Couch Cubicle Podcast

Dear Abby

Couch Cubicle is the podcast for WellGirls running small businesses, mini brands, and side hustles — where the woo meets the work and the stories meet the systems. Hosted by Abby, it’s part pep talk, part practical: raw, relatable stories, simple tools, and guest chats to help you stop people-pleasing, ditch comparison, and finally back yourself. Pull up a cushion, celebrate the little wins, and build a business that feels good for your body and your bank account.

Episodes

  1. Building a Brand Before the Product - Chantelle's Story

    10/01/2025

    Building a Brand Before the Product - Chantelle's Story

    If you think you need the perfect product before you can launch, think again. In this episode, I sit down with Chantelle, the creative mind behind Pink Stachio — the world’s first strawberry pistachio spread. Here’s the wild part: Chantelle built a powerful brand, a loyal community, and even ran viral pop-ups… all before her signature product officially hit the shelves. That takes vision, persistence, and a whole lot of optimism. In our conversation, she shares exactly how she did it — from balancing a full-time job while building her business, to avoiding burnout, to why planning and time management are non-negotiables. We also dive into the mindset piece: how open-mindedness, market validation, and genuine passion make selling feel effortless. This isn’t just a story about food. It’s a masterclass in building something that connects people, solves a problem, and creates joy. If you’ve ever thought you’re not ready to start because “it’s not perfect yet” - Chantelle’s story will change your mind. ⏱ Episode Chapters – Chantelle, Pink Stachio 00:00 – Intro: Meet Chantelle & Pink Stachio03:06 – Building a Brand Before the Product Launch05:20 – Partnerships, Feedback & Team Dynamics06:26 – Balancing a Full-Time Job and Entrepreneurship08:42 – Lessons From Burnout & Finding Balance10:55 – Planning and Time Management That Actually Work12:56 – From Employee to Entrepreneur: Taking the Leap13:22 – Market Validation Through Community Engagement15:53 – Crafting a Brand Identity That Sticks20:08 – Smart Marketing Strategies Pre-Launch23:05 – Food as a Connector: Creating Shared Moments24:05 – Passion-Driven Selling: Why It Feels Natural29:08 – Mindset Shifts: Choosing Optimism & Accountability32:30 – Building a Joyful Work Environment34:40 – Closing Thoughts & Takeaways LINKS: Shantelle @shantellel.ai @pink.stachio Abby @dear__abby_ @wellgirlwork

    35 min
  2. 09/29/2025

    Authenticity in Branding: When Life gives you lemons with Jayde Winsley

    What if the very things that broke you became the foundation of your brand? That’s the story of Jayde Winsley, a business owner and fierce advocate for women in business. In this raw conversation, Jayde shares how motherhood, COVID, and depression pushed her to the edge — and how she rebuilt with authenticity, resilience, and a whole lot of self-belief. We’re talking about the lessons you only learn by failing, the toxic people you have to walk away from, and the power of choosing yourself, even when it feels impossible. If you’ve ever battled self-doubt, compared yourself to everyone else, or wondered if you’re really cut out for this… Jayde’s story will remind you that your most powerful strategy is authenticity. This is not just about building a brand. It’s about building a life that feels true. ⏱️ Chapters 00:00 – Introduction to Jayde Winsley and Her Journey03:16 – The Impact of Motherhood and COVID-1905:11 – Turning Point: Choosing to Pursue Her Own Path06:39 – Overcoming Depression and Finding Purpose08:14 – Lessons from Failure and Resilience09:59 – The Importance of Self-Worth11:11 – Finding Your Why and Authenticity13:14 – Building a Personal Brand15:06 – The Power of Vulnerability and Authenticity16:26 – Navigating the Comparison Trap17:07 – Building Confidence Through Self-Care18:03 – Practical Steps to Self-Belief19:56 – The Importance of Knowing Your 'Why'20:49 – Letting Go of Toxic Relationships22:44 – Choosing Yourself Over Others23:37 – The Impact of Toxic People25:36 – Overcoming Self-Doubt and Fear26:55 – Finding Your Purpose and Vision27:42 – Navigating Challenges in Business29:06 – Embracing the Journey of Growth31:09 – Outro Connect with Jayde: @women.in.business.australia Find Abby at: @wellgirlwork | @dear__abby_ 🔗 Links

    31 min

About

Couch Cubicle is the podcast for WellGirls running small businesses, mini brands, and side hustles — where the woo meets the work and the stories meet the systems. Hosted by Abby, it’s part pep talk, part practical: raw, relatable stories, simple tools, and guest chats to help you stop people-pleasing, ditch comparison, and finally back yourself. Pull up a cushion, celebrate the little wins, and build a business that feels good for your body and your bank account.