GTM Wonderland

Niki Clauw
  • 0.0 (0)
  • MARKETING

Dive into the wonderful world of Go-To-Market with your host, Niki Clauw. A bit biased towards Marketing and Sales topics, this is the place to get regular GTM updates, discover amazing guests, and learn more about the B2B landscape.

Episodes

  1. JAN 31

    Building brand equity in the AI era with Andrei Faji

    In this episode of GTM Wonderland, Niki speaks with Andrei Faji, founder of On Brand Labs, about the critical relationship between branding and customer experience in B2B SaaS. They discuss the importance of aligning brand promises with actual customer experiences, the evolving role of marketing in the age of AI, including how overlooked fundamentals are still crucial to be successful nowadays (remember the four P’s, anyone?). More than ever, marketers need to deeply understand their customers and create meaningful experiences to build brand equity in an AI world. Chapters 00:00 Introduction to Andrei and On Brand Labs 01:23 The Essence of Branding in B2B SaaS 03:52 Connecting Brand and Customer Experience 09:09 Challenges of Silos in B2B Companies 16:21 Real-Life Examples of Customer Experience 24:51 The Four P's of Marketing 35:12 The Role of AI in Marketing 44:01 Practical Approaches to Client Onboarding 01:05:46 Closing Thoughts on Customer Experience

    1h 5m

  2. 12/05/2025

    Exploring behavioral economics and passion assets with Gertjan Verdickt

    In this episode of GTM Wonderland, Niki sits down with Gertjan Verdickt, a renowned behavioral economist and finance lecturer. Explore the complexities of financial markets, the role of AI in shaping investor beliefs, and the concept of passion assets. Gertjan shares his unique perspective on economic trends and his experiences as a member of the investment committee at WineFi. Tune in for an engaging conversation that blends finance, personal passion, and the future of investment strategies.

    36 min

  3. 11/10/2025

    What's happening in GTM?

    Join Niki in her first solo episode of GTM Wonderland, where she delves into the meaning of Go-To-Market (GTM), discusses what's happening in GTM nowadays, shares personal anecdotes, and reflects on her career journey. From her roots in Belgium to her current life in Singapore. Discover the evolving landscape of GTM and gain insights into what still works nowadays.  Chapters: 00:00 More about your host  08:38 What is Go-To-Market (GTM) nowadays? 16:38 What still works in GTM? 27:47 LinkedIn Roulette: Live from Niki's feed #GTM #Marketing #AI #Podcast

    34 min
  4. AI-driven Growth Marketing and HubSpot intel with Zafar Kahn

    10/11/2025

    AI-driven Growth Marketing and HubSpot intel with Zafar Kahn

    In today's episode of GTM Wonderland, Niki welcomes Zafar Kahn, the CEO and founder of Growthster and AvantaHub. Dive into the world of growth marketing and revenue operations as Zafar shares his journey from software developer to a leading expert in AI-driven marketing strategies. Discover Zafar's take on how AI is transforming the industry and learn about his insights from the HubSpot INBOUND Conference. Whether you're a seasoned professional or just starting out, this episode is packed with valuable insights and forward-thinking perspectives.

    43 min

  5. 09/23/2025

    GTM Wonderland - Teaser

    Welcome to the GTM Wonderland podcast! In this quick teaser, I'll tell you more about what to expect from this podcast. Glad you're here! I hope you enjoy it.

    1 min
  • 5 Episodes

About

Dive into the wonderful world of Go-To-Market with your host, Niki Clauw. A bit biased towards Marketing and Sales topics, this is the place to get regular GTM updates, discover amazing guests, and learn more about the B2B landscape.

Information

  • Creator
    Niki Clauw
  • Years Active
    2025 - 2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2025 Niki Clauw
  • Show Website
    GTM Wonderland