGPT Atlas, which enhance user interaction with web content. We also look at new announcements from the likes of Vodafone as they roll out Microsoft Co-Pilot across the business. The conversation also touches on the significance of trust and the importance of maintaining authenticity in personal and professional branding amidst the rise of AI-generated content. Contact Peter: Email peterspringett@brightcontent.co.uk LinkedIn https://www.linkedin.com/in/peterspringett1/ Contact Vanessa: Email vanessa@barkingmadcreative.co.uk LinkedIn https://www.linkedin.com/in/vanessahodges/

    20 min

  4. 11/06/2025

    Episode 5: Digital Empathy: Navigating AI and Trust

    Vanessa and Peter explore the intersection of AI, customer experience and brand loyalty. They discuss the emotional connections consumers have with brands, the importance of trust and authenticity in digital experiences and how AI can enhance customer journeys while still requiring a human touch. They delve into the challenges of content creation in an AI-driven world, emphasising the need for brands to maintain their unique narratives amidst the rise of AI-generated content. Contact Peter: Email peterspringett@brightcontent.co.uk LinkedIn https://www.linkedin.com/in/peterspringett1/ Contact Vanessa: Email vanessa@barkingmadcreative.co.uk LinkedIn https://www.linkedin.com/in/vanessahodges/

    24 min

  5. TRAILER

    Trailer: Environmental Impact of AI

    Quick snapshot of Episode 4 highlighting concerns about the environmental impact of running and maintaining AI.

    1 min

  6. TRAILER

    Evolving websites with AI

    Quick snapshot discussing the evolution of websites and the benefits of using AI technologies.

    1 min

  7. 10/14/2025

    Ep. 4 - Green Intelligence & AI Takes to the Stage!

    In this conversation, Peter and Vanessa touch on sustainability, discussing the environmental impact of AI technologies, the importance of measuring carbon footprints, and the role of green energy in powering data centers. Truth or fiction? They also delve into the implications of AI in content creation and marketing, the emergence of AI actors in Hollywood, and "truth" surrounding AI-generated content. ...and wait around until the end to learn more about Peter's best kept secret when discussing his favourite netflix shows! #AIsustainability #GreenAI #StoptheSlop #Jurrasic Park #Tron #TillyNorwood #Catvideos Contact Peter: Email peterspringett@brightcontent.co.uk LinkedIn https://www.linkedin.com/in/peterspringett1/ Contact Vanessa: Email vanessa@barkingmadcreative.co.uk LinkedIn https://www.linkedin.com/in/vanessahodges/

    30 min

  8. TRAILER

    Peter's running shoe research

    Peter set about researching how he can find the perfect running shoe, Chat GPT versus Running shoe websites.

    2 min
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Trailers

About

🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.

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